Sp mediakit 2014

Page 1

Airbrush Makeup.com

MEDIA KIT 2014


002

look & FeeL like a model 


003

WORLD’S LEADER IN AIRBRUSH MAKEUP THE BRAND VISION

T

hink

airbrush

makeup

is

just

for

celebrities, models or princess brides?

Think again. Getting misty has never been easier or looked this good. Thanks to Dinair Airbrush Makeup, looking flawless is no longer a privilege for the few, or the reserve of special occasions. We are creating a happier more beautiful world, one person at a time.


004 Soon after she arrived, she got a part on TV series. Dina never gave up her hair cutting clientele.. Acting during the day and cutting hair at night. She discovered that acting involved a lot of waiting around, and if you know her you know that is not for her. She went on to be Warren Beatty’s salon assistant in the box office hit movie “Shampoo”... art imitating life? She was cutting hair on set in her abundant spare time and became a Hollywood hair dresser by accident and then a Hollywood makeup artist! Dina found that she was very impatient with traditional makeup... fortunately. On set she felt both the need for beauty and speed. This challenge would inevitably pave the way for the modern airbrush makeup era. While working in front of the camera, Dina realized how precise the camera’s were and how important speed is.

MEET

DINA OUSLEY,

FOUNDER

She began her quest to create a flawless coverage that would be invisible to the naked eye, camera lenses,

E

mmy award winning makeup artist and cosmetologist, Dina Ousley, the originator of the airbrush makeup is

revolutionizing the cosmetic industry. Who would have guessed that a cosmetologist born in Fort Worth, Texas would try being a stewardess, then move to New York and do hair on a cruise line to help pay for studying acting at the Actors Studio. She was having too much motion sickness and decided to get a day job cutting hair in New York. She found a job on the beauty floor at Henri Bendel as Paul Mitchell’s assistant and worked with him to open Crimpers Salons. A story for another day. She took a brief vacation to California and discovered it was in fact both warm and sunny. She then decided it was time to move to California and try her luck at acting.

and work in all lighting conditions. Realizing this could not be done with traditional makeup, she began to explore airbrush. In 1989 Dina won first place for an international makeup competition using her airbrush makeup. Dinair had began its journey in film and TV, and then salons and spas, and onto homes around the world. What had started on the big screen secret is now one of the leading innovative makeup applications in the world. For over 30 years, Dinair has been the top choice of leading artists in television, salons, bridal and everyday. Dina has no plans of slowing down.

In addition to her sparkle and cheer is a kind impatience, determination and persistence to make life happen.

Paul gave all the usual cautions and then got her a very good job with his friends in California.

Happy Airbrushing, George Lampman


005

TRADESHOWS

ABOUT

had found that traditional makeup

We provide an airbrush experience at premiere beauty expos from coast to coast.

was lacking in many areas. She

I

longed for more beautiful, refined t was the breath of fresh air

and long-lasting results without

that created a new cosmetics

the need for constant touch-ups,

ready makeup well ahead of its

category and forever raised the bar

more efficient and healthier method

time. Dinair thrives as the choice

on beauty. When Dinair Airbrush

of application. So, with partner

of professionals. Today, more

Makeup debuted in 1981, makeup

George Lampman, she set out to

than 30 years after pioneering

artists quickly recognized that

develop a unique delivery system

the category, Dinair remains the

the industry was on the cusp of a

that in tandem with specialty color

standard bearer. We are the

major makeover. Through her work

formulations would change the

premier source for the ultimate in

on film, television and commercial

face of makeup. Dinair Airbrush

airbrush makeup technology, tools,

sets, Dinair co-creator Dina Ousley

Makeup became the first HDTV-

colors, and education.


