ART JOURNAL REPORT

ART JOURNAL

FOUNDATION STUDENT WORK

HISTORY OF ART AND DESIGN

| CREATIVE AND DESIGN | FOUNDATION IN ARTS | SEGI UNIVERSITY KOTA DAMANSARA |

Karim Rashid

The King Of Color Cosmetic THE MIRACLE OF MAKE UP Paper Craft HANDMADE STUCTURE AND FORM Photography CAPTURE THE PICTURE OF LIFE Creative Ideas INSPIRING IDEAS

HISTORY OF ART AND DESIGN

ISSUE

01

03/03/2015

DETAILS TITLE Art Journal Report STUDENT Yeow Chii Yunn STUDENT ID SCM-029 511 PREPARED FOR Mr. Jackson Wong COURSE Foundation In Arts Creative and Design Elective SPECIAL THANKS TO Segi University, Kota Damansara

Capture The Moment

KARIM RASHID

Modern Designer

CONTENT

02 10 2

PHOTOGRAPHY

Miracle of Make Up

COSMETICS

Inspiration by Paper

PAPER CRAFT

Think Out Of The Box

CREATIVE IDEAS

82 105 129

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KARIM RASHID

4 arim was born in Egypt and raised in Canada. He is known as an industrial designer and interior architect. He is one of the most prolific designers in this generation. Karim involved himself in various field of designs including furniture, lighting, surface design, brand identity and packaging.

Over 3000 designs in production, over 300 awards and working in over 35 counties attest to Karim’s legend of design.

KING OF COLORS Karim’s designs style is all in sensual curves and bright color, it is instantly recognizable and best described as sensual minimalism.

His ideas are techno-organic and info-aesthetic.

They combine both natural soft lines with conven -ient solutions.

and Samsung, surface design for Marburg and Abet Laminati, brand identity for Citibank and Sony Ericsson and packaging for Method, Paris Baguette, Kenzo and Hugo Boss.

Karim expand his touch beyond product to interiors such as the Morimoto restaurant, Philadelphia; Semiramis hotel, Athens; nhow hotel, Berlin; University Metro Station, Naples as well as exhibition designer for Deutsche Bank and Audi. Karim is a perennial winner of Red Dot award, Chicago Athenaeum Good Design award, I.D. Magazine Annual Design Review, IDSA Industrial Design Excellence award.

KARIM RASHID

Karim’s work is featured in 20th century permanent collections and he exhibits art in galleries worldwide.

His award winning designs include luxury goods for Christofle, Veuve Clicquot, and Alessi, democratic products for Umbra, Bobble, and 3M, furniture for Bonaldo and Vondom lighting for Artemide and Fabbian, high tech products for Asus

In year 2001, he has been described as “the most famous industrial designer in all the Americas”

by Time Magazine.

5 Currently, Karim is a frequent guest lecturer at universities and conferences disseminating the importance of design in everyday life. Karim latest monograph, Sketch, features 300 hand and digital drawings selected from the last 25 years. Other books include Karim Space, featuring 36 of Karim’s interior architecture designs; Design Your Self, Karim’s guide to living; Digipop, a digital exploration of computer graphics; Compact Design Portfolio; and two monographs titled Evolution and I Want to Change the World.

During Karim’s spare time, he pluralism flirts with art, fashion, and music.

He is said to be a talented guy that determined to creatively touch every aspect of our physical and virtual landscape. 9

“Good design is a rapture of experience. I believe objects and spaces should not be obstacles in life but raptures of experience. Objects become the organisms we live with.” said Karim.

6 Karim Rashid has created a faceted glass bottle and visual identity for American vodka brand Anestasia.

He referenced the angular strokes of the letters V and K in the word vodka when designing the asymmetric form of the Anestasia bottle, which he first began work on in 2012.

Glass

Vodka

Bottle

“The bottle’s faceted form grew out of the gustatory feelings for the vodkabut also I actually played with the letters of vodka,” said Rashid.

“The V’s and K’s made for great faceted forms.” Karim Rashid was also responsible for the typography and logo for the product. 9

7 Logo design of product by Karim Rashid.

Karim Rahid sketches for the bottles.

Concept visualizations showing the bottle at different angles.

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Sna

Cha K

arim Rashid has created a chair for Belgian furniture brand Feek, featuring a two-colour seat of two parts that snap together.

The chair consists of a metal frame, which supports two expanded-polypropylene pieces that form the seat and backrest.

It was launched at Interieur 08 in Kortrijk, Belgium, in October.

The chair is 99% recyclable and a perfect example of “Cradle to Cradle� design.

Using only three different parts, metal frame, Expanded Poly Propylene seat half and plastic stoppers, the entire lifecycle of Snap was considered during the design process.

Made out of 100% recyclable EPP (Expanded Polypropylene) the seat contains 95% air and only 5% material making it very lightweight.

Customers can design own snap chair by combining 2 colors and can be easy upholstered by customers. 9

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K

arim Rashid has created a baby's bottle that heats milk to body temperature without using electricity.

It is named as Iiamo Go, the product heats the milk using a disposable capsule containing water and salt. Heat is generated as the salt becomes re-hydrated. iiamo go is a self-heating feeding bottle that gives parents on the go the ability to serve body temperature milk to their baby anywhere anytime without the use of electricity. iiamo go is the only bottle in the world with this unique combination of a portable, non-electrical, throw-away

organic heating cartridges (iiamo warm) and a patented heating technology that is integrated into the bottle itself.

The process is very simple. Pour the mother’s milk, formula or milk powder in the bottle; insert the cartridge in the bottom of the bottle and then just push, wait a few minutes and serve the milk.

The World Health Organization recommends heating the milk to body temperature before served to babies and this is now possible no matter where the family is – in the car, at the office, at the grandparents, in the supermarket, in a cafÊ or in the park.

11 In contrast to the vast majority of feeding bottles iiamo go is produced in the 100 percent BPA-free material PP (polypropolene). iiamo warm – the heating cartridge is part of the mystery and secrecy behind the iiamo go success and consist of only salt (CaCl2) and water generating heat by using the re-hydration energy from dehydrated salt.

Karim says of the design “Feeding a baby is a warm, intimate moment between parent and child. The bottle enables that human connection. Though a very functional product, a baby bottle doesn’t need to be a strictly functional.

However, emotional and aesthetic appeal must be considered too. Children love reflective shiny colorful surfaces and materials – I do too - maybe I am still a child. So it was time to make a baby bottle a wild interesting sculptural colorful animated object so the baby actually gets excited about being fed.” 9

University of

Metro St

Naples

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Karim Rashid has renovated the University of Naples subway station in Naples, Italy. The University of Naples subway station is highly trafficked by a multi-cultural, academic community of thousands of passengers a day.

