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Donate toll-free: 877.GIVE.AUTO (448.3288) and expressing love and affection is uncomfortable for many men at first. “Until you do it, you don’t know what it’s like,” he says. “Once you do it, you want more. When you see it reflected in the eyes of children, you never want to give it up.”

Work on Your Laugh(s)

It’s important to get the “HO-HOHO!” right. It should be hearty and deep. But Meath acknowledges that Santa’s famous big laugh can be offputting to some children. “Some kids are too shy or nervous for that. But a restrained little chuckle brings them right in.”

It’s Never About the Photo Op

“As Santa, you are there to bring joy to the children,” Meath says. “You aren’t there for the picture. The picture is a document. The experience is what it’s about.”

There Are No Bad Kids

It’s common for kids to be scared of Santa—after all, he knows if you’ve been naughty. “Santa is a giver, not a denier,” Meath maintains. “All children are good. All are worthy of joy and love.” When a child suggests that Santa isn’t real, Meath laughs it off with a “that’s so silly, of course I’m real” chuckle. (Kids, by the way, aren’t the beard pullers. “It’s the grown women who think that’s funny,” Meath says. “And you know what? The beard is real. It hurts.”)

Embrace the Responsibility

As Santa, Meath says, you are the protector of a legacy. Once you accept that, “it doesn’t weigh on you, it flows. Santa, if you allow him, embodies you. You don’t become Santa; he becomes you. When you embrace that inclusive, humanistic, giving spirit of an elf who loves mankind, especially children, in all colors, shapes, and forms, it just flows. We all know, in our hearts, how to be a great Santa.”

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