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Connections & community Allied Arts director is busy meeting people and working to expand the arts in Yakima By Scott Klepach Jr.
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t’s not that Jessica Moskwa never pictured herself in her position. She just didn’t envision herself here at this stage in her life. But Moskwa, the executive director of Allied Arts of Yakima, loves every minute of her job. “I did have intentions of going into the wine industry,� said Moskwa, 29, who had applied at several places in the Yakima Valley years ago, but “nothing stuck.� Instead, she landed a temporary position at Allied Arts in 2005. But JESSICA MOSKWA that job was even more temporary Allied Arts than Moskwa would have guessed when she arrived. On Moskwa’s first day, the former marketing and media coordinator announced her resignation, and Moskwa took her place. She was promoted to assistant director in 2007, and then took on her current role as executive director in 2008. “I always wanted to work in arts, on the nonprofit end, but I thought maybe as a second career,� said Moskwa, who imagined herself first working in a corporate setting. “Fate conspired to get me into the art world.� Even now Moskwa recognizes there is some overlap with her position and her original desire to be involved in the world of wine, because the organization promotes the link between the art and wine industries. But she quickly realized her tastes went beyond just fermented grapes. Allied Arts also sponsors a beer festival, and this exposure led Moskwa to love Northwest brews. Photos by SCOTT KLEPACH JR.
see MOSKWA page 2
Allied Arts executive director Jessica Moskwa
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Women in Business
MOSKWA/‘Continued creativity is the skill for the 21st century professional’ Continued from Page 1
“(Kuri) talked about her hometown, and wanted to make it better through art,� she said. “I met her, and I thought, this is great, I want to do this.� Moskwa loves being around creative people for these reasons, and she is committed to the idea that art can build bridges between people and elevate communities.
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hat a change just a few years can bring. For Moskwa, the past few years have brought changes in both scenery and career aspirations. Moskwa was born in 1981 and raised in Cleveland, Ohio, where her parents and brother still live. She headed into journalism school at Ohio University — which, she is quick to point out, is the home of the Bobcats, not the Buckeyes, a rivalry that might be lost to most people in this part of the country. In 2003, she earned a bachelor of science degree in journalism (with a Spanish minor), and then returned to Ohio University to finish her master’s of business administration degree in 2004. At that time, she didn’t see herself occupying the role of executive director for a nonprofit organization such as Allied Arts, but she began to realize that journalism wasn’t the right fit for her, either. At
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one point she wanted to pursue magazine writing, but thought that journalism can be a grueling field and concluded she wasn’t willing to live a journalist’s lifestyle. Everything changed when she met Lillian Kuri in Cleveland. Because of Kuri, who was involved with
the nonprofit organization Cleveland Public Art, Moskwa learned that art can be transformative not only for individuals, but for entire neighborhoods. Moskwa recalls how much Kuri influenced her as she stepped out of college and entered the work force.
owner. 33 years in the beauty supply business. Personal: Married, 3 children, 7 granchildren. Live on a horse farm with lots of animals. Words of Advice: It’s never too late to start your own business. Hard work, determination and love what you do.
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ne of Moskwa’s creations — and the project that continues to be her baby — is the Latino Film Series she started in 2008 and has continued each March. Her philosophy of connecting see MOSKWA 2 page 3 42.831425.WIB/L
Words of Advice: “Faith is daring the soul to go further than it can see.� – Unknown
Years in this business: 54 Background: 22 years as a salon
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and 2 grandchildren and 4 pugs. An active member of Yakima Four Square Church. Background: Current chair for Greater Yakima Chamber of Commerce. I also sit on the Yakima Valley Visitors & Convention Bureau Board of Directors.
small business owners have to have a creative working skill set.� That idea applies to her career and the careers of those she oversees. Three full-time staff members, including Moskwa, make up the staff at Allied Arts, and throughout the year there are up to a dozen part-time employees and teaching artists. But Moskwa is responsible for other duties as well, which can range from placing artists in classrooms to making sure the carpets are cleaned, or that events such as the recent Fresh Hops Ale Fest go off without a hitch. “Every day’s a new project,� she said. “It’s totally soup to nuts here.�
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Years in this business: 7 Personal: Married with 4 children
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Verlynn K. Best, General Manager Fairfield Inn & Suites by Marriott 137 N. Fair Ave. 509.452.3100 www.marriott.com
ow, miles away from her native Midwest home, Moskwa has grown fond of Yakima and the Pacific Northwest’s offerings of cultural and recreational activities. She loves to ski, which she learned when she was in Ohio, much to the surprise of local residents. But because skiing is limited to colder months, Moskwa has recently taken up cycling. She has been 1 in 2 ⠄2 marathons, and last summer she completed “Sound to Mountain,� the 100-mile road ride from Seattle to Mount Si in North Bend. She has been
a mountain biker for some time, but she began training just two months prior to that event. “I needed something to get back into biking,� she said, “and I had this audacious goal.� Moskwa does not consider herself a visual artist, but she had been interested in arts when she was a child. Her parents were big motivators, supplying her with crayons and crafts at a young age. She dabbled in jazz, ballet and painting, but she said she never perfected any of those skills. She ran track in high school. But she didn’t focus on anything particularly arts-related at that point in her life. These experiences did amount to something, however. “I realized how formative these experiences were, and where they can take you with learning,� she said. “Continued creativity is the skill for the 21st century professional. We have a capacity for compassion, creativity, and problemsolving. Entrepreneurs and
Lisa Carner Owner Lady Godiva Consignment Boutique 3112 W. Nob Hill Blvd Yakima, WA 98902 509.823.4552
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Diana Bouchey, Makeup Artist/Cosmetologist Salon Latour Bare Escentuals 3908 Creekside Loop, Ste 110 Yakima 509.575.8952 salonlatour.com
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Years in this business: 30 Personal: Married to a wonderful
Years in this business: 4 Personal: Married with a three year
Years in this business: 4 Background: Received degree
end dry cleaning chain. Later owned a consignment store in Issaquah. Moved to Yakima & started Lady Godiva & now has 600+ hand-picked consignments. Personal: Husband Don, one son, Cody; daughter, Hayley. Two grandchildren, 6 & 11. Loves traveling and decorating! Words of Advice: Never give up on your dreams. Always strive to be the best at what you do, whatever you do.
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Words of Advice: Faith in God can get you further than you ever believed to be possible.
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MOSKWA 2
I had the idea that art is a common language, and that art is a place to start a conversation.
Continued from Page 2 with others drove her to spearhead the program. “I had the idea that art is a common language,” she said, “and that art is a place to start a conversation.” Film, she continued, is an easily accessible art form, and most people are interested in the medium. With all of her planning and connections, Moskwa hopes to stay connected with the community and forge new relationships, especially with younger people. “I really want to see other young professionals involved in art,” said Moskwa. She is a member of a number of local and regional organizations, including Junior League of Yakima, the Yakima Morelia Sister City Association, the downtown Rotary Club, Washington State Arts Alliance, as well as a leader of United Way’s New Leaders Yakima County program. “I want to make sure I’m visible in the community, and always have a
Jessica Moskwa
Allied Arts executive director
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conversation about what we can do to have young people involved in programs,” Moskwa said. She sees Yakima as a place full of volunteers and committed community members willing to contribute to make the city a better place overall.
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ow, though, the economic crunch has taken a toll on Allied Arts and the arts and education fields in general, and Moskwa fears that youth will be shortchanged in the long run.
Judy Hunter, Owner Lil’ Brown Smoke Shack 3201 Goodman Rd Union Gap WA 509.457.6404 www.lilbrown.com
Lorrie Johnson, Director West Hills Memorial Park 11800 Douglas Rd. Yakima, WA 98908 509.966.6622
Years in this business: 41 Background:
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in 1993, then in 1997 On The Go Espresso. I was raised working in the family business “Basin Bowl” in Quincy, WA. It was so natural to want to work my own business. Moved to the Valley 24 years ago. Personal: 2 adult children David 32, Selah, Danielle 23, Moses Lake. 2 amazing grandchildren Dillon 8 and Taylor 7. Words of Advice: Always leave your customers with a smile on their face, a laugh in their voice & a great product in their hand for they are the heart of your business.
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“The lack of arts education is alarming,” she said. “I see us as a leader in both raising awareness and creating new ways for kids to experience arts.” A solution might lie within the collaborative nature of the arts community, Moskwa said. Allied Arts has joined other arts organizations such as the Larson Gallery at Yakima Valley Community College and Yakima Valley Libraries, among others, to stay above water and offer new ways of creative expression to the public. And though free social networking sites such as Facebook give users a sense of connection, Moskwa said she would argue that nothing compares to the real face-to-face contact the arts can provide. “This was happening a long time before me, but when resources are limited, collaboration becomes a part of my philosophy,” said Moskwa. “Art is about people connecting. That jives with our programming here.” WIB
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Debra Kyle, Owner On The Go Espresso 101 Terrace Heights Dr. Terrace Heights Years in this business: 17 Background: Started City Espresso
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Women in Business
Sharp focus
New Vision’s business development director has her work and personal life in order position, Everts’ coworker and the previous business development business development director retired, and Everts director can carry many replaced her. responsibilities. The Everts meets with 40 person in that position manufacturers a year in a variety is in charge of assisting of industries, conducting surveys businesses and with companies to companies in finding determine their needs Tammy EvErTs ways to flourish in the in order to thrive. Allied Arts community. Things have been Tammy Everts is tougher for mostly charged with these tasks, but her everyone, she said, compared to own path to becoming New Vision’s when she started her job before the business development director recent economic recession. was a journey of its own. Her work Everts and others at New Vision experiences over the past 20 years assist those companies that are have been new threads she’s sewn expanding or relocating to this into her professional tapestry, area by educating them about tax which has now taken on the shape incentives, offering consulting of what she deems her dream job. services and training, and holding Everts, 42, began as a marketing business development classes. and development coordinator Everts, too, eventually made at New Vision Yakima County her way to live and work in Development Association in 2006. Yakima, but the road that brought After nearly a year working in that her here wound through many other experiences with business development. Pacific Northwest native Tammy Born and raised in Spokane, Everts has found her niche at
By Scott Klepach Jr.
A
New Vision.
Photos by Scott KlePach Jr.
see everts page 6
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WOMEN IN BUSINESS EVERTS/‘You don’t get something for nothing’ Continued from Page 5
that recreation majors have all the fun, enjoying Everts is no stranger to activities such as canoeing working hard. She worked and camping. For two in high school and held summers during college, three jobs to bolster her Everts ran summer softball scholarship to get her tournaments for the parks through college. She was a and recreation department bartender and worked part in Coeur d’Alene, Idaho, time with campus recreation which was a particularly and as a youth soccer special job for her. coordinator. “I’ve always been into “I paid for college. If you sports,” said Everts, who work harder, you appreciate frequently volunteered in things,” she said, noting that college with sports activities, her parents instilled a sense athletic events and camps. of responsibility in her when Those experiences helped she was young. “I’m an only her focus on a career that child, but I was not spoiled could allow her personal at all.” interests to intersect with Everts got used to paying for her own wants and needs, her profession. including most of her school verts graduated clothes. from the University “You don’t get something of Idaho with a from nothing,” she said. bachelor of science Although she once degree in recreation thought to pursue a degree management. At that time, in political science, she in the early 1990s, she said changed her mind when recreation was a popular she heard of the recreation program at the University of field, especially with hotels and motels. But Everts Idaho, where she attended. wasn’t interested in going in During her sophomore year, she remembers hearing that direction.