Therefore, Rashid create a creative concept that communicates and embodies knowledge in the new digital age, language in the shrinking global landscape, innovation and mobility in this third technological revolution.

Naples is no longer a historic southern city of Italy but instead now is an integral intellectual information haven that extends itself throughout the rest of the world.

“This is the changing Italy and the station is a metaphor of this new wired global condition. It integrates the station with its surroundings, as well as provides a platform for innovative, cutting-edge design strategy.” said Rashid.

Karim Rashid utilizes the dissension from the piazza to the subway platforms to represent a metaphorical shift from the conscious brain to the spiritual mind. Experiencing this journey, the commuter is able to define one’s own experience by interpreting the individual shift from a busy “brain state” to a focused “mind state”.

Entering into the station from the piazza to the subway station, the visitor will walk though a space clad with tiles, each one with is printed with new words created in this last century. Once the visitor arrives in the station lobby, ones is impacted by the soft nature of the space, the striking palette of colors and patterns.

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Along the back wall of the station lobby level, lenticular iconography changing colors and perspective provides an interesting siteline as commuters proceed to the platforms below.

Intersecting the space between the heads profile benches (metaphorically intersecting the dialogue) is an abstracted, SYNPOSIS sculpture reflecting the nodes of the brain and the synapses which occur within.

When descending to the subway platforms via escalator, a visitor experiences a transition from the busy piazza to a more intimate, focused environment. It is here where it displays various artworks and other graphic art as a focal point.

These abstract images invoke the user to shape the environment according to his/her own creative interpretations.

Rolling LED programming situated behind frosted glass displays universally recognized words, referencing knowledge and the multicultural university setting.

17 Descending and ascending the stairwells on each respective platform, the steps have abstracted portraits of Dante and Beatrice.

Once the commuter arrives at the end of the escalator, transformational digital art follows he/she to the platform stairways. The accent colors, lime and pink, indicates the direction and guide visitors through the descent to the final destination.

Airframe surfaces speak about the beauty of our airframe vowels of the flux and ever dynamic multidimensional information and data age (info static).

The platform level of the subway station is where the people spend the most static time. One’s experience while waiting for the subway is enhanced by the tranquil, imaginative environment of the “mind state”. Seating is provided in the form of landscape forms.

The back wall of the subway platform is a backlit artwork, providing a continuous soft glow in the space. Across the platform, digital artwork creates an entertaining distraction. In addition to related iconography, the piece could include a shadow of an oncoming train, etc. to signify a train’s arrival.

A subway station is a temporal, transitional space, yet the commuter is contained for a short period of time before continuing his/her journey.

As he/she transitions from one environment to another, he/she is most likely reviewing the day’s previous events, or preparing for the next task.

Our concept focuses on the commuter experience within the train station, and how the surrounding environment can serve as a respite in a day’s schedule. 9

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SWITH Rashid intentions in designing Switch Restaurant are: I wanted Switch to be a strong, symmetrical vision composed of a continuous, undulating wall that wraps around the space. The design creates an interesting texture for light and shadow, evoking the sand dunes in the desert. It is a unique environment of symmetry and balance that completely envelops the guests.

arim Rashid has completed the interior of a restaurant in Dubai, UAE. The restaurant is called Switch and is arranged along undulating walls that change colour continuously.

The ceiling is decorated with Arabic writing, lit from behind.

“The wall is inspired by the Arabic letter S turned on its side. 'Shin,' like the Greek Sigma, a play on the word Switch," explains Rashid.

"Shin as a prefix even means “which,” going along with the name of the restaurant, Switch," he continues. But switch is also something like a change of direction, a transformation.

Every experience is composed of views, smells, tastes and sounds; here, the senses create individual backgrounds for a truly amazing global dining experience. The backlit ceiling artwork consists of stylized inspirational Arabic phrases. The continuous wave seating provides an efficient and dynamic operating system.

I wanted to create a powerful, clean space that offers a beautiful perspective. I wanted to create an oasis free from chaos. My intention was to create a truly unique space for the Dubai Mall that will become an iconic reference, not only in Dubai, but also in the rest of the world. 9

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RESTAURANT

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INSIGHT A ROLE MODEL in design path

by YEOW CHII YUNN based on KARIM RASHID

21 Karim Rashid is one of the most significant designers in the modern world of 21st century. He practiced his own style in minimalism and playing with colors. He is an industrial designer with permanent residence in New York, where he designed the 90% of his own furniture, and looking forward to complete the 100% in the future. Karim Rashid is an excellent designer who is inspired and obsessed of carrying success as a beautiful fulgent experience. After almost 30 years of working in product design and architecture, Karim Rashid has now become a legend to many designer newbies.

Karim Rashid is a man who loves his life and appreciates everything in his surroundings. He takes everyday as a new challenge. Every new project, new typology, new opportunity he gets, he has never left them until it fulfilled his own satisfaction. Though with quite a number of years of experience, Karim Rashid had never stop learning and improving. In an interview, he proposed that “I feel like I am only 25 years of age, out of school and just starting. I have so much I want to do that I feel I have accomplished nothing yet”. In the middle age of life, Karim Rahsid has own his impressive number of portfolio with over 3,000 designs in production and over 300 awards. Yet, he has never considered himself at the top.

When he was ask the question, what made him want to become a designer? Karim Rashid answer impressed me. He said that he doesn’t think he became a designer but he think he has always been a designer. He realized his life’s mission at the age of five in London. He went sketching with his father in England, drawing churches. He was taught to draw perspective, designs and touch all aspects of physical landscape. Karim Rashid started to draw things and redesign things throughout his childhood, and he is obsessed with drawing things in his surroundings. To him, design, art, architecture, fashion, or film- it was all the same to: creation, beauty, and communication.

22 As a student, I have always been trap in the problem of lack of ideas. However, the work of Karim Rashid has inspired me with his outstanding style and his wonderful play with bright and energetic colors. I believed that every designer will run into the bottleneck, but how did Karim Rashid overcome this problem? His childhood, his education, all of his teacher that taught him before, every project he have worked on, all of this are the resources of his ideas. For Karim Rahsid, everything can be inspiring, just depends on how we look at the world. Using the five sense, Karim Rashid see, taste, smell, hear and feel the things that surrounded him and all of this was his main resources of ideas come from.

