PORTFOLIO
Yash Shrivastava
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Visual Communication Design 2X19
Acknowledgement Expressing my gratitude to my mentors and faculties who guided me throughout the making of this brief compilation. All the Experiment and research that I went through, I express my deepest thanks to Ma’am Lolita Dutta for believing in me, taking part in useful decision & giving necessary advice and guidance. I choose this moment to acknowledge my parents who never deserted my side and without their constant support and motivation, I wouldn’t have made it today. I take this opportunity to thank my Institute -Unitedworld Institute of Design (UID) in Karnavati University and Scarecrow M&C Saatchi where I
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acquired, practiced and improvised my skills and learning. I perceive these project as big milestones in my career development. I will strive to use gained skills and knowledge in the best possible way and will continue to work on their improvement, in order to attain desired career objectives. Hope to continue co-operation with all of you in the future. Sincerely, Yash Shrivastava
Portfolio | 2019
About me Hi! I am a learner, disrupter and experimentalist. I am antipathic towards conventional methods. I believe in being permeable to my environment and accepting it with humility and respect. To see myself as a part of people around so that they believe in me which I think, is the key to better design and I don’t like putting my photo on my portfolio. Thanks :)
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Contents
12 3 MONO
AD-CAMPAIGN
// Mobile Game Application design.
// Print Concepts
READYMAID
// Mobile Application design
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Portfolio | 2019
5 4 6 TRASH-ART
// Campaign branding Design
NIKE
FRAMES
// Brand Promotion
// Personal favorites stills
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Synopsis “MONO� Mobile Game Appication Project Brief: Create a 2-D game that deals with user engagement and a simple narrative that can subconsciously contribute to fidgeting control.
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Conflict
W
e have a humongous amount of audience that struggles in coping up with the pace. When people fail to cope up with the environment they start having unexplained unconscious physical gestures to calm their nervous imbalances.
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Emotion like Jittery behavior, restlessness, or stressing out for petty reasons can be root to a lot of fidgeting habits. Nearly 9 in 10 Indians suffer from stress. A generic solution to control fidgeting in public is to play mobile games which unconsciously calms one’s mind down, is adapted and accepted by common people -Playing mobile games whenever free from work.
Why don’t we have answers for fidgeting habits?
Portfolio | 2019
Color plays an important psychological role when it comes to interaction. We tend to respond to colors. It is a key ingredient in the act of engagement.
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Product Structure THE COLOR PUZZLE A game that not only teaches about colors existence in nature but also deals anxiety, stress and fidgeting issues subconsciously.
Secondary scheme / Tertiary scheme KID COLORS
PARENT COLORS
KIDS
Match & Eliminate Kid colors to achieve the required parent color. S E P E R AT E
Identity Mono stands for ‘‘alone/single’’ in greek. As per the narrative of the game the player has to bring down the whole palette into a single parent color i.e red, blue or yellow.
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Primary scheme
72 levels to solve in a limited time-frame. Discover color’s nature. Sense of satisfaction and achievement, A competitive spirit with oneself.
E L I M I N AT E
MONO
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User Interface Kid color palette
Timer
Base color (Primary-Parent)
Minimal/easy to understand UI Self explanatory narrative.
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9 SCAN TO WATCH
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Synopsis “READYMAID� We live in a country where we have a lot of options to experiment when it comes to shopping or just buying regular stuff. We tend to have messy and dirty rooms at the end of the day. Bachelors, students, unmarried youth living independently have one problem in common in India. Most of the time we spend a lot on monthly maids but still end up having a dirty room. Solution : An application that allows you to book maid and customize home/room cleaning experience.
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Portfolio | 2019
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App Features Book a maid according to your schedule.
Re-defined Customization. Eg: Gender preference, Cleaning Areas etc.
Efficient for hostel Millenials and working class families.
Attractive combos and complimentary services for complete satisfaction.
Plan clean-ups before guest get-togethers to avoid last moment hustle.
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Synopsis
a.
“PRINT AD-CONCEPT-” Hypothetical Extensions of an existing campaign. The following Print Ads are made after breakdown and analysis of the existing BBC world ad “ Get the complete picture” by BBDO New York. The campaign visuals are created in the Indian context.
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The Grand Opposition - Karnataka Elections
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Portfolio | 2019
Asifa Rape case #AskforAsifa
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B.
“PRINT AD-CONCEPT” Hypothetical Extensions of existing campaign. The following Print Ads are made after breakdown and analysis of the existing Mercedes-Benz C-class Ad “Nature will return the favor” by Brad Wilson. “The new Mercedes Benz C-class with BlueEfficiency Technology is so Eco-sensetive that one day Mother nature will return the favour”
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Portfolio | 2019
Image source : Shutterstock
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Synopsis “NIKE� - The Versatile Woman Project Brief : To take existing Indian or international label and create brand promotional strategy design in Indian context. Medium - 40 seconds Ad-Film
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BRAND PROMOTIONAL DESIGN
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Portfolio | 2019
Approach Nike in India has grown popular over the years in metropolitans, semi-urban and urban areas in India. It has a humongous amount of permanent market in uppermiddle and elite class. Nike has created itself into a brand where they no more have to endorse their product. Being an International sports brand they are looking onto regional sensitive social issues like women empowerment in rural/ semi-urban India, where they can endorse their brand philosophy along with the issue and come up with a new campaign.
