INDUSTRIAL DESIGN PORTFOLIO YANG ZHENG 2014
HELLO! MY NAME IS YANG Zheng I am a senior in Industrial design at the college of Design Art and Media in Nanjing University of science and technology, China Since I was a little girl, I have been interested in space and time. I often wondered what the world will be like in the future. After steping into design, I gradually realized that designers can affect people’s behavior. What we design is not just a product, but a relationship between users and products, a life style. In some ways, the future is decided by us. Although no product can’t be sold in the market forever, its effect on people's behavior is permanent. It’s really amazing! In China there were many good designs in the past. Homever, the past works can just be spiritual guide but not be duplicated while the design should match people’s behaviour patterns in the contemporary era. I wish to explore the development path of the future products on the basis of inheriting the predecessors' ideas. And I think I can use the experience of Britain for reference. Learn how to combine industry and art well there.
Contact Me Rm209,204 Dormitory, Nanjing University of Science and technology Xuanwu District,Nanjing,Jiangsu Province, 210094 P.R.China yangzheng513@126.com +86 13770729980
CONTENT 05.Fish and lotus clock design
01.Scale washing basin water saving product design
07.The seeds' secret mobile protect cover
03.Long neck brush redesign
01.
28. 13.
49. 38.
73. 59.
04.Vacuum cleaner
81.
08.Sketch 06.Commerical display design
02.Plant pocket micro environment greening design
to Wanda Plaza
01.WATER SAVING PRODUCT
SCALE WASHING BASIN TIME 2014.12
Four weeks
BRIEF
This course required us to design a water saving product. INTRO
People who live alone need to pay more attention to how much money they spend every day,as well as in kitchen.The things like how much water is needed for washing vegetables and how much water is needed for washing an apple, also should be controlled. If you do not have the concept of flow, the scale vegetable washing basin can help you. There is a ruler associated with different kind of food on it. So you can easily find out how much water should be used. And you won’t spend too much water. Besides,there are two different size bottoms. If you just need to wash strawberry or some other small things, you can use the small one to save more water.
RESEARCH
PROBLEMS
Although the total reserve of water resources is abundant, the fresh water resource only occupies 2.5%, and the part people have access to is much less. After gathering information about water consumption in families, agriculture, manufacture, public places and medial environment, I confirmed my focus on household water, closely connected with people’s daily life.
Waste of water when washing the clothes
fresh water resource
2.5%
The water just out of tap is not suitable to water the flowers.
Waste of vegetable washing water Evaporation of cooking water
ONLY Excess consumption of toothbrushing water Waste of face-washing water Heating of cold water in water heater
2
ANALYSE
Personal Hygiene (toothbrushing, washing face, bath) Kitchen (washing vegetables, brushing pans, cooking, water) I analyze the existing design of household water saving in two aspects, namely water conservationheating and raising the utilization ratio of water resources. Planting (watering flowers) 1. Trace amount of remaining water treating. 2. Design with quantitative water. 1. Turn water conservation into improving the using method of objects related to water. (If this activity can reduce or even remove the usage of water, then raise the utilization ratio of water resources.) 2. Quantify the usage amount of water to enable people to see the amount of saved water resources (psychological effect) 3. Sorting and recycling of gray water
3
PERSONA BOARD
Single white-collar workers in current Chinese cities Living Conditions: They live alone and eat a little. They don’t need to wash too much vegetable or fruit at one time. They rent houses.The interior of the kitchen is usually boring. 4
PERSONA BOARD
In China,young people tend to live alone and start to learn cooking after graduating from collage. They can not hold water precisely during cooking, which resulted in serious waste of water in the daily life.
5
MOOD BOARD
Shape
low polygon rhythm the contrast between nothingness and essence
6
MOOD BOARD
Material & Color
highl contrast fashion artistic clean
7
SIZE ANALYSIS According to the dietary habits of Chinese people, I choose several typical food, including rice, noodles, chicken, fruits and vegetables similar to the volume of an apple or a carrot, as well as green vegetables. I offer water lines for reference and choose the water volume of 300ml coffee which is easy to estimate as a reference. These ways help the users know how many times of a cup of drinking water they consume when washing vegetiables or fruits.