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Years in this business: 2 Background: Graduated Euro
Background: After working in the
Years in this business: 5 Background: My current position
Institute in Renton, WA in 2008 (receiving 5 different certifications), use Dr. Spiller Biocosmetics & Vera Botania Products. Personal: One pound puppy named Wayne, I have lived in Yakima my entire life. Words of Advice: Just because times are rough, that doesn’t mean your skin needs to be… take a little time for yourself!
has given me the opportunity to excel in my career and will open so many doors. Personal: Spending time with my family is the most important thing in my life. Words of Advice: Always be kind and courteous to your staff and customers. The reward will be grand!
SEE EVERTS 2 PAGE 7
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Yesenia Padilla, Owner Klassy Stylz 4112 Terrace Heights Dr. Yakima 509.453.2156 Years in this business: 6 Background: Professional Beauty
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of Richland’s accounting and utility billing department before getting hired on as a fire department secretary and then administrative secretary and deputy city clerk with the city of Grandview. During the six years she worked in Grandview, Everts completed three years of training to become a certified municipal clerk. She assisted with grant writing and was involved in Grandview’s expansion efforts. Everts was also able to get her feet wet with economic development, which would eventually pave the way to her current job with New Vision. At that time, Everts started working closely with New Vision on the projects in Grandview, and she became interested in the company. “I saw a woman who had the business development director position, and it became my dream job. I thought I would love to have
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Alisha Walker, Co-Owner Precise Medical Billing 2812 Terrace Heights Dr. Suite 7, Yakima, WA 98901 509.823.4800 precisemedicalbilling.net medical field for 5 years I decided to fulfill a dream of co-owning my own business by starting a medical billing service. Our commitment is to giving providers the best service available. Words of Advice: Know your strengths. Play to them. Listen louder than you speak. Help others before yourself.
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“I wanted to go into municipal recreation, or city recreation,” she said. She said the program’s best lessons involved planning events, and these skills carried over to her duties as a business development director. She gained work experience in a variety of smaller communities in the Northwest. Her first real job was in Soda Springs, Idaho, a town of 3,500 residents. Everts said the community was isolated in the southeast corner of the state, but she didn’t know that when she was hired on the phone. “I was asked, ‘You want to work for Soda Springs?’ I said, ‘Sure. Don’t know where it is.’” But that job led to all other jobs, Everts said. After her stint in Soda Springs, she wanted to move closer to her family in Spokane. She took a parks and recreation job in Prosser for one year, which put her within a reasonable driving distance. She then spent four years with the city
Years in this business: 7 Background: Born and raised in
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W7 Wednesday, October 13, 2010
Yakima Herald-republic • yakimaherald.com
Women in Business EVERTS 2
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New Vision in Yakima. For a couple days a week, she was commuting up to 190 miles in a day. By then she was settling into her role as marketing and development coordinator at New Vision. “It was a fast learning curve,� Everts said. She started by revamping the company’s website and completing a video project.
Continued from Page 6 that job,� she said. In 2005, Everts returned to school to get her master of business administration degree. “At that point, I eventually wanted to move into something with more responsibility,� she said. A year later, she began her job at New Vision. Everts completed the MBA program in 2007 at City University’s Tri-Cities campus before it closed its doors. She spent those days attending class in Tri-Cities, living in Grandview and working at
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verts quickly learned about manufacturing and economic development as she stepped into the role of business development director. Everts refers to her role as being part of “economic
I saw a woman who had the business development director position, and it became my dream job. I thought I would love to have that job. tammy everts
�
gardening,� which involves helping others grow their businesses. Her concern is not to just add any job to the area, but rather one that will result in a good-paying
family job. Now, she is finding a balance with work and personal life. Everts’ love of sports hasn’t subsided, even
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leafing through the pages of kids’ books these days. Last year, Everts had a baby girl, Stella, who changed Everts’ perspective on life. “That made me shift my priorities, and as a single parent, I can’t do evening things such as volunteer work,� she said. She also has to find creative ways to head out on wine-tasting events with her friends when they visit from out of town. Everts said looking back on her life is a difficult task now that her daughter has entered the world. “I can’t think back to my pre-baby life now,� Everts said. “It’s just taken on a whole new role for me; she’s my focus now.� WIB
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It’s the simple things in life that you should enjoy the most!
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Years in this business: 5 Background: Sales. Currently
Yakima Valley. I have been in the jewelry business for 35 years - 28 for Don’s Artistry in Gold. Personal: Children: 3, Grandchildren: 6, Great grandchild: 1
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years, 6 years in Yakima. Personal: Married to a wonderful man. I love animals. Words of Advice: Help ever, hurt never.
Years in this business: 35 Background: Raised in the
Years in this business: 1 Personal: Lived in the valley for
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Parry Jewelers. Running rentals and horse boarding business. Personal: Mother of three, grandmother of two. Loves raising and showing horses and making a nice home. Words of Advice: Just get out and do it!
Shannon Glessner, Marketing Manager Yakima Herald-Republic 114 N. Fourth St. Yakima 509.577-7611 www.yakimaherald.com
Myrna Taylor, Manager, Sales Assoc. Don’s Artistry in Gold 3910 Summitview #110 Yakima, WA 98902 509.966.3052
Stewart Subaru 506 Fruitvale Blvd. Yakima, WA 98902 www.stewartsubaru.com
Years in this business: 27 Background: Doing books for
Years in this business: 10 Background: Esthetician for 10
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though she stopped playing softball when she hurt her back five years ago. She still enjoys watching sports and attending baseball and football games, though. She remains a loyal Seahawks and Mariners fan, even when this allegiance makes her cringe when one or both teams rack up losses. Writing has always interested Everts, and she occasionally maintains blogs for work and personal purposes. One of her goals is to write a nonfiction book with a humorous bent — she says that at the very least she hopes to make her friends laugh. An avid reader, Everts admits that she is busy
•
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Wednesday, October 13, 2010
Yakima Herald-republic • yakimaherald.com
Women in Business QUESTIONS FOR THE PROFESSIONALS: JACQUELINE PROUT What is your title/role? I have two main roles: custom framing and gallery owner. What are your primary responsibilities/duties in this position? As a custom framer, I assist customers who want to frame art works, family heirlooms and other treasures. As a gallery owner, I support local artists by featuring their works in individual and/or group shows. Local art is for sale throughout the shop, including two-dimensional pieces (paintings, drawings, photos) and threedimensional (textiles, sculpture and jewelry). How long have you owned/operated a business, or occupied your current position? I am beginning my 33rd year of business in Yakima! Why did you decide to start a business? I had worked for a Yakima frame shop for a while and loved the process of designing and building frames to showcase customers’ artwork. I
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opened a small shop of my own off Lincoln Avenue and developed my personal style of collaborating with clients, businesses and artists. Did you picture yourself in this position when you were growing up? As a young woman growing up in the ’60s, I thought about marriage and family. As time went on, I realized my passion for the arts. What were your career/ life dreams as a child? I dreamed of being an artist. What drives you to run a business? What are your motivations? I find great pleasure in satisfying my customers. They bring in unframed or used-up art works. I listen to their requests and ideas then create finished products that suit their needs. Others come in my shop looking for gifts and/or personal items. I help them select pieces, made by local artists, that reflect individualism rather than mass marketing.
Jacqueline Prout ■ AGE: 64 ■ CONTACT INFORMATION: oakhollow@mac. com, proutj@ charter.net or www. oakhollowframes. blogspot.com ■ MARRIED? Yes ■ FAMILY? Two grown children ■ BUSINESS/ ORGANIZATION: Oak Hollow Frames & Gallery How much support did you need to get where you are at now? Did you receive help? I have the loyal support of returning customers, a community that values the arts, and many wonderful local artists (including my husband/ photographer/teacher Rob Prout). In addition, I am very close with my extended family, who can often be spotted at events like openings and Art Fest. Does someone co-own
the business, or help you run it? I am a sole owner of my business, which includes a roster of fabulous employees and dedicated friends. How long have you been in Yakima? What led you here, or what made you decide to stay in the area? I moved to Yakima in 1969, focused on raising a family and growing a business. Did you attend college/ university? What was your major and minor? How does this field apply to what you are doing now (directly or indirectly)? Did you receive any other training? My coursework includes design and framing classes, mentoring with fiber artist Erika Carter, and life experiences. Have you lived and worked outside of Yakima? How does running a business in this area compare to running a business in other areas? (Or, have you observed continued on next page
Stays on schedule when days go off course.
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YAKIMA HERALD-REPUBLIC • yakimaherald.com
WOMEN IN BUSINESS QUESTIONS FOR THE PROFESSIONALS: JACQUELINE PROUT differences?) I’ve been fortunate to have a successful business in Yakima for 32 years. I have not needed to go elsewhere. What other work experiences did you bring to the table before landing this position? How have these experiences shaped your work ethic? As a young mother, I worked part time at a frame shop, where I discovered my love of custom framing. In 1978, I started Oak Hollow Frames Inc. How has your role as a business owner/worker changed since you started out? Over the years, I have worked with many gorgeous pieces of local and national art, adding
works are art quilts created with fabrics that I discharge-dyed. My pieces are often on display at Oak Hollow.
How do you see this role changing/evolving over time — say, in the next five to 10 years? Within the next 5 years, I wish to pass my framing and gallery business to someone else who shares my passion for the arts.
Who has influenced you the most to get you to where you are today? Can you point to one person or several? I am influenced and inspired by the strong women in my family, all of whom raised families and managed careers.
What else do you like to do? Running a business/ organization or working for one eats up a lot of time, but what other hobbies do you have? What other activities do enjoy? I am also a fiber artist. Many of my
What sort of advice can you offer younger generations and/ or new business owners (or prospective business owners)? Try to work in a field you are WIB passionate about!
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perience in visual merchandising display and faux painting. Extensive portfolio and references. Personal: Husband Rick, daughter Shaylyn (24), twins DesNeige & Chandler (13) Words of Advice: I believe that the client is the most important person in my business. My goal is to get to know a person and help them to create an area or space that reflects their own style or personality.
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Years in this business: 32 Background: I am the wife of
Pat Gilmore, mother of Stephanie and Matt and grandmother of Lauren and Colton. Personal: I am a Graduate Gemologist with 35 years in the Jewelry Industry. Words of Advice: The greatest pleasure in life is doing what people say you cannot do.
note Labor Department statistics do not take into account differences in experience, skill, occupation or hours worked. It’s also important to note the current income disparity between men and women represents a significant improvement from as recently as 30 years, when women’s median pay was just 60.2 percent of men’s. That figure rose rapidly between 1980 and 1990, when the disparity in median salary was 71.6 percent. While that progress has not been as rapid over the past 20 years, the disparity continues to shrink. 42.831463.WIB.L
Words of Advice: Vital health begins in the kitchen. Read those labels!
Gina Brandt, Owner Unique by Design Yakima, WA 509.961.1029 Years in this business: 24 Background: Over 24 years of ex-
Deb Ward, Office ManagerParalegal Tamaki Law 1340 N 16th Ave., Suite C Yakima, WA 509.248.8338 www.tamakilaw.com
Mari Burton, Assistant Manager & Personal Trainer YAC Fitness 2500 Business Lane Yakima, WA 509.574.0711 www.yakimaathletic.com
Years in this business: 23
Years in this business: 2 Background: Central Washington
Background: Raised in the Lower Valley, 29 years in the legal field, active in Zonta (a women’s service organization), serves on Perry Tech PAC Board Personal: Married for 34 years, two sons & their wives, 7 grandchildren!