006

PROFESSIONAL

WORKSHOPS Become A DINAIR Certified Airbrush Makeup Artist

TWO DAY HANDS-ON WORKSHOPS February 02-03 Austin, TX

JULY 13-14 Orlando, FL

16-17 N. Hollywood, CA

20-21 N. Hollywood, CA

23-24 New York, NY

AUGUST 03-04 N. Hollywood, CA

MARCH 16-17 N. Hollywood, CA 23-24 Orlando, FL APRIL 27-28 Houston, TX

Come to North Hollywood to learn Dinair, or find a workshop near you! Dinair offers workshops in various locales. As the inventors of airbrush makeup, we will teach you the most innovative techniques in the world. Be the first in your city to offer airbrush makeup to your clientele. Find out

17-18 N. Hollywood, CA SEPTEMBER 07-08 New York, NY 21-22 N. Hollywood, CA

MAY 04-05 N. Hollywood, CA

OCTOBER 12-13 N. Hollywood, CA

18-19 New York, NY

26-27 Houston, TX

JUNE 22-23 N. Hollywood, CA

NOVEMBER 09-10 N. Hollywood, CA

Visit AirbrushMakeup.com/workshops

To learn more or call Toll Free: 1-800-785-4770

why makeup artists everywhere are making the shift to airbrush. Take your career to the next level with our two-day hands-on workshop.

“ Now my clients come to me! — Who thought the power of 5 makeup artists could be encompassed in a tiny little box? ” - Jennifer Whitehouse *Dates are subject to change without notice - until your reservation payment is confirmed. Calendar is updated frequently.

WORKSHOPS AND TRADESHOWS PRESENTED BY SHOW MEDIA GROUP, INC., LICENSED BY DINAIR®


007

Train with the

world leading experts LEARN EVERYTHING • Airfoundation™

• Tattoo Coverage

• Airblush™

• Scalp Coverage

• Airshadow™

• Hands, Neck, Ears

• Airbrows™

• Bridal Tips

• Airhair™

• Spray-on-Suntans

• Airtan™

• Shimmer Highlights

• BlowOver™

• Paramedical Basics

• Spray Building

• Spray Moisturizer

• Beauty Stencils

• Hair Bling

• Hair Color Effects

• Skin Care

• Matte & Shimmer

• 3D Body Art

Contouring

• Spray-on-Jewelry™


008

008

For Inquiries: social@dinair.com

AirbrushMakeup.com 800.785.4770 818.308.8500 Š 2014 Dinair Airbrush Make-up Systems, Inc. 6215 Laurel Canyon Blvd. North Hollywood, CA 91606


009

YOUR PRO TOOLS

Beyond HD Go beyond high definition and take beauty into

skin, acne and uneven skin tones caused by

your own hands! Whether for your personal or

cross contamination. With our state-of-the-art

professional use, this DIY system is fast and

airbrush and adjustable airflow there is no need

easy. Dinair eliminates brush strokes, sponge

for multiple makeup brushes. Dinair is all

lines, & bacteria that traditional makeup leaves

you need in one powerful compact system.

behind. Say goodbye to clogged pores, oily

Simply spray and stay flawless!

COMPRESSOR COLORS STANDARD

PREMIUM

ANIMAL PATTERNS


010

YOUR AIRSHADE™ YOUR LIFESTYLE


FACE & BODY

011

le! y t s fe li r ou y s it f t a h t e C overag

FAIR ALABASTER C103

VANILLA C106

OLIVE BEIGE C110

NATURAL BEIGE C117

LT. GOLDEN BEIGE C125

RADIANCE

NEW!

MEDIUM LT. GOLDEN BEIGE C125

HONEY BEIGE C128

DK. GOLDEN BEIGE C130

GOLDEN TAN C133

BRONZE C137

BRONZE C137

TAWNY C142

GOLDEN OLIVE C146

DK. OLIVE C151

NUTMEG C156

TAN

DARK

Best selling revolutionized matte airbrush foundation with color correcting pigments that create a radiant and dream-like photo finish. This multi-tasking foundation gives full coverage while reducing shine and giving skin a softer and more youthful appearance. If you want to feel naked, Colair™ has you covered! COVERAGE: Lightweight sheer to full

SOFT BROWN C153

NUTMEG C156

DK. ALMOND C160

EGYPTIAN BRONZE C163

COCOA C172

HOT CHOCOLATE C178

DK. BROWN C185

? e c n e r e f f i d e h t ’s t W ha Disguises Fine Lines Soft Matte Finish

MEDIUM BROWN C169

GLAMOUR

E AG UR UFL IR O O A AM AM COL C GL

TM

Dinair’s original luminescent foundation. Light and airy, Glamour allows your skin to shine through for the most natural look. Depending on the amount of passes, one can achieve sheer to opaque coverage and everything in between. COVERAGE: Lightweight sheer to medium