15cm
4cm
7cm
10cm
20cm
8
SIZE ANALYSIS Inside structure design——Double buttom When the volume of water is the same, the water line will become higher with the floor space of container becoming smaller. As a result, I design this vegetables washing bowl as double bottoms. To wash an apple, the users only need to incline the bowl and get higher water lines.
15-25cm
The point is that the visualization of water consumption saves water through changing floor space and digging angle.
9
SKETCH Outside appearance design
10
RENDERING
85mm
164mm
260mm
The inside
300mm
11
STORY BOAED
12
02.MICRO ENVIRONMENT GREENING DESIGN
PLANT POCKET TIME 2014.06
Four weeks
BRIEF
The course Systematic Design of Product required us to create products whose functions match users’ needs through systematical analysis of the relationship between people, object and environment. INTRO
No matter what the environment is, plants can bring vitality. Plant pocket provides urban residents who live in small bedrooms and office cubicles with better greening solutions for micro environment. This makes indoor greening more interesting and flexible. REWARDS
First prize in Jiangsu Provincial Industrial Design Competition for College Students and was recommended to the national finals
PROBLEM
I chose a typical character in our campus dormitory. There were many things on her desk. She was in high pressure which came from study and work. She wanted to have a plant in the dormitory to improve mood. However, there was no enough space to place it. So she put them outside the window. It was not tidy. And she couldn’t look after them well.
14 2
ANALYSIS in the car corner
desktop
INDOOR OUTDOOR I divided "environment" into two categories, the open one and the closed one. I defined the former one as the micro environment. Micro environment: Places where people live, work, do activities, have food and drink ,or some other specific things, such as desktop.
windowsill
balcony 15
RESEARCH
Common indoor greening plant type • Watching class • Consumption class
Flower vine The cactus Meaty plant
Moss
Fruits and vegetables
16
RESEARCH disadvantages
modling diversity size diversity
the way of use is just put on the desk occupying the space easy to use
advantages
difficult to take care of cannot fit the interior well
The existing green product type 1 Container (model/function) 2 Green plant 3 Furniture
17
PERSONA BOARD physiological needs
psychological needs
comfortable
personalized convinent
environmental-friendly interesting
easy-use
safe pratical interactive
Target user:
People who were born in 1980s or 1990s, white-collar workers, young married couple.At ordinary times the working pressure is bigger.Literature and art and pure and fresh, the pursuit of life taste (have a small bedroom house) 18
SKETCH
Function construction
I try 10 different kinds of ways to place the greening product and select a flexible one.
PEOPLE
HANG
STACK
TURN AROUND
ABSORB
SUIT TO THE CORNER
STRETCH
INSERT
move,change the place different kinds of arrangement or combination
PRODUCT
TWINE
SLIDE
支撑
SUPPORT
physiological easy to plant different plant plant can be placed flexible psychological 1 relieve the pressure 2 interact with plant
19
SKETCH Finally I chose “hang”and “support”as the final using ways and try different concepts.
Those two boys want to become superman when they grow up. Althougn they are just small boys, their shadow reflect their wishes. So I think maybe I can design a product which can reflect the plant’s dream. The shadow can tell you what the plant will be like.
20
DETAIL
Material--Calf paper
The design about the pocket
Advantages: It can be washed and printed. nature, environment friendly, pliable and tough, high suture intensity, high-abrasive
21
RENDERING &USAGE - PLANT POCKET -
TAPE
FRAME
PIN
1
2
3
4
STRINNG
open it decorate it trim use pins, picture frames, tape and other things to fix it Water your plant and waiting for its growth 22
DETAILS LOGO
PATTERN
- MINI GARDEN -
6’ PHOTO
- PLANT POCKET -
- MINI GARDEN -
8’ PHOTO
23
RENDERING &USAGE - PLANT POCKET -
1
2
3
Open it, take out the seed and plant it Decorate it with pen or some other things Use cotton thread or small stick to hang it up. Or directly place it on the table. Water, waiting for growth
24
THREE-VIEW DRAWING
25
MODEL
26
USAGE SCENARIO
27
03.WORKSHOP ABOUT HAND-HELD TOOLS
REDESIGN OF LONG NECK BRUSH TIME 2013.09
One week
BRIEF Team work Other member: Liu Min, Zhang Yuqian
This workshop required us to analyse a hand-held tool currently available in the market with the method of SPS(syntactic analysis, pragmatic analysis and semantic analysis). Then make some innovative concepts on the basis of it and refine it. INTRO
We chose to redesign the long neck brush which is used to wash bottles and the top of it. We improved its handle as well as the head of it to make it more comfortable and flexible. Human factor was also take into consideration in this workshop. MY WORK
The part that I focused on is the ergonomic analysis of handle and the idea of the shape of the head of the brush.
