connected analysis optimism empowered transparency education development planning bigger growth mindset better stronger sustainable excellence focused ambitious positive perseverant brave action oriented energy passion courage valuable commitment relevant strategic vision
AIESEC FOR PUERTO RICO
Dear AIESEC in Puerto Rico plenary, WOW! Writing this letter makes me think about the last years of my life. I never imagined that the organization that I entered to get a cheaper internship will empower me that much to stand up to be the President. After two years and a half, I need to say that it is worth it. For sure and without being dramatic, this organization has provided me with unique skills and learning points that made me the person that I am today. One of my biggest dreams is to represent and lead Puerto Rico to a transformation. I truly believe in the potential of the people. In the different environments that I am use to, I have met great people that for sure inspired me to be a better person. I don’t know where I am going to be tomorrow, but for sure I will be doing an action for this island. Maybe I am to passionate and proud of being Puerto Rican, but I enjoy so much to give my energy to whatever place I am. I have three reasons to be writing this letter and those reasons are that I believe in the potential of the entity, I want to keep developing myself as a leader and I believe that there is no limitation except yourself to do whatever you want. And as a friend told me: “De los cobardes no se ha escrito nada” (“Of cowards there is no written word”), I am here almost signing this letter to prove that there is no obstacle to be a bigger and better entity. To prove that the only thing that we need to start being great is to start believing in ourselves. I want to lead the entity that is currently proving and will keep proving that Puerto Rico is full of potential and young leaders capable to move the island outside the crisis. Thankfully,
Yaneisha Pérez Padilla MCVP MKT/PR AIESEC in Puerto Rico 2015-2016
#RebeldíaDeEcharPaLante
AIESEC FOR PUERTO RICO
Yaneisha Pérez Padilla
Currently: MCVP MKT/PR AIESEC in Puerto Rico Born in January 13, 1994 From Puerto Rico GMT -4
yaneisha.perez@aiesec.net yaneishaperezpadilla +17879431338 /yaneisha.l.perez
Language
Spoken
Written
Reading
Spanish
Native
Native
Native
English
Fluent
Fluent
Excellent
Portuguese
Intermediate
Basic
Intermediate
“Leadership is not about the next election, it's about the next generation.”
VIDEO
bit.ly/VideoMCPAppYaneishaPerez
- Simon Sinek
MCP 2016-2017 Applicant
Able to attend physically election process the week of January 25-29, 2016 International Presidents Meeting In Morocco February 2016
Conference
Dates
Role
Results
RIS 2013
September
Delegate
Learning about sales culture.
NatCo 2014
January
Delegate
Inspired me to apply for PRY2B OCVP Sales
Ignite 2014 (Fall)
October
Delegate
Challenged me to apply for a GCDP in Brazil.
OCVP Sales/Speaker Relations
First OC experience with great results (3 sponsorships).
Delegate
Reopening of AIESEC in RĂo Piedras after shut down of all the operations.
Delegate
MCP elections made me think about my next step in AIESEC.
FACI
MCVP candidate speech and the first FACI experience.
FACI
First conference as an MC member / activation in Twitter for the website launch.
Delegate
Get to know AIESEC essence and relevance all over the world.
FACI
Development of AIESEC in Puerto Rico purpose for the island.
FACI/Conference Manager
Responsibility for the assurance of the development of next generations.
Youth To Business 2014 Ignite 2014 (Spring)
NovaCo 2015 Ignite 2015 (Fall)
SummerCo 2015
IC 2015
May
September
January
February
August
August
Ignite 2015 (Spring)
NovaCo 2016
September
January
AIESEC Journey TMP ICX
OCVP Y2B
EP GCDP
LCVP MaC
MCVP MKT/PR
NEXT?
