search engine submission proposal by yellow jelly
London, 3rd & 4th Floor, 47 Dean Street, London W1D 5BE Ipswich, 19 Princes Street, Ipswich, Suffolk, IP1 1PH
E: wobble@yellowjelly.uk.com W: yellowjelly.uk.com
contents 01 seo. why is search engine optimisation important? 02 how does SEO work? 03 make sure your website can be found 04 optimization instructions
yellow jelly
search engine optimisation 17/12/10
01 seo. why it is important.
Why is search engine optimisation (SEO) important? With literally billions of searches conducted every month search engines have essentially become our gateway to the internet. Unfortunately getting yourself simply listed is not enough as clicks on a search engine results page are not evenly distributed amongst the results. Research has shown the higher a website is ranked by a search engine the more clicks they will receive* with the top result receiving by far the largest proportion of all clicks, followed by the 2nd and so on.
yellow jelly
search engine optimisation 17/12/10
02 how does seo work?
Search Engine Optimisation is based around your use of “keywords” and your website’s link popularity. “Keywords” is an industry term to describe the queries we use when we conduct a search, for example “blue iPod n-ano”. The search engines then categorise websites based around their relevance to a particular keyword. The search engines analyse your keyword usage in the following elements of your website (not an exhaustive list): Domain name, Page title, Page URL, H tags (h1, h2, h3 etc.), Page content, Image alt text, Internal links within your website, External links to your website.
yellow jelly
search engine optimisation 17/12/10
03 how does seo work?
Search Engine Optimisation is based around your use of “keywords” and your website’s link popularity. “Keywords” is an industry term to describe the queries we use when we conduct a search, for example “Yellow Jelly Babies”. The search engines then categorise websites based around their relevance to a particular keyword. The search engines analyse your keyword usage in the following elements of your website (not an exhaustive list): Domain name, Page title, Page URL, H tags (h1, h2, h3 etc.), Page content, Image alt text, Internal links within your website, External links to your website.
yellow jelly
search engine optimisation 17/12/10
04 optimization. the plan.
Color text & background
META Refresh Tag
Content Frames
Hidden Input Tags
Uses Java/ VB script
We will provide you with detailed instructions of how to fully optimize your website, not leaving even one element that is meaningful for search engines untreated:
No of Hyperlinks on Page
HyperLinks
No of Hyperlinks with Keyword
No of times keyword found within hyperlinks
Page Title
META Keywords
Page Heading
We will optimise and submit your website to hundreds of search engines and directories worldwide to help you unleash the full potential of your online business. HyperLinks Text
URL Hyperlinks
URL Hyperlink Text
Image ALT Tags
Comments
Page Body
META Description
yellow jelly
search engine optimisation 17/12/10
05 make sure your website can be found Use our Search Engine Submission services to make sure your website can be found online. Choose the solution that is best for you below with our comparison table of Search Engine Submission packages.. SEO PACKAGE - ONE (option 12 monthly payment of £95) 12 Monthly Re-submissions, Monthly Reporting via Email, Personal Control Panel Meta Tags Generator, Free Customer Support, Submit to 100 Search Engines...
£950.00
£1500.00
SEO PACKAGE - TWO (option 12 monthly payment of £150) All the above plus. Submit to Over 400 Search Engines, Guaranteed Listing in Google,
£1950.00
£2500.00
12 Months Guaranteed Inclusion, Personal Keywords Research...
SEO PACKAGE - THREE (option 12 monthly payment of £195) All the above plus. Free Personal Account Manager, Ranking Performance, Link Popularity...
SEO PACKAGE - FOUR (option 12 monthly payment of £250) All the above plus. Website Analysis, Competitive Analysis Statistical Analysis, Optimisation Instructions...
Please note: VAT to be added to all of the the above. We also require advance payment of 50% of costs per package.
yellow jelly
search engine optimisation 17/12/10
06 terms and conditions Introduction Definitions: The services which are to be provided by us are referred to as “The Project”. The term “Intellectual Property” refers to patents, registered trade marks, registered service marks, registered designs, applications for any of the foregoing, copyright, moral rights, trade marks and names, service marks and names, logos, symbols, emblems, insignia, indicia, slogans, confidential information, trade secrets, inventions, discoveries, improvements, processes and formulae (whether or reduced to writing and whether or not capable or registration), the legal equivalents throughout the world and the legal protection thereof throughout the world, including the right to sue for damages and remedies in respect of any infringement or violation thereof. The Proposal: Following initial discussions, you will be presented with a written and/or visual proposal which, subject to the provisions herein, may describe The Project including information on stages, timing, fees, expenses, and which shall incorporate these terms of business. The copyright in our proposal, which should be treated by you in the strictest confidence, will remain vested in us at all times. Terms and conditions Confidentiality: Yellow Jelly acknowledges a duty not to disclose without the permission of our client, during and after our term of appointment, any confidential information which our client may have supplied to us in the course
Project is cancelled, you shall not be entitled to such rights, nor to use or otherwise exploit the ideas or other information made known to you during the course of The Project. Proofs: It shall be your responsibility to check and approve the content of all work submitted to you including text (where it occurs), photography, illustrations, technical drawings and artwork. And subsequently, it shall be your responsibility to sign-off colour proofs, ozalids, cromalins, and running sheets and any other work submitted, to proceed to the next stage. We shall not be responsible for any errors therein which are not corrected by you. Due acknowledgement: You agree that we shall be entitled to due acknowledgement in respect of work provided by us whether created wholly or partly to our design or with the benefit of the services provided by us. For the purpose of presenting examples of our work we shall be entitled to publish, display or broadcast any work or idea created or designed by us or our agents which are in the public domain. Infringement of terms and conditions: If you fail to comply with the above terms it will entitle us, at our discretion, to suspend progress of The Project and treat the contract as having been wrongfully terminated by you. Legal jurisdiction: The contract shall be governed by the laws of England. Jurisdiction will reside with the
of our work. In turn, recommendations and reports made by Yellow Jelly to our client are made on the basis that they will be regarded as confidential by both parties.