RESEARCH syntactic analysis Advantages: nontoxic and tasteless high quality light highly adaptable
pragmatic analysis Advantages：fits different sizes of bottle well easy to brush corner and right-angle side. The neck of the brush looks like an arc which make it easy to brush a large area one time flexible
Disadvantages: expensive no-resistant to high temperature USING
STORING
WASHING
Price：28RMB Size：220*23*21 mm Material：PP PE
Disadvantages: less friction hard to clean bottle with small mouse hard to clean bottle with large depth difficult to lay up hard to rotate hard to clean the srew thread
29
RESEARCH
Context
Form
Spirit
semantic analysis Advantages：Touch well, have a good feel when cleaning,young Disadvantages：The head of the brush is a little stiff.
30
SKETCH
brain storm
31
PROTOTYPE
Different type of brush THE HEAD OF THE BRUSH REDESIGN We chose to use the material which is used in washing sponge because it is more flexible. It combiles two different material together and can be used to wash different parts of the bottle.
32
STORY BOARD
The pictures indicate how to use different part of the brush to wash the brush.
33
PROTOTYPE
34
STORY BOARD
There are three different curvatures in the handle so you can wash bottles of different depths.
35
RENDERING
60
50
279
40
30
36
STORY BOARD
The head of the brush can be replaced.
STORING
37
04.REDESIGN PRODUCT BY MODEL ANALYSIS
CAR VACUUM CLEANER TIME 2013.11
Eight weeks
BRIEF
This courese requires us to redesign a handle car vacuum cleaner and perfect it by making foamed plastic modle and plaster model INTRO
I design this vacuum cleaner with soft curve and elegant appearance. It can be used in the private car and indoor.It is suitable for woman.
RESEARCH
The vacuum cleaners in the market are usually very cool. They have fluent main curve and suit the spirit of car very well. However, I think they are usually suitable to male or just neuter.
39
PERSONA BOARD
Nowadays, more and more young lady have their own cars. However, most car products are designed for man. So I want to design a car vacuum cleaner for woman. elegent fashion soft tidy energetic
40
DOLPHIN
MOOD BOARD
ROYAL BLUE
fluency elegent light tidy noble 41
SKETCH
Inspiration was taken from nature like bud with a soft form.
42
MODEL
ORIGIN IDEA
I used 10 pieces of foam plastic and pasted them together.Cut out the shape.Try to make 3 dimension model on the base of three-view drawing.
-FRONT SIGHT-
43
MODEL
IMPROVED DESIGN
After analysing the good point and the weakness of foamed plastic model, I improved the main line a little and changed the side of the model to make it more slim. I cut out the useless part of the plaster and made more detail on it. I also verified the handle to make it more comfort and suitable to human hand.
FINAL MODEL
45
SKETCH
46
The main part of the vacuum cleaner is made of plastic. There are some to add the friction. The top button can light when the vacuum cleaner working.
CUP BUTTON
RENDERING Considering the vacuum need to be looked clean and light, I chose cream white as the main color. The royal blue is used in the cover.
BUTTON MAIN BODY
NON-SLIP HANDLE
EXHAUST HOLE
47
USAGE SCENARIO
It can be used to absorb dust and other small things.
48
04.CULTURAL CREATIVE PRODUCT
FISH AROUND LOTUS TIME 2014.07
Two weeks
BRIEF
The competition’s theme is to design cultural creative products to Jiangsu province of China.The product need to reflect the character of Jiangsu which can’t be got in other areas. INTRO
The clock “Fish around lotus”combines Chinese ancient poetry with people’s impression of Jiangnan scenery, and manifests the pleasure of fishes moving in water by modern aesthetic ways. A quiet household style is then created. PRIZE
Finalist in ZIJIN Award Jiangsu province creative design competition
ABOUT JIANGNAN REGION Jiangsu province locates in the south of Yangtze Plain. With long history, it is considered as a land of idyllic beauty with the rich culture and beautiful scenery. Since the river system is so complicated, most of the houses are built along the river, forming the elegant architectural style like an ink and wash painting.