GENERAL QUESTIONS
What drives you to continue in AIESEC? Why do you want to run for President of AIESEC in Puerto Rico? Since I started in AIESEC I have learned so much about myself. I have had the experience of working in different environments outside the organization in which I have developed my professional skills, but non of them has really impacted my personal skills and growth. AIESEC gives you challenges, opportunities and experiences that helps you to help overcome your weaknesses and develop your strengths. But the experiences that you live will depend on yourself. That is why I have decided to overcome my weaknesses and focus on my strengths by standing up for the organization that has given me the opportunity to develop so much and hopefully give me another opportunity to develop together even more. And for sure there are more young people wanting to develop themselves, that do not have a guide to do so. I want to run for President of AIESEC in Puerto Rico because I live in a country full of wasted potential. Because most of us don’t believe in all the impact that we can do if we commit to it. It is not easy to be the generation in charge of the change, but if not us, whom? I believe that this entity has the potential to grown disruptively if we take the time to research, plan, execute, analyze and optimize. We have grown a lot the last years, but I know we can take this entity to a next level. I dream of a bigger and better AIESEC in Puerto Rico that will provide the future leaders for our island.
What are the main principles/values that drives your behaviors? And how is this implemented into your daily life? Honesty I drive my behaviors by being honest and transparent and people that know me are aware of that. I have learned that there is nothing more painful than someone you love or respect lying to you. When you feel that you can’t trust in anyone, your personal and profession relations start to be insecure and vague. Therefore I prefer to be honest and lose a friend than lie and live a fake life. Service For me it’s super difficult to say “no”. It happens in all environments, including personal and professional life. I always try to serve others and to make them smile. I believe a life without happiness is wasted time to be on earth. Inclusive In my life, mostly in my childhood, I experienced discrimination related with my skin color, which transformed my way of thinking about others. That is why I believe that each person can be developed and that we need to understand his or her background by being inclusive.
PERSONAL QUESTIONS
Biggest strengths Passion
If you have seen me giving a speech or delivering a purposeful session, you probably felt all the passion that I feel when I’m in love or really connected with something like I am with AIESEC. My life moves towards my passions. I am a person that does whatever makes me feels happy. And that’s why I am here in AIESEC. The passion that I feel makes me be proactive, focused and engaged with the goals that inspire me. My team will feel that passion and energy every day during our term. Has someone seen me crying talking about Puerto Rico? This country and this entity are two of my biggest passions.
Perseverance I am not a person that gives up easily. I believe that this makes me be solutionoriented. Because I want to solve all the issues I know. I believe I am fixer. This strength will maintain my team challenged, because I believe there is always a better way to do it. Being a perseverant person will allow me to lead the entity towards a culture of excellence.
Negative feedback Intense The same way I can be an extreme passionate person, I can be super intense when I want or believe in something. The amount of energy I have can sometimes exceed the limits and start to be overwhelming. That’s why I will sometimes need to think twice before I start talking with my team. I am working on this already, but of course life is a never-ending learning process that I will continue as MCP, if I get elected.
Impulsive
Fun facts about Yaneisha My favorite book is “Ecce Homo” by Nietzsche. I am known as the most energetic person in my work, university, family, AIESEC, and maybe the world. I describe my moments by hashtags. #DePuertorroPalMundo
Maybe intense sounds the same as “impulsive”, but for me it is not. Impulsive related to my behaviors means for me that I tend to act faster when I want to solve something. It makes me take faster decisions to fix things. But sometimes you need to sit down and analyze your next steps. For sure this application was one of those times where I was sitting down and thought deeply about this decision. This behavior may affect my team, because I want to act fast to be solution-oriented. This is why we will need to find the right balance of deciding and solving impulsively or by stopping, thinking, asking for advice and then acting.
PERSONAL QUESTIONS
OCVP Sales - PRY2B 13.14
LCVP MaC 14.15
MCVP MKT/PR 15.16
Find companies, speakers and sponsors for the event. - Sponsorships: 2 ($500) – Ecoelectrica and Bella Group 1 (in kind) – Krispy Kreme - Speakers relations: Kurt Schindler (BBPR), who is still supporting us with workshops to develop our members. - Professional develop: I gained professional skills such as networking, sales, proposal presentations and cold calls.
- Conversion rate: 505 SU – 137 APP (Conv. 27 %) - Social Media Growth: Facebook (78.5%), Instagram (515.6%) and Twitter (10.2%) - Recognitions: My team worked the ILA promotions with the MC and I was recognized as the star LCVP.
