YATCO, FOR SALE PRO™ Informational Brochure 2016

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THE OFFICIAL MLS OF YACHTING

YATCO.COM | INFO@YATCO.COM | +1 561 204.1925 ©2016 YATCO. ALL RIGHTS RESERVED.

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Our mission is simple. Introducing, The All New YATCO 2.0 THE OFFICIAL MLS OF YACHTING™

YATCO.COM | INFO@YATCO.COM | +1 561 204.1925

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©2016 YATCO. ALL RIGHTS RESERVED.


Integrity

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2,500 +

650,000 +

$ 5 Billion +

$ 15.8 Billion

PRO™ Members

Av. Yearly Sales

YATCO.COM | INFO@YATCO.COM | +1 561 204.1925

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©2016 YATCO. ALL RIGHTS RESERVED.

Consumer Members

Currently on the Market


Our mission is simple. Serve the best interests of our members & the yachting industry with accuracy, integrity & cutting edge technology.

YATCO.COM | INFO@YATCO.COM | +1 561 204.1925 ©2016 YATCO. ALL RIGHTS RESERVED.

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This is YATCO As the “Official Search Engine of Yachting™” in the yachts for sale marketplace for over fifteen years, YATCO is the only online service dedicated to central listings only by qualified professionals. Based on the positive feedback and demand of our services by our professional members, YATCO is now delivering its state-of-the-art listing services for Charter Brokers, Builders, and Dockage!

Coming Soon!

FOR SALE

Coming Soon!

BUILDER

DOCKAGE CHARTER

YATCO.COM | FOR SALE | CHARTER | DOCKAGE | BUILDER

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For additional information on our YATCO PRO™ & YATCO CONSUMER™ Platforms, Marketing and Data Services contact YATCO at INFO@YATCO.COM or call +1 561. 204.1925.


Our commitment to you. Create innovative platforms that save you valuable time so you can do what you do best - Sell!

YATCO.COM | INFO@YATCO.COM | +1 561 204.1925 ©2016 YATCO. ALL RIGHTS RESERVED.

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What makes us different? The YATCO Difference • Professional Members Only • Zero Duplicate or Bogus Listings *

You Own and Control your listings

*

Reasonable Pricing

We’ve got your back - with the Pure Data Initiative YATCO Professional Members only list their exclusive, central listings and adhere to a strict code of rules and ethics. And, unlike other online marketplaces within the yachting industry, boat buyers will only find valid listings; which mean no unwanted duplicates, bogus or expired listings. Further, YATCO works closely with leading worldwide yacht brokerage associations to ensure all broker members are qualified professionals

* Qualified Professionals Only * ` 10% of Revenue goes back to the industry *

Quick, caring administrative & tech support

• Fully customizable Brochures

100% PURE DATA INTEGRITY

* Automatic two way data feeds * Powerful plug-ins and API’s • 24/7 Help Desk • Market & client intelligence • Advanced Marketing Tools

YATCO.COM | INFO@YATCO.COM | +1 561 204.1925

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©2016 YATCO. ALL RIGHTS RESERVED.

YOU OWN YOUR DATA CONTROL YOUR OWN LISTINGS


100% Professionals Members Only

10%

Back to the Industry

24/7

Help Desk & Support

PROs that know...Are powered by YATCO For well over a decade, the world’s leading builders, brokers, and professionals have all relied on YATCO to power their searches, present to their clients, and manage their yacht data. With the most accurate data base in the industry, and a commitment to serving our members best interests, isn’t it time you raise the bar for your business as well?

YATCO.COM | INFO@YATCO.COM | +1 561 204.1925 ©2016 YATCO. ALL RIGHTS RESERVED.

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Technology Built from the bottom Up for the yachting industry Unlike industry outsiders who take the a top down approach to software development. YATCO knows that the best way to build a digital platform is by listening to our clients and understanding their needs, then developing a system that meets the needs of our members at large. Our team is balanced with industry insiders, technological experts and marketing gurus, making it possible to deliver state-of-the-art platforms. With over a decade of experience delivering from the bottom up, we know how to get you to the top!

YATCO.COM | INFO@YATCO.COM | +1 561 204.1925

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Š2016 YATCO. ALL RIGHTS RESERVED.

