Design Portfolio
Yawei Zhang
CONTENTS
01 Fashion Boutique Store Page 1-10
02 Hope Vi Page 11
04 Cameo Cultural Center Page 23-26
05 IU Visito Page 27
isitor Center 1-18
or Center 7-32
03 Sproutbox Page 19-22
2012 ~ 2016
06 Other Works Page 33-38
01 Fashion Boutique Store [Layering / Curvilinear Form]
Academic Work, Commercial Design, Individual Work, 2015 Critic: Jee Yea Kim Location:130 Prince Street, Soho, New York City, NY 10012 Concept: The purpose is to provide a distinguished experience for each customer. The shop would stock multiple collections from different designers. Within various semi-private and public space, it would assist to enhance the shopping experience in order to satisfy customer’s’ unique demands. The store would provide exibility, privacy, and convenient for people.
Inspiration
Fashion Garment Technique-Layering, Organic curvature, and Gradual Rotation
Motif
Express the gradual change in multiple curilinear layerings
Isometric View
Elevation
Section A-A’ A
A’
B
B’
C
C’
B-B’
C-C’
1
Display Hanging System Architectural Application
Isometric View
Elevation
Detailed construction for hanging disyplay
Ceiling Sub Beam C-Chanel Screw with 2 nuts on the sides
Mounting Board
Beam Dropped Ceiling
2
First Floor Plan
Programming
Lounge & Mannequin
Display System
Fitting Room
Staff Area
Vertical Circulation
3
Basement Floor Plan
Programming
Display System
Fitting Room
Staff Area
Vertical Circulation
4
Spatial Configuration Multiple Layering / Curvilinear Form / Organic The display system is built for different levels of height, it helps to create rhythm in the space. The floor materials are designed to create a contrast and a simplistic color code to highlight the graments. There are also freeform curved flooring that are embeded on the black marble flooring to have a very thin and white LED panel lights to emphasize the display area. First Floor-Section A-A’
LED Panel
Corian
Basement Floor-Section B-B’
5
Material Selection First Floor
Floor Materials Black Marble
White Fur
A A’ LED Panel
Furniture Materials
Basement Floor
White Corian Display Mateiral
B
Carpet
Chair Lounge
B’
6
7
8
9
10
02 Hope Visitor Center [ Past-Present-Future ]
Academic Work, Commercial Design, Individual Work, 2015 Critic: Jonathan Racek Location: 613 Harrison St, Hope, IN 47246 Concept: To brand Hope as historical heritage, it is signifi-
cant to relate the history and the present. The relationship should be demonstrated in an interactive way. Personal moment would marked visitors’ memory.
Design Process & Elements Original Building
Existing Building
New Extension
Original Site - Roof Elements
New Facade - Wall Elements
Original Site - Traditional Red Brick
New Facade - Modern Glass Brick
- Connection of past, present, and future. - Traditional red brick building to nodern glass facade - Reinterpretation of pyramid element with irregular arrangement
11
New Facade
Gradient of Transparency
Past-More Solid
Present-More Translucent
Future-More Transparency
Exhibition Box
Projector Box
It is used to place the exhibit; the box can be pulled down to appropriate height. The four sides are composed with solid material, translucent glass, and transparent glass.
This is a semi-private area for a small group of visitors to view video information. The box is slightly tilted to show the gradual change from a normal rectangular form to a new paralleled object. 12
Floor Plan
13
Diagramming Flow of Time Past
Office
Present
Future Dropped Ceiling - Exhibition Circulation
Courtyard
Connection of Flow - Circulation Flow (Dropped Ceiling) - Interactive Floor - Projector Box
Interactive Space
14
Section
Projector Box
Reception
15
Interior Courtyard
16
Perspective Renderings
1
1. Interactive Screen
This is loacted in the original building; the interactive perspective would connect the space to the new area created. It encourages visitors to build their own experiences within the space. 17
2
2. Interactive Floor
The interactive floor would glow automatically whenever people step on it. This is placed to connect the present to the future and provide another acitivity besides touring in the visitor center. 18
03 Sproutbox
[ Co-Work / flexibility ] Academic Work, Commercial Design, Individual Work, 2015 Critic: Louis Joyner Location: West 11th St, Bloomington, IN 47404 Concept: Students are part of the significant human resourc-
es in Bloomington. To create a space that is suitable for students who want to open a start-up firm, and change the environment to be innovative and urban. En-courage students to involve in the community.
