VIDEO LINK: https://youtu.be/SziPZ9pUxtg
PROJECT 02 | LOUD
UX | UI | PRODUCT DESIGN
02
LOUD 2021. UXUI/ Poduct/ Brand
YAXI DENG
BACKGOUND | WHAT & WHY ?
FACTS ABOUT CHILDREN SEXUAL ABUSE
Relationship
Age(victim)
REAL CASES
36% Teacher-student
Child sexual abuse is a frequent occurrence around the world with devastating
57%
13% Relatives and friends
26%
11% Neighbors
under 14 years old
consequences. This kind of case has its particularity in China, because of history, culture and family situation, acquaintances commit crimes frequently,
Expressed as minors, young girls, children
and there are many hidden cases.
14-18years old
10% Family members
16%
Hotel
The internet
The victim’s home
Public places (parks,squares)
Schools, Institutions
10% Netizens
Outdoors(Neighborhoods, villages, near schools)
Perpetrtor’s home
20% Strangers
6HOI LQLWLDWHG SURMHFW
Previous protection products were based on a parental perspective, but in China the victims are often left-behind children or children whose parents do not care about them. So I want to create an interesting interactive self-protection product from the perspectives of children.
PORTFOLIO 2021
/ 01
3UREOHP GHÀQLWLRQ
The society's sex education and safety protection for children are seriously inadequat, and poor in quality. I wanted to create a platform for victims to express themselves and for young children to be exposed to sex education in a society with a shame culture.
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Educational backgound (perpetrator)
Age(perpetrator)
36% Secondary school
16% under 18 years old 21% 18-30 years old
-HELP-
26% Primary school
13% 31-40 years old
14% Iliterate/half iliterate
23% 41-50 years old
Cho, 56, beat and raped
9% University
17% 51-60 years old
nae-yeong, an 8-year-old elementary school student
13% 61-70 years old
8% High school
4% 71-94 years old
6% Technical secondary schoo
ὃ
Repetition
Incidence rate
-SILENCED25% Girls
The seven victims were sexually abused by teachers at Inhwa School in Gwangsan-gu, Gwangju from
ὃ
55% are muiple crimes
10% Boys
Experienced some unwanted sexual activity before the age of 18
1985 to 2005.
ὃ
Minors’ proactive report rate
Hidden case rate
ὃ
ὃ
ὃ
ὃ
-ROOM-
45%
reported as soon as abused
The seven victims were sexually abused by teachers at Inhwa School in Gwangsan-gu, Gwangju from 1985 to 2005.
55%
not informed in time
86% cases are not revealed
60%
eventually report the crime
Victims’ tendency of low age
Why is it so common?
Perpetrators’ tendency of old age
Why society marginalized such cases?
Why 80% of cases are committed by acquaintances?
Why 86% of the cases are not revealed?
PROJECT 02 | LOUD
UX | UI | PRODUCT DESIGN
YAXI DENG
/ 02
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INTERVIEWS
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PORTFOLIO 2021
/ 04
USER PROFILES
EMPATHY MAP
THE BEGINNING / AFTER / NOW
#Hiders#Get information#Communicate# )LQG FRPSDQLRQV 6XHULQJ IURP WUDXPD
THE BEGINNING
MS. L
A Leftover Child "I am still healing my childhood wounds as an adult."
MS. N
$ IDPLO\ RI ÀYH LQ D YLOODJH +H DOVR VDLG , ORRNHG OLNH KLV GDXJKWHU
Name: LAN
I went to the toilet and squatted and cried for a long time, thinking my life was over, ruined, what would I do? I'm afraid to tell my parents, and I don't know what to say. As soon as I was alone, I remembered this and worried that I would get pregnant. At one point, I even put a big rock on my stomach and thought I wouldn't get pregnant.
BG: Left-behind children, their parents are not at home all year round.
FOR NOW I am always in a daze when I am alone. Still scared of men in sunglasses.
THE BEGINNING
AFTER
FOR NOW
The old man next door often gives me some delicious and fun things that others don't have. Then he began to touch me here and there, saying that he was playing a doctor's game. I felt very strange, but I thought it was not a bad person because he gave me toys to eat. Then KH FRD[HG PH LQWR WDNLQJ R P\ FORWKHV DQG FKHFNLQJ to see if I was sick. I was so scared that his hands were on my body and they were so hot and strange and disgusting.
