Innovative marketing & communications professional with a proven ability to think beyond traditional marketing & PR. Exhibits a proven track record of placing headline stories and creating partnerships that positively impact marketing, sales and funding plans. Motivating manager with an effective communication style, focused on high quality, timely and measurable results. • Expert in HTML, Illustrator, Photoshop, InDesign, Constant Contact and Microsoft Office programs as well as Microsoft CRM, Chambermaster, MailChimp, Social Media Platforms and Mobile Apps • Multiple industries expert in the fields of finance & banking, education, lifestyle products/services, event production, nonprofit, fitness, etc. • Fluent in Spanish
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Manage conference and institute websites as well as social media profiles (Facebook, Instagram, Linkedin, Twitter and Youtube) including visual appearance, artwork and content updates. Create, organize and design marketing materials, artwork, signs and displays for conferences and events Collaborate with the Conference Director and team with pre-event, pre-conference and onsite logistics including audiovisual support. Also ensuring campaigns run as per deadline and on budget allocation. Drove 100% growth in conference participation in a 4 year period via rebranding and industry partnerships Develop and Manage conference/event sponsorships, media agreements and speakers Maintain all business development, tracking mechanisms, including proposals presentations, press releases and newsletter Register attendees & process payments for Conferences and events as well as working with the accountant on all conference reconciliations Database management for all Conferences, Events and Webinar Participants and Sponsors Generate the consistent growth of potential prospects in the database by 280% or 55.9k unique users via the creation and implementation of webinars Creating all invitations, training speakers, moderating the Webinar Q&A’s, and all post webinar logistics. Execute SEO strategies that build ranking, profile and traffic increasing the SEO score from the 4 th page of Google to the 1st
Directed strategic public relations and marketing campaigns for clients in fields of Telecommunications, Travel and Tourism, Non-Profits, Fitness and Nutrition and the agency, including event coordination and execution, partnership and community initiatives, brand development. Created the Day-to-Day Operations Handbook, including Office Policies and a breakdown of all System Databases. Managed creative efforts for the agency and clients, including all graphics and web development. Created and Pitched communication material which secured an average of $20,000 in media placements per month through highly targeted print, broadcast and web-based media.
Charitable work includes: Feeding the homeless, Visits to hospice, Donation drives, Autism Speaks Volunteer Girls Scouts of America troop member (Troop 337) - Senior Scout International Math League Competition Finalist 2003 English Honor Society (2001-2003)