- Conversion rate: 951 SU – 123 APP (Conv. 13 %) - Social Media Growth: Facebook (9%), Instagram (433.9%) and Twitter (10.2%) - Innovations: Website page, new alliances, public relations initiatives, YS landing page, YS local tour, national branding guideline and approved brand policies. - Outstanding Campaigns: Líderes Boricuas, De Puertorro Pal Mundo and Youth Speak for Puerto Rico.
- Outstanding Campaigns: Navidades en Verano, Líderes Boricuas, Guacamayo Tour and the pipeline for future campaigns implemented during the current term.
Highlights about the current term: FA with highest amount of NSTs driven by projects National branding guideline Prioritization of the conversion rate to get results YS answers – 238 (58% of growth from 14.15)
Experience
How has AIESEC as an organization benefited from your experience and contribution to it?
BIGGEST ACHIEVEMENT One of my biggest achievements in AIESEC has been my team management during my LCVP MaC term. It was my first leadership experience inside AIESEC with a team of nine young leaders, most of them newbies. It was my responsibility to ensure their development and the achievement of the goals. The goal was achieved in SU and conversion to APP. But the most important part of this experience was the great team we became. My area had the highest retention rate including NST and LCVP pipeline.
In almost all my roles in AIESEC I have achieve our goals. I have always been able to transmit the needed sense of urgency to act now for growth and impact. As a leader I have took the time to teach and guide my members. I have proved that education is the solution to achieve personal and professional goals.
BIGGEST FAILURE
When I choose to apply for a position, I took the time to understand and empower my members. I truly believe in the development of members as the biggest impact you can have as a leader and with this at the same time the biggest contribution to achieving your organizational goals. That is why the most important contribution of a leader has to be the develop of the team for making an impact now and for the future generations that will lead AIESEC and the world.
One of my biggest failure has been losing control of my emotions when I started yelling at some members because the open office was not organized from my point of view. I tend to be perfectionist and when something doesn’t go in the right way I get stressed. This was during the first part of my term as LCVP MaC and my LCP took the time to guide and lead me to have a better temper.
Functional areas rating Business Development Marketing Organizational Development Alumni Relations
Ability
Talent Management
Importance *Legend (Importance) 1= highest score 8=lover score
Financial, Legal & Adm. Incoming Exchange
*Legend (Ability) Distributed by 30
Outgoing Exchange 0
1
2
3
4
5
6
7
8
9
Experience
WHY AIESEC FOR PUERTO RICO? Almost two years ago I went on a GCDP exchange with AIESEC. When I was there, a friend from another country asked me for the Puerto Rican “peso” (money). After remaining in shock for 5 seconds I answered: “We don’t have our own money because of our history”. Our history? That is what we should never forget. Also 2 months ago I told someone that our MCP was going to represent us at the UN. The person asked: “As USA right?”. I proudly answered: “No, as AIESEC in Puerto Rico.” AIESEC gives us the opportunity to raise our voices as an island with a peculiar background. An island, which loses a lot of potential that doesn’t find any solutions. Potential that has my age that prepares themselves and that leaves to go for their dreams. And that is not the issue. The issue is not the people leaving, if we don’t do something about the real problem. Today thousands are leaving; maybe tomorrow we are going to be thousands here after being millions. And this is where AIESEC enters. AIESEC provides unique opportunities to develop the young people of our country. To prove that working today for the future is the only way to fight our limits. AIESEC represents more than a number of exchanges, this movement represents the opportunity to provide unique leadership and cross-cultural experiences that will change the fix mindset in our island. That will empower us to start believing that WE CAN.
“ENGAGE AND DEVELOP EVERY YOUNG PUERTO RICAN.”
R I S K
Financial Management • Unsustainable conferences • Lack of planning for the MDF funds • Lack of a strong financial model • Salaries without an strategic plan that affect the finances of the entity.