Natural Matte Finish Water Based Water Resistant Lasts All Day Hypoallergenic Silicone, Paraben, Oil-Free Special/Tattoo Coverage Easy Cleansing High Definition

CAMOUFLAGE Camouflage paramedical foundation provides ultimate coverage for acne, bruises, hyperpigmentation, port wine, psoriasis, rosacea, vitiligo, scars and tattoos. For the first time, skin imperfections can be diminished without applying cakey, heavy coats of concealer and foundation. Hide skin imperfections with only a few drops while allowing skin to breathe. COVERAGE: Fully masks imperfections


012

LIPS & CHEEKS GLAMOUR-MATTE

PEACH BEIGE

PEACH PINK

BRONZE ROSE

CINNABAR

DK. PEACH PINK

LT. MAUVE

MAUVE

CLOUDY PINK

DIVA PINK

SASSY PINK

SOFT PINK

LT. CORAL

*Add Opalescents and Shimmers for glow


EYES & MORE

013

OPALESCENT Dazzl ing reflecti ve color s

DATE NIGHT

SHOCKING

VANITY

LADY LUCK

AZTEC GOLD

24 CARAT

NEW!

WHAT YOU SEE: Colair™ Opalescent is a highly pigmented line of colors infused with luxurious micro-fine shimmers. Mix and match to enhance your creativity. WHAT YOU GET:

APPLETINI

ATLANTIS

VILLAIN

ESPRESSO

PHANTOM

• Vibrant pigments that give a dazzling appearance • Long lasting, bold results with less makeup to express your individuality • Fast and easy blending • Free of Oils, Silicone, Alcohol, and Parabens • Designed for all skin types • Non-Comedogenic and Hypoallergenic

ENCHANTED

GLAMOUR-MATTE MYSTERIOUSLY NATUR A L

FAWN BROWN

GRAY FROST

SILVER BLUE

ORCHID PLUM

WHAT YOU SEE: Dinair Shimmers provide a natural to pastel finish dependant on application. With pearl-like pigments and micro-fine shimmers this water-based formula is all you need to create a soft enchanting look.

DIVA PINK

WHAT YOU GET: SASSY PINK

LILAC

KIWI

LEMON CREAM

• Soft pigments that give a glowing appearance • Long Lasting • Fast and easy blending • Wide Range of Colors • Great for eyeshadows & highlighting • Designed for all skin types • Non-Comedogenic and Hypoallergenic

LT. CORAL

SHIMMER

SILVER

LT. SILVER

GOLD

OPAL WHITE

ONYX BLACK

CHAMPAGNE

LT. BRONZE

RUBY RED

BARELY PINK

EMERALD GREEN

MOSS GREEN

SAGE GREEN

SAPPHIRE BLUE

SPARKLING TURQUOISE

TOPAZ

TAUPE

ROSE GOLD

HARVEST PUMPKIN

PINK BLOSSOM

DEEP PURPLE


014 NEW!

Airbrush in color to touch-up roots, enhance highlights, neutralize grays, and thicken hair appearance for a natural fuller look. Simply wash and repeat to keep your color vibrant. It is now faster and easier than ever.

HIGHLIGHTS

PLATINUM

VANILLA BLONDE

SANDY BLONDE

SUNRISE BLONDE

HONEY BROWN

GOLDEN WHEAT

COPPER

AUBURN

ALMOND ASH BROWN

AUBURN CHESTNUT ASH BROWN

SOFT BLACK

S H A D OW S

LIGHT BLONDE

LT. ALMOND CHOCOLATE ASH BROWN BROWN

GOLDEN COPPER

RED CHOCOLATE

MATTE BLACK

REFRESH

LOOK

YOUR in SECONDS


015

NEW!

