Social Business Model What is IMPACT
Objective: • What is business model? • Why it will help us to grow be6er and bigger?
Expectations: • Why, not How • Everyone can understand it
Flow of the session: 1) Why we should care about the change? 3) Good case prac@ces and discussion 4) Objec@ves and advantages of business model
Random facts about me: • Ustyna Hasiy • Ukrainian • Did not graduate yet • During travelling: • Not interested in food – • interested in architecture • Like concerts and art fes@vals • My jokes are not funny • Vegetarian.
What means Social Business model? • non-‐loss, • non-‐dividend • company model • address a social issues.
Why we should care? • Why all of you should care?
How is it going? “Taking part in AIESECs global community development program provides an experience which could never be gained by purely travelling; immersing you fully into the culture and also allowing you to develop personally in a way that you have never had to previously.” 59% of all our interns are promoters
Is what we are doing - good enough? “A\er my six weeks of internship which were amazing, I have no idea of the impact that has been given for society. Also because it was only an hour a day. I think if our host LC put their and our heads together we could have made a bigger impact, which will last longer. Such a shame, it didn't happen. AIESEC in Vietnam seems to me pre6y lazy and unprofessional.” Than how about 41%
What is worldwide?
Answer questions: • Do you think that they did a great job? • What they have in common? • What we have to learn from them? • What we already do good?
Learning: • Massive • Relevant • Follow-‐up / measurable • Clear plan and objec@ves • Professional actude
Objectives of Social Business model 1) To make our projects sustainable (bring income to LC and create more experiences) 2) Create measurable impact and make AIESEC more relevant and visible (society, interns, members)
Why SBM better? • Product customer flow -‐> crea@on project from customer perspec@ve
Social business plan -> being able to measure and showcase our impact
EP LEAD -> deliver promise that AIESEC gave
Actual plan -> ensure that we didn’t forget anything and supporting functions know how to support us.
Social plan for Global Passport
Social Problem Definition for GLOBAL PASSPORT The Vietnamese government have iden@fied English speaking as the key to the country’s future growth ambi@ons because of the strong influence of globaliza@on on its economics, especially employment.
Vision of Success We envision a day when – majority of Vietnamese ci@zens will be able to communicate in English and remove English as a barrier between students and opportuni@es for successful life.
Mission Global Passport provides environment for Vietnamese students to prac3ce English and interact with interna3onal volunteers. With affordable price we enable more Vietnamese young people to have good English speaking skills, cultural understanding and self-‐ confidence for be6er future.
Social Impact Strategies • We provide course of English classes with small amount of students for be6er interac@on with interna@onal volunteers. • Ac@on oriented and relevant content to student`s life. • Addi@onal ac@vi@es on weekends for students and volunteers to interact out of classroom. • Provide various opportuni@es for students from our partners
Social and Economical Impact Indicators • # of students completed course • The improvement of students English level: -‐ # of students passed Global Passport examina@on -‐ Individual assessment for volunteers -‐ Posi@ve changes related to Global Passport in students life (assess 6 month a\er course)
Organizational and Program Performance Indicators • # of members working on realiza@on of project (including volunteers) • # of students • # of classes and extra ac@vi@es • Income from project to LC budget
Amb ition !
Ambition Best choice to enhance English communica@on skills and confidence
Ambition Our focus is English, but we aim to provide 4 more courses of other languages that is relevant to market.
Ambition Global Passport create network of proac@ve young individuals that succeed in their careers in a future and partners who value their talents.
Impact per year 5 courses /100 a?endees.
Impact per year
1000 a?endees.
30 courses /
Impact per year
? Â
Impact per year
10000 a?endees. 50 courses /
So… Why you should care? Why do I personally care?
Literacy only? • Cultural understanding • Career development • Health & lifestyle
That`s it?
Join R&D team Only 1 objec3ve: • What issues are relevant to Vietnamese society? Society means: • Business sector • Government sector • NGO sector • Ci@zen
Details: 1) Apply if you want to be next CEO of Nielsen and contribute to be6er world. 1) Confirm before 31st of January 2) End of term – 31st of March 3) Accountable to – MCVP iGCDP, support from MCVP Mrke@ng