Operations Management • Change of focus program without a proper strategy to implement it • Not clear direction of how to grow in numbers to jump clusters and be relevant for Puerto Rico and the network
Talent Management • No salary for a full time MC • Missing of tracking of our global leader program and members development • Lack of pipeline • Absence of full membership
Information Management • Missing control of our IM system combined with inaccurate data is leading to a inaccurate analysis and information gabs which make decision making very difficult.
What is the first step to avoid these risks? Decisions making based on the main strategy and long term plan in order to grow as an entity and develop a culture of achievement and excellence. What do we need to develop? Financial Model | Growth Model | Focus Programs (2) | Organizational Culture *Disclaimer: AIESEC in Puerto Rico can find more risks in the process as a growing entity. This risk assessment is based in risk based in our background and our next plans.
SPECIFIC QUESTIONS
S W O T Opportunities
- Reform ExpoPartners - 501-C3 - AAPR restructure - High amount of NGOs for iGCDP - Start ups movement - Media appearances - University relations - oGIP market opportunities
Strengths
Weaknesses
S/O to GROW*
W/T to IMPROVE*
1. oGCDP operations 2. University relations 3. Growing IXP
1. Lack of focus and unpaid MC/Member in alert 2. Lack of long term planning 3. Member retention
- oGCDP operations - Regain of Good Standing - Brand guide - OD model started - MC/LC constant communication - CCE Relation - New entities - Active BoA - Public relations - National Branding Guideline - Regional support (OST/AI) - National Support Team - Strategic campaigns - Implementation of product packaging - Growing IXP - Youth Speak Engagement
- ExpoPartners (iGIP project) progress - Undefined financial model - Member retention - MC/LC effective communication - Lack of focus and unpaid MC - Lack of benefits for the membership - Outdated compendium - None used MDF (Membership development fund) - Missing of financial/membership data - Lack of a long term planning - LEAD follow up (low conversion rate SU – APP) - Low productivity of 2 X per 1 member - Selling by country not by project/ issues
*S/O to work with some W/T
Threats
- Change of government - ICX Visas processes - Students strikes - Lack of information security - External audit - Lose CCE relations/office - Member in alert
LEGACIES 2010-2016
2011-2012 – MCP Miriam López, Numbers: 39 OGX and 15 ICX, Focus: Empowerment & LC Education Challenges: Cash flow, Lack of trust in MC, ILC recovery Accomplishments: Reestablished visa process for Expo Partners (Before Fatima’s term it was called: From Puerto Rico to the world) 2012-2013 - MCP Ramón Quiñones Numbers: 37 OGX and 10 ICX (1 GCDP, 9 GIP) Focus: Re-structure of the entity Challenges: Complete re-structure of the team and financial stability Accomplishments: Term ended with $11,000.00 2013-2014 – MCP Timothy White Numbers: 35 OGX and 3 ICX (1 GCDP, 9 GIP) Focus: Grow in GIP and BD Challenges: Leadership Turn Over and Implementing Global Leader and Citizen Accomplishments: Expo-Partners signed, Department of State relations restored and Yauco interns. 2014-2015 – MCP Michael Vazquez Numbers: 75 OGX and 0 ICX Focus: Financial Stability & FA Standardization Challenges: Financial Model Implementation and OD Model implementation Accomplishments: First match of iGIP for Expo-Partners and Good Standing 2015-2016 – MCP Cristina Prieto Numbers: 72 OGX and 1 ICX Focus: Financial Stability & FA Standardization Challenges: Financial Model Implementation and OD Model implementation Accomplishments: First match of iGIP for Expo-Partners and Good Standing
Contributions to build upon next term
*Bold phrases are contributions to build upon next term.
Our role in the Global Network, LatAm Region and Caribbean Region Global Network: In 2014 we were ranked position #99, cluster 4 and running just one program (Global OD Model 1516). But, it is never too late to change and join the movement #Cluster4NoMore to grow as an entity. Right now the global AIESEC network is growing faster in iGCDP than oGCDP and is with this lacking EP supply. AIESEC in Brazil could open several thousand additional iGCDP TNs within one peak, but they don’t, as there are not enough EPs to match with. oGCDP is our main program and with this we can supply what the network needs. Not only by exchanges, but also by empowering our members to engage with the essence of AIESEC and get involve in international opportunities. We need to show the world what are we made of. For that we need to stand up and be relevant, participative and proactive.