50 Yrs +

In-House combined Yacht Industry experience

50 Yrs +

In-House Dev Team combined Fortune 500 experience


Steven Myers President/CEO

Steven Myers’ entire life has been dedicated to the marine industry where he has become a proven innovative leader of marine marketing. Steve has traveled to more than ninety countries and has established decades long relationships with many key leaders in the industry. As the former International Sales Manager of Viking Yacht Company and world’s #1 dealer for the Ferretti Group in the 1990’s, Steve knows the business of selling boats and has delivered boats in essentially every major market of the world.

As the founder and CEO of YATCO in 2000 under the International Yacht Council, he has dedicated his career to serving the best interests of the professional yachting community. Steve has attended every major yacht show throughout the world and has attended most professional association board meetings. Using this wealth of experience, Mr. Myers works daily to promote the best interests of the professional yacht broker and brokerage associations to advance the industry through technology. YATCO Platforms are constantly evolving to meet these needs of the industry and ensure our members remain industry leaders.

YATCO.COM | INFO@YATCO.COM | +1 561 204.1925 ©2016 YATCO. ALL RIGHTS RESERVED.

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YATCO Consumer Driving Traffic With YATCO’s all new consumer front end website, as well as the industry’s most advanced dashboard, driving traffic to your listings will be a breeze. We are also constantly developing partnerships, asset sites and are also pushing for syndication in 2016 with our full time search engine marketing team, on staff to serve you. • • •

Search Engine Optimization Web Marketing Landing Pages + Personalized Websites Email Messaging + Alerts

YATCO.COM | INFO@YATCO.COM | +1 561 204.1925

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©2016 YATCO. ALL RIGHTS RESERVED.


YATCO.COM | INFO@YATCO.COM | +1 561 204.1925 ©2016 YATCO. ALL RIGHTS RESERVED.

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Whats so great about PRO™?

The YATCO PRO™ Membership Basics • Company License • Principal Broker License • Unlimited Yachts & Media • Company Website • Individual Websites for Sales Staff • Individual Websites for Administrators & Staff

• Data feeds • Worldwide Search Engine Plug-ins • Featured Yacht Plug-ins • 24/7 Help Desk & Support

YATCO.COM | INFO@YATCO.COM | +1 561 204.1925

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©2016 YATCO. ALL RIGHTS RESERVED.

PRO™ Membership Marketing Suite PRO™Members have access to the industry’s most advanced suite of marketing tools available. This online suite of tools serves as the main hub for all marketing activities, whether selecting client preferences, setting up individual profiles, blasting out updates, managing yacht selections or simply push your yachts to various other platforms, everything is easy accessible via the YATCO PRO™ Platform.

Your PRO™, Your Marketing Our platform is fully capable to offer you the possibility of an exclusive whitelabeled version of our system and can be tailored to your unique needs. We save you and your company time, reduce headaches, and cost. Further, we provide many administrative efficiencies and maintain a bridge to worldwide yachting community while simultaneously adapting to the unique needs of your company.


Client Intelligence, Anchoring & Leads

Data Intelligence

YATCO uses online tracking techniques and consumer registration to gather detailed intelligence reports on consumers. Based on historic records and relevant online tracking our members will be able to get important information on who interacted with their relevant inventory.

YATCO PRO™ is a comprehensive activity monitoring, tracking and reporting platform. Want to know who made a pricing mistake? YATCO PRO™ will inform you of which user, time and place. Instantly produce reports on yacht activity, Brochures produced, emails sent, or any statistic of interest.

Client Intelligence

Real Time Data & Administrative Efficiency

It’s one thing to meet a prospect on the docks and qualify him or her in person, it’s another story when a prospect approaches via the Internet. For this reason, from the moment the client enters, our system will track their movements and provide you their search history upon each and every inquiry to your company. Your brokers will now know whether the inquiry has searched consistently or is just bouncing around and dreaming.

The YATCO PRO™ Platform provides a two-way data feed and API for your company, enabling real time updates to your respective databases and eliminating the need for duplicate data entry. Once powered by YATCO the data entered into your system will automatically sync with the YATCO PRO™ MLS. Our system and team are prepared to support data exporting to any advertising platform of your own individual company’s choice.

What Does this Icon Mean? This icon represents a feature of service exclusive to the YATCO Platform

YATCO.COM | INFO@YATCO.COM | +1 561 204.1925 ©2016 YATCO. ALL RIGHTS RESERVED.