Words of Advice: Enjoy this moment for this moment is your life.
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for 9 years with 2 children. Love to travel, garden, cook organic, fresh foods, hike & dabble in photography. Background: Doctorate in Naturopathic medicine from Bastyr University in Seattle. Bachelors in cell & developmental biology. Returned Peace Corps Volunteer Morocco.
According to the United States Labor Department, in 2008 women’s median earnings were 79.9 percent of men’s. That figure means women earn 20.1 percent less than their male counterparts, and marks an improvement from 2004, when women’s wages were 76.5 percent of men’s wages. Women who are unmarried tend to fare better when compared to their unmarried male counterparts, as unmarried women earned 94.2 percent of unmarried men’s wages. While those figures might seem startling, it’s important to
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Years in this business: 12 Personal: Married to my best friend
Linda Gilmore, Co-Owner Dunbar Jewelers, Inc. 4100 Summitview Ave., Yakima WA 98908 509.457.5113 www.dunbarjewelers.com
9
DID YOU KNOW?
to my knowledge and expertise as a framer. Also, my support and volunteer hours with local arts associations enriched my perspective.
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Loraine Harkin, Naturopathic Physician Center for Optimum Health 2117 W. Lincoln Ave., Ste. A Yakima, WA 509.972.1339
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UniversityAlumni Class of 2008. B.S. in Recreation & Tourism Management. Personal: I love to travel, play tennis and spend time outdoors with my boyfriend and dog. Words of Advice: Do what makes you happy and do not take anything for granted.
Denniece Pollock, Steinmetz VP/Branch Manager Central Valley Bank 537 W. 2nd Ave. Toppenish WA 98948 509.865.2511 dpollock@cvbankwa.com Years in this business: 27 Background: Banking Career;
started as a driveup teller and currently a VP/Branch Manager in Toppenish Personal: Married, two grown children, three granddaughters, one grandson Words of Advice: Customers come first. Treat them with respect and courtesy and always listen.
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Wednesday, October 13, 2010
Good and bad of franchises METRO NEWS SERVICE
Franchises are well-known business ventures. It is estimated that one in every 12 businesses in the United States is a franchise. One of the foremost franchise industries is fast food. An individual thinking about opening up a small business at one point may consider a franchise operation. Before doing so, it’s important to explore both sides of franchises to determine if it’s the right business model for you.
Advantages One of the first advantages to franchises is the established name. Name recognition can go a long way toward moving merchandise. A small business that is not a franchise will have to spend a good deal of time and capital establishing a solid track record and name recognition. A franchise likely already has this. Corporate marketing is another advantage. While individual franchises will do their own advertising and marketing, the corporate entity will still be doing their own work toward promoting the business’ name. This saves individual franchises money. Money can also be saved on equipment and inventory. Franchises will have bulk purchasing power because franchises typically must feature the same brands and equipment throughout their satellite locations. Buying in bulk drives down the per-unit cost of many items.
Yakima Herald-republic • yakimaherald.com
Women in Business Franchise owners will also have the benefit of other franchisee’s past experiences. Routine meetings and strategy guides can help them navigate the tricky world of small businesses. While there will be some trial and error, franchises come with a playbook of sorts that may offer guidelines and strategies for success.
Disadvantages Some of the advantages to franchises can also be disadvantages, depending on one’s perspective. For example, working under the auspices of a larger entity restricts some of the creative freedom a small business owner might want. In general, franchisees must discuss ideas and decisions for the business with the franchisors before execution. Franchisees are expected to pay dues to the franchisor. While money may be saved on other aspects of franchise ownership, the average royalty fees paid by franchisees range from 3 to 6 percent of monthly gross sales. Any business venture will require an initial investment. However, franchise investment could be considerable. The average initial franchise start-up investment is $250,000, excluding real estate. Some franchisors will also want to ensure that a potential franchisee has a considerable savings account for other expenses. Many times franchises are started by partners simply for the start-up costs involved. While some franchises have a proven track record, not every franchise will work in a particular geographic area. Researching franchises takes time. And after all of that effort and application, a potential franchisee may still be rejected by the parent company.
Explore green careers METRO NEWS SERVICE
One of the fastest-growing segments of the job market is environmentally friendly careers, or green jobs. As the number of people interested in protecting the environment continues to grow, so does an industry devoted to going green. While certain sectors may be cutting back on hiring, companies that focus around environmental issues, saving energy and green manufacturing are booming. Here are some predicted green job statistics, courtesy of Build Baby Build. • Advanced biofuels: 29,000 new jobs by 2012; 190,000 jobs by 2022 • Energy efficient infrastructure: 280,000 jobs, nearly half of which would be created in the next 12 months • Solar energy: 110,000 new jobs by the end of 2010 in the U.S., plus solar job growth of 100 percent in Canada • Overall 37 million renewable energy jobs by the year 2030, which would be 17 percent of all U.S. employment • Wind energy: 185,000 new jobs in the next 12 months Searching for green jobs is easier now than in years past. Companies
everywhere are creating positions to bridge the transition between traditional ways of doing business and new, environmentally friendly options. Anyone with a good work ethic can get into a green career, especially where a specific skill set (such as crafting solar panels) is not required. Here are some of the up-andcoming green jobs. • Land-use planners: Individuals who plan land use to reduce carbon footprints. • Green hospitality: Individuals who specialize in hotels and the travel industry that support green initiatives. • Alternative care: Many people want to go beyond traditional medicine to cure what ails them. Alternative treatments, such as the use of herbs, is quite popular, as is accupuncture treatment. • Green attorneys: Lawyers who specialize in environmental issues are in high demand. • IT professionals: Green companies need individuals to maintain computer systems, Web sites and provide employee support. New Internet databases enable individuals to search for green jobs in a convenient manner. Consider sites such as www.greencareersguide.com, www.greatgreencareers.com and www. greencareercentral.com to get started.
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Yakima Herald-republic • yakimaherald.com
Wednesday, October 13, 2010
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Cathy Schlieman, Pilates & Nia Instructor CS Pilates, Core Strength Fitness Studio 910 Summitview Ave, St. 6A 509.965.2346 www.cspilates.com
Years in this business: 10 Background: Bachelors of
Years in this business: 11 Background: B.A. in Education
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Science, Oregon State University Personal: Married, husband, Sergio, 3 kids, Sergio Jr., 14, Tatiana, 13, Annika Camila, 9, Dog, Lily, Cats, 2, Jonesy and Ms. Sassafrass Words of Advice: “Persist without exception. Reason can only be stretched so far, but faith has no limits. The only limit to my realization of tomorrow is the doubt to which I hold fast today.�
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Gretchen Gilday, Owner Gretchen, contemporary fashion for her 811 W. Yakima Ave, Suite 101 Yakima, WA 509.248.9863
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Yakima Herald-republic • yakimaherald.com
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Wednesday, October 13, 2010
YAKIMA HERALD-REPUBLIC • yakimaherald.com
WOMEN IN BUSINESS
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13
It’s more than just a name for restaurant owner, it’s about family By SCOTT KLEPACH JR.
M
ercedes & Family Restaurant couldn’t have opened without her. But to Mercedes Guzman, it’s not about her. In fact, as her family and customers have learned, Guzman doesn’t aspire to bask in the limelight of the success her small but busy Mexican restaurant in west Yakima has experienced. Even so, success hasn’t been easy, and Guzman said she tries to stay humble and focus instead on putting in a long, hard day of work, day after day. Rest isn’t a word she knows — or perhaps one she chooses to ignore — which is a common trait in many small business owners. But Guzman’s story reveals she is more concerned with others around her than receiving a lot of praise and attention. That is why, though her name appears first in the restaurant’s title,
Mercedes Guzman started Mercedes & Family Restaurant in 2002. Photos by SCOTT KLEPACH JR. 42.831326.WIB/L
TONS OF
the other word in the name is “family,� time of the restaurant’s opening. The which inspires her to press on. restaurant didn’t take off for the first She says that her two biggest few months of business, and that’s motivators are her family and God, who when her family stepped in to help. both keep her committed to working “We were motivated,� said Guzman, long hours and getting through her despite being bogged down with a grueling daily routine. She regularly mortgage and business expenses. The attends Mass at St. Joseph Parish, and family had no source of income coming if she can’t make it there because of her in at first, and her family members business duties, she living as far away as will head to nearby Florida helped out MERCEDES GUZMAN Holy Family, where financially. Mercedes & Family Restaurant many church leaders Even some loyal know her well. customers offered “What motivates me more are my their hands. One family that frequented kids,� said Guzman. “And when I really the restaurant, as “Saturday feel down, and I can’t go anymore, customers,� paid for paint and supplies there is God.� and helped paint the facility. Mercedes & Family opened in 2002 Guzman’s son, Erik, became an at the corner of 56th Avenue and Tieton active business partner, helping Drive, where Lucky’s Copy Shop now to ensure that the business came operates. The Mexican restaurant has to fruition and stayed above water financially. When they weren’t at the existed in its current location, at 5603 restaurant, Mercedes and Erik spent Tieton Drive #A — just a few doors hours picking apples — up to 25 bins down from its original site — for six a day — for the additional income years. necessary to keep their restaurant The family faced rocky times at dreams alive. first, with both business and personal matters. Guzman was in the middle of finalizing a divorce around the SEE GUZMAN PAGE 14
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Yakima Herald-republic • yakimaherald.com
Women in Business
GUZMAN Continued from Page 13 “She might be small,� said Erik of his mother, “but holy smokes, she could work fast.� Guzman was born and raised in Jalisco, a Mexican province located in the central-western portion of that country. She came to live in the United States 23 years ago, and she brought her cooking knowledge and experience with her. Guzman, 50, has worked through tough times before and after the restaurant’s opening. Her sister suffered from epilepsy, and Guzman worked to pay for her medicine. But when Guzman was diagnosed with cancer of the uterus, she had to take a leave of absence from her previous job at Morton & Sons, where she was employed for 13 years, to visit family and receive treatment in Mexico. She survived the cancer, but she was away from work for too long, so when she returned to Yakima she found herself unemployed. But she had a knack for making tamales, which garnered some community attention. She made tamales for St. Joseph’s, and she still supplies up to several thousand tamales for Catholic conventions at least every other year. Erik then persuaded her to sell tamales at Yakima’s Farmers Market. People were hooked, and they told her if she opened a restaurant, they would buy her food. “When I see customers (come in), they motivate my mood,� Guzman said. “We have really good customers, repeat customers, and that kind of drives me more.�
“When I see customers (come in), they motivate my mood. We have really good customers, repeat customers, and that kind of drives me more.� mercedes guzman
Guzman’s restaurant is still known for its tamales, but she has also started making her own style of enchiladas as well. People have implored her to supply her products through other ways, too, including the local catering business 2 Busy 2 Cook. Young Life has requested Guzman to supply her tamales at its booth at the
Central Washington State Fair in the past. Guzman also offers her own catering service, to serve up to 400 people, from her restaurant. Guzman tried to open a bigger establishment a few years back, but customers preferred the smaller, more affordable dishes her first restaurant offered, so she scaled back her focus.
