BRIEF
TREND – Spaces & Reality
The pandemic has changed the way we interact and perceive the physical spaces around us as well as creating an increase in the need for virtual/augmented reality. Virtual Reality (VR) is the use of computer technology to create a simulated environment. Unlike traditional user interfaces, VR places the user inside an experience. Instead of viewing a screen in front of them, users are immersed and able to interact with 3D worlds.
INSPIRATION
Korean Air Uniforms were crafted by Italian designer, Gianfranco Ferré. The women also don hairpins that are meant to represent the "binyeo", a traditional Korean hair accessory.
1
: To make a headgear that depicts the chosen trend & inspiration
It is the formal style for Korean new bride's wedding ceremony, using two daenggi
Binyeo
Binyeo is classified into two kinds; a Jam and a Chae. Jam is a normal stick-shaped binyeo and Chae is a tong-shaped binyeo with decorations.
Ornamental
F O R M E X P L O R A T I O N S
PHOTOSHOOT
A Headgear Occasion: Met Gala Welded & spray painted Date: 4th Dec ‘20
PROCESS
INSPIRATION
Abstract Pixelation
Pixelation is the term used in computer graphics to describe blurry sections or fuzziness in an image due to the visibility of single-coloured square display elements or individual pixels. Pixel art remains a contemporary art form and a common rendering technique in digital games and media.
2
BRIEF : To design a collection of Wall Art & Decor for living spaces and hotels using bamboo
KEYWORDS • Geometric • Abstract Date: 11th March ‘22 M O O D B O A R D Pix - e - late
DIGITAL EXPLORATIONS
Done on Adobe Photoshop
PROCESS
FINAL DESIGNS FINISHED PIECES Mock up done on Adobe Photoshop
BRIEF
:
To explore and understand the material behaviour of clay
INSPIRATION
Hausa Tribe of Africa
Date: 17th May 2019
3
FINISHED PIECE
Décor – Wall Hanging
& Hand-painted
PROCESS
Home
Handmade
#Gettyartmuseumchallenge
BRIEF : To recreate a headgear from any professional uniform
Date: 5th Sept
Hainan Airlines’ (China) uniforms were designed by Laurence Xu and features traditional Chinese imagery while maintaining a modern style. He created a version of the traditional Chinese “qipao” dress but with Westernstyle draping, aiming to highlight a sense of elegance, femininity and practicality for the flight attendants.
Headgear recreated by me. It is made with padded bras, a scarf, hair clips and bobby pins.
4
Rosy Clouds Uniform
’20
5
To restore a
ceiling lamp and give it a contemporary
KEYWORDS • Repurposed • Reuse • Redecorate • Fusion • Abstract M O O D B O A R D BEFORE
BRIEF :
traditional vintage
twist. Date: 24th Aug ’21
PROCESS FINISHED PRODUCT
In daylight At night
BRIEF :
INSPIRATION
Bauhaus Art Movement
Bauhaus, translated to “construction house”, originated as a German school of the arts in the early 20th century. Founded by Walter Gropius, the school eventually morphed into its own modern art movement characterized by its unique approach to architecture and design. Today, it is renowned for both its unique aesthetic that inventively combines fine arts with arts and crafts as well as its enduring influence on modern and contemporary art.
6
To design a collection of Dining/Tableware Accessories for use in Hotels and restaurants.
• Simple • Geometric • Natural • Timeless • Functional • Minimal
Date: 20th April ‘22
KEYWORDS
M O O D B O A R D
The Triad Collection
F O R M E X P L O R A T I O N S
FINAL DESIGNS
PROCESS FINISHED PRODUCTS
7
BRIEF : To make a Utility Headgear according to the chosen style – Streetwear Date: 14th January ‘21 REBELUTION
INSPIRATION
PROCESS Pattern & Prototype with Old Jeans MATERIALS: Black Rexine Studs & Buckles Black Air mesh Fabric DIGITAL SKETCHES Done digitally on Procreate (iPad)
PHOTOSHOOT
A Unisex Head Accessory
Papa Don’t Preach by Shubhika was launched in 2010 by Shubhika Davda for people who effortlessly display a fierce urban sense of style, and are constantly experimenting and redefining their fashion boundaries. Papa Don’t Preach by Shubhika was launched in 2010 by Shubhika Davda. It is a combination of three loves – music, drama and her papa (dad). The designer’s label, best known for its embellished pieces, quirky prints and sustainable accessories recently scored big with its win at the PETA India’s Vegan Fashion Awards 2020 (Best Vegan Shoes for Women). They use satin, PU, PVC, manmade silks, velvets and suede because these are the fabrics that can hold the embroidery and the embellishments that they put on their stilettoes.
Keywords Price Range Individualistic Kitschy Indo-western High-street culture Exaggerated Dramatic design Embroidered & Embellished BRAND STUDY 8 5k to 27k Date: 1st Oct ‘21
CUSTOMER PROFILE
MINAZUDDIN KAZI (he/them)
A person who stays in the know-how of different kinds and mediums of art and artists. Having a personality of not just a fashion diva but also a Fashion Connoisseur. He is a cat lover.
He was a body positivity model for a magazine ‘Verve India’ and an online publication
‘Two Odd’. He was mentioned as ‘fat, femme and unapologetic’ for Verve.
He has been redefining masculinity and breaking gender stereotypes by being unapologetically him.
Dressed in printed blazer + powder blue tulle lehenga & imma mermaid headband by Papa Don’t PreachFollowing are the three things that the brand can explore in terms of its product gap:
• Sneakers
• Sneaker heels
• Experimentation with the shape of the heel.
PRODUCT GAP
This is an image from the Instagram page of PAPA DON’T PREACH. It shows their garment. But they have styled it with a very clunky looking shoe (which is not their creation).
Footwear like this isn’t just overused as a trend but also, does not go with the brand’s aesthetic and style.
Which is why I came up with this product gap and category for their brand.
TREND RESEARCH
In my Indian brand research, I came across the footwear designer Rohan Arora, who posted these ‘Shaadi Sneakers’ on his Instagram page.
Just after that, I saw this post on the brand Alexander’s McQueen's Instagram page.
Both of these sneakers (shoes) are embroidered. There have been a few other instances as well in which I have witnessed embellished and or embroidered shoes/brands coming up.
7th Nov ‘20 Date: 5th Oct ‘21
Date:
MAIN KEYWORDS
Kitschy Born out of a combination of Music & Drama Fusion of Contemporary & Indian Styles
DESIGN BRIEF
My goal is to design Unisex Sneakers for Papa Don’t Preach. They have a strong online presence as well as a young influential consumer base. These people are the ones experimental and expressive with their fashion style. The sneakers would be kitschy, embellished with a pop of colour and have a touch of Indian Streetwear in them. Making them a fusion of Contemporary and Indian styles without the use of animal leather.
INSPIRATION
INDIAN STREETWEAR
MOOD BOARD
CONCEPT EXPLORATION
Done digitally on Procreate (iPad)
Materials:
Tie-dye on canvas
Embellished with mirrors, sequins and glitter.
Shoe
in the style of a
Hair Ornament) or Tassels
PROCESS
•
•
•
Laces
parandi (Women’s
PROTOTYPE
BEAUTY, MAKEUP & PHOTOGRAPHY
9
DRAPING & STYLING
10
ILLUSTRATIONS, SKETCHES & IDEAS
11
yyyakshi.a@gmail.com IG: @theyakshiarora
YAKSHI ARORA