Sponsorship Opportunities
November 25, 2018
Markham • Aurora-Newmarket • Richmond Hill • Vaughan
Fast Facts
500+
walkers One day
November 25 The International Day for the Elimination of Violence Against Women 2
Four locations across York Region Aurora – Newmarket: Upper Canada Mall Markham: CF Markville Richmond Hill: Sheraton Parkway Toronto North Hotel & Suites Vaughan: Promenade
About Walk a Mile In Her Shoes® The 2018 Yellow Brick House Walk a Mile In Her Shoes® is a fun community event that invites men and their families to walk 1 mile in high heeled shoes to help end violence against women. Expanding to four locations across York Region, Walk a Mile In Her Shoes® offers sponsors: • Extensive promotional opportunities • Opportunity to market products and promote business directly to York Region residents • Fun team-building experience your employees will love Be part of this unique, exciting and fast growing community event!
About Yellow Brick House Each year in York Region, Yellow Brick House provides vital lifesaving support to over 5,500 women and children escaping abuse and violence. This past year, at a critical time when support and safety were needed the most, 344 women and 488 children fleeing violence could not access a shelter bed. One in four women experience abuse. We cannot do enough – we cannot do it alone. Join us at the 2018 Yellow Brick House Walk a Mile In Her Shoes® to show your support for the women and children in our community. 3
Audience Demographics 40%
60%
Male
Live primarily in York Region
Female
2017 Corporate Teams:
Online and Social Media Presence 33,000+
Website views annually
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24,000+
Unique website visitors
2,200+
Twitter followers
1,150+
Facebook fans
400+
E-newsletter subscribers
Title Sponsor
$10,000
Exclusive opportunity to reach event participants at all 4 locations across York Region. Brand Recognition
• Naming opportunity - event re-named “Company Name Yellow Brick House Walk a Mile In Her Shoes®” • Company logo incorporated into the event logo • Company ad featured in all tax receipt emails, Reach: 1,000+ receipts sent • Company profiled on event website and in pre and post event e-newsletters Profile and Public Relations Benefits
• Opportunity for company representative to speak from the podium • Company logo on participant swag bags • Deliver branded promotional material directly into the hands of York Region residents through participants’ swag bags, Reach: 500+ swag bags • Speak directly with participants at showcase tables at all locations • Company banners displayed at all locations • Promote your support for one year using the Yellow Brick House logo Advertising and Media Presence
• Company name mentioned in all PSAs, Reach: 30+ ads aired • Company logo included in event print ad in Aurora/Newmarket/East Gwillimbury, Markham, Richmond Hill, Thornhill, Bradford, and Vaughan newspapers • Company logo on 500 of event posters distributed throughout York Region • Recognition on social media featuring company logo and website PLUS! Free registration for company team members at all event locations! Boost company morale with this fun team building experience!
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Regional Champion
$5,000
Make a last impression on York Region residents with marketing power at all four event locations. Brand Recognition
• Company logo included in e-communication for all four events • Company profiled on event website and in pre and post event e-newsletters • Company logo featured on event website with hyperlink to company website Profile and Public Relations Benefits
• Speak directly with participants at showcase tables at all locations • Company banners displayed at all locations • Deliver branded promotional material directly into the hands of York Region residents through participants’ swag bags, Reach: 500+ swag bags • Verbal recognition at event • Promote your support for one year using the Yellow Brick House logo Advertising and Media Presence
• Company logo featured in event print ad in Aurora/Newmarket/East Gwillimbury, Markham, Richmond Hill, Thornhill, Bradford, and Vaughan newspapers • Company logo on 500 event posters distributed throughout York Region • Recognition on social media featuring company logo and website PLUS! Free registration for company team members at all event locations!
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Community Sponsor
$2,500
Promote your company brand and products at one community event location. Brand Recognition
• Company logo featured on event website with hyperlink to company website Profile and Public Relations Benefits
• Speak directly with participants at showcase table • Company banners displayed at one event location • Deliver branded promotional material directly into the hands of York Region residents through participants’ swag bags, Reach: 100+ swag bags handed out at one event location • Verbal recognition at event • Promote your support for one year using the Yellow Brick House logo Advertising and Media Presence
• Company logo on 500 event posters distributed throughout York Region • Recognition on social media featuring company logo and website PLUS! Free registration for company team members at one event location! Over $500 value for team of 15!
Local Sponsor
$1,000
Brand Recognition
• Company logo featured on event website with hyperlink to company website Profile and Public Relations Benefits
• Deliver branded promotional material directly into the hands of York Region residents through participants’ swag bags, Reach: 100+ swag bags handed out at one event location • Verbal recognition at event • Promote your support for one year using the Yellow Brick House logo Advertising and Media Presence
• Recognition on social media featuring company logo and website
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Since 1978, Yellow Brick House has been at the centre of addressing the issue of violence against women and children in York Region by providing safety and support through four core programs:
2 emergency shelters; with 41 beds and 10 cribs
Public education
Community counselling & support services
24 hour crisis & support line
Through generous community support in 2017-2018 Yellow Brick House supported over 5,500 women and children. 234
women and 132 children stayed at our emergency shelters
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4,095
students in York Region were reached through our public education program
2,941
calls to our crisis and support line
1,384
women received counselling and court support
Sponsorship Opportunities Title Sponsor
Regional Champion
Community Sponsor
Local Sponsor
$10,000
$5,000
$2,500
$1,000
Promotional material included in swag bags
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Company logo on event website
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Promotion on social media
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Verbal recognition at event
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Use of Yellow Brick House logo for one year
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Company logo on event posters
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Company banner displayed
All events
All events
1 location
Showcase table
All events
All events
1 location
Free team registration
All events
All events
1 location
Company logo included in all event e-communication
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Company logo featured in print ads
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Company profiled on event website and in e-newsletters Naming opportunity – Event renamed to include company name Company logo incorporated into event logo
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Company name included in PSAs
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Company logo on swag bags
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Opportunity for company representative to speak from podium Company ad featured in all tax receipt emails
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Investment
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For more information please contact: Rachael Sedman
Officer, Philanthropy – Community Giving 905-709-0900 ext. 2255 Rachaels@yellowbrickhouse.org yellowbrickhouse.akaraisin.com/WalkaMileInHerShoes
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