Even with the single restaurant, though, Guzman is used to keeping long hours, sometimes staying at the restaurant preparing food and cleaning until late in the night and early morning hours. And she has refused to lighten her load, even when she faced an injury. Guzman broke her hand several years ago when she slipped
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and fell in the restaurant, but instead of taking some time off, she continued to work with her good hand. Despite orders from the doctor to rest, she maintained her work schedule, seven days a week, with a cast. She also teaches catechism at St. Joseph’s, and every Saturday she drives to the school to hold her class. For the past 15 years, she has juggled work life with her religious studies duties. She continues to take classes and teach, and offer guidelines to others who wish to become teachers in the church. Guzman often arrives to work at 4 a.m. Saturdays to get the restaurant ready for Erik to take over, and then she leaves to get ready to teach catechism. She teaches and grades papers before heading back to the restaurant to finish her work day. “She hasn’t taken a break for years,â€? said Erik. While her steadfast faith is one of the reasons she devotes her time and energy this way, Guzman actually began teaching catechism, she said, because of her children, and especially Erik. “What can I do with him?â€? she said she had wondered she he was a young boy. â€œâ€Ś I wanted to teach (the kids) a little more about God.â€? It is this religious worldview that guides Guzman in raising her family and running her business. Despite her success, Guzman keeps herself in check, keeping things in perspective about her future. “I want to be able to make it, if God lets me,â€? she said. WIB
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W15
Wednesday, October 13, 2010
Yakima Herald-republic • yakimaherald.com
•
15
5JH@I
DI Business
Cheryl Barrett, Owner Washington Fruit Place 1209 Pecks Canyon Rd. Yakima, WA 98908 509.966.1275 www.treeripened.com Years in this business: 6 Background: I began my tourism
Kim M. Eaton, County Clerk Yakima County Local Government 128 N. 2nd St., Room 323 Yakima, WA 509.574.1430 Years in this business: 18+ Personal: I’m a wife, mother, and grandmother.
Background Information: Leagal experience, accounting, goverment, coach, volunteer.
Keep your priorities straight and random acts of kindness are appreciated.
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Words of Advice:
experience about fourteen years ago when I worked at The Fruit Place for the Fruit Commission. For the past six years, I have owned and operated the “Big Red Barn.� Personal: I have been married to Mark Barrett for 34 years and have 3 daughters (Sarah, Hannah & Laura) and 6 grandchildren. Words of Advice: Enjoy what you are doing and pray daily for God’s blessings.
Melissa Clark Sales Manager Wells Fargo Home Mortgage 200 S. 72nd Ave. Yakima 509.972.7695 melissa.m.clark2@ wellsfargo.com Years in this business: 16 Background: I have assisted many
clients over the years to achieve their financial goals thru home ownership. Let me help you! Personal: Yakima native, graduate of West Valley High School, Seattle Pacific University. Married to Scott. We have a son and golden retriever. Words of Advice: Your home may be your largest financial asset. I can help you plan for your future.
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Skin Care Cert. Worked at Healing Arts Center, Seattle. Adv. Cert. by Dawn Parks, owner of Dawn ‘Til Dusk Makeup, NY w/ numerous celebrity clients. Nat’l Academy Adv. Cert. w/De’Ette Balfourd, owner. Personal: Married 7 years and have a dog, Mini who runs the house. Love spending time with family & traveling. Words of Advice: Live each day to the fullest & never give up your dreams!
Jennifer Bliesner, Vice President/Partner Terril, Lewis & Wilke Insurance, Inc. 112 S. 4th St. Yakima, WA 98901 509.248.3515 jbliesner@tlwins.com When you’re a busy business owner, you don’t have time to work with multiple insurance agents. That’s why at Terril, Lewis & Wilke Insurance, we make it easy for you. You can have one Terril, Lewis & Wilke insurance agent help you with all of your insurance needs. So whether you need to insure your business, home, farm, autos, or even need help with your employee benefits, one agent can handle it all.
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Brenda Marie Kirkevold, Esthetician The Gazebo Salon 16 N 10th Ave. Yakima 509.453.8226
Anita Marrs, Co-owner Blueline Equipment & Manufacturing 105 N. Spokane St. Moxee, WA 98936 509.248.8411 Years in this business: 30+ Background: Born in Sunnyside,
WA. Owned and operated various ag related businesses throughout the Western USA. Personal: Married 33 years to Gregg, 2 daughters: Jennifer (Jeremiah) Orthmann and Bethany; 1 grandson Nathaniel. Words of Advice: Value life and family. Always do your best and have faith in everything you do.
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Wednesday, October 13, 2010
YAKIMA HERALD-REPUBLIC • yakimaherald.com
WOMEN IN BUSINESS QUESTIONS FOR THE PROFESSIONALS: MINA WORTHINGTON
What are your primary responsibilities/duties in this position? My primary duties include defining critical objectives, policy development, project management, staff advancement, community relations and political advocacy. How long have you occupied your current position? I have worked in the financial services industry for 21 years, with 17 of those years in the credit union industry. I have been President/CEO of Yakima Valley CU for just over 2 years. Why did you decide to be a part of this organization? I decided to join the team at Yakima Valley CU as Chief Operations Officer in 2005 because I saw the opportunity to become part of a phenomenal organization that had succeeded in carving out a special place in the “heart� of its community. Did you picture yourself in this position when you were growing up? What were your career/life dreams as a child? How did they change as you grew up? Not exactly. Like many children — including my own — I pictured myself becoming a veterinarian, an astronaut, or a race car driver. I sort of “fell into� my career in financial services. What drives you to run a business or organization? What are your motivations?
ďż˝ AGE: 38 ďż˝ CONTACT INFORMATION: 501 S. Fifth Ave., Yakima, 98901; 509-248-1720 ďż˝ MARRIED? Yes ďż˝ FAMILY? Two sons, ages 3 and 4 ďż˝ BUSINESS/ ORGANIZATION: Yakima Valley Credit Union ďż˝ WHAT IS YOUR TITLE/ROLE? President/CEO My primary motivation is to leave something better than it was when I found it. With Yakima Valley CU, that is a real challenge, since it was left to me in such great shape! Also, I get a lot of satisfaction from helping employees accomplish their dreams and aspirations. How much support did you need to get where you are at now? Did you receive help? My mother always told me that I could do anything or be anyone that I wanted to be. That helped to build my self-esteem and remove the perception of “barriers.â€? That is the most support anyone could ever ask for. Does someone help you to run the organization? There are currently 97 employees here. Every one of them helps me to run it. How long have you been in Yakima? What led you
Have you lived and worked outside of Yakima? How does running an organization in this area compare to running a business in other areas? (Or, have you observed differences?) The major difference between running a business here and other places where I have worked is the overwhelming sense of community. The residents of Yakima support many of our local, homegrown businesses, and I have a tremendous appreciation for those values.
How do you see this role changing/evolving over time — say, in the next five to 10 years? As this organization continues to grow and flourish financially, I can see a need to become even more involved in the industry and the multiple communities that we will serve. Running a business/organization or working for one eats up a lot of time, but what other hobbies do you have? First and foremost, I enjoy spending quality time with my husband and children. I also like to exercise, travel and cook.
GE Aviation 2720 W. Washington Yakima, WA 98903 509.248.5000, Ext. 283 www.ge.com/aviation Years in this business: 30 Background: Administrative assistant role to a very talented and amazing group of people in the aerospace industry. Personal: Married to Jerry, 4 wonderful children (Brian, Jolie, Mark and Darcey), and 6 grandchildren. Words of Advice: Make every day count.
How has your role as a business owner/worker
What sort of advice can you offer younger generations and/or new business owners? The most important thing you can take from your experiences is to actually learn from them. WIB 42.830779.WIB/L
Gail Barge, Administrative Assistant
the evenings. I have either worked in or managed every department within a financial institution, except marketing. The experience of working full time while obtaining and paying for my formal education has had a significant impact on my work ethic and perception of the world.
What other work experiences did you bring to the table before landing this position? How have these experiences shaped your work ethic? My first job was making shakes at a burger joint when I was 15. I started working as a bank teller during my senior year of high school. From there, I worked my way up the ranks while obtaining my education in
Who has influenced you the most to get you to where you are today? I have had several influences, beginning with my mother. I have been and continue to be heavily influenced by mentors.
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CIDESCO focused Anti-Aging Skin Care, Laser Hair Removal, Chemical Peels, and Pro. Makeup Artistry. I have been Dr. Hauge’s RST/RMA for 8 years. I am one of ten Nationally on the SPSSCS Board of Directors. Personal: Married with 2 children. Words of Advice: Stay true to what you really love to do & it will always shine through to the clients you treat. Thank you to my loyal and new clients!!
Did you attend college/ university? What was your major and minor? How does this field apply to what you are doing now (directly or indirectly)? Did you receive any other training? My undergraduate degree is from California State Polytechnic University, Pomona, where I majored in business administration with a minor in psychology. My MBA was obtained at Loyola Marymount University. Even though the formal business education and “other training� have been very relevant for me throughout my career, the most valuable training, coaching and direction has been obtained from various mentors.
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Elena Reyes, Lic. Medical Esthetician/Business Owner Cascade Esthetics & The Make-Up Boutique 3907 Creekside Lp., Suite 130 Yakima, WA 98902 509.225.4552 www.drchrishauge.com Years in this business: 8.5 Background: I specialize in
changed since you started out? Up to this point, I have spent most of my time in production, operations and management. My current role is much less “hands-on� and requires me to really exercise my leadership skills.
here, or what made you decide to stay in the area? I came to Yakima in 2005 to take the job with Yakima Valley CU. It is where our children were born, and it has become home for all of us.
Mina Worthington
Angela J. Beaudry, Owner Salon Latour
3908 Creekside Lp, #10 Yakima, WA 98902
509.575.8952 www.salonlatour.com Years in this business: 10 Background: Self-taught entrepreneur continually educating myself about tanning/spa & business. It never ceases to amaze me the wealth of knowledge available! Personal: I have a beautiful daughter, Raevyn, 8! Time flies by way too fast when you watch your children grow! We’d like to thank our friends & family for always being there for us. Words of Advice: You’ve got 3 choices in life...Give up, give in, or GIVE IT YOUR ALL. 42.830234.WIB.L
Cheryl Rochel, Branch Manager WSECU 1400 Lakeside Ct. Ste. 101 Yakima, WA 98902
Annette Petrie, Managing Broker Selah Realty, Inc. 302 S. 1st St. Selah 509.697.4000 Years in this business: 18 Background: Moved to Selah
in 1973. Through real estate I’ve made good friends and been able to share our beautiful valley. Personal: I am married to “Wild Bear Bill� and have a beautiful friend and daughter Heather. Words of Advice: You really do “Reap what you sow.�
Years in this business: 31 Background: Financial education advocate and Washington Credit Union league. Advisory board/alternative schools.
Personal:
Living in the beautiful Nile Valley with my fabulous husband. 2 grandchildren.
Amanda McCabe, Owner/ Branch Manager The Viewmont Group/ Cornerstone 1320 N. 16th Ave., Ste. B Yakima 509.494.1000 viewmontyakima.net Years in this business: 9 Background: Residential and
commercial property financing. Personal: I love to call Yakima home! Words of Advice: Joy is the best makeup!