Despite having a fully-compacted daily schedule, Karim Rashid has always spared his time wisely. It is true that as a designer, we need to compromise and manage our time efficiently. Karim Rashid does his creation whenever his ideas appear doesn’t matter in bed, office, restaurant or any other places. He has a personal interest to work on planes where is said to be the place where he can fully concentrate on his projects. In life, Karim Rashid have never claim to have running out of time, as he manage his time schedully and appreciate every single minute in his life. With the powerful mind thinking and well-controlled self-discipline, Karim Rashid manages to travel around 180 days a year, sleep seven and half hour exactly per day. The main philosophy he practiced in his overwhelmed life is that he dreams about what he want to do, and not what he think he must do.

In the time where Karim Rashid first moves to New York, he has nothing with him. No contracts, no money, no visa, no apartment. It was very tough for him at that time. He was very sick and depressed and intellectually lonely, he eventually lost 20 kilograms. He used to survive by teaching part time at a graduate school at Pratt for very little, but it gave him a visa and enough to scrape by and buy a Mac computer. The poor life of Karim Rashid causing him embarrassingly borrowed money from his parents at the age of 33 to pay for his loft renting fees. In between, Karim Rashid lived on corn pasta and soy

23 milk. Eventually after contacting about 100 companies, Karim Rashid finally got his first commission and started to develop his own ideas. “We must make our own opportunities. The phone does not ring if you do not show the world what you can do.�

Karim Rashid works is one that rapture of experience. He turns create objects and spaces that become the organisms we live with.

Karim Rashid combine objects with human nature, where he believes our lives are elevated when we experience beauty, comfort, luxury, performance and utility seamlessly together. Karim Rashid valued beauty as a seamless combination of inner and outer, like an abstract painting that we consider beautiful because below the surface there is content. Good design should conscious the outer and subconscious the inner. The full compile of function, material, form, performance, texture, color and ease are all inseparable in a beauty object or space.

Karim Rashid practices his own style known as sensual minimalism, but also technorganic and infostethic. He always tries to create, even a little level of his own originality or innovation in all of his work; whether it is a new material, new form, new production method, new market, a new message, new experience or completely new concepts. In life, he believes that we could be living in entirely different world, non-stop experiencing and exploring new things.

Design has always been the cultural shaper of our world from the start. We design everything, and always been improving from the past to the future.

Sensual minimalism proposes a kind of curved and egg shaped objects, where Karim Rashid is known for. He positively transforms a message of softness, flowing energy and infiniteness. Karim Rashid believes our spaces should be soft, curved and conceptual. It should be engage with technology, visuals, textures and lot of colors, as well as all the needs that are intrinsic to living a simpler, less cluttered but more sensual envelopment.

24 Meanwhile, there is a very special trademark of Karim Rashid is his personal fashion sense. Pink color is surely one of his hallmarks where he doesn’t just put it on his objects and interior decoration, but even quite often to wear it. In this case, Karim Rashid perform his personal view in sense of color, where to him, pink is energetic, fulgent, engaging and a moxie to the masculine world that dominates our built landscape. Once in an interview, Karim Rashid confess that he loves pink as there are so many variations and shades of pink for every mood, or even a person.

Pink also clearly communicated the idea of immateriality, entropy, energy and strong optimism. He hopes that he can contribute in the idea of “Pink is the new black!”, and publish a new trend!

Recently, Karim Rashid has turned his creative eye to architecture. Here, I would like to emphasize one of his project named three eye-popping HAP condos which now under construction in New York City. In comparing with small scale design on object, Karim Rashid totally loves the larger experiential impact condominium that can have people live in. With interior design or public space, he knew that masses of people have access to his designs, and that they are not just looking at it but physically immersing themselves inside his concepts. He feels that residents will have a great positive human experience that goes beyond just style. Karim Rashid took the opportunity to play with the idea of pattern, grid and repetition working in HAP. The pattern created is a way of giving richness and depth to the Castesian landscape. And for the new coming HAP four, Karim Rashid wanted to create a building that uses pattern, geometry, light and color to provide the luxury of wellbeing to its inhabitants.

HAP Six is located on one of Manhattan’s most heavily trafficked streets. Therefore, Karim Rashid designed the condo with three dimensional pattern unfolds across the East and West Facades along the balcony railing giving character and playfulness to the facades while producing beautifully faceted patterns of light that filter into the living space behind.

25 As for HAP five, Karim Rashid explore the colors by making HAP five stands out as a strong play of light, color and modular geometry. He used the balcony as design feature to generate dynamic play and variety along the façade of the building. The colored glass railing gives character and playfulness to the façade while producing beautifully colored light that penetrates into the living space behind. Each unit received the large, yet intimate space that extends the senses beyond the interior, making the apartment feel bigger and brighter than it actually is.

In the three buildings, Karim Rashid manifests a main concept of “democratization of design”. Based on the concept, the building are built on very low budgets, and the savings are passed onto the buyers so that the price pinpoints will be excellent as well, encouraging more “entry level” apartments for younger people. Karim Rashid hold a thought where, he design luxury, but he don’t design for wealthy people, but he design for everyone. Those designs must be very smart, maximize choices and use materials to have maximum impact. He has never forget the budget constrains philosophy tenets he has been preaching for years, though it is very challenging.

Other than eco-conscious, Karim Rashid also encourages sustainable and green measures in designing the condo. He uses biodegradable flooring throughout made by Parador flooring. All lighting in the buildings is either LED or fluorescent, which are low energy consumption.

All in all, Karim Rashid is truly a good role model for me in design path as he reflects a lot of value qualities that a designer should hold and he positively demonstrates them through his products and designs work. Karim Rashid contributes a lot in the modern world of design from products to furniture, to interior and to architecture, with his own style. I personally favor his sense in color, the style he carry on, the idea he creates and the way he daring to be unique and outstanding, I am pretty sure it’s the courage where any designer should have in building their own styles! 9

WELCOME TO THE

PHOTOGRA WORLD

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fPHOTOGRAPH

ffEFFECTS BOKEH Bokeh refers to the aesthetic quality of blur, the out of focus area of the image. It’s how the light renders lighted areas that are out of focus. The difference in lens aberrations and aperture shape causes the area to blur, creating the look that’s aesthetically pleasing. Many photographers deliberately use the shallow-focus technique to create images with prominent bokeh areas. The term comes from Japanese ‘boke’, which literally means haze or blur.

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PANNING Panning refers to the horizontal, vertical or rotational movement of an image still or video. It’s an age-old technique. To achieve panning, you must have a moving subject that you must ‘stay with’ whilst framing the shot before and after you press the shutter.