English courts but without prejudice to our right to bring proceedings in any other court which has jurisdiction.
Indemnity: We shall not act in a way which we know constitutes an infringement of the Intellectual Property rights
varied by a document signed by a duly authorised officer.
of a third party. However, the services comprised in The Project shall not oblige us to make any investigation in
Completion dates: Completion dates are forecast on the information available to us at the time and are made
respect of the infringement of such rights, unless expressly agreed in writing between us, such investigations to be subject to an additional fee. In addition, you agree fully to indemnify us and keep us indemnified against any liability arising in respect of any such infringement. Furthermore, it shall be your responsibility, unless expressly agreed in
in good faith. However, you agree that such dates may be subject to factors beyond our control and which are not reasonably foreseeable at the beginning of the Project. You therefore agree that we shall not be responsible
writing between us, to take whatever steps you may consider necessary to protect your rights to any work prepared, created or designed by us or our agents. In the event that we agree to undertake such work on your behalf, it shall be subject to an additional fee. Yellow Jelly shall not be required to print any matter which in its opinion is or may be of an illegal or libellous nature. Yellow Jelly shall be indemnified by the client in respect of any claims, costs and expenses arising out of any libellous matter or any infringement of copyright, patent, design or other proprietary or personal rights contained in any material printed for the client. Cancellation of a Project: If you terminate The Project upon the completion of a stage, then you shall incur our fees and expenses up to the end of that stage. However, if you cancel The Project during a stage then you agree to pay the full agreed fee for that stage and all expenses incurred up to cancellation, including any expenses relating to work which may have been commenced but not yet presented. Cancellation of The Project must be provided in writing.
Variation of terms: These terms and conditions shall apply to all contracts entered into between us, unless
for any loss or damage due to any services not being completed or goods not being made available within a specified period, owing to such factors. Fees: The fixed fee is calculated on an estimate of the total time and costs involved in completing that stage of The Project. Invoices are rendered on completion of each stage. Production costs are invoiced in addition to design fees. These commonly include photography, illustrations, typesetting, copywriting, artwork and printing and are charged together with a standard mark up. In addition, messenger and delivery charges are charged out at cost. Should The Project vary from the agreed proposal then we shall be entitled to amend any estimate or outside supplier costs and expenses. Where you cancel or postpone a part of The Project thus leading to our incurring a third party’s cancellation charge then you agree to pay this charge. Variations of quantity when printing: While every endeavour will be made to ensure delivery of the correct quantity, estimates are conditional upon margins of 5% of work in one colour only and 10% for other work being allowed for overs or shortage, the same to be charged or deducted.
Intellectual Property Rights: Ownership of Intellectual Property Rights in relation to all work prepared, designed,
Payment terms: Our payment terms are 15 days from invoice date. All charges are subject to value added
created, commissioned or otherwise acquired by us shall remain ours unless expressly assigned to you in writing.
tax at the appropriate rate. Where a debt remains outstanding we shall, at our discretion, be entitled, whether or not the contract has been terminated and without prejudice to any other remedy, to levy interest at 2% per
Upon completion of The Project and unless otherwise set out in our proposal, we shall assign to you such rights as we may then own subject to receiving from you all amounts owing, with the provision that they are limited to the United Kingdom unless also agreed by us in writing. You agree to reimburse us for any costs or out-of-pocket
month from a date previously notified to you. Invoicing schedule: Prior to the commencement of each stage we shall be entitled to invoice 50% of the
expenses incurred in making the assignment. If rights are so assigned it shall only be in relation to material actually incorporated or contained within the final concept accepted by you. Our fee for The Project is agreed on the un-
estimated fee for that stage. The balance of the fee for each stage can be invoiced monthly, relative to the work completed, or at the end of the stage if the stage lasts less than one month.
derstanding that no part of the work provided to you shall be used except for the purpose specified, unless expressly agreed by us in writing, and unless you have agreed to pay us such an additional fee as we agree between us. Any work submitted to you but which is not incorporated in the final concept accepted by you shall remain our
Retention of title: No property in or title to the goods which we supply shall pass to you until such time as
property, whether or not the subject of such rights and regardless of whether or not it is in your possession. If The
you have paid to us, in full and unconditionally, all sums due with respect to such goods. This does not apply to photographic materials and original illustrations where ownership remains with the photographer, photographic agency or illustrator.