Words of Advice:
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“This is a great honor.� Naseem told her friends and colleagues. “Business is very good, and we are happy to see so many new clients receiving the benefits of the high-tech services and high-quality products we offer. It is wonderful to be recognized for excellence by the business community.� Femina Beauty offers treatments that emulate the results of surgery without intrusive procedures. Come in to see for yourself - let Naseem bring out your true beauty.
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Naseem says: “I hope to make all of my customers like friends‌people that I care about.â€? In the Valley Mall; go in and meet Naseem; she will give you a free ‘face mapping’. She will then give you a report on the condition of your pores, the dehydrated areas of your face and much more. I promise, you will want to go back to Femina Beauty.
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proven to manage acne prone skin. The Blue Light Treatment is drugfree, non-invasive, painless and 100% natural with no side effects. With her Vibraderm Facial, Blue Light Treatment (for face & back acne and skin rejuvenation) and Oxygen Machine...Femina Beauty has the most unique and sought-after services in the Yakima area.
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We thank you for the opportunity to earn your business and are available to discuss your projects and answer any questions.
Christine Furr • (509)952-4171
M-F 9:30 AM to7 PM SAT 9:30 AM to 6 PM SUN 11 AM to 5 PM
Chris_furr@hotmail.com
<JŠWJ F KFRNQ^ HFWNSL KTW KFRNQNJX Great care has been taken to ensure that the facility not only provides comfort and convenience, but also complements the beauty of the surroundings. The cemetery also provides many options for memorialization of cremains in benches, logs, boulders, niches and an OSSUARY. Capturing the splendor of the surroundings of the cemetery and the unprecedented service of the staff makes this the finest cemetery in the Valley.
Lorrie has been in the death care industry since 1990. She is the Director at West HIlls.
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Dawn (Office Manager) has been with us since 1983. Barbara (Administrative Assistant) has been with us since 1992.
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Celebrating our 26th year in business
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Naseem Femina, owner and operator of Femina Beauty in the Valley Mall, would like to extend a warm thank you to everyone who voted her:
For 20 years Northwest Interior Design Source has provided unique affordable interior design to commercial and residential clientele throughout the Northwest. We dedicate our undivided attention to our clients and their projects from inception of design to the final installation, leaving the client with not only an exceptional end result but an enjoyable building experience.
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W17
Wednesday, October 13, 2010
Yakima Herald-republic â&#x20AC;˘ yakimaherald.com
â&#x20AC;˘
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DI Business The Legacy Group 117 E. Yakima Ave., Yakima WA 98901 509.225.9600 www.legacyg.com Years in this business: 16 Background: In 1992, I started
my banking career. Originally I was going to be an investment banker. I switched to lending as I could see the challenges & great rewards of creating home ownership. I have never looked back & have some interesting experiences. Personal: Iâ&#x20AC;&#x2122;m married w/a daughter & stepdaughter & a very spoiled puppy... I love traveling w/the family & golfing. Words of Advice: At the end of the dayâ&#x20AC;Ś Integrity is what matters.
Anita Monoian, President/ Chief Executive Officer Yakima Neighborhood Health Services 12 S. 8th St., Yakima 617 Scoon Rd., Sunnyside 509.454.4143 www.ynhs.org
Sandra Bourgeois, Owner Sandra Bourgeois Design 702 N. 1st Ave., Suite B Yakima, WA 98902 509.961.4983 bsbourg1@aol.com
Years in this business: 31 Background: Since 1975, YHNS
Years in this business: 32+ Background: BA from WSU in
has expanded programs, built a new facility and become a training center for students pursuing health careers. Personal: Anita also leads nationally, as Board Chair for the National Association of Community Health Centers. Words of Advice: â&#x20AC;&#x153;I am so proud of YNHS and our 35 years of growth and progress.â&#x20AC;?
interior design & minor in architecture, NCIDQ Certified, 32+ years in design. Personal: Married to husband William for 31 years. Breed & Show Arabian Horses. Words of Advice: â&#x20AC;&#x153;Work twice as hard and know your product and customer.â&#x20AC;?
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Sunnyside Community Hospital from 1998-1994 & 1996- to present and enjoyed every minute of it. Personal: I have been married to Craig Dion for 12 yrs, we have two kids Mason (9) & Allyson (7). Words of Advice: Keep a balance between family and work. =)
Fenja Swope Licensed Loan Officer
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Years in this business: 3 Background: I have worked for
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Shelli Dion Clinic Manager Grandview Medical Center 208 N. Euclid, Grandview 882-1855
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Mercy Buck, Owner/Stylist The Gazebo Design Studio 16 N. 10th Ave., Yakima, WA 98902 509.453.8226
Lori Crow, Executive Director The Ponderosa Assisted Living Community 3303 Englewood Avenue Yakima, WA 509.453.1366
Years in this business: 13 Background: Graduated from
Years in this business: 7 Background: Education: Rocky
Professional Beauty School, advanced training at the Redken Exchange in New York City. Personal: Single, with two children: Bryce, 13 and Whitney, 9. Words of Advice: Never let anything come between you and your dreams!
Mountain College (Montana) and the University of Wyoming; Psychology and Criminal Justice with emphasis on aging and elder law. Personal: Partner Dr. Mike Wilson, blended family of 4 grown children. Words of Advice: Happiness is a choice, love is a verb and laughter is always the best medicine.
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Thanks to our customers we are celebrating 17 years. You are the heart of our business. We invite you to come in and try our award winning Caravan private blended espresso!
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â&#x20AC;˘ From simple to elegant and decorated to fit your theme. Ashleigh & Casey Krueger (509) 653-1896 13321 US Hwy 12 cascadecatering@mail.com Naches, WA 98937 www.cascade-catering.com 42.830232.WIB/L
966-0676
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Central Valley Bank
Successful and committed to their careers, family and community.
Laura Terrazas AVP/Lending Officer Nob Hill Branch
Sally Meredith VP/Lending Officer Union Gap Branch
Debbie Poole Business Development Officer Downtown Branch
Lillie Higginbotham VP/Mortgage Loan Officer Downtown Branch
Kathy Thayer AVP/Operations Officer Ellensburg Branch
Kathy Matthews AVP/Branch Manager Wapato Branch
Lupe Leach VP OPS/Branch Manager Union Gap/all Branches
Colleen Johnson VP/Branch Manager Nob Hill Branch
Tami Ramirez AVP/Branch Manager Downtown Branch
Left to Right: Janis Luvaas, Program Director, Behavioral Health Services Linda Sellsted, Clinic Manager, Children's Village Diane Liebe, MD, Medical Director, Developmental and Behavioral Pediatrics, Childrenâ&#x20AC;&#x2122;s Village Stella Vasquez, Director of Program Operations | Lee Hamilton, Director of Planning and Development Lisa Savage, Director of Human Resources and Communications
From leadership in the clinics to leadership in administration, these women and many others work together to ensure that the families we serve receive the highest quality of care.
Denniece Pollock Steinmetz VP/Branch Manager Toppenish Branch
Sharon Van Gundy VP/Lending Officer Toppenish Branch
Yakima Valley Farm Workers Clinic Large enough to serve, Small enough to care.SM
A Culture of Caring
See us online at www.cvbankwa.com
Downtown Yakima (509) 453-1172 301 W. Yakima Ave.
Nob Hill (509) 972-9510 3919 W. Nob Hill Blvd.
Wapato (509) 877-6161 507 W. First
www.yvfwc.org
Yakima (509) 576-0424 2205 S. 1st Street
Toppenish (509) 865-2511 537 W. Second Ave.
Ellensburg (509) 925-5444 100 N. Main Street
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Yakima | Toppenish | Grandview | Prosser | Walla Walla | Ellensburg Spokane | Hermiston, OR | Woodburn, OR | Salem, OR | Portland, OR
18
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Wednesday, October 13, 2010
YAKIMA HERALD-REPUBLIC â&#x20AC;˘ yakimaherald.com
WOMEN IN BUSINESS
Surviving the recession as a single mother METRO NEWS SERVICE
T
he recession is taking its toll on millions of Americans each day. One unique sector affected by the economy is single mothers whose careers are necessary on many levels. When these women suffer the impersonal blow of job termination, their core foundation is hit profoundly. How do they survive so to best support their family emotionally and financially. They do what women do best ... pick themselves up, dust themselves off and start all over again!
â&#x20AC;&#x153;Having worked since the age of 13, being laid off was perhaps the most humbling experience of my life.â&#x20AC;? LESLIE PADILLA
Mother of two
Leslie Padilla, former public relations executive for Comcast Programming, and single mother of two, has channeled her recent
personal and professional challenges to find tactical and inspirational ways to face the recession while advancing her career and nurturing her family. â&#x20AC;&#x153;Having worked since the age of 13, being laid off was perhaps the most humbling experience of my life,â&#x20AC;? confessed Padilla. â&#x20AC;&#x153;I had always identified myself with my career and now I found myself in an unexpected role of divorced, single mother. For weeks I was paralyzed by this reality. But through writing and healing, I found my inner voice and began networking at rapid-fire pace to build my foundation for our
Healing Arts Practitioner, and Reiki Master practicing several healing modalities. Currently working on my Master Thesis in Metaphysical Sciences. Personal: Born and raised in the Valley, married 41 years, 2 children, 3 grandchildren 1 great-grandchild. Words of Advice: Everyone is doing the best they can in any given moment â&#x20AC;Ś be gracious.
sales and management. Personal: Married to Randy Kime, 4 daughters, 2 beautiful grandchildren. Words of Advice: Act as if what you do makes a difference. It does.
SEE RECESSION PAGE 19
Bobbi Goin, Owner Pingrey Ford 102 W. Naches Ave. Selah WA 509.697.7288
Meshelle Woodworth, Hair Dresser/Cosmetologist
Years in this business: 15 Background:
Years in this business: 25 Background: Redken NY Academy
Salon LaTour 3809 Creekside Loop Yakima 509.972.8151
Born and raised in Yakima Valley. I was taught by the best at Pingrey Ford allowing me over 15 years in the auto industry. Personal: Married to husband Chad with our two beautiful children each 8 and 6. Words of Advice: â&#x20AC;&#x153;You CANâ&#x20AC;&#x2122;T build a reputation on what you are going to do.â&#x20AC;? Henry Ford
Everyone loves the Kana ladies!
Explore Our Workroom Where Ideas Are Endless
3) Continue working: Remain connected with colleagues and industry members by offering to do pro-bono or charitable work
Certification, Certified Brazillian Blowout Stylist, Difiaba Hair Color from Italy Personal: Married with two wonderful children. Words of Advice: Stay positive, positive energy is contagious.
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Years in this business: 7 Background: Hypnotherapist,
2) Visit the doctors: Schedule all of your familyâ&#x20AC;&#x2122;s preventative doctor appointments and get your prescriptions filled prior to losing your health insurance benefits. Work with your doctors so medications can be prescribed in a quantity to last a few months.
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Dimensions In Healing/ The Enlightenment Institute Yakima, WA 509.969.6605 dimensionhealing.byregion.net
Lisa Kime, Classified Advertising Manager Yakima Herald-Republic 114 N. Fourth St. Yakima 509.577.7736 www.yakimaherald.com Years in this business: 10 Background: Over 20 years in
confidence and knowledge to further your career.
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Cindee Hudson, Practioneer Healing Arts Practitioner and Educator
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experience to offer loan products that help individuals fulfill their dream of home ownership. Personal: Married, two grown children, one granddaughter. Words of Advice: Save money and pay your bills on time. Purchasing a home is a great investment.