LatAm Region: Puerto Rico belongs to a region that is growing every day, where a new LC can jump from 5 to 100 exchanges within one year or even one peak. We have the examples and inspiration to find the sense of urgency for growth. We are not the only entity being cluster 4, focusing in 1 program or making a lot of changes for development. That’s why we need to take these opportunities to be an example of achievement and also to learn from others. Our main destination for exchanges is LatAm, that’s why we need to be clear and align our operations, timelines and processes if we want to fulfill our cooperation in terms of supply and demand and standards and satisfaction. But this is not just only a responsibility of the MC, this is also a responsibility and opportunity to the local committees to connect with the region. This will allow us to understand what is happening in the region to join and grow together.
Caribbean Region: Known as “Isla del Caribe”, Puerto Rico is part of a sub region in which we are the leading entity. During this year, Cristina Prieto (Current MCP), has continued a movement of supporting Dominican Republic, which was started last term by Michael Vazquez (MCP 13.14) when visiting our neighbors for support. And I believe we can do so much more. Currently in Puerto Rico racism towards Dominicans still exists and we tend to ignore this. As the leaders of the sub region, we need to start thinking in new ways to cooperate and grow together. Dominican Republic is back on track and we need to support. Purposeful collaboration are the essence of what AIESEC is doing. This is what this is all about. Empowering others to be solution oriented and to start being world citizens. No mater what sub region you came from and how much it is developed, we are one region and we need to shape Latin America as one.
O U R C U L T U R E
As AIESEC in Puerto Rico we do not have a common culture that drives our entity. Each local entity has their own culture, but we don’t share the same direction. Mayaguez and Rio Piedras have a results oriented culture with different “why”, Sagrado and Humacao have the membership focus culture. Ponce is still defining their local one. I believe each entity must have this own one, but I also believe we should develop a common entity culture, in order to growth as AIESEC in Puerto Rico. Currently, there is a lot of collaboration happening between the LCs. After intense first two quarters of the term I believe we have overcome the main obstacle to develop a culture, which is to know that we have the need to have one. A culture is important because it drives your actions, goals, strategies and plans. It is the starting point of the development of an entity. The current MC has tried to understand and develop the culture our entity wants. After making a whole conference trying to understand Puerto Rico and its needs, I believe that our culture needs to find its roots deeper than in focusing on impacting Puerto Rico. I believe first you need to strive for impact and change within yourself in order to make a real change. We can’t just focus ourselves in impacting Puerto Rico, if we don’t know how to impact ourselves first. The entity needs to rethink what we need to change as individuals, team and organization in order to make the development we envision. We need to drive our actions by cooperation, accountability and commitment. We need to transform from culture of “complaining” into culture of “excellence”. And striving for excellence starts by striving for the BHAG (Big Hairy Ambitious Goal). The AIESEC BHAG is: “Engage and develop every young person in the world”. We need to strive for “engaging and developing every young Puerto Rican”, and as I mentioned before, this will be part of our role in the Global Network. The first steps towards the development of a culture have been necessary in order to understand the needs of our members, of Puerto Rico and the organization.
HOW? Continuing the movements of MC Unleashed to develop a culture our membership truly believes in & understand why we need a culture of “excellence” to drive our personal and professional actions and development.
SPECIFIC QUESTIONS
- Membership recruitment by need and not to increase the # of members / by using LDM . - Sell by projects and not by countries, in order to fulfill the right expectations and WHY? of our exchange program.
- Partnerships or Collaborations to achieve our goals that goes aligned with SDGs. - Sub-product packaging for students associations. - YouthSpeak survey results to understand the needs and develop projects for it, like Lidera Tú Salud and/or Descubriendo tus ideas created in NovaCo 16’.
ALUMNI
- Co-create goals with universities that they take ownership for sending specifics # of students abroad.