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PRO™ Membership Marketing Suite Boat Show List Tired of running around boat shows trying to see what vessels are on display? YATCO PRO enables each company to tag a yacht to a specific show, mark the location, and instantly produce a PDF or Excel report of all vessels in the show with complete critical vessels details, listing broker information ad profile photos. The end result is a dramatic savings in cost and time to be boat show ready. YATCO also promotes your vessels on our consumer site and yours with a special boat show section and listing tags.

YATCO.COM | INFO@YATCO.COM | +1 561 204.1925

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Š2016 YATCO. ALL RIGHTS RESERVED.

YATCO Boat Show Book Market your listings for in our pocket size YATCO Boat Show Book distributed at the Monaco, Fort Lauderdale, Miami and Palm Beach shows, which feature all the yachts in each shows YATCO Boat Show List. Easily find pricing, specifications, contact details and locations of all the yachts in the show in one place. Yachts appearing in our YATCO Boat Show Book print and digital edition have a higher visibility to yacht buyers and brokers worldwide.


PRO™ Membership Marketing Suite Automated Listing Brochures Tired of looking the same as everyone else? Make your company stand out by utilizing the free custom template services of YATCO. Whether printing or emailing, each and every brochure you present can be unique to your company and brand. Your new company PDF’s will not only look remarkable, but are also very easy to generate via a couple of clicks on the all-new YATCO dashboard.

My Collections™ Our MY COLLECTIONS™ feature allows you to automate searches for each of your clients and easily set up profiles to capture their preferences in order to keep everybody up to date. It’s a powerful streamlined process that helps you share yacht listings instantly and effectively, while keeping everything organized and in one secure place.

YATCO.COM | INFO@YATCO.COM | +1 561 204.1925 ©2016 YATCO. ALL RIGHTS RESERVED.

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PRO™ Membership Marketing Suite Unlimited Photos, Videos & Media

PRO™ Notifications & Alerts

Its all about media. YATCO PRO uses cutting-edge cloud based secure technology with virtual global servers and localized cached memory of photos and media. This means you can pack your listings with as much rich media as you want, including full screen photos, videos, virtual tours and audio.

No need to sort through hundreds of irrelevant emails or wait days to receive an update, you can now simply establish a PRO™ Alert in YATCO and receive REAL TIME accurate and relevant data based on the parameters of your choice. Whether you are looking at a particular size range, builder, price change, general update or any new listing to the market, the info will be automatically delivered right to your inbox.

YATCO.COM | INFO@YATCO.COM | +1 561 204.1925

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©2016 YATCO. ALL RIGHTS RESERVED.


PRO™ Membership Marketing Suite Sold Yachts Database

Yacht Metrics Reports

Over the last 15 years we’ve tracked, analyzed and collected everything from price changes to refits, name changes, builder information, general vessel stats, as well as what sold when, and for what price – on average over $5 Billion in transactions per year. To stay competitive in today’s market it isn’t enough to have a rough idea, Owner’s are demanding and information is key – data needs to be accessible in an instant and at a moment’s notice.

Stay ahead of your clients and be in the know with PRO Yacht Metrics Reports. Easily analyze search results and reports for any yacht listing that has been for sale or sold in YATCO PRO, side by side and more.

YATCO.COM | INFO@YATCO.COM | +1 561 204.1925 ©2016 YATCO. ALL RIGHTS RESERVED.

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YATCO.COM | INFO@YATCO.COM | +1 561 204.1925

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©2016 YATCO. ALL RIGHTS RESERVED.


Additional Services YATCO.COM | INFO@YATCO.COM | +1 561 204.1925 ©2016 YATCO. ALL RIGHTS RESERVED.

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Additional PRO™ Marketing Services YATCO WEBPRO™ Basic & PRO Sites Expand your reach! Whether for a company or an individual broker, these customizable website templates are already designed to be mobile-friendly, compatible with the latest technology, incorporate modern design and content elements, and above all cost-effective. What does this mean for you? It takes the guesswork out of where to start and what should appear on your site as well as saves you months of valuable time and resources trying to develop a site on your own.

YATCO.COM | FOR SALE | CHARTER | DOCKAGE | BUILDER

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For additional information on our YATCO PRO™ & YATCO CONSUMER™ Platforms, Marketing and Data Services contact YATCO at INFO@YATCO.COM or call +1 561. 204.1925.