1) Allow yourself time to heal: Losing a job requires mourning. Alert family members and friends that you need their support during this time of loss. And recognize that immediately after being severed is not the best time to interview as you will not reflect your innate
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Kim Monfort, Home Mortgage Consultant Wells Fargo Home Mortgage 200 S. 72nd Ave. Yakima 509.972.7691 kim.d.monfort@ wellsfargo.com Years in this business: 35 Background: I have the ability and
future.â&#x20AC;? Padilla is just one of millions of women around the world facing similar setbacks during the recession. Through her own journey, she aspires to give hope and tips to her fellow sisters so they too may find their silver lining during this passing storm.
Patty Maggard-Prediletto, Owner Quality Consignment Furniture 417 N. 20th Ave. Yakima, WA 98902 509.575.5575 Colours by Design 509.454.9725 Years in this business: 25 Background: Decorating & Design
for 25 years; 16 years as Colours by Design. Personal: Married to Tom, one daughter, Melissa, grandsons: Brendan, 10, Maximus, 8. Words of Advice: Live life to the fullest. Enjoy your home and surroundings. If you donâ&#x20AC;&#x2122;t like it, change it.
â&#x20AC;&#x153;My Mom says Gingerâ&#x20AC;&#x2122;s has the best dance and fitness clothing in Central Washington. My Momâ&#x20AC;&#x2122;s always right.â&#x20AC;?
We design it, we make it, we install it and most importantly we offer
SERVICE AFTER THE SALE! Marcy
Katherine
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Kim
In the historic downtown Larson Building
Stop by for a tour of our business today
10 South Second Street â&#x20AC;˘ Yakima, WA (509) 453â&#x20AC;&#x201C;6611 www.Kanawinery.com
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Custom Window Coverings
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Tasting Room Hours: Mon â&#x20AC;&#x201C; Sat. 12â&#x20AC;&#x201C;6:30 p.m. Sun. 12â&#x20AC;&#x201C;5 p.m.
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The Fairfield Inn & Suites in Yakima has over 60 wineries within a 50 mile radius. The High Desert Vineyardâ&#x20AC;&#x2122;s offer the best growing conditions in the world for the type of grapes we grow. This has created many award-winning wines. The Fairfield Inn & Suites will be happy to assist or recommend one of our many wine country limousines or party bus tours. Yakima also has world wide recognition for Fly Fishing or Floating the Yakima River,a great way to soak up sun. Whether you are checking in or checking out we will provide you with our awardwinning hospitality!
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Wednesday, October 13, 2010
YAKIMA HERALD-REPUBLIC • yakimaherald.com
WOMEN IN BUSINESS
•
19
RECESSION/These tips can help you survive recession and thrive in the future Continued from Page 18 during your severance time. It will add to your résumé and make you feel good simultaneously. These “free” services also allow you to demonstrate your strengths so you can potentially begin to work freelance and then land a fulltime job with your clients once the recession resides. 4) Utilize ALL severance offerings: Many companies these days include corporate counseling in their termination packages. Use these services to redesign your résumé. Research the possibility of utilizing company or agency offices from where you can job
recommending you to companies they know have openings.
search productively and at no cost by using their computers, Internet, printers, scanner, résumé paper, and business card production. Plus, these environments are great for networking with other individuals in similar career transition who can help with both emotional support and potential job leads. 5) Leverage your industry resources: Meet with the president of your industry trade organization’s local chapter so they know you in-person and your individual qualifications and goals. These contacts can be invaluable and serve as true ambassadors in
6) Network: Arrange in-person meetings with everyone you know — you never know who may have a contact worth leveraging. Offer to meet them for coffee or a drink, and always pay the bill as they are doing you a favor. Try to avoid lunches and dinners as they can get expensive quickly and chip away at the severance payments you need to manage wisely. 7) Create a budget: Be prepared for the long-haul should you not be able to land a job prior to your severance running out. Cut back immediately on all unnecessary
expenses like dining out, clothing, beauty services, and coffee shops. And make a budget line for networking expenses as these add up, but are tax deductible.
9) Don’t settle: Remember you are valuable; do not take a job in which you have no interest or if it does not pay what you are worth. Be patient and focused on
Designer, I assist contract and residential clients establish & create a functional aesthetically pleasing interior within their means. Simple elements like paint colors can create fabulous interiors with identity. Personal: Married 29 years to Johann. Together we have 3 children, Kirsten, Erik & Willi who all live in Cottonwood Heights, Utah. Words of Advice: Any opportunity may present challenge but every challenge presents an opportunity!
Wells Fargo Financial. Personal: Love my family! Married to Manuel and have one dog, KeKe. Born & raised in Mexico City. Graduate of Central Washington University. Words of Advice: Set your goals high and shoot for the stars. “The sky is the limit!”
Billing got you down?
Ginger Hansen Owner Ginger’s Dance & Fitness Boutique 901 W. Yakima Ave. 4B Yakima, WA 509.249.2995 www.gingersdanceboutique.com Years in this business: 20+ Personal: College degrees in public relations, dance and advertising.
Background Information: I am a dancer, turned studio owner, turned retail store owner.
Words of Advice:
Passion is a drive & a drive leads you to where you want to be in life.
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Years in this business: 10 Background: As an Interior
Sharell Sinclair, Owner Selah Sandwich & Gift Shop 105 W. Naches Ave. Selah, WA 509.697.5550 www.selahsandwich-gifts.com Years in this business: 7 Background: Grew up in the
Brenda Kokenge, Owner/Instructor Jazzercise Harman Center, 65th & Summitview YacFitness in Terrace Heights 509.575.6319 jazzercise.com Years in this business: 29 Background: Graduated CWU with
beautiful Selah Valley and have been in business since I was 17. Personal: Engaged to a wonderful man! Words of Advice: No one can make you feel inferior without your consent —Eleanor Roosevelt
education degree. Taught Jazzercise (the most fun & effective fitness program) in Yakima since 1981. Personal: Married 29 years with three kids: Kyler, 25; Trevor, 23; and Lindsey, 22. Words of Advice: To do what you love and love what you do, it doesn’t get any better than that!
Suzi Williams, Financial Advisor Members Financial Services Yakima Valley Credit Union 401 Tieton Drive Yakima, WA 98908 509.972.5472 suzi.williams@cunamutual.com Years in this business: 25+ Background: I specialize in
helping my clients successfully meet or exceed all phases of their retirement goals while protecting their families. Personal: Married with 2 sons and 1 granddaughter, Gracie. Words of Advice: Give of yourself, help others who come to you for counsel and thank those that help you. 42.831493.WIB.L
Are you tired of frizzy, wavy hair?
Celebrating Our Women in Business
Precise Medical Billing specializes in electronic billing. We can process all insurance claims through a nationally recognized clearing house.
Get a brazilian blowout!
This gives us the flexibility to handle your particular needs, whether your office provides general care or specialty.
We offer extremely competitive rates. We guarantee that we can save you money. 2812 Terrace Heights Dr Suite 7 Yakima, Wa 98901 509-823-4800 www.precisemedicalbilling.net
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Special Pricing until December 1.
Call for details! Jennifer Anita Bethany Dorothy
Meeting your Orchard & Vineyard needs Dealer
Blueline Equipment & Manufacturing 105 N. Spokane St. • Moxee, WA 98936 509-248-8411
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Our key to success is our dedication to the individual needs of providers. We can tailor our services to the needs of our clients and we are dedicated to providing superior customer service and support.
Karla Padilla-Reyna, Agent Elvia Deby Gunter Assoc. Broker, Gomez Partner 945-5041 945-6900
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Meshelle Woodworth • Salon Latour • 972-8151
The Advisors Salute All Women in Business
“See What a Difference a Local Agent Can Make.”
Kelsey Clements 930-1037
gathering new and helpful ways for surviving the recession. For mores suggestions and inspirations visit Leslie’s Voice blog at lesliepadilla.wordpress. com or visit www.lesliepadilla.com. 42.831713.WIB/L
NorthwestInteriorDesignSource.com
• Padilla continues her journey each and every day
V
Karla Vannessa Viveros, Home Mortgage Consultant Wells Fargo Home Mortgage 200 S. 72nd Ave Yakima 509.972.7693 wfhm.com/wfhm/karlaviveros Years in this business: 3 Background: Previously worked at
10) Nurture your nature: Through all of this, make sure to find time for yourself. This is a process and to remain strong tap into personal passions that soothe your soul — whether it’s a bubble bath, journaling or just taking a walk and breathing slowly. These small gifts will pamper your nature allowing you to be a better mother and woman in all realms of life.
8) Remain optimistic: Use the term “in transition” as opposed to unemployed, laid-off and collecting unemployment. You have paid into the benefits you are receiving and you are entitled to what your employer and government is offering.
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Christine Furr, Owner/Interior Designer Northwest Interior Design Source 100 Lone Dove Lane, Yakima 509.952.4171
what you want and work for that position.
Back row, left to right: Diane Frazier, Becky J. Sherley, Emelda Miranda, Connie Murillo, Angie Brown, Front row, left to right: Emy Palacios, Patti Knight, Becky Fortner, Deanna Dillon
509-454-5009
State Farm Insurance www.karlapadillareyna.com Providing Insurance and Financial Services
A Division of Guild Mortgage Company Est. 1960 Diane Frazier, WA-MLO-#112352 Becky J. Sherley, WA-MLO-#267635
Mandi Moultray 910-3804
Katy Ruark 961-3056
Emelda Miranda, WA-MLO-#112360
Amanda Uecker 985-8486
Angela Brown, WA-MLO-#210858
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“Here when you need us most, like a good neighbor; State Farm is there.”
1415 Lakeside Court Yakima, WA 98902 (509) 457-6552
www.theadvisorsnw.com NMLS ID #3274 ID# 520-CL-48605-50244
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W20 20
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Wednesday, October 13, 2010
Yakima Herald-republic â&#x20AC;˘ yakimaherald.com
Women in Business QUESTIONS FOR THE PROFESSIONALS: JENNY SIMMONS
Jenny Simmons â&#x2013; AGE: 38 â&#x2013; CONTACT INFORMATION: 8308 Ahtanum Road, Yakima, 98903; 509-833-5096; www. jennymaes.com; jenny@jennymaes. com â&#x2013; MARRIED? Yes â&#x2013; FAMILY? Three children, agen 14, 11 and 9 â&#x2013; BUSINESS/ ORGANIZATION: Jenny Maeâ&#x20AC;&#x2122;s GlutenFree Goodies â&#x2013; WHAT IS YOUR TITLE/ROLE? Owner â&#x2013; WHAT ARE YOUR pRIMARY RESpONSIBILITIES/ DUTIES IN THIS pOSITION? Head of Production and New Product Development
Why did you decide to start a business? Our family recognized the opportunity and demand for fresh baked goods free of common allergens, genetically modified ingredients, â&#x20AC;&#x153;artificial anythingâ&#x20AC;? and simply free of ingredients we could not pronounce. After purchasing many types of bread over a four-year period, my children kindly wanted to go without. It wasnâ&#x20AC;&#x2122;t worth the misery of tasteless bread resembling cardboard. As a mom, bread seemed a necessity to ease the challenges of eating gluten-free. Experimenting with different ingredients and techniques produced many bread crumbs, but finally I mastered the art of baking gluten-free bread. My children loved my bread and would no longer allow me to purchase from the store. So it all began. Friends and family with the same needs began requesting my bread. I was thrilled to make their lives simply easier and provide that bread most take for granted. My kitchen grew too small, but my best friend, Kim Russell, would not allow me to stop there. She wanted me to bake for all of Yakima and found the perfect location at â&#x20AC;&#x153;Freddyâ&#x20AC;&#x2122;s Produceâ&#x20AC;? on Ahtanum Road.
were growing up? What were your career/life dreams as a child? How did they change as you grew up? Two years ago I didnâ&#x20AC;&#x2122;t see myself owning and operating a gluten-free bakery. As a child, my career or life dreams seemed to change as often as the seasons. Gluten-free was not in my vocabulary when I was 5 years old or 30. In fact, I never considered myself an excellent baker. Glutenfree living, however, is not a choice for our family but a necessity to live. My sonâ&#x20AC;&#x2122;s sudden illness in 2006 and quick recovery eating gluten-
Did you picture yourself in this position when you
free saved his life and many close friends and family members along the way. Our genetic sensitivity to gluten was never in my â&#x20AC;&#x153;picture perfectâ&#x20AC;? family plan, but over time we adapted and are thankful everyday for our good health.
financial statements and litigation preparations to understanding customersâ&#x20AC;&#x2122; daily struggles as a glutenfree diabetic to gluten-free with 10 food allergies. It is not easy, with no room for error, but a challenge I love.