7KH QH[W IHZ WLPHV , ZDV WRR VFDUHG WR ÀJKW back. Once I disappeared for a long time, grandma asked me to go home for dinner and then go to his house. I only remember grandma Shouting in shock: "Old beast, you old beast", and then she hugged me and dressed me in a panic.
I am 25 years old now. I have never been in a relationship before. I have low self-esteem. I have a crush on a boy. Ironically, if he comes near me, I will feel sick and afraid, and I can't control myself.
In interviews with eight adult survivors, I found their lack of sexual knowledge as young children. So I conducted a survey on the current situation of domestic sex education.
Unable to share experiences, lack of companionship with the same experience, not receiving appropriate sex education, absent parents. 3URÀOH 'DWD
THINK & FEEL
$JH 12 *HQGHU female
Shocked/ Confused/ Afraid
Violated (severe/multiple)
"After the molestation, WHENEVER I am alone, I think about it. Sometimes especially vexed, especially want to lose temper, in fact... I really wanted to talk to my friends about it, but I was afraid they would think I was dirty and never want to play with me again. My parents don't know about it, and I'm afraid to say. Personalities
([SHULHQFH *RDOV
Safe Expressing Educated
High Importance
High Importance
Get in touch Protection
High Importance
SAY &DO
Keep silenced
Extrovert
Judging
Perceiving
Thinking
Feeling
Extremely useful
Anonymous
Extremely useful
Contact with third-parties Extremely useful
Express Channel
SEE
The perpetrator
HEAR
cajoling/trick
Shame/Insecure/Stressed Hard to say
Inferiority/Suffered Get rid of it
Repeat details / Rationalize the case
PTSD Self-harm
school/home/parents/teachers/peers
police/lawyers/parents/peers/doctors
a new context
Parents and peers' misunderstandings
Distrust/ Inquiry Moralizing opinions Evaluations
Evaluation of society
Shocked & flustered/ distrust
Avoid talking
Inferiority/ Desperate/ Lonely
Self-blame/ Lonely/ Scared Eager to confide
Cover-up
Keep silenced/Tell
parents/friend/ The perpetrator cajoling/threatening
Extremely useful
Current Concerns Will the child take it seriously? :LOO LW RQ WKH RSSRVLWH HHFW" Operational problems.
UNDERLYING ISSUES
3URÀOH 'DWD
Av oidtalking about sex/L ack of observation and communication
Sex education level
Acquaintance crime
Self-blame
Sense of shame Sense of inferiority
*HQGHU female
I am worried about the sexual assault cases of children on the news, but I don't know how to educate my children because I have not received sex education. I hope parents can participate in the education of their children. I am worried about the cases of sexual assault on children in the news, but I don't know how to educate my children because I have not received sex education. Parents are expected to be part of their children's education.
-RE 6WD
(GXFDWLRQ University Degree
Parents' Absence
The Shame Culture
No knowing
Left-behind children
Sense of SHAME
Social Prejudice
Don’t want to tell their friends
No recognition
Parents’ lack of attention
Avoid discussion
Incomprehension of others
"I need support and help."
Not dare to prosecute
"Find a man to live with and get married early."
High Importance
High Importance
Integrated resources and channels
“Secondaryi njury”
Afraid to tell their families PTSD
OPPOTUNIETIES
Experience Goals Interaction with children
Unaccompanied
Lack of Sex Education
$JH 39 STATEMENT:
R
Express Channel
PARENTS
Name: JIA
Consequences
High Importance
8VHIXOQHVV RI )XQFWLRQDOLWLHV
Introvert
Discovered by parents
Not Discovered
(GXFDWLRQ Primary School Sixth Grade STATEMENT:
#Children#Sex Education#Communicate#
Interview summary
PTSD
AFTER
My father went to borrow money from a relative, leaving one wearing sunglasses at home.He came and said I looked like his daughter, then he turned my head towards him and started kissing me, and he put one hand inside my jacket and the other hand "down" me. , ZDV WRWDOO\ VKRFNHG DQG WKHQ KH WULHG WR WDNH R P\ pants, I instinctively started to resist. I struggled to get away from him, and I threw myself away and ran out.