™

Touch-Proof, Long-Wearing, Matte Lip Stain

O

ur Lip Stains dry comfortably for a color-rich, stay-put, high-impact finish. Everlasting formula glides on as a creamy liquid and dries completely matte!

Warning: May increase volume of compliments!

VIXEN

DOLL HOUSE

FIRE STARTER

ATHENA

INTRIGUE


016

01

02

05 06 04

03


017

INSTANT LOOKS

S P E C TA C U L A R . S I M P L I F I E D . How to achieve this Leopard look*:

01

Choose an Eyebrow Stencil shape For a light and diffused look, hold the stencil slightly off the skin or hold the stencil flush with the skin for a more dramatic and defined eyebrow.

02

Use the Eybrow Hairs Stencil to highlight or fill-in missing brows.

03

Find a lip stencil closest to your natural shape. Apply stencil for perfect lip lines and enhancement. Drop in some Shimmer or Moist & Dewy to add to your pout.

04

Keep from spraying shadow or liner in unwanted areas by placing the Eyeshadow Shield under the lower lashline. Position it slightly below the lower lashline when spraying lashes and get dramatic undereye liner.

05

06

Perfectly shaped for eyelids, this Leopard Spots Stencil easily adds fun to runway looks, photo shoots, or a night on the town.

NEW!

For a quick cateye, use the Eyeliner Stencil Wings. Use the long sections to spray along the lashline and the wings to finish off the classic look.

*This look was created using the Glamour Stencil Collection, Baby Leopard Spots 2, and Eyeliner Stencils. • For our creative library of Stencils, visit AirbrushMakeup.com •


018

Your skin, your color Lasts 7-10 days

Beautiful look of sunkissed skin without the damage of UV rays! Get amazing even tones with Airtan™. Dependent on the amount of passes, achieve a light to dark bronze finish. With two tanning sugars as the active ingredients, a natural summer glow is the only option!

SUNLESS TANNING AIRBRUSH ADD-ON

AIRTANTM SOLUTION

PRO BODY MASTER 3.0


EXTRA COVERAGE

019

Corrective CONCEALERS VANILLA

ALABASTER

OLIVE BEIGE

LIGHT BEIGE

NATURAL BEIGE

GOLDEN TAN

GOLDEN OLIVE

ORANGE HIGHLIGHTER

High Definition & lightweight, water based concealer with up to 24hour coverage. This ultra smooth color corrector is invisible to the eye and fragrance free.

SKINCARE Moist & Dewy Moisturizer Before/After Makeup

Innovative moisturizer made from olive extract that softens the skin and adds a youthful glow. Moist & Dewy can stand alone as a finishing spray or can be mixed in with makeup!

Shine Free

Before Makeup Oil- control lotion that absorbs excess oil and soothes blemished skin problems. The Shine Free solution formula feels weightless and delivers a matte look all day. 1.12 oz

L iquid Powder

Perfect Skin Line-Diffusing Emulsion

Before Makeup (Line Diffuser + Primer) Diminish the appearance of fine lines and wrinkles for soft, smooth, naturally ageless skin. 1.7 oz

No Sweat

Before/After Makeup (Mattifier) Combat oily skin by using our liquid powder before or after your makeup. 1.25 oz

Before/After Makeup (Antiperspirant) Keeps your face sweat free while it helps control perspiration. 4 oz

Sunscreen

Retinol resurfacing complex

Before Makeup Protect your face from the sun’s harmful rays with this lightweight oil-free, chemical-free formula (SPF 40). 1.5 oz

Gently smooth surface wrinkles & evens skin tone. 1.12 oz


INTERACTIVE LEARNING WITH DINAIR Pros

Visit AirbrushMakeup.com/lessons

WATCH

PLAY

WIN

Watch tutorials and get access to the step by step visuals you need to master any look.

Go up against the pros! Take a quiz and test your knowledge for your chance to score some makeup.

Our interactive beauty channel gives incentives for your knowledge! Unlock coupon codes and win free prizes.

AirbrushMakeup.com 800.785.4770 818.308.8500 Š 2014 Dinair Airbrush Make-up Systems, Inc. 6215 Laurel Canyon Blvd. North Hollywood, CA 91606 V 201408


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