What drives you to run a business? What are your motivations? I genuinely love my business and my customers. A diagnosis of celiac disease, gluten sensitivity or allergies to multiple foods can be devastating to many, but my goal is not only to provide fresh baked glutenfree bread, but also offer the emotional support they deserve. If I can provide an excellent product that encourages customers to maintain a gluten-free diet, then there are no words to describe that fulfillment. My customers are my motivators.
How do you see this role changing/evolving over time â&#x20AC;&#x201D; say, in the next five to 10 years? Over the next five to 10 years â&#x20AC;&#x153;gluten-freeâ&#x20AC;? will be a common term known by most. The medical community now estimates 30 percent to 40 percent (recently in a Good Housekeeping article) of all Americans are gluten sensitive and celiac disease common as 1 in 100 people. The gluten-free market will continue to increase exponentially, opening many opportunities for me over the next few years.
Does someone co-own the business/organization, or help you run it? All my friends and family have come together to make this happen. My friend Kim gave me no options but to open a gluten-free bakery. She was my â&#x20AC;&#x153;kick startâ&#x20AC;? and mentor! My mom and dad, Barb and Jim West, devoted countless time and energy into my business. They will never realize how their support softened many challenges along the way. My Aunt Diane and Aunt Mary have dedicated much time and effort. Without them, many days would have seemed physically impossible. My husband
and children are my biggest fans and support all the family challenges of starting a new business. I canâ&#x20AC;&#x2122;t thank Fred Brown enough for his support and advice. While running Freddyâ&#x20AC;&#x2122;s Produce, he finds the time in his busy schedule to help me in any way possible. How long have you been in Yakima? What led you here, or what made you decide to stay in the area? I was born and raised in this area, graduating from Selah High School in 1990. Did you attend college/ university? What was your major and minor? How does this field apply to what you are doing now (directly or indirectly)? Did you receive any other training? I 42.830019.WIB/L
42.29519644.WIB/L
Sandra Bourgeois Design Great Design Is Affordable 3FTJEFOUJBM t $PNNFSDJBM ,JUDIFO #BUI %FTJHO 8BMM 8JOEPX 'MPPS $PWFSJOHT (SBOJUF .BSCMF $FSBNJD 5JMF 'JOF )PNF 'VSOJTIJOHT /FX $POTUSVDUJPO 3FNPEFM 1MBOOJOH
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32+ Years Design Experience
Aida Ramirez, Office Manager Morales Law Office 1200 Chesterly Dr., Ste. 180 Yakima WA 98902 509.972.0493 www.marianomoraleslaw.com
Sandra Bourgeois PORTFOLIO & REFERENCES AVAILABLE
Years in this business: 17 Background: 17 years in the
Personal Injury legal field. Personal: Married 24 years to Juan M. Ramirez, 2 children Aida K. Bazan 23 yrs., Xavier P. Ramierez 16 yrs. Nine sisters and two brothers. Words of Advice: Set goals in life. Do not let anything or anyone hold you back from achieving.
Showroom
By Appointment
509-961-4983 702-N. 1st Ave. Suite B SANDRBD991CN
Katherine Goodson, General Manager Kana Winery 10 S. Second Street Yakima 509.453.6611 www.kanawinery.com Years in this business: 6-1/2 Background: While living in Cali-
fornia, I worked closely with wineries and special events. Came to Yakima and the next day I started with whatâ&#x20AC;&#x2122;s now known as Kana. I absolutely love it! Personal: Have lived in Yakima 6-1/2 years. Originally from Alomo, Calif. Words of Advice: Itâ&#x20AC;&#x2122;s all about the wine!
graduated from Washington State University in 1994 with a business degree. Iâ&#x20AC;&#x2122;ve worked in accounting, finance, litigation and marketing for more than 20 years. All my experiences have supported the business aspect of my company, but training myself in the glutenfree industry, while running a business and enjoying time with my family, has been my biggest challenge to date. What other work experiences did you bring to the table before landing this position? How have these experiences shaped your work ethic? In my previous experiences, Iâ&#x20AC;&#x2122;ve always paid close attention to detail with thorough research. My customer relations transcended from
What other activities do enjoy? When Iâ&#x20AC;&#x2122;m not working, my children and husband are always at my side. We love the outdoors and sporting activities are never-ending. What advice can you offer younger generations and/or new business owners (or prospective business owners)? Countless time is spent setting up and running a business. There are many sacrifices along the way. So if you love walking in that door every day, then everything will fall into place. WIB
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Call today for a custom consultation! Gina has over 24 years of experience in decorative painting. She has an extensive portfolio to help you choose your theme and can show you how faux techniques can actually SAVE you money.
Come see me on Mondays at the Vida Rug & Furniture Gallery on Yakima Ave.
Gina Brandt Owner
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Cont. #UNIQUBD003KQ t XXX ginabrandtuniquebydesign.com
In these uncertain times, people need sound advice on their ďŹ nancial and insurance planning. We are here to help people with planning for their Retirement, Life Insurance, Long Term Care Insurance and Financial Needs. We have been helping families for over 25 years. Please call Suzi or Sharon at 509-972-5472 to make an appointment. Our consultations are at no cost.
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401 Tieton Drive Yakima 509.972-5472 Located at the Yakima Valley Credit Union 42.831463.WIB.L
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How long have you owned/operated a business, or occupied your current position? One year, September of 2009
YAKIMA HERALD-REPUBLIC â&#x20AC;˘ yakimaherald.com
Wednesday, October 13, 2010
â&#x20AC;˘
21
5JH@I
DI Business
State University Alumni, co-owner of Pleasant Ridge Construction, LLC and a RE/MAX Realtor specializing in new construction. Personal: Married 10 years to my husband, Clint. I have two children ages 5 and 1. Words of Advice: Owning a home is one of the best investments you can make.
& Board member of Yakima Chamber, Consumer Credit Counseling, Yakima Greenway Foundation, Washington Collectors & Western Collectors. Personal: Single businesswoman with one son, Richard Christensen, also at YCCS. Enjoys golfing, The Capitol Theatre and other community events. Words of Advice: Always give your ideas time to take hold. Keep your dreams alive. 42.831761.WIB.L
Michele Sink, President Fiddlesticks 1601 Summitview Yakima, WA 509.452.7718 www.fiddlesticksyakima.com
Nora Guzman-Pulido, Assistant Manager Great Floors 1508 E Nob Hill Blvd. Yakima, WA 98901
Sharon Gillihan, Owner and Designer Design Artistry 415 S. 35th Yakima 509.577.9523 floraldesignartistry.com
Years in this business: 31 Background: B.A. in Fashion
Years in this business: 13 Background: Empire
Years in this business: 10 Background: Attended Portland
Design. Iâ&#x20AC;&#x2122;ve had the privilege of serving customers here in Yakima and working for and with some remarkable people. Personal: With my wonderful husband Jon (of Jonâ&#x20AC;&#x2122;s Golf and Ski), we have two lovely daughters, Nicole and Stef Words of Advice: Love God, love others, work hard, laugh often.
Art Museum, Portland School of Floral Design and over 30 years in the floral industry. Personal: Married for 15 years with one cat. Words of Advice: Believe in yourself, Know your market, Focus on your customer.
College, Santa Rosa, CA. Business Administration-Business Law Personal: Married to Abel. Two children, Karina (14), Kayla (9)
Words of Advice:
Be thankful for what we have; pray for our soldiers and pray for a better tomorrow.
42.831469.WIB/L
42.831512.WIB/L
Years in this business: 1 Background: Washington
Sheila Burns, President YCCS â&#x20AC;&#x201D; A National Collection System 2021 S. Third Ave. Union Gap, WA 98903 509.248.1610 Years in this business: 34 Background: Past-President
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Kelly Adamson, Realtor REMAX/First Advantage 1220 Yakima Valley Hwy, St. B Sunnyside 509.837.3301 firstadvantageinc.com
Linda Orozco Branch Manager Sterling Savings Bank 4802 Tieton Drive Yakima WA 98908 509.965.5158 Years in this business: 27 Background: Lifelong Yakima
resident, love the real estate industry, love supporting the Yakima Valley. Personal: Married, mother of 2 daughters and 1 granddaughter. Words of Advice: Donâ&#x20AC;&#x2122;t take yourself so seriously. No one else does!
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Tired of looking at those old cars on your property?
49
0OMZ $ to Burn up Calories our! in One H
600
Plus Tax
for the rest of 2010! *With 1/2 off joining fee & Jan. autopay reg. Good for new students & those not attending in the last 6 mos. Mention this ad to receive promo discount. Expires 10-31-2010 Harman Center: 65th & Summitview YacFitness: Terrace Heights
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Same-day Service
Mon. & Wed. 9:15am Tue. & Thurs. 6:45pm Sat. 10:30am
www.jazzercise.com
509-248-2800
& 3BDF 4USFFU Se habla espaĂąol
D E F I N E
Leaders in womenâ&#x20AC;&#x2122;s health.
T H E N E W
Kevin Harrington, MD. Anna Dufault, MD Roger Rowles, MD. Seana Moore, ARNP Cheryl Cornell, ARNP
Y O U
Welcome Leslie McLemore, MD to our practice
Relax and unwind at the largest full-service day spa in Yakima.
All practitioners accepting new patients
â&#x20AC;˘ Body Sugar Scrubs & Mudd Wraps â&#x20AC;˘ Manicure & Pedicure â&#x20AC;˘ Designer Cuts & Styles â&#x20AC;˘ On-site Bridal Services â&#x20AC;˘ Microdermabrasion â&#x20AC;˘ Massage Therapy (PIP & Accident)
â&#x20AC;&#x201C; Normal and high risk pregnancy â&#x20AC;&#x201C; Vaginal and pelvic reconstructive surgery â&#x20AC;&#x201C; Minimally invasive surgery â&#x20AC;&#x201C; Infertility â&#x20AC;&#x201C; Well woman exam
(509) 575â&#x20AC;&#x201C;8952
www.generationsobgynyakima.com
Phone: 248-3440 453-7109
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3003 Tieton Dr., Suite 230/240 Yakima
â&#x20AC;˘ Eyelash Extensions â&#x20AC;˘ Bare Escentuals Make-up â&#x20AC;˘ Coloring & Foiling â&#x20AC;˘ Sugar Waxing â&#x20AC;˘ Full-body waxing â&#x20AC;˘ Accomodation for large Bridal Parties
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3908 Creekside Loop, Suite 110 Yakima, WA 98902
G I F T C E R T I F I C A T E S
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Brenda Kokenge 575-6319 Kerri Sevigny 312-0629
Mon. & Wed. 5:35pm
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â&#x20AC;&#x201D; Cheryl Burke Two-Time Chamion Dancing with the Stars
*
Top dollar paid for your unwanted vehicles with titles...