This will create an interesting effect, with your subject being sharp amid a blurred background. Great for shooting moving subjects or racing and sports events.

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30 Rule OF thirds The rule of thirds is one of the most basic principles of composition. It has been used for many centuries by artists, painters and now, photographers.

With the Rule of Thirds, the photographer breaks down the photo into thirds, horizontally & vertically so that you have nine equal parts. The main subject is not placed in the middle of the frame, thus it looks dynamic, moving and interesting.

When you are taking a picture you must mentally divide your viewfinder or

LCD display into three to frame your shot.

With the grid in mind, identify the important points of interest and frame.

Effective uses of the rule of thirds create movement and interest in any photograph.

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31 THE GOLDEN HOUR The Golden Hour, also referred to as the Magic Hour, refers to the first hour the sun rises and the last hour the sun sets. It creates a different quality of light; it adds interest and drama to the scene. It’s the perfect time of the day for creating magnificent photos–but we need to be quick, because lighting quickly changes and fades away.

During sunrise and sunset, the sun is near the horizon so the daylight is of the indirect light from the sky, reducing intensity of the sun’s bright light. There is softer lighting, warmer hues and longer shadows. In other times of the day, the sun’s light can be too bright and harsh.

The sun’s harsh light is particularly a problem in portrait photography, for the light can create unwanted strong shadows around the face and body.

With landscape photography, photographing landscape during the golden hours enhances the colors of the scene. 9

32 GOLDEN RECTANGLE The Golden Rectangle, (also the Golden Mean or the Golden Ratio) is another guideline for composition and a variation of the Rule of Thirds, but more intricate.

The Golden Rectangle is the mean of the ratio of numbers on the Fibonacci Sequence: 1, 1, 2, 3, 5, 8, 13, 21, 34 and so on). The ratio creates a golden rectangle, which is comprised of a square and half of the square in the same dimension.

Again, the concept goes back to several centuries. The Golden Rectangle is even used to frame Leonardo da Vinci’s Mona Lisa.

Paintings, artworks and photos following the Golden Rectangle tend to be stunning and pleasing to the eye. It’s because it’s an aesthetic proportion that can be found naturally: flowers, shells, butterflies and even the human body.

It is very hard to frame the image to the Golden Rectangle means directly from the LCD or viewfinder. Thankfully, there are now several programs that you can use to crop your photos to the Golden Rectangle dimensions during post-production. 9

33 FILL FLASH Fill Flash is a technique in photography where the photographer uses flash to ‘fill in’ dark areas of the image. It’s perfect for backlit environments.

The background is usually a lot brighter than the subject.

To create fill flash, adjust the aperture and shutter speed correctly to expose the background, use flash to lighten the foreground but still retain the qualities of the background.

We use flash when: the subject is in a shadow, when there is more light on the background than on the foreground, and when we are close enough to the subject for flash. The built-in flash is only powerful enough to reach up to 9

feet only.Fill Flash can brighten deeply shadowed areas, improving the image without overexposing the other areas of the image.

Fill Flash is great for illuminating the eyes, especially on bright days and the subject is wearing a cap. 9

34 LONG EXPOSURE Long exposure is another interesting photography effect which entails a narrow aperture and long duration shutter speed.

This is done in order to create dreamy landscapes, capturing the stationary elements while blurring the moving elements of the image.

Long exposure can be tricky. It should be taken in low light situations, most often photos will be overexposed because having long exposure on sunny days can be a problem, as too much light will enter the lens.

It is often referred to as ‘night photography’. Interesting subjects to shoot are stars, moving cars and lights.

However, there are many beautiful long exposure photographs taken during low light daytime. Shooting fog and water on long exposure is popular in photography. 9

35 CONTRE-JOUR Contre-jour is a popular photography effect. It is French for ‘against daylight’, the camera is directly pointing towards the light source. Countre-jour is, basically, is the fancy speak of ‘silhouette photography’. The light source is located directly behind the subject.

The contre-jour effect produces high contrast photos between light and dark. It hides details yet emphasizes contour of the subject and shapes. Contre-jour is more popular in nature & landscape photography. The effect is often used to add a more dramatic mood and intense ambiance to the scene.

Ironically though, contre-jour can enhance or reduce the quality of detail in the photo. Some recommend using a lens hood to enhance the effect of contre-jour in photographs, significantly reducing the glare coming into the lens. If too much light enters the lens, it will cause overexposure, causing the photo to lose definition. 9

Photography is more than a medium for factual communication of ideas. It is a creative art.

- Ansel Adams

Photo manipulation is changing photos to create an illusion. It has been widely accepted as an art form. Pho digital artists have recently taken it to mind-blowing levels, creating everything from surreal and dark enviro but to make people fall in love with the brand. Creating unbelievable stories with precision and skill, the artists

oto manipulation requires skill as well as an active imagination. Using Photoshop and other photo editing tools, onments to strange and otherworldly animals. The artists’ work with big advertisers to not just push a product s make us believe that magic can exist, that fantasy and reality can merge together.

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INSIGHT BECAUSE EVERY

PICTURE HAS A STORY TO TELL

by YEOW CHII YUNN based on PHOTOGRAPHY

80 Photography, as a powerful medium of expression and communications, offers an infinite variety of perception, interpretation and execution. Ansel Adams Photograph is a close object that appears in our life. It captures all the moment that are precious, and help us to keep it as a memory. It seems like good things and cherish moment can be trap in the photo as if it can last for life-long. Photograph can now be easily obtain from simple digital camera, professional DSLR or even phone camera.

Photography is a professional study that the professions make their research in using the camera manually, to control the settings in order to get the effects of photo that they desire. Professional photographer can see things in other ways that most of the people will not understand. Photographer has the passions in creating photos that are normally bombastic and fantastic. They have the professional skills and understanding of photograph art which allow them to take pictures that are superb.

As in compare to the professions, most of the people take pictures in life with the main reasons of keeping it as memories.

However, to the professions, photograph is an art which allow the photographers to express themselves. Other than the professions, there are also some people who are interest in the art of photography as it is said to be easier in controlling compare to holding brushes for painting.

Art in photography can be play using the instant effects that can create by the camera itself. One thing that is very special in taking pictures is that every photograph can hardly be 100% similar to another as there is always a change in movement, air, light and many other factors in life. Therefore, camera is a well-developed machine to capture the moment that can hardly or never appear again.