Violated (to a lesser extent)
&XUUHQW 3DLQSRLQWV
Access to the Child's thoughts
High Importance
High Importance
Find people with same experiences
In view of child Initiative
Protect tools(aquaintances)
$'APT
2QH VWRS access
MUTUAL assistance
CHILD -SPECIFIC
EASY WAY TO TELL
7+,5' PARTY INVOEMENT
PROJECT 02 | LOUD
/ 05
SEX EDUCATION
UX | UI | PRODUCT DESIGN
YAXI DENG
/ 06
/ 07
DESIGN CONCEPT
INFORMATION STRUCTURE
LOUD Beliefs: caring, interactive education, privacy, healing, contextualization
Product Introduction
Product strategy
In the form of anonymity, this image can be used to create a positive platform for victims to communicate with each other by recording their happiness and encouragement
Psychological repair methods: cognitive therapy, both increase, record and share the happiness experience healing visual style
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PORTFOLIO 2021
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USER FLOW
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USER JOURNEY MAP
VISUAL PROTOTYPE ('8&$7,21
3527(&7,21
Current main three education products ( shame school / small forward / tintin doug growth puzzle) , according to the six dimensions of radar map analysis, three products performance uneven, not integrate existing resources, and technology to realize educational functions.
+($/,1*
3URGXFW FRQVLGHUDWLRQV SRUWDELOLW\ low cost
,GHQWLW\
LEFT BEHIND CHILDREN $RUGDEOH
LEFT-BEHIND CHILDREN
SOD\DELOLW\ 3UDFWLFDO
(QWHUWDLQPHQW Appealing to children
,QWHUDFWLYLW\
CURRENT PRODUCT
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MARKET RESEARCH & PROBLEMS USER ATTACHMENT
USABILITY
IDENTITY
PRACTICABILITY
ENTERTAINMENT
INTERACTIVITY
During the investigation, I found that most of the cases happened to OHIW EHKLQG FKLOGUHQ, who came from SRRU families and were QRW DFFRPSDQLHG by their parents. However, most products on the market were priced high price and design for parents, and unattractive to children. So ORZ FRVW SOD\DELOLW\ DQG SRUWDELOLW\ are my top three priorities.
PROJECT 02 | LOUD
UX | UI | PRODUCT DESIGN
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PRODUCT DRAFTS
PROTECTION LOUD can detect dangerous word and its eyes will start to turn red to remind the child, and it will start to recording and send the record to emergency contacts at the same time. Pressing button
FINAL DRAFT Description: I was inspired by children's stickers, It is simple, playable, and portable.children can use stickers and product
One Press - S t a r t
r e co r di n g&S e n d G PS
Long Press
- A l ar m
sou nd
BUTTON
FEATURES:
Status Display
STICKERS/ TAG / doll like
SAFE TAG
F e e dba ck - V i br a t e &L i ght
Butto n Sound Hole
SHOWN ON PHONE
[LOUD SAFETY] Hello, I am the exclusive customer service of LOUD. Your child Anna (phone no. 6818) is asking for help and may be in danger. She was last seen near the Reist store on the 30th Street, Zhuhai District, Hefei city, Anhui Province. Real time recording and detailed location can be found in the link https://LOUD.com/zh/SAFETY/map-location-placeapper-bulb-1876659/. Please help me as soon as possible.
Detection xxxxxxxxxxxxx x x x x x x x x x xx x xxxxxxxxxxxxx
-Detect dangerous word and sentences Product&Cards Product&Cards
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BAD TOUCH! BAD TOUCH!
DESIGN - FUNCTIONALITY ＋
EADUCATION
LOUD
＋＋
LOUD LOUD -Light up& Recording & Send to Emergency Contacts APP/homepage/scan APP/homepage/scan
AR
u p
WARNING Text Mesage Today 21:07
FEATURES: INSPIRED BY STICKERS&TAGS SIMPLE sex education-LINKED WITH APP AR CHANNEL protection-alarm/recording/GPS
LOUD
＋
APP/homepage/scan
Product&Cards
BAD TOUCH!
Education Scene
GOOD D TO TOU TOUCH! Call Police Real time record
AR AR
M e s s a ge s t o- E m e r ge n cy C o n t a ct s Education Scene Education Scene
L o ca t i o n
& R e co r di n g DRESS Private Parts
Analyze Private Parts
GOOD D TO TOU TOUCH! GOOD D TO TOU TOUCH!
