WHY YASSOU? A guide to promoting your business with Yassou Magazine
Your FREE No.1 Lifestyle Magazine for Eastern Cyprus With so many options available to local businesses here in Cyprus, advertising and marketing can be a real mine field. Here at Yassou magazine not only do we offer a full colour, glossy, in demand, lifestyle magazine, distributed in eight key areas throughout Eastern Cyprus, but in addition we offer all our advertisers FREE marketing guidance and advice, to both new and established businesses. Our fully qualified and experienced editorial and design team will help to assist you in emphasising your companies branding, logo, name, services and product, generating increased public recognition, spend per head and footfall. Yassou offers its advertisers a ‘coffee table’ magazine which statistics prove is kept in households over a number of weeks and read by more than one family member sometimes more than once! Our publication is ALWAYS released on or prior to the 1st of the month and is distributed through key locations including retail, food and beverage outlets, tourist locations, hotels, markets, clubs, hospitals, supermarkets, charities and local service providers. With an interesting and varied editorial, contributed by local experts in their field, Yassou offers something for every reader regardless of age, gender or personal interests. If you want to reach your target audience in Eastern Cyprus, Yassou gets results!
We started advertising with Yassou when it was first launched seven months ago.
We run a competition within the magazine which has had an excellent response and assisted in us in raising our profile as a company within Eastern Cyprus.
We decided to advertise with Yassou as we felt it stood out from other local magazines, as it is a colour, glossy, magazine with interesting and relevant articles to the local community. We also felt the pricing structure was very competitive. The service we have received has been excellent and as a result of our continued advertisement we have enjoyed a number of new customers.
Blueberries Chris Papageorgiou - Partner
Reliable Removals Nick Kyriacos - Proprietor
Tempo Claire Deighton - Proprietor
We have been advertising with Yassou since the magazine was first launched. We felt it was the right publication for us as it is a colour, quality, impactfull magazine that is in high demand with our customers and people in the local area.
The magazine covers the local area and has interesting and relevant content and looks impressive. As a direct result of our advert we have had an abundance of enquiries which has brought new faces to the Tempo team.
Lifestyle, Articles, Charity, Community, Interviews, Discover, Review, Glossy, Informative, Competitive, Unique, Impact, Promote, Business, Services, People, Loyal Readership, Advertorials, Balanced, Colour, Professional, Interesting, High Demand, Consistent, Local, Relevant, Branding, Logo, Recognised, Value, Interactive, Evolving, Dynamic....Results Our findings show that to ensure your business obtains maximum impact, you must choose an advertising medium that gets consistent results and is sought after by your target customer in your target geographical location. Asking existing customers which publication they read on a regular basis or seek out, will go a long way to providing you with your best route to market. Source - Mintel Publication Advertising Report 2009
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