Brand Design
Mechanical Friend Mechanical Friend is a fabricated figure I create for branding class. The goal is to create a brand for Sci-fi game developer's teams or studios.
Ideation
I replace the eyes with SNK sfc game controller to indicated it's a game studio
To make the logo looking like kid i add the respectively small lower body.
I try to make the brand identifiable and tempting, ready fo the press of game release. I got inspiration from the game “Machinarium” and “Bioshock” The shape of the logo is a kid-shape robot, I wanted to create a scene where a little robot got mad and was left behind by the human.Trying to create a mysterious and hysteria vibe.
I tried several ways to present the robot,fisrt with the hamlet and two shiny eyes
Ideation
#71a19f
sfc game controller make it playful
#496161
the fracture indicated slightly damage to the robot
#edebe5
#707068
exaggrated small lower body indicated a kid robot,making the logo easy to identify
big jhon font with shadow and hightlight effet to enhance the technic feel
Products