AR
AR
Through out role play and scene simulation, children will have deeper understanding about body parts and how to handle ZLWK VH[XDO DVVDXOW LQ GLHUHQW VLWXDWLRQV
F e e dba ck - 120db a l a r m Product&Cards
BAD TOUCH!
APP/homepage/scan
GOOD D TO TOU TOUCH!
Education Scene
Analyze Private Parts Analyze Private Parts
DRESS Private Parts DRESS Private Parts
Scene cards
Scene stimulation
sou n
PROJECT 02 | LOUD
UX | UI | PRODUCT DESIGN
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FINAL PROTOPYTE
DESCRIPTIONS Download LOUD
LOUD
Android users search on idiom, Iphone
TRY STICKERS & SCAN
Android users search on idiom, Iphone
Self-Protection Kit Set CONTACTSin MY
Android users search on idiom, Iphone
LOUD -SAFETY TAG -AR JOURNEY -DIY STICKERS
*ONE PRESS
SEND WARNINGS&LOCATIONS TO CONTACTS
*LONG PRESS 120 db ALARM
STICK YOUR TAG HERE
PUT ON STICKERS
AR
PROJECT 02 | LOUD
UX | UI | PRODUCT DESIGN
EADUCATION SCENE
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SERVICE BLUE PRINT & SCENE
SERVICE PHASE
Prevent
TIMELINE
NOT BEEN sexually assaulted
MILESTONES USER JOURNEY
SEXUALLY ASSAULTED
Let children and parents know and take serious of anti sexual assault education
Awareness of sexual assault
EVIDENCE
Learn information of anti-sexual abuse APP
Purchase product
Set product
Learn&Play with product
APP & PRODUCT
product interactions & incentives mechanism
Interact with actions
PRODUCT
assistant learning
PARENTS Survivor’s stories
APP
Dangerous areas
Survivor communities
THIRD -PARTY
Police Hospital Sexual assault Education organization
survivor’s communities
Resources module
survivor’s communities The police Sexual assault education organization
Future
Protect
assistant learning role acting
protect children from infringement and dangerous situations Sexually assaulted (not realize) VERBAL RED FLAGS environment
Identify red flags+abnormal position stay Send record&position to contacts
Self-protectIon ENVIRONMENT SEND SIGNAL TRIGGER ALARM TRIGGER
HEAL survivors from sexually abused
MAINTENANCE & FEEDBACK
received treatments, connections with coommunities, parents knowing how to take care of the child
survivors be involved in communities share incidents&give supports
Seek help
Make contacts
Get assistance
Report incidents
Xiao Li is a left-behind child who lives with her grandmother.
Her parents often tell her to be careful when she goes out alone. It's very dangerous outside.
Xiao Li saw LOUD displayed in the store, which can play interactive games and defend herself, so she bought it and went home.
Xiaoli follow the instructions on the card to download the App, and through the scan AR triggered the education scenario
The little girl applied GLHUHQW VWLFNHUV WR WKH VFHQH WULJJHULQJ GLHUHQW scenarios and responding to instructions
The little girl learns physiology and how to deal with dangerous situations in various circumstances in a pleasant interactive way.
PROTECTION SCENE
Keep in contact As he and Xiao Li were talking, Loud Tag detected dangerous words and began recording them for the contact
APP
Alarm sound Recording Send location
Xiao Li added emergency contacts on the APP
Xiao Li carries the Safe Tag in any VLWXDWLRQ ZLWK GLHUHQW DFFHVVRULHV
At the same time, Xiao Li is aware of the wrong. So she pressed the button long enough to sound the alarm
check recording&position check recording&position
Purchase Tutorials guidance Connecting device Set emergency contacts
Dangerous areas
The police
The police
Search& Recommend
Chat room/ Phone call
Consultants
Details (Online/Offline)
Tree hole/ Share
Notifications/Chat room/Phone Maintenance Staff
One afternoon Xiao Li was playing in the yard when a strange uncle came
Neighbors and the police arrived in time and Xiao Li was safe.
Emergency contacts received the recording DQG *36 LGHQWLÀHG WKH danger and called the police.
The police examined the recordings to determine the circumstances.
VIDEO LINK: https://youtu.be/HPnesz8YnOo
BUBBLE DEVICE TEST-VIDEO LINK: https://youtu.be/iryXJlPHDfM
MODEL LIGHT TEST-VIDEO LINK: https://youtu.be/l8s5KYgXhqk