ONLINE MARKETING PLAN “I Expect Only The Best For You’
“I Expect Only The Best For Your
Cindy Greenfield
ONLINE MARKETING PLAN OBJECTIVES
88% of consumers begin their home search on the internet. Reach the widest audience of potential buyers. More buyers = better chance of finding one willing to meet your terms, price and desired closing date.
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NEW MOVER SURVEY 94.3% said internet was becoming more important than print.
YES – 94.3% NO – 4.7% Source: Conducted by DME, Inc. for REALTOR.com Findings, April 2008 ®
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32% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001
NAR 2008 PROFILE OF HOME BUYERS & SELLERS
FACTS ON WHAT IS WORKING AND WHAT IS NOT
buyers are now here
2008
2004: More buyers found their home on internet than from signs
2002: Internet surpassed print ads
Source: National Association of REALTORS速, Profile of Home Buyers and Sellers, 2008
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TOTAL MONTHLY MINUTES SPENT ONLINE (NATIONWIDE COMPARISON, in millions)
Your home will be on Realtor.com and many other Major Online Sites
Source: comScore Media Metrix, September 2009
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All my Listings get Pro Photo Shoots
HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • I will make your home stand out with a Professional Photo Shoot & Video Web Page We blast your video tour across the web where it can be picked up by major search engines like Google & Yahoo
www.123YourRoad.com
®
HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • Enable your home to rise to the top of major online real estate portals like Realtor.com, Trulia, Zillow, Active Rain and more....
Unique State of The Art Marketing Your home gets a SmartPhone Video Tour
REAL EST ATE SmartPhones out number computers 4 to 1 !
It Try
Samples: http://225.CPIX.mobi http://217.CPIX.mobi Every listing will get a mobile web site & rider
123.CPIX.mobi
Unique State of The Art Marketing Your home will be printed on my business cards and handed out to all realtors and brokers I meet with. Brokers Opens, Open Houses & Showings
Front of my business card:
Your home on the back:
BEST OF ALL WORLDS Hearthside
BUYERS SEARCH OUR LOCAL WEB SITE
123.CPIX.mobi
BUYERS WHO ARE JUST ON REALTOR.COM速
Video Networks
PRINT ADS
BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM速 6