81 It’s true that photo can reflect a real life activity or phenomena that had happened. Despite of that with the invention of computer and the publish of thousands of photo editing software, the photography nowadays can be easily edit in the way you want, not only to scale the size and tone the color, but more and more effects can be easily achieved. Smart phone applications and photo editor software in computer that commonly used by people to enhance the effect of the photo, as everyone loves to look perfect in their photos.

While with the advance in the development of this apps and software, here born a group of people who loves to work out with photos and turn it to another amazing piece of art. These groups of artist are known as photo manipulation artists. They are professional in transforming, combining, editing and matching photos, not only with the perfect skills but also with their stunning and impressive creativities.

In the artwork of Christophe Gilbert, we can see that he can very well manipulate liquids like paint and water. Wonderfully witty as well as sexy and cool, his work rises above the rest with its distinct and clever style. As for Riccardo Bagnoli, he has the potential in creating highly imaginative stories in wide range of styles. He creates photos that look like moments from a science fiction movie, such as humans that born from eggs and having superpowers in life.

Other photo manipulation artists such as Erik Almas and Andric Ljubodrag has very good skills in producing photos that has nearly perfect lighting and focus which demonstrated in their beautiful photos of vistas and surreal landscapes. One of my favorite artists is Khuong Nguyen which his compose subtle and sweet storytelling using animals and even shoes to make interesting and inspiring photography. Khuong Nguyen is also known for completing an amazing Alice in Wonderland inspired print campaign for a luxury shoe company.

82 There are studios like Staudinger and Franke, Garrigosa Studios and LSD Photo Advertising Studio which are known for different styles and objectives. In common, all of these studios professionally compose, shoot and post-produce all of the image that are beautiful, surreal and with strange art that flips our sense of reality in a fun and unexpected way. All of these firms push artistic boundaries with their incredibly creative work that contribute to the platform of advertisement.

Doesn’t matter the photo is taken by a profession or not, I believed every picture taken has a story behind. A photograph that has no story behind is not a good photo; it’s the same as in any form of art.

Every artist has choose their own medium in expressing their ideas and thinking, and for photographer, a good camera is definitely their best buddy to work with! 9

LOVE of beauty is TASTE. The CREATION of beauty is ART.

YoonA Girls Generation

THE ORIGIN OF “COSMETIC” The word cosmetic derives from the GREEK (kosmetikē tekhnē): “technique of dress and ornament” (kosmētikos) : “skilled in ordering or arranging” (kosmos) : “order” and “ornament”

100,000 YEARS ago ...

Cosmetic is trust to be originated since 100,000 years ago, from the African Middle Stone Age. People believed that it is the earliest body art of human culture. History of cosmetic is said to be spans at least 6000 years in human history, and it has been used in most of the societies in earth.

Cosmetics in ANCIENT TIMES ...

Archaeologies have proved that cosmetics are certainly dates from ancient Egypt and Greece. In the ancient time, castor oil is used in Egypt as a protective balm and skin creams that made by beeswax, olive oil and rosewater.

According to Old Testament of bible, cosmetic is also used in Ancient Greek where Jezebel (a princess from Hebrew Book of Kings) painted her eyelids. While in Roman, it is known that women in that time started to use various substances, to whiten and line their eyes.

In 3000BCE, Chinese people began to stain their fingernails with gum, while the colors used represent their social class – the royals wear gold and silver, lower class were forbidden to wear bright colors on their nails. At the same time, Grecian women paint their faces with white lead and apply crushed mulberries as rouge. Application of fake eyebrows started to become a new trend.

During the middle ages, dyed red hair comes into fashion in Elizabethan England. Women wear egg whites over their face to create a pale complexion. However the use of cosmetic was frowned upon in Western history in earlier 19th century as Queen Victoria declared that makeup is improper, and only for used by actors.

After the dead of Queen Victoria in January 1901, women started to appear as young as possible and there leaded cosmetic to become popular. Only then, beauty salons increased in popularity, while people at that time do not willing to admit that they need assistance to look young and therefore they enter salons through the back doors.

Cosmetics in GENERAL ...

Nowadays, in the 20th century, cosmetics products can be get in the market generally and it seems to be a must for women to apply on skin, in order to make a better appearance. Applying cosmetics has also been view as a kind of respects to the occasion or the people we meet.

Although modern make up has been traditionally use by women, but it has now become a common route for man especially celebrities to put on make-up. 9

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Foundation a cosmetic that comes in skin color that applies to the face to create an even, uniform color to the complexion, to make skin looks flawless and sometimes to change the natural skin tone. 9 Concealer is also known as color corrector which is used to mask dark circles, age spots, large pores, and other small blemishes visible on the skin. It is similar to foundation, but slightly thicker and used to hide different pigments by blending the imperfection into the surrounding skin tone. 9 Eyelash curler is a tool which will help both shorter and longer lashes look fuller with the curling technique. Using eyelash curlers will make eyes appear brighter and wider, it is simple to use and only takes minimal time. 9 Mascara is commonly used to enhance the eyes. It helps to darken, thicken, lengthen and define the eyelashes. There are three forms such as liquid, cake or cream. Nowadays mascara product has various formulas such as pigment, oils, waxes and preservatives. 9

Eyeliner is also used to define the eyes.

It is applied around the contours of eyes to create a variety of aesthetic effects.

9 Highlighter is applied to the top of cheekbones to catch sunlight correctly and give people an angelic glow. It is normally in the same form as concealer which is in cream or liquid form. 9 Lipstick enhances the pout and fullness of lips. It contains pigments, oils, waxes and emollients that apply colors, texture and protection to the lips. 9 Eye shadow is applied on the eyelids and under the eyebrows. It can add depth and dimension to one’s eyes and complement the eye color. It is usually made from powder and mica, but can also be found in liquid, pencil or mousse form.

9 Brush set is a collection of brushes that are needed in makeup. It can be selling in pack, or separately, depends on one’s own interest and need. 9

MASCARA

FOUNDATION

HIGHLIGHTER

EYESLASH CURLER

CONCEALER

EYELINER

LIPSTICK

EYESHADOW

BRUSH SET

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Make up Tools Every artist need to reach for a brush, to create a work of art, doesn’t matter is on a canvas or your eye crease. Therefore, specialized make up brushes could probably exist to help in applying and blending colors to create a different makeup looks. Make up brush design varies across brands and according to the functions. They may be made from natural fibers like animal hairs. And here, we are going to look at the type of some brushes to use in cosmetics. 9

Foundation Brush

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Used to apply foundation to the face and typically made from synthetic fibers. Most foundation brushes have a small, rounded brush head shaped like a tiny spatula.