MID-AGED SEMI URBAN PROFFESSIONALS INDEPENDENT INDIANS. (40-50)
Taking the versatility of an Indian independent woman into account and comparing it with durability and quality of sneakers which motivates the woman to come out of the stereotypical web of thoughts over footwear and celebrate the versatility she carries in herself.
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Story boarding
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The promotion is about a routine of a mid-aged independent professional woman who chooses to wear Nike sneakers at almost every place depicting versatility which compliments her character as a woman. The frames are tight. The narrative style is focused on different human gestures and habits that every one of us
practices on a day to day basis. All the visuals revolve around the footwear in a manner that they speak almost every kind of situation.
Portfolio | 2019
The versatile woman
DOES EVERYTHING
SCAN TO WATCH
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Synopsis “TRASH-ART�- The Interactive Dustbin Identity/ Campaign promotional strategy of an interactive installation that deals with the awareness of waste produced and environmental pollution. The campaign will be promoted inside a Three-day Design event.
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The Interactive Dustbin
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AIR
LAND
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WATER
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About the installation The Installation is going to have Artworks (Murals) for three days. Three different artworks are designed with three different narratives. Three days to three major sectors of our Ecosystem which is - Land, Water, and Air. These artworks are going to have stories starting from existing environmental scenario towards a positive change.
The Interaction
Task
The moment a person puts garbage in the dustbin a motion/ animation/interaction takes place. Since the Installation is one of its kind and is installed inside an event which is temporary.
Creating interacting visuals, Identity and spread awareness about this interactive installation. The campaign has three colors which are yellow, blue and green representing ecosystem.
Complimenting to the interacting approach the campaign will also be asking questions and stating witty statements to grab visitors attention.
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Collaterals Pamphlets were one of the quick offline solutions to aware people inside the event. The task was to ignite curiosity in visitors about the installation which is addressing serious issues. The collateral will
have a thought-provoking question/statement in the front and will have a brief infographic about the whole process with minimum information to simplify the visuals.
What if a dustbin could make art out of trash ? The Interactive Dustbin
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and let the trash complete art by 6pm
The Interactive Dustbin
Portfolio | 2019
Lets hear what this dustbin has to say! and let the trash complete art by 6pm
The Interactive Dustbin
This bin can can create art and show reality. and let the trash complete art by 6pm
The Interactive Dustbin
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These pamphlets were slid into the goodie bags which were distributed along with the entry pass. Posters, tote bags, caps, and badges were some of the mediums used for offline promotions.
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Synopsis “FRAMES” Some photographs that I took from phone and camera. I wrote whatever I felt looking at the picture. Enjoy!
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Portfolio | 2019
-- Circle of life --
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yes Sir I, have never travelled to any place But have seen them all, bounded to not to stop and breathe at one, chores are part of my nightcall.
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Cold. the sun has set.
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Humans have got their hidden humans.
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Portfolio | 2019
Mom, I am here, right here, these sepals ain’t letting my petals to reach you. they say- ‘you have to wait’ let the rays penetrate.
Father left elixir, a few days ago. drenched above’n below there is an ache I can’t bear, Mom, I am here, right here.
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What do you think ?
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Portfolio | 2019
The chosen cloud.
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Work recognised
Ad-commercial made for the Brief given by Parle-Agro in Kyoorius Designyatra 2016. Brief : Make an Ad-campaign or an Ad-film to justify Cafe cuba’s culture and philosophy which is to celeberate the collision of Ideas. Concept : Cafe cuba is a mixture melagne of worlds two most popular and consumed drinks which are coffee and cola. The concept targets the indian audience which has grown watching indian cinema and
SCAN TO WATCH
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is inclined to relationships. Taking the Psychograph into account, the two flavors have been metaphorically juxtapositioned representing the male and female characters and their meet depicting the start of something new and hence it is a celeberation of collision of new ideas.
Portfolio | 2019
Bibliography No work in design is single-handedly done but yes, the ideas and projects are authentic and original. Communication references and some research links are as follows :
Figit spinner - https://timesofindia.indiatimes. com/life-style/health-fitness/health-news/ fidget-spinners-therapy-or-distraction/articleshow/59425456.cms
https://www.businesstoday.in/lifestyle/off-track/ indians-suffer-from-stress-depression/story/280119.html
The conversation - http://theconversation.com/ fidget-toys-arent-just-hype-77456
https://timesofindia.indiatimes.com/life-style/ health-fitness/health-news/fidget-spinners-therapy-or-distraction/articleshowprint/59425456. cms
www.ruwix.com
https://www.additudemag.com/fidgeting/
Images courtesy : www.Unsplash.com | Shutterstock.com
https://economictimes.indiatimes.com/jobs/ india-inc-looks-to-deal-with-rising-stress-in-employees/printarticle/64741313.cms
https://skoar.digit.in/mobile/yellow-game-review-android-ios/tt
Icons : The Noun Project Mockups : www.AnthonyBoyd.com
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Meet me on my trip
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