Design Concept and Diagrams Client Sproutbox (Co-work Office)
Apply company’s leafe logo as a pattern throughout the space. - Wall Scale - Room Scale - Ceiling Scale - Furniture Scale
Logo Pattern
Applied to 2D: Wall Pattern
Applied to 3D: Room Pattern
19
Leafe Pattern Diagrams
Ceiling Pattern
Cloud Ceiling Pattern
Furniture Pattern Reception Desk
20
Spatial Configuration First Floor Plan
1
2
3
Second Floor Plan
2
Warm Color Light Study
21
Perspective Renderings
1. Resource Room
2. Nap Room (First Floor) Conference Room (Second Floor)
3. Small Office
22
04 Cameo Cultural Center [ Cultural Center / Circular ]
Academic Work, Commercial Design, Individual Work, 2014 Critic: Marleen Newman Location: 845 8th St, Columbus, IN 47201 Concept: The space I want to create is to have more flexibility; it could accommodate clients’ usage. As a result, walls are very limited in the space. I have two circle glass wall to define the rhythm, and emphasizes two important area: one is café and the other one is reception. The circles are connected by gift shop wall that separate the space asymmetrical. The open spaces’ purpose is for gallery and flexible office area.
Design Concept Inspiration Image
Site
Redefine space
Two Dimensional Representation
Using circular shape to break down regular form
Three Dimensional Representation Circle partition walls break rectangular existing building.
Two layers to form the circular form (different heights). Second Floor
First Floor
23
Floor Plans First Floor Plan
Second Floor Plan
24
Section
Reception
Gallery and Gift Shop Wall
25
Cafe
26
05 Indiana University Visitor Center [Building with Flow]
Academic Work, Commercial Design, Group Work (with Nia Critic: Jee Yea Kim Location: 530 E. Kirkwood Avenue, Suite 104, Bloomington, IN 47408 Concept: Indiana University is known for its athletic events and games, and Bloomington is wealthy in natural environment. The concept of our design is to create an energetic movement that will encourage user’s of the space to flow and circulate easily from one area’s action to another. The space use freeform curves with different directions to create this atmosphere.
Design Concept
Spatial Configuration
IU Primary Color
Floor Plan
IU Crimson
Entrance
Reception
Bench
IU Cream
IU Candy Strip Pants
Ceiling Plan
Apply as a design system for floor, ceiling, and furniture 27
Ipad
IU Wall
Shelves
Meeting Area
The building is designed to have two different flow as a circulation guide inside the space. The flow with the floor would have wood as the material but painted in different colors. One color would be cream, and the orther one is redish brown. The furniture is all built in so it would be seen as invisible on the floor plan as it become a part of the floor.
For the ceiling, strip lights are installed within the flow. The ceiling also has two layers, one is at 9’6” level, and the other one is at 10’ level. The colors are kept as white and redish brown. It matches with the colors on the floor.
Floor - Ceiling Pattern
28
Section Hanging Desk (reception)
Bench
29
Hanging Desk (ipad)
Desk (meeting)
30
Perspective Renderings
31
32
06 Other Works [From 2012-2016] Packaging Design (2016)
33
Menu Design (2016)
Website Design (2016)
34
Graphic Design (2015)
Ludwig Mies van der Rohe He is an influential figure for modern architecture. The most famous quote is “ Less is more�. He built lots of skyscrapers when he headed to the United States around 1933. In his design, there are minimal walls and columns, they are seen as various glass box from outside. The beauty of rational and light ideas are well-known.
Joost Schmidt The most famous work he did is Exhibition Poster for Bauhaus. He combined geometric forms with scripts. With the interpretation of text and artistic form, it really highlights the Expressionist graphics. This poster helps Bauhaus to build its reputation; without the poster, Bauhaus would not be as famous as the present.
Laszlo Moholy-Nagy
Herbert Bayer
Marcel Beurer
For Laszlo, he designed Exhibition Catalogs with other designers that the layout challenges traditional bookdesigners. He constructed typographical experiment like nobody else. He is most well-known for his three colors arrangement for the text and the background. His design has asymmetric balance. His design changes the illustrations of the images with text.
The title page he designed for Bauhaus is seen as a milestone in the modern commercial art. As a graphic designer, he linked different media into this title page. The relationship of light and shadows, negative and positive, foreground and background are all well designed and illustrated. He marked the innovation of typography and advertising design to a formal level.
As the genesis of modern steel chair, Marcel focused on the appearance of the material expression. The famous Wassily Chair has fluent lines of steel frames combined with stripes of black fabric. This simplicity marks the aesthetic machine-like property in the design, also the main focused of Bauhaus ideas.
Three-Dimensional Printing (2014)
35
Sketches (2013 / 2015)
36
Photos (2016)
37
38
Yawei Zhang
E-mail: shmily.vv@hotmail.com Phone: 812-369-8420