CONCEALER Brush

Concealer brushes look like mini foundation brushes. Being smaller than foundation brushes makes them better suited for covering blemishes or for applying liquid concealers in hard to reach places like the corners of the eyes.

POWDER Brush

With a large, fluffy brush heads and soft bristles, powder brushes are ideal for applying loose powder to the face.

BLUSH Brush

They resemble smallish powder brushes with either a sloped or rounded tip. Great for applying blush or bronzer to cheeks.

EYEBROW Brush

Eyebrow brushes have firm, angled brush heads like the tip of a marker. Use them to apply powders, creams or waxes to brows.

89 EYESHADOW Brush

Not as stiff as an eyebrow brush, eyeshadow brushes have square heads used to evenly apply both powder and cream shadows to eyelids.

BLENDING Brush

Blending brushes are used to blend different colored products and to wipe out harsh lines. They come in a variety of shapes and sizes. Not as firm as eyeshadow brush heads, the heads of blending brushes are usually tapered.

CREASE Brush

Fluffy and soft, crease brush heads come in several different shapes, from thin and tapered to round and fluffy. Ones should own a brush head that feels soft against her eyelid and fits into the hollow of eye.

LIP Brush

Lip brush provides more control and precise lipstick application than a tube. Like concealer brushes, lip brushes have a firm, thin tip. For on-the-go lipstick application, look for a covered lip brush, which comes with a cover to protect the brush head while you're traveling.

KOREAN

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Makeup Trend

Nowadays, South Korea is bringing their A game to the world of beauty. The beauty trend is famous in providing women with lovely and dainty facial features and the transparent skin that often glows with a luminous soft effect.

Korean beauty and makeup trends have become popular as a result of K-pop bands succeeds in infiltrating people hearts. So, here’s a roundup of some of the in trends from Seoul.

001 DEWY SKIN

Kim Tae-yeon Girls Generation Korean women want beauty that is healthy, hydrated and poreless; therefore dewy, luminous skin has much become standard as it is an art form in South Korea. With the Korean innovation, the air cushion is the perfect product for flawless looking skin. Air cushion is a sponge soaked with foundation encased in an easy-to-use, portable compact. Applying foundation and concealer in a thin layer, and most of them are in liquid forms which totally eliminate the old fashioned powder form foundation to create a natural and innocent look.

002 Straight Eyebrow

Bomi Apink

003 Lovely Doll Eyes

Eyebrow becomes seemingly more important nowadays. Koreans keep their shape simple and in the trend of Korea straight brow, they make the eyebrow thicker in shape with little to no arch and a bit of thinning at the ends. This make one’s face looks more natural and innocent.

Nude shade glitter eye shadow has become the popular trend in Korea makeup. The glitter adds the perfect touch of sparkle around the eye area, which make the eyes become the focus of the face. The nude shade makes the look more subtle which again emphasize natural makeup.

“Aegyo-sal” is translated as “baby fat under the eye” which create puffy under eyes and believe to makes girls look younger and bright.

Kim Sae Ron High School Love On

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004 Light Blush

With trend of nude makeup which consist of minimal foundation a light colored blush, it adds a perfect amount of effortless and femininity on girls.

Replace pink with orange blushes in its incarnations of peach coral and tangerine, it gives girls a pretty flush that looks totally perfect.

Park So Yeon T-ara

005 Gradient Lips

Jeong Ye In Lovelyz Korean makeup creates gradient, fuller lips which looks fresh and youthfully. It is easy to do, first using nude lipstick to line the outside of your lips, blend in with your skin shade.

Then using hot pink lipstick make a few light strokes on the middle of lips. Lastly, blend it with Q-tip and a perfect gradient lips is done.

>>Beauty is power, and makeup is something that really enhances that; it’s a woman’s secret>>

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" After Dark " Photographer: Ruo Bing Li Makeup: Windy Chiu Hair stylist: Yuuta Honda Model: Chloe @ Next Model Management

“Dark Side” Photographer : Irma Lomidze Makeup Artist: Irma Lomidze Model : Emmianne

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”Color”

Photographer: Maryna Akolzina Makeup: Oxana Veles Model: Sasha

“Golden Stroke�

Photographer: Dan Crosby Makeup Artist: Alana Melina Model: Celia

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“Color Stroke” PHOTOGRAPHER: Diego Ibañ ez HAIR & MAKEUP STYLIST: Gustavo Bortolotti MODEL: Elle For Paragon Models

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INSIGHT MAKE UP and

by YEOW CHII YUNN based on COSMETICS

LIFE

104 Makeup has become one of our daily life basic needs. People put on makeup not only to enhance their look, but also to protect their skin. As time goes, cosmetic has become a common thing in life. Makeup is one of the arts that people practice every day and wear it on their face, body and skin. The art of makeup can also be a complicated study that needed the knowledge of tools and materials, technique and skills, sense of beauty, and require practices as well. Human are sensitive in sense of beauty and always taking care of one’s appearance, therefore the application of makeup is now generally use by public in daily life.

Make up plays an important role for one’s appearance especially celebrities. Nowadays, as K-pop has become popular and worldwide famous, people tends to know more about South Korea artist and attracted by their perfect performance, not only performance art but also obsess in their visual art appearance as in their advance in cosmetic. Korea is now in a trend of nude makeup which they practice a natural and innocent look for girls. I personally adore the style as it portrait the natural beauty of girls.

Some of the girls feel happy when they are applying makeup as they feel that they are artistic. As they start exploring, they start to create they own styles and stagger their creativity when they getting older. While doing make up for others, they feel that there are no limits. They can always try out different techniques without the fear of it “going to waste” because if they mess up, it is easy to start over again.

The other reason why girls like to put on makeup is that it helps to correct thing that cannot always correct on one’s own. As an example, girls who have horrible dark circles would very much pleasure with a cover of concealed on them, which can cover their imperfectness. Makeup is such a miracle that can happen to all girls. Moreover, makeup is helpful when it comes down to emergency situation such as when we are attending events, but it

105 happens to have pimples pop up. Therefore, in this case with the aid of make up can definitely helps to solve the problem faced by them.

Make up is not only a tool to cover yourself up but it do shows your personalities and characters as well. There are types of girl who apply different styles of makeup; some goes for the natural look while some goes for the dramatic, sexy look. With either way, as this has been applied in a normal day without any occasion, we can actually gage a tiny part of their personality. Girls who like to goes for natural and nude makeup is normally said to be more reserved and quiet in a beautiful way; while girls who put on heavy makeup tense to be in the contrast which are more dramatic and outspoken.