ORGANIZATIONS
STUDENTS
STRATEGIC APPROACH TOWARDS STAKEHOLDERS - Maintain a database and share it with the LCs, so they cam approach them and engage more with AIESEC alumni and our history. - Work together to grow as AAPR and as AIESEC in Puerto Rico by collaboration and mentoring. - Continue the frequent communication so they are aware of our projects like YS survey and forum.
Role of AIESEC in PUERTO RICO to start and implement the 2020 ambition: AIESEC is a youth movement: First we need to truly believe that we really are a youth leadership movement and not just an association, social club, sect or anything like that. Therefore we need to deeply understand our organization at national, regional and global level. Secondly we need to agreed on a common understanding of what it means for us to be a youth leadership movement. We need to agree on how we envision our organization in the future and what the responsibility of generation 16.17 is in order to make the right step in the right direction. After we agreed on our responsibilities we decide on our direction and move as ONE AIESEC in Puerto Rico towards that. Our actions will increase our reach and relevance and move us further towards proving that AIESEC in Puerto Rico represents the youth of our island. Being accessible to everyone, everywhere: This is a question we need to ask ourselves. Are we being accessible to everyone, everywhere? From my perspective the answer is “NO”. We are not, and that is a challenge and opportunity at the same time we need to take. For example, estimated, Puerto Rico had 249,372 college students in 2010-2011 (Puerto Rico has the same issue of lack of information as our entity), that means we are only impacting 0.02% of our students population, based in our fish peak result (42 RE). We need to stop thinking as separates entities when we talk about goals, vision and ambitions and start thinking and acting as ONE. We need to dream and envision as ONE AIESEC in Puerto Rico, striving for a common ambition and develop strategies to reach more young Puerto Ricans. Growing disruptively: After believing that we can and are transforming our organization to become a youth leadership movement, we will understand that we need to be accessible to everyone. When we start reaching and impacting more and more young Puerto Ricans, our growth will be disruptively. That’s why we need to focus and improve our culture, operations and goals. We need to be aligned to AIESEC International and create a road map aligned to the upcoming global roadmap to define what we need to do in order to achieve AIESEC 2020. Shaping what we do around the world needs: Our operations needs to move towards what the trends and needs are. We can’t develop something, without knowing our reality, making a research and analysis of what needs to happen to help making the world a better place. We need to analyze the market, understand our costumers and be aware of the changes in the different sectors in order to start doing what is really needed. But as Paul Preston's quote says: "whoever does not know their own history are doomed to repeat their mistakes."
SPECIFIC QUESTIONS
KM E C Y 1 6 F 1 O 7 C U S E S
2
1
Organizational Culture Collaboration, ownership and excellence WHY? What really moves an entity are the members and the lack of one common direction is holding us back from growing disruptively as we want. Our organization needs to strive for excellence in everything we do if we want more than improvement.
3
Programs Focus #Cluster4NoMore by program focusing and standardization WHY? I believe we are going to jump for tier 4 to tier 3 in oGCDP. But for that we need to focus, plan and develop a strategy. Also if we are going to start running a second program at LC level that may affect the growth of our focus program.
Sustainable Growth Membership retention and productivity, Health OD and financial growth WHY? We are already growing financially and operation wise. But we need to plan how we should grow in the long run by developing a solid membership, healthy OD and financial model.
MC 2016-2017 STRUCTURE* MCP$ MKT$
FLA$
OGX$
ICX$
TM/OD$
*Disclaimer: This is the first draft of the structure, it might change during the process and as long the strategy is being shaped.
WHY? One of my key focuses is the programs focus. But first we need to decide which programs will drive our operations in order to grow. The structure is based on focusing in each functional area. Currently, the MC doesn’t have a clear path to success. The reason is that just a few people have a lot of responsibilities within a mostly part time MC. That’s why I am separating exchanges by OGX and ICX, and when we agree in the strategy they will be focusing in specific products. My structure is focusing on continuing current strategies we are going to develop as current and next MC with the National Board.
SPECIFIC QUESTIONS