50
RESEARCH
Jiangsu province is well-known for its exquisite embroidery, colourful Yuhua stone with rich imagination, and distinctive architectural styles.
Chinese ancient poetry Nanjing in the Republic of China Classic Gardens of Suzhou Yuhua Stone Taihu Lake Brocade and Suzhou Embroidery 51
INSPIRATION In ancient times, there had been many gifted scholars and beautiful ladies in Jiangnan region. Poets and literary men often visited there and inscribed poems; therefore, there are so many famous phrases about Jiangsu province. Just as Chinese painting focusing on freehand brushwork, the poems about Jiangnan reveal exquisite beauty, especially those about scenery descriptions. Readers will get hooked during reading. I aspire to pay attention to shaping spirit during product design based on Chinese ancient poetry.
江南可采莲，莲叶何田田。鱼戏莲叶间，鱼戏莲 叶东，鱼戏莲叶西，鱼戏莲叶南，鱼戏莲叶北。 Translation: It’s the haverest time that lotus seed can be got in Jiangnan reigon.Leaves of lotus tier upon tier. Goldfish swim around the petiole of lotus. They swim to the east of the lotus leaf. They swim to the west of the lotus leaf. They swim to the north of the lotus leaf. They swim to the south of the lotus leaf. The poems above is named as Nostalgia of Jiangnan.It was written about 1800 years ago and widely spread in China.It is a typical classical Chinese poetry describing the author’s memory of beautiful Jiangnan scenery.
52
MOOD BOARD The products which manifest Jiangsu province pay more attention to freehand brushwork and create a kind of peaceful atmosphere with high integrity.
53
SKETCH Brainstorm
incense
54
RENDERING
80
780
Φ780 Φ760 Φ45
55
PERSONA BOARD background LED screen
the 3rd layer film:small fish
the 2nd layer film:big fish
the 1st layer glass:lotus leaf
The big fish and small fish shuttle under lotus leaves, representing the hour hand and minute hand of the clock. When fishes swim under lotus leaves, rippling water waves of the panel of back screen spread out from the center with sound of water.
People can hang the clock on the room wall or put it on the table. It is suitable for various occasions like home, club, places receiving visitors, teahouses and so on.
56
MODEL
57
58
06.COMMERCiAL DISPLAY FOR WANDA PLAZA
COMMERCIAL DESIGN TIME 2013.12
Five weeks
BRIEF Team work member: Luo Dan, Liu Min
We are invited to design the commerical display to one of China’s most famous shopping mall——Wanda Plaza for the spring sale. INTRO
We designed two types of commercial display design in the theme of fashion life and the beauty of butterflies. MY WORK
I put forward two design theme. In the first topic, I did research with my companions.Then I picked 5 different environment out and determined the elements .I matched colors for it as well. In the second topic, I drew the shape of the cage and participated in building degital model.
RESEARCH Young fashion Popular Talent show
PROJECT positioning
Business combination (clothing Food and beverage) ITEM : More fashion, better life. SLOGON : It is the Wanda Plaza make the life better
Fashion
Life
Service space CommercialEntertainment space space
DESIGN THEME Spring & summer Dynamic & Fashion Use lights to create elegant and harmonious atmosphere.
BRAND IN WANDA
Neutral Combine the characteristics of the spring and summer together.
60
CONCEPT1 PAPER FOLDING ă€
CONCEPT
MOOD
ELEMENTS
Spring and summer is the most dynamic seasons of the year. And there are a quantity of fashion things designed on the basis of them. Fashion involve all aspects of life, such as clothes, food, hobbies, behavior, and even emotional expression and ways of thinking. So we want to express people’s fashion life and their attitude toward fashion in nature in the form of paper folding. Situation of typical things in abstract outline Colorful, different patterns Young & fashion Close to nature 5 groups of different elements: desert, rainforest, beach, city, amusement park
2 61
DRAFT
DRAFT DREW BY ILLUSTRATOR
CITY
WE ALSO REFER PATTEN ON CLOTHES TO CREATE FASHION FEELING
FOREST
AMUSEMENT PARK
62
FINAL SCHEME
The desert Inspiration was taken from pyramid, camel, cactus and jeep.