I couldn’t deny that some of the girls wear make up to impress guys and sometimes even other girls. However, most of the people put on makeup is do for themselves. They feel good when they put on makeup. They feel extra confident boost that they really need, for them to start working for the day. It is same to everyone doesn’t matter who you are and where you are. They often need a little power of makeup to build more confidence in themselves.

Not only for daily life, Make up has been list under a kind of professional art and here the makeup artists are born. The artists express themselves by applying colors, drawing lines or stokes on models face. They normally transform the art based on themes. Heavy makeup is also applied by makeup artist for modeling events and shows. The artist put makeup on their models face or body, and with that it brings many inner messages that allow people to think and explore.

Makeup artists have their personal styles that also represent their characteristics. Each of the artist have different interest and

106 passionate which some may prefer complicated and detailed drawing, while some may prefer minimalism which use minimum color or strokes to perform the arts. Makeup is not only value in aesthetic but also very useful as to cover up the ugly or imperfections of one’s appearance.

Suitable makeup in appropriate situation is also a lesson to learn. Everyone can makeup but not everyone master in makeup.

Makeup is not as simple as what people think, and not as difficult as it couldn’t be reach. It is good to have a habit of learning new things and explore in makeup as makeup is somehow become a necessity in daily life nowadays. Nevertheless, choosing appropriate makeup that suit you and shows the respect to the events or situation is most vital, in order to prevent outsmarted.

Art is in no place. In this 21st century, people all around the world have known the art of makeup. People tend to invent more and more types of cosmetic and the art of cosmetic has never stopped changing from time to time. Makeup style can be various in people from different country and from different background.

Each of the makeup style and ways is trusted to have its own functions and stories behind it. Therefore, everyone should appreciate arts whether it’s in cosmetics art form or not. As in order to be sure that we are in the right tread, we should not stop improving and updating ourselves so that we will never be left out by time. 9

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PAPER CRAFT ART

108 STORY OF PAPER CRAFT Paper craft is the collection of art forms employing paper or card as the primary artistic medium for the creation of three-dimensional objects. It is a form of art where can lend itself a wide range of techniques, such as fold, cut, glue, layer and more. It is the most widely used material in arts and craft which normally done by hand.

The word “paper” derives from papyrus, the name of the ancient material manufactured from beaten needs in Egypt as far back as the third millennium B.C. The earliest known example of “paper folding” is an ancient Egyptian map, drawn on papyrus and folded into rectangular forms like modern road map.

However, paper folding doesn’t consider an art from at that time. Not until the introduction of wood-pulp based papers

by Cai Lun from the Eastern Han Dynasty in China during the 2nd century B.C. The first Japanese origami (term refers to the art of paper folding in Japan) is dated from the 6th century A.D. 9

Mexican Tissue Paper Flowers

1 10 STEP 1 Materials

STEP 2 Select & Stack

STEP 3 Fold

STEP 4 Tie

STEP 5 Cut

STEP 6 Unfold

STEP 7 Peel

STEP 8 Enjoy

Step 1: Prepare 6 Sheets tissue paper, 1 pipe cleaner, scissors Step 2: Select 6 sheets of tissue paper, stack the paper neatly. The color of that you want it as the center of your flower should be on top; likewise, the color on the bottom is the back of the flower.

Step 3: Fold the stack In a 1 inch accordion fold (like a paper fan). Stack it in portrait position, take the bottom which is the short side of stack and fold it up about an inch. Flip the stack over, take the preexisting fold, and fold it upwards another inch. Flip the stack again, fold and repeat until the stack is in one inch strip.

Step 4: Take a pipe cleaner and fold it over the middle of strip, and fold over the side that shows your top color. Then twist the ends of the pipe cleaner together to securely fasten around the center of paper strip.

Step 5: Cut each end into petal shape with creativity, it can be in many shapes as shown in the picture.

Step 6: Hold the strip so the pipe cleaner ends pointing down, unfold the stack on both sides and open into a circular shape.

Step 7: Carefully separate the top piece of tissue and peel the layers up and toward the center. Make it stand up in a nice ring. Repeat with all layers.

Step 8: Your flower is now done, attach your flower to whatever you would like to adorn!

111 Richard Sweeney Richard Sweeney is an UK designer who major in paper sculpture construction and recently recognized for his ingenuity with the New Designer DKNY Award. Richard Sweeney was born in Huddersfield, England in 1984. He discovered a natural talent for sculpture at Batley School of Art and Design in 2002, which led him to the study of Three Dimensional Design at the Manchester Metropolitan University, where he concentrated on the hands-on manipulation of paper to create design models, which ultimately developed into sculptural pieces in their own right.

Richard’s practice combines the disciplines of design, photography, craft and sculpture, resulting in a varied output of work including graphic design and public sculpture commissions. Richard seeks to maintain an experimental, hand-on approach, utilizing the unique properties of often mundane materials to discover unique sculptural forms. He has lectured at universities internationally and regularly holds workshops to share his knowledge of paper folding and construction techniques. Richard is represented

by Victor Felix Gallery, London. 9

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SELECTED EXHIBITIONS 2014

The Cooper Union, New York City. Surface to structure. Group show of paper art. June 20 July 3.

Joselhoff Gallery, University of Hartford, Connecticut. Somewhere Between Creation & Destruction. Group show of paper art. September 9 - October 26.

2013

10 Downing Street, London. Art at No.10. Group show of contemporary craft & design curated by Janice Blackburn.

Victor Felix Gallery, London. Solo show.

Berkshire Museum, Massachusetts. Paperworks. Group exhibition of paper art.

2012

Japanese American National Museum, Los Angeles. Folding Paper: The infinite possibilities of origami. Group show.

The Gallery Project in Ann Arbor, Michigan. Spatial Shift. Group show of kinetic and tactile works.

2011

Milan Design Festival, FieraMilano, Milan. Wallpaper* Handmade. Paper sculpture for Boucheron.

Amateras Foundation, Sofia, Bulgaria. Sofia International Art Biennial 2011. Group show of paper art.

Crafts Council: Block Party: contemporary craft inspired by the art of the tailor. Touring group exhibition. May 2013 - January 2014

2010

LYNfabrikken, Vestergade, Denmark. BOX. Installation.

NEC Birmingham, England. Interiors 2010. Furniture in collaboration with Lazerian Studio Manchester.

2009

Scion Installation, Culver City, California. Papershapers, Group exhibition of paper artwork.

Earls court exhibition centre. 100% Design.Collaborative exhibtion with Lazerian studio.

Peel Gallery, Houston, Texas. Paper. Group exhibition.