Additional PRO™ Marketing Services

Featured Listing Tags Not only is our database the most accurate in the industry, we are constantly striving to come up with new ideas to make your yacht listings stand out and relevant in the market. Featured PRO™ Listing Tags enable our members to identify what yachts are truly on the market to be sold, be it boats that are featured, bank owned, trades, boat show vessels or must go’s! Our system will never allow more than 10% of listings to be tagged.

YATCO.COM | FOR SALE | CHARTER | DOCKAGE | BUILDER ©2015 YATCO. ALL RIGHTS RESERVED

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Additional PRO™ Marketing Services Premier PRO™ Listing Brochures Currently, a great deal of duplicate data entry, re-formatting, and administrative inefficiency is taking place amongst this industry’s companies. By providing you with a unique & custom template along with a standardized data entry format, we will eliminate these inefficiencies and enable you to print from the MLS system or push the data to your respective in-house systems with little to no administration required. Whether PDF, HTML, Word, Excel or Email, enter the data once into your own system, and the system will automate the rest.

YATCO.COM | INFO@YATCO.COM | +1 561 204.1925

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©2016 YATCO. ALL RIGHTS RESERVED.


Additional PRO™ Marketing Services U.S. Coast Guard Direct Marketing As a PRO member, you can effortlessly access the details of every documented vessel and owner. Search by owner and vessel name, location, builder, year, and more. Then utilize the YATCO MAILER SYSTEM to print mailing labels including the full name and address for the target market of your choice. Need a hull# or confirmation of year, make, model, and specifications? With a few clicks in the YATCO USCG search engine, the answers are all there.

YATCO.COM | INFO@YATCO.COM | +1 561 204.1925 ©2016 YATCO. ALL RIGHTS RESERVED.

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Additional PRO™ Data Services PRO™ Analytics Currently, a great deal of duplicate data entry, re-formatting, and administrative inefficiency is taking place amongst this industry’s companies. By providing you with a unique & custom template along with a standardized data entry format, we will eliminate these inefficiencies and enable you to print from the MLS system or push the data to your respective in-house systems with little to no administration required. Whether PDF, HTML, Word, Excel or Email, enter the data once into your own system, and the system will automate the rest.

YATCO.COM | INFO@YATCO.COM | +1 561 204.1925

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©2016 YATCO. ALL RIGHTS RESERVED.


Additional PRO™ Data Services PRO™ Listing Data Feeds & Services Paying too much for your own data? Or simply tired of the one size fits all cookie cutter look? Let YATCO take you and your business to the next level with our powerful tools and our all-new API & Data Plug-ins that will allow you to not only instantly present real live data on your website, but also allow you to completely customize to your own design preferences. You can also fully customize and integrate the industry’s purest and most accurate search engine right into your website, ensuring that your clients are never misled—or disappointed over inaccurate data.

YATCO.COM | INFO@YATCO.COM | +1 561 204.1925 ©2016 YATCO. ALL RIGHTS RESERVED.

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OFFICIAL SEARCH ENGINE OF YACHTING™

Who are our Partners?

YATCO.COM | INFO@YATCO.COM | +1 561 204.1925

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©2016 YATCO. ALL RIGHTS RESERVED.


Additional PRO™ Data Services PRO™ Listing Partner Feed Services At YATCO, we believe that your data is just that—YOUR DATA! That’s why, with the push of a button you can freely push your listings to any website in the world that will accept your data feeds and never at an additional cost to you! Here are just some of our partners...

& dozens more...

YATCO.COM | INFO@YATCO.COM | +1 561 204.1925 ©2016 YATCO. ALL RIGHTS RESERVED.

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OFFICIAL SEARCH ENGINE OF YACHTING™

Who are our Members?

YATCO.COM | INFO@YATCO.COM | +1 561 204.1925

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©2016 YATCO. ALL RIGHTS RESERVED.


Who are our Members? For well over a decade, the world’s leading builders, brokers, and professionals have all relied on YATCO to power their searches, present to their clients, and manage their yacht data. With the most accurate data base in the industry, and a commitment to serving our members best interests, isn’t it time you raise the bar for your business as well? Here are just some of our members...

& hundreds more...

YATCO.COM | INFO@YATCO.COM | +1 561 204.1925 ©2016 YATCO. ALL RIGHTS RESERVED.

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YATCO.COM +1 561-204-1925 INFO@YATCO.COM 6820 Lyons Technology Circle #201 Coconut Creek FL 33073

YATCO.COM | INFO@YATCO.COM | +1 561 204.1925

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©2016 YATCO. ALL RIGHTS RESERVED.


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