63
FINAL SCHEME
The rainforest Inspiration was taken from crocodile, gorilla, banana and tree.
64
FINAL SCHEME
The beach Inspiration was taken from umbrella, board, yacht, soda and palm.
65
FINAL SCHEME
The city Inspiration was taken from car, shopping bag, high heel, hat, UFO and the city’s shadow.
66
FINAL SCHEME
The amusement park Inspiration was taken from fire ballon, cloud, wooden horse and ferris wheel
67
USAGE SCENARIO Indoor adoment
Doorhead adornment
Indoor adoment
DP point
68
CONCEPT2 BUTTERFLY VS CAGE CONCEPT MOOD
ELEMENTS
Spring and summer are the seasons of recovery and romantance. They are also the seasons to have dreams. We want to show people’s desire to escape from pressure in daily life, yearning for the freedom. the breath of spring, the rhythm of life, light, vitality Appearance: circled butterfly & cage The butterfly which fly from the cage represents people escaping from hard working. Colour: Gold and silver, Broke the people's impression of gold and silver which is heavy and luxury. Create a feeling of light. Show a distinctive aesthetic taste, Easy to attract young peoples’attention.
69
Outdoor Main Display Use golden cage and silver butterfly to build a gorgeous feeling.Use line structure mode adding colorful glass on it to make visual compact.
70
DP point: Small product can be placed in the cage.While big exhibits can be placed next to the post.
Door head adornment: Gold and silver butterflies’ flight path wind each other, showing both dynamic and aesthetic . Butterflies hover around the cage ,building a romantic feeling.
71
CONCEPT2
The floor adornment
72
07.MOBILE PHONE PROTECT COVER
THE SEED’S SECRET TIME 2013.09
One week
BRIEF
This course required us to design mobile phone accessories.We needed to find the problems in the product in the market and tried to change it by design. INTRO
It is better to take the trace into use rather than remove them with effort. The seed’s secret is a mobile phone cover which is made of several layers of environmental-friendly paper. When you buy it, it is just a mobile phone cover with a big question mark on it. However, at the time you use it, with peeling the paper, you can see picture of a little plant growing from a little seed. It sprouts and becomes a flower or grass,fading and diying at last. It can give us a feeling of hope and remind us of philosophy about life as well.
RESEARCH
THOSE DISGUSTING TRACE ON OUR MOBILE PHONE COVER Because of the limination of manufacture and some weakness of material, the mobile phone protect covers in the market are usually not good enough. Most of the mobile phone protect covers will be broken, fade, paint falling, aging and can’t be as tidy as it used to be any more after using it about half of a year. Those cause a large number of people buying a new mobile phone cover
74
ANALYSE DESIGN AHOUT TRACE——Two attitude towards trace
1
We can see the trace as a link between the product and users. It can remind us of the memory and emotion about the product we used before. So we can take the trace as a part of the product. You don’t need to remove it or throw away the old product. The trace can tell others the story of the product.
When we paint in oils, we usually The surface of the stone lion add oil color on the last layer. becoms smooth after a long time With time pasing by, the first layer of peoples’ hands’ fondle. may fall off. We can still see the color below.
2
Or we can remove the trace of usage time after time, just like notepaper. After paring the fruit we can get a fresh surface. So does the product designed based on this method. It will look like as new as before.
There are traces on wall of the houses in some ancient village.Travellers see it as a trace of time.
75
PERSONA BOARD In China, literature people’s life style is wide spread and accepted by a numeber of young people. These people love products made of nature material. They are also keen on literature, philosophy, painting, flowers and pets.
76
MOOD BOARD
BEAUTIFUL PLANT
NATURAL & WARM
PRISTINE
77
SKETCH Several layers of environmental-friendly paper are pressed to become one cover. And you can tear off the up upper layer when it shows wear.
78
RENDERING & 3 VIEW DRAWING 45
MANUFACTURE Several layers of environmental-friendly papers are pressed to become one cover. And you can tear off the upper layer when it shows wear.
15
64
12
PATTERN The first layer is printed with a question mark. So you won’t know what plant will you get until you tear off several layers.
79
USAGE SCENRIO
80
SKETCH sketch about an ancient village called Xidi, Anhui Province
81
SKETCH
82
SKETCH
sketch about products
83
SKETCH
84