22
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Wednesday, October 13, 2010
YAKIMA HERALD-REPUBLIC â&#x20AC;˘ yakimaherald.com
WOMEN IN BUSINESS
Boomers should do homework on business start-ups METRO NEWS SERVICE
An ever-growing number of baby boomers are starting their own businesses. Some are motivated by the dream of being their own boss, while others want to take an idea about a product or service and make it a reality. For many boomers, becoming an entrepreneur is a key element of their retirement â&#x20AC;&#x201D; either out of financial necessity or the desire to remain active in the business world. Regardless of the reason, starting a successful enterprise requires careful planning.
Choosing a business Starting a business that you know and
love is always going to have a better chance of success. The years of experience youâ&#x20AC;&#x2122;ve accumulated in a field are an invaluable asset and if you believe in your product, those skills and energy can be focused on marketing. Consulting a tax lawyer will help you determine which legal entity best fits your business and the tax advantages and disadvantages of operating as a sole proprietor, partnership, LLC, or Subchapter S-Corporation.
Since any start-up is going to consume financial resources, itâ&#x20AC;&#x2122;s important to be
for 30 years. 3 children, Charlie, Chelsea & Elliott and 1 grandson, Beauchene. Background: Iâ&#x20AC;&#x2122;ve always been an entrepreneur. I adapt well to change & embrace challenges. Words of Advice: In an ever changing market, do business with people you know, like and trust. Be realistic and stay positive!
Leslie C. McLemore, M.D., Obstetrics & Gynecology Generations OB/GYN 3003 Tieton Drive, Suite 240 509.453.7109 www.Generationsobgynyakima.com Years in this business: Less Than 1 Year Background: Received undergraduate degree from WSU. Graduated from Saint Louis University School of Medicine. Completed residency training at the University of Washington. Personal: Recently moved from Seattle to Yakima with my husband & dog. Words of Advice: Make the world better by respecting and caring for yourself, family, friends, neighbors and strangers. 42.830707.WIB.L
ONE OF OUR COSMETIC LASER PROCEDURES.
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Also featuring...
www.yakimadermatology.com 1111 W. Spruce St., Suite 24 â&#x20AC;˘ Yakima
Years in this business: 23 Background: Banking since 1983.
Helping clients achieve their homeownership dreams since 1987. Personal: Married to Steve. Two children, Chad and Brooke. Words of Advice: â&#x20AC;&#x153;Attitude is a little thing that makes a big difference.â&#x20AC;? â&#x20AC;&#x201C; Winston Churchill
Years in this business: 9 Background: Mindie has a Bach-
elor of Fine Arts degree in Dance from the University of Arizona. She has taught across the USA and Canada. Personal: Mindie is married and has two amazing children named Andre and Mabel. Words of Advice: No matter what, stay true to your passion. This will be your true reward.
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Patricia A. Nichols, PA-C - "4&3 t 4,*/ t 7&*/4
The Advisors 1415 Lakeside Court Yakima, WA 98902 509.457.6552 abrown@theadvisorsnw.com
Mindie Chervany, Artistic Director CoMotion Dance Center for the Arts 4001 Summitview Yakima 509.966.0676
By appointment (509) 969â&#x20AC;&#x201C;6605 Cindee Hudson, B. Msc., CHP, CHt DimensionsInHealing@msn.com www.dimensionhealing.byregion.net
BEHAVIORAL CHANGES FEELING OF WELL-BEING GROWTH
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Angie Brown, Mortgage Advisor
BALANCE OF ENERGY MENTAL CLARITY DECREASED PAIN
Years in this business: 7 Personal: Married to husband Dave
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Prudential Almon Realty 4112 Summitview Ave., Yakima, WA 509.961.5921 www.megirwin.prualmon.com
Find the support you need
Defining, setting benchmarks
Having what it takes
42.830781.WIB/L
Meg Irwin, REALTOR
aware of actual costs and the time it will take any necessary adjustments to keep your to see a return. Savings accounts, the equity enterprise moving forward at a measured in a home and investment portfolios can pace. Even the best business plan canâ&#x20AC;&#x2122;t take be sources of revenue, but determine how into account all the possible snags or delays, much you can afford to tie up or possibly so have contingencies in place to help you lose if the business fails. A partnership or deal with them. outside investors are also possible sources of revenue, as are small business loans. Whatever the means of financing, create a solid plan so youâ&#x20AC;&#x2122;ll know what to expect until You may know your product, but not you start generating an income. necessarily the ins-and-outs of operating a successful business. Getting help with what you donâ&#x20AC;&#x2122;t know, such as setting up an efficient office or getting your Web site up Itâ&#x20AC;&#x2122;s important to plan and track the and running, allows you to focus on the progress of your business by setting benchmarks. This allows you to focus on things you know and do best.
RELAXATION REJUVENATION INCREASED ENERGY
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powerâ&#x20AC;Śpassionâ&#x20AC;Ś werâ&#x20AC;Śpassion indulgenceâ&#x20AC;Ś excitementâ&#x20AC;Śexperienceâ&#x20AC;Ś tementâ&#x20AC;Śexperien HARLEY-DAVIDSON freedom for her
Garage Party â&#x20AC;&#x153;Ladies Onlyâ&#x20AC;?
Thursday, Oct. 21st 6pm â&#x20AC;&#x201C; 8:30pm BBQ Starts @ 6:30pm Bring all the girls and have s e a fun-filled raffl evening
42.831293.WIB.L
Pingrey Ford, celebrating 82 years of innovation. Why Ford car company, he threw Americanâ&#x20AC;&#x2122;s industrial
107 Years ago, Henry Ford not only created a
revolution into overdrive. Some even credit Mr. Ford with the creation of the middle class itself, because Mr. Ford believed that an autombile should be affordable to everyone.
our beliefs echo our founderâ&#x20AC;&#x2122;s. We Why Now Today, celebrate American ingenuity with quality,
innovation, fuel efficiency and safety in every Ford vehicle we make. Which all adds up to value. Thatâ&#x20AC;&#x2122;s why Ford. Thatâ&#x20AC;&#x2122;s why now.
Bobbi Goin, Owner 8*# -
697-7288
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102 W. NACHES, SELAH www.pingreyford.com
YAKIMA HERALD-REPUBLIC â&#x20AC;˘ yakimaherald.com
Wednesday, October 13, 2010
â&#x20AC;˘
23
5JH@I
DI Business
Years in this business: 23 Background: Retail sales before
Years in this business: 28 Background: Been in this busi-
managing Final Choice. Current business since 1987. Personal: Married with 2 children and 6 grandchildren. Words of Advice: Never give up and you will reach your goals.
ness for 35 years. Itâ&#x20AC;&#x2122;s still creative and satisfying â&#x20AC;&#x201D; sometimes. ha! ha! Personal: Quiet country living with sweet husband of 14 years.
Words of Advice: Do it right the first time! Do it once! Do it with us!
42.830020.WIB/L
Kathy Weber Mortgage Loan Officer The Legacy Group 117 E. Yakima Ave., Yakima WA 98901 509.654.4253 legacyg.com/KathyW Years in this business: 12 Background: Iâ&#x20AC;&#x2122;ve been in the real
estate industry since 1981. Personal: A Yakima native, married 26 years to Doug, two daughters, Kendra and Larissa. Words of Advice: â&#x20AC;&#x153;Your true worth is determined by how much more you give in value than you take in payment.â&#x20AC;?
Sheryl Fairchild, DPT, CSCS, ATC Physical Therapist Peak Performance Sports & Spine 2505 Racquet Lane Yakima, WA 98902 Years in this business: 2 Background: Doctor of Physical
Therapy degree from A. T. Still University. Also Certified Athletic Trainer from Humboldt State and Certified Strength and Conditioning Specialist. Personal: Enjoys hiking, backpacking, camping, cross country skiing and showshoeing with family. Words of Advice: Treat others how you would like to be treated. Keep an active lifestyle, both physically and mentally.
42.831433.WIB/L
Janet Shockley, Owner J. Designs, Inc. 916 S. 3rd Ave. Yakima 509.457.0880 jdesignsyakima.com
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Debbie Chambers, Owner Central Salvage 6 E Race St. Yakima 509.248.2800
Jennifer Bush, President Midstate Monuments 1612 S. 16th Ave., Yakima, WA 509.452.7951 MidstateMonuments@hotmail.com Years in this business: 17 Personal: Third generation
memorialist. Married with two daughters. Background: Memorial Designer â&#x20AC;&#x201D; specializing in custom artwork and personalized one-on-one service.
Words of Advice: â&#x20AC;&#x153;You must be the change you wish to see in the world.â&#x20AC;? â&#x20AC;&#x201C; Gandhi
Holly Medina, Cosmetologist Salon Latour 3908 Creekside Loop, St. 110 Yakima 509.575.8952 SalonLatour.com Years in this business: 13 Background: Worked at Regis and
Salon at Lakeside. Certified in Lanza, Redken, Brazillian Blowout and Purology. Extensive Color Training in Redken. Personal: Graduated from Nxlevel Entrepreneur Course from BBB 2010. Words of Advice: Treat others how you would like to be treated.
42.830672.WIB.L
Buying a New Home? Looking to Re-decorate? Stop by to find high-quality pre-owned furniture at a fraction of its original cost.
Celebrating our 2nd Anniversary!
Patty Maggard-Prediletto Owner/Designer
Whether building, remodeling or redecorating your home or office, at Colours By Design I offer expert service and selection for all of your decorating needs.
Accepting Consignments! Please email a picture, bring by a snapshot, or call for a viewing appointment. Items must be in great condition, clean, and from non-smoking, no pet homes. Only current items & unique items with a timeless sense of style considered.
Contact Patty at Colours By Design because Excellent Design Doesnâ&#x20AC;&#x2122;t Costâ&#x20AC;&#x201D;It Pays!
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42.831324.WIB.L
417 N. 20th Ave. Yakima, WA 98902 (509) 575-5575
Melissa Maggard
Quality Consignment Furniture Store Manager
(509) 454-9725
42.829637.WIB.L
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W24 24
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Wednesday, October 13, 2010
Yakima Herald-republic â&#x20AC;˘ yakimaherald.com
Recruiting the Best and Brightest to Serve Our Clients
Attorneys, Megan L. Chang and Megan E. Hale
Turning Wrongs into Rights
Proud to honor P the dedicated women of Tamaki Law. Pictured from left to right: Angie Alcala, Lisa Guzman, Kristina McCormick, Julie Perrault-Remmerden, Megan L. Chang, Deb Ward, Megan E. Hale, BonniLee Ball, Mary Garcia, Erlinda Marin
Yakima 248.8338 | Tri-Cities 783.8333 | www.tamakilaw.com