2008

Selfridges, Orchard Street windows, London. Mobius: Installation sculpture.

Canary Wharf Mall, London. Crafts Council: New Faces.

9 Hillgate Street, Notting Hill Gate, London. Small Show Huge Talent. Group exhibition.

Somerset House, London. Beta Sheet, paper installation for the Origin Craft Fair commissioned by the Crafts Council.

2007

Design Museum, London. Designers in Residence.

Cartasia: International Paper Festival, Lucca, Italy. Outdoor sculpture.

2006

Manchester Metropolitan University, Manchester. Three Dimensional Design Degree Show.

DKNY flagship store, London. DKNY Award Showcase.

CitÊ du Design de Saint-Étienne, France. Bienale Internationale Design.

Richard Sweeney

WORLD OF CREATIONS

Richard Sweeney creations are mostly influenced by structural forms created by both man and nature. He created the geometric paper sculptures that have never seen before. Richard is saying that the objects produced are simply one stage in an ongoing process of exploration. He uses paper modeling as a means to generate form and is placing the emphasis on the creation of form through hands on material exploration, something paper lends itself to perfectly. 9

1 14 Cube.

Paper, adhesive.

44x44x44cm.

2012.

Fluid Dynamic.

Paper, adhesive.

25x18x20cm.

2013.

Helix. Watercolor paper.

22x16x22cm.

2011.

Embrace.

Paper, adhesive.

13x13x20cm.

2013.

Private collection, Italy.

1 15 Fragments.

Paper. 2012.

Private collection, London.

Black Hole.

Paper, adhesive.

Diameter 18cm, width 16cm.

2010.

Vortex I. Paper, adhesive.

45x30x25cm.

2012.

Seed.

Watercolor paper, adhesive.

15x15x12cm.

2011

Shell.

Watercolor paper.

30x24x20cm.

2010.

Bloom I. Paper, adhesive.

23x23x9cm.

2012.

Triptych.

Paper.

57x39x20cm.

2012

"Paper always held a special fascination for me. I've tried many deferent methods and techniques of working with it, until I found the way that has turned out to be 'the one' for me: now I draw with paper instead of on it". – YULIA BRODSKAYA

BIOGRAPHY of

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Yulia Brodskaya‌

Yulia Brodskaya was born in 1983, Moscow, Russia. She is a highly regarded paper artist and illustrator. She uses two simple materials: paper and glue, and a simple technique that involves the placement of carefully cut and bent strips of paper to make lush, vibrant, and three-dimensional paper artworks.

Yulia Brodskaya started working as a graphic designer and illustrator in 2006, however she quickly abandoned the computer programs in favor of paper art. Soon after discovering her passion and unique style, Brodskaya has swiftly earned an international reputation for her innovative paper illustrations and was named the 'breakthrough star' of the 2009 by Creative review magazine. Her modern take on the paper craft practice has helped her build an impressive list of clients in just a few short years, from HermĂŠs to Starbucks to Godiva, Target, Sephora, The New York Times Magazine and many others (more than 100 projects over the 5 years).

Yulia Brodskaya is frequently invited to speak at design conferences and design schools around the world: the talks include renowned Friends of St Bride Library Conference; Guardian's the art of Illustration master class. The original artworks are owned by Oprah Winfrey, Ferrero, San Francisco Museum of Modern Art, Country Music Association and numerous private collectors. 9

1 19 Mesmerizing Paper Art

by YULIA

BRODSKAYA Yulia Brodskaya carefully cuts and folds colorful pieces of paper to create stunning portraits and pictures. She has mastered the art of quilling, which is the practice of creating illustrations by bending strips of paper rather than using toxic paints.

Yulia Brodskaya’s pieces draw form a longstanding art form that was reserved for women in the past.

Quilling has been practiced since the Renaissance, and it traditionally used to repurpose strips of paper that were cut from the gilded edges of books. The paper ribbons were then spun into simple shapes like flowers or decorative coils. Quilling was considered an un-academic art that was practiced by ladies of leisure.

Yulia Brodskaya’s massive, multi-layered portraits challenge the art form’s simplistic associations. The trained graphic designer became interested in quilling due to a fascination with the medium – she’d kept a collection of vintage papers to use for collages and as backgrounds of her illustrations.

Having practiced quilling as a child, she refined her practice to create the complex works she makes today, which she calls “paper graphics.”

Scrolls of colorful paper ribbons are bent and swirled perfectly to form words and textures, with no margin for error. The paper edges are held into place with a thin strip of glue, and Brodskaya builds up layers until she feels each image is complete. 9

YULIA BRODSKAYA Projects and Papergraphic Gallery

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Summer 2014 3D experiments

Summer 2014 Cool 3D snowflake

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Spring/Summer 2014 BEA Hong Kong Bank Supreme Gold campaign

Spring 2014 Nestle/MILO campaign (Singapore)

Winter 2013 My CandyCrush-inspired 3D paper art

Spring 2013 LCX project

Summer 2013 Ansrsource website

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Summer 2012-2013 LifeHub @Daning, Shanghai, China

Spring 2013 First Exhibition

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INSIGHT OBSESS with the ART

by YEOW CHII YUNN based on PAPER ART

you

LOVE

128 Paper craft art may not be as general as photography in this generation. Despite of that, it is an interesting form of art that use paper as the medium and done using various methods to create different forms. A small research was done based on the two famous artists that known for their inspiring paper craft art works. However, there are similarities and differences between these two artists.

In compare of their background, Yulia Brodskaya and Richard Sweeney has only one year difference in age, where Yulia Brodskaya is born in year 1983 while Richard Sweeney is born in year 1984.

Yulia Brodskaya is a woman who was born in Moscow, Russia and moved to United Kingdom in year 2004; Richard Sweeney is born and raised in Huddersfield and now based in Manchester where he completed his studies in three dimensional design.

Both of these artists have earlier interest in design and art since younger age before they turn into time when they need to choose their career. Yulia Brodskaya was send into an art school since she was 6 years old, so she started practice art before she had the chance to consider her career options. With no regrets, she supposes this is a case of spotting the right tendency in a child very early. Richard Sweeney has always wanted to be an architect since young. However, he then give up on it as he felt that it will be too rigid. Therefore, he chose to continue his study in art, which he felt it offered more freedom. Until now, Richard Sweeney still has a great interest in architecture as he has a strong and powerful admiration for structure, how things to be shaped, to solve the physical problem and also create sculptural form.

The artist has very different styles in contributing to their art work. In Yulia Brodskaya case, she is using Quilling technique which uses different paper and using cocktail straw, small cocktail stick and started to