Color by YBKADV

LOR

OUTSIDE THE LINES

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WHY SHOULD WE COLOR  OUTSIDE THE   LINES? Do you remember why you made the sky purple and the grass red? What makes you choose the specific colors on your page? Lets uncover these ideas! #YBKADV

PRINTING BASICS RGB, CMYK, Pantones, Digital & Offset

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PRIMARY: traditional TERTIARY:In These are color theory (usedby inmixing paint the colors formed COMPLEMENTARY : and pigments), colors a primary andprimary a secondary These are the colors are the That's 3 pigment color. why colors the huethat is formed by mixing the can notword be mixed orsuch formed a two name, as primary colors by any combination of other blue-green, red-violet, and colors.yellow-orange All other colors are derived from these 3 hues.

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CMYK Cyan

Key Magenta

Yellow

Is a subtractive color model, used in color printing Black: The other three layers are aligned with the black CMYK model works by partially or entirely masking colors on a lighter "subtract" brightness from white

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FOUR COLOR SEPARATION

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RGB RGB is the color scheme that is associated with monitors, digital cameras and scanners.

Red

It is an additive type of color mode, that combines the primary colors, red, green and blue

Green

Blue

Certain RGB colors that you can see on your monitor or camera simply cannot be replicated with standard CMYK inks. #YBKADV

WARM COOL NEUTRAL Warm: yellows, oranges, browns, yellowish greens, warm reds... Cool: blues, greens, pinks, purples, blue-greens, magentas Neutrals: Browns, grays, blacks, whites, & pastels #YBKADV

COMPLIMENTARY COLORS When placed next to each other, they create the strongest contrast and reinforce each other.

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TEXT CONTRAST I LOVE YEARBOOK SO MUCH

I LOVE YEARBOOK SO MUCH

I LOVE YEARBOOK SO MUCH #YBKADV

TEXT CONTRAST Backgrounds can be tricky with type Keep in mind the basics of the color wheel when choosing backgrounds Remember transparency If it is hard to read on screen it will be hard to read printed Same goes for photo backgrounds #YBKADV

DIGITAL VS. PRINT Print=CMYK Digital=RGB Colors on screen are/ will be different then what you print Limitation of colors for digital Web use to be 256 colors but technology has increased the ability #YBKADV

PANTONES The Pantone Color Matching System is largely a standardized color reproduction system. PMS: Pantone Matching system By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system to make sure colors match without direct contact with one another. Special subset of Pantone colors that can be reproduced using CMYK

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MAKE IT A LIFESTYLE

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ARE YOU HUNGRY?

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PANTONES OF THE YEAR

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CREATING SYSTEMS Asking the right questions

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CREATING SYSTEMS Cover Headline Sub Headline Body Mod Title Mod Body Captions Caption Numbers/Leads Dividers Two page layout Sections Organized by color Symbols Page Numbers #YBKADV

BLACK/WHITE vs. COLOR #YBKADV

CHOOSE THE RIGHT SHADE #YBKADV

SPOT COLORING #YBKADV

ADDING SOME POP #YBKADV

MAKING SURE IT POPS #YBKADV

SHADES OF COLORS vs. MULTIPLE COLORS #YBKADV

MOTIF COLORS #YBKADV

PLAY AROUND WITH THE COLORS #YBKADV

ADDING MORE COLOR #YBKADV

COLOR ASSOCIATION Real brands using colors

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RED Action, Adventure, Aggressive, Blood, Danger, Drive, Energy, Excitement, Love, Passion, Strength and Vigor

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PINK Appreciation, Delicate, Femininity, Floral, Gentle, Girly, Gratitude, Innocence, Romantic, Soft and Tranquil

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ORANGE Affordable, Creativity, Enthusiasm, Fun, Jovial, Lighthearted, High-Spirited and Youthful

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YELLOW Caution, Cheerful, Cowardice, Curiosity, Happiness, Joy, Playful, Positivity, Sunshine and Warmth

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GREEN Crisp, Environmental, Fresh, Harmony, Health, Healing, Inexperience, Money, Nature, Renewal and Tranquility

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BLUE Authority, Calm, Confidence, Dignity, Established, Loyalty, Power, Success, Secure and Trustworthy

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PURPLE Ceremony, Expensive, Fantasy, Justice, Mystery, Nobility, Regal, Royalty, Sophistication and Spirituality

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BROWN Calmness, Depth, Earth, Natural, Roughness, Richness, Simplicity, Serious, Subtle, Utility and Woodsy.

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BLACK Authority, Bold, Classic, Conservative, Distinctive, Formality, Mystery, Secrecy, Serious and Tradition

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WHITE Cleanliness, Innocence, Peace, Purity, Refined, Sterile, Simplicity, Surrender and Truthfulness

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CHOOSING COLORS School Colors, Tradition, Trends, Spot Color, Not matching, and so much more

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QUESTIONâ&#x20AC;¨ TO YOU What are your school colors? Do you have school spirit? What was used in the last 3 years? Do you have school uniforms? Black and white/color book? Spot color dominate photo? Do you choose a set group of colors for the entire book? Have you ever created systems for title, captions, backgrounds, bodies, accent colors, shapes? #YBKADV

SPOT COLORING

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SAMPLE MOD name here

TITLE GOESSub HERE Title Here

LETS

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam eleifend iaculis est eu ullamcorper. Ut pulvinar vel felis vestibulum posuere. Morbi non tempus nisl. Nulla at iaculis nibh. Maecenas vel justo varius, vulputate nibh ac, mattis nibh. Etiam fringilla, neque a eleifend dapibus, turpis urna feugiat dolor, quis sagittis purus orci ac odio. In varius molestie sem et congue. Praesent non lectus nec odio vulputate tristique. Nullam ante lectus, vehicula sit amet accumsan vel, tempor ut leo. Sed et tellus commodo, hendrerit lectus vitae, lobortis elit.Duis vel est augue. Vestibulum adipiscing eu nisi a aliquet. Quisque vel metus dictum tellus consectetur dapibus. Curabitur consequat est vel nulla volutpat suscipit. Sed et arcu lacinia, tempor tortor non, luctus risus. Nam in mi lacus. Nullam sapien arcu, cursus quis orci in, consectetur vehicula lacus. Nulla facilisi. Morbi sodales enim risus, vehicula tempor erat dictum non. Nulla facilisi.Cras eget placerat nibh. Fusce sagittis interdum aliquam. Nam viverra tortor at ligula venenatis, ut egestas justo gravida. Sed scelerisque sodales pretium. Duis sit amet lacus a mi convallis semper. Sed porta venenatis dolor eu vestibulum. Suspendisse pellentesque, sem nec consectetur commodo, dolor nisl lacinia velit, et hendrerit justo magna nec nulla. Integer consequat, diam et mattis pulvinar, magna lacus adipiscing lectus, ac condimentum est massa sed erat. In ut dolor eget purus elementum porttitor. Ut semper felis sit amet mattis fermentum. Cras volutpat dolor ac justo elementum volutpat. Donec cursus magna dapibus vulputate pulvinar. Suspendisse a lectus eget orci adipiscing viverra.Cras eget placerat nibh. Fusce sagittis interdum aliquam. Nam viverra tortor at ligula venenatis, ut egestas justo gravida. Sed scelerisque sodales pretium. Duis sit amet lacus a mi convallis semper. Sed porta venenatis dolor eu vestibulum. Suspendisse pellentesque, sem nec consectetur commodo, dolor nisl lacinia velit, et hendrerit justo magna

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam eleifend iaculis est eu ullamcorper. Ut pulvinar vel felis vestibulum posuere. Morbi non tempus nisl. Nulla at iaculis nibh. Maecenas vel justo varius, vulputate nibh ac, mattis nibh. Etiam fringilla, neque a eleifend dapibus, turpis urna feugiat dolor, quis sagittis purus orci ac odio. In varius molestie sem et congue. Praesent non lectus nec odio vulputate tristique. Nullam ante lectus, vehicula sit amet accumsan vel, o. Sed et tellus commodo, hendrerit lectus vitae, lobortis elit.Duis vel est augue. Vestibulum adipiscing eu nisi a aliquet. Quisque vel metus dictum tellus consectetur dapibus. Curabitur consequat est vel nulla volutpat suscipit. Sed et arcu lacinia, tempor tortor non, luctus risus. Nam in mi lacus. Nullam sapien arcu, cursus quis orci in, consectetur vehicula lacus. Nulla facilisi. Morbi sodales enim risus, vehicula tempor erat dictum non. Nulla facilisi.Cras eget placerat nibh. Fusce sagittis interdum aliquam. Nam viverra tortor at ligula venenatis, ut egestas justo gravida. Sed scelerisque sodales pretium. Duis sit amet lacus a mi convallis semper. Sed porta venenatis dolor eu vestibulum. Suspendisse pellentesque, sem nec consectetur commodo, dolor nisl lacinia velit, et hendrerit justo magna nec nulla. Integer consequat, diam et mattis pulvinar, magna lacus adipiscing lectus, ac condimentum est massa sed erat. In ut dolor eget purus elementum porttitor. Ut semper felis sit amet mattis fermentum. Cras volutpat dolor ac justo elementum volutpat. Donec cursus magna dapibus vulputate pulvinar. Suspendisse a lectus eget orci adipiscing viverra.Cras eget placerat nibh. Fusce sagittis interdum aliquam. Nam viverra tortor at ligula venenatis, ut egestas justo gravida. Sed scelerisque sodales pretium. Duis sit amet lacus a mi convallis semper. Sed porta venenatis dolor eu vestibulum. Suspendisse pellentesque, sem nec consectetur commodo, dolor nisl lacinia velit, et hendrerit justo magna

TALK ABOUT US Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam eleifend iaculis est eu ullamcorper. Ut pulvinar vel felis vestibulum posuere. Morbi non tempus nisl. Nulla at iaculis nibh. Maecenas vel justo varius, vulputate nibh ac, mattis nibh.

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SAMPLE MODname here

TITLE GOESSub HERE Title Here

LETS

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam eleifend iaculis est eu ullamcorper. Ut pulvinar vel felis vestibulum posuere. Morbi non tempus nisl. Nulla at iaculis nibh. Maecenas vel justo varius, vulputate nibh ac, mattis nibh. Etiam fringilla, neque a eleifend dapibus, turpis urna feugiat dolor, quis sagittis purus orci ac odio. In varius molestie sem et congue. Praesent non lectus nec odio vulputate tristique. Nullam ante lectus, vehicula sit amet accumsan vel, o. Sed et tellus commodo, hendrerit lectus vitae, lobortis elit.Duis vel est augue. Vestibulum adipiscing eu nisi a aliquet. Quisque vel metus dictum tellus consectetur dapibus. Curabitur consequat est vel nulla volutpat suscipit. Sed et arcu lacinia, tempor tortor non, luctus risus. Nam in mi lacus. Nullam sapien arcu, cursus quis orci in, consectetur vehicula lacus. Nulla facilisi. Morbi sodales enim risus, vehicula tempor erat dictum non. Nulla facilisi.Cras eget placerat nibh. Fusce sagittis interdum aliquam. Nam viverra tortor at ligula venenatis, ut egestas justo gravida. Sed scelerisque sodales pretium. Duis sit amet lacus a mi convallis semper. Sed porta venenatis dolor eu vestibulum. Suspendisse pellentesque, sem nec consectetur commodo, dolor nisl lacinia velit, et hendrerit justo magna nec nulla. Integer consequat, diam et mattis pulvinar, magna lacus adipiscing lectus, ac condimentum est massa sed erat. In ut dolor eget purus elementum porttitor. Ut semper felis sit amet mattis fermentum. Cras volutpat dolor ac justo elementum volutpat. Donec cursus magna dapibus vulputate pulvinar. Suspendisse a lectus eget orci adipiscing viverra.Cras eget placerat nibh. Fusce sagittis interdum aliquam. Nam viverra tortor at ligula venenatis, ut egestas justo gravida. Sed scelerisque sodales pretium. Duis sit amet lacus a mi convallis semper. Sed porta venenatis dolor eu vestibulum. Suspendisse pellentesque, sem nec consectetur commodo, dolor nisl lacinia velit, et hendrerit justo magna

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SAMPLE MOD name here

TITLE GOESSub HERE Title Here

LETS

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam eleifend iaculis est eu ullamcorper. Ut pulvinar vel felis vestibulum posuere. Morbi non tempus nisl. Nulla at iaculis nibh. Maecenas vel justo varius, vulputate nibh ac, mattis nibh. Etiam fringilla, neque a eleifend dapibus, turpis urna feugiat dolor, quis sagittis purus orci ac odio. In varius molestie sem et congue. Praesent non lectus nec odio vulputate tristique. Nullam ante lectus, vehicula sit amet accumsan vel, o. Sed et tellus commodo, hendrerit lectus vitae, lobortis elit.Duis vel est augue. Vestibulum adipiscing eu nisi a aliquet. Quisque vel metus dictum tellus consectetur dapibus. Curabitur consequat est vel nulla volutpat suscipit. Sed et arcu lacinia, tempor tortor non, luctus risus. Nam in mi lacus. Nullam sapien arcu, cursus quis orci in, consectetur vehicula lacus. Nulla facilisi. Morbi sodales enim risus, vehicula tempor erat dictum non. Nulla facilisi.Cras eget placerat nibh. Fusce sagittis interdum aliquam. Nam viverra tortor at ligula venenatis, ut egestas justo gravida. Sed scelerisque sodales pretium. Duis sit amet lacus a mi convallis semper. Sed porta venenatis dolor eu vestibulum. Suspendisse pellentesque, sem nec consectetur commodo, dolor nisl lacinia velit, et hendrerit justo magna nec nulla. Integer consequat, diam et mattis pulvinar, magna lacus adipiscing lectus, ac condimentum est massa sed erat. In ut dolor eget purus elementum porttitor. Ut semper felis sit amet mattis fermentum. Cras volutpat dolor ac justo elementum volutpat. Donec cursus magna dapibus vulputate pulvinar. Suspendisse a lectus eget orci adipiscing viverra.Cras eget placerat nibh. Fusce sagittis interdum aliquam. Nam viverra tortor at ligula venenatis, ut egestas justo gravida. Sed scelerisque sodales pretium. Duis sit amet lacus a mi convallis semper. Sed porta venenatis dolor eu vestibulum. Suspendisse pellentesque, sem nec consectetur commodo, dolor nisl lacinia velit, et hendrerit justo magna

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COLORING TIPS TOOLS Pantone Book Adobe Kuler Sherman Williams App TIPS Covers may determine color scheme… so be careful When 2014 books final redo your spreads in new colors Black & White schools can still have fun with patterns WHAT YOU CAN DO… Talk to your yearbook rep Talk to fellow YERDS Have fun...then settle down Trial and error

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HAVE FUN COLORING!

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THANK Y U NHSEMOFF@HERFFJONES.COM WWW.YEARBOOKADVISERS.COM

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