BAMBOO TEA By YANJIE CHEN
TABLE OF CONTENTS 01 03
Introduction Subject & Research
05
Inspiration & Concept
07
Logo Development
09
Identity Development
11
Website
14
Collateral
15
Environment
INTRODUCTION We
bring you the most traditional teas that we buy directly from the producers. With dedication and enthusiasm, our mission is to bring the best tea to the United States. This has always been a mission of ours from the very beginning. Quality is not just a word, it is the cornerstone of our business. Every step, from importing, to tasting, to blending, and packaging, it’s all done with the intent of providing our customer with the highest quality product. We inspect and cup every batch of tea and herbs receive at our lab in Floyd and taste them religiously throughout their time in our care.
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SUBJECT & RESERCH When
I was investigating, I was thinking about tea and nature. First, I did some research and found that many tea restaurants in the United States are in the city center. They not only sell tea but also sell coffee and even some desserts. Their goods cater to broad consumers and they have a wide variety of goods. I recently found out that some tea shops only sell tea and some tea sets. They are more focused selling teas and even growing their tea. Their products are closer to the theme of nature. For my concept, I want to make a restaurant just about tea.
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INSPIRATION & CONCEPT The
concept is to create a natural tea culture. Inspired by the taste of tea, it gives people a natural and clear feeling and healing functions as well. Our teas come from China. There are many bamboo elements in Chinese tea culture, so I choose the natural elements based on tea and bamboo. You can choose to use teapots or tea bags.
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LOGO DEVELOPMENT In
my production identification process, my research focuses on tea, teapots, tea bags and bamboo. I morphed and combined these elements to make the logo simple and clean. In the end, I decided that the tea bag as the logo theme because the shape of the tea bag is clean. I have tried to put the bamboo in the tea bag shape, but the overall look is very complicated. Therefore, I decided to replace the bamboo with BAMBOO TEA to make the whole logo simpler. Also, I also keep some elements of bamboo in the fonts because my theme is about nature. I chose to use green as my logo color.
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INDENTITY DEVELOPMENT COLOR PALETTE
ICONOGRAPHY
FONTS
Courier New #759373
Regular Bold
#759373
Opacity 50%
#000000
#ffffff
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Title
30pt
Text
15pt
FINAL
10
WEBSITE
HOME
SHOP MENU
11
CONTACT
ABOUT
FAQS
12
13
MOBILE
14
COLLATERAL
15
19
ENVIRONMENT
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1853 Oxford Street Philadelphia, PA, 19131 Bambootea@gmail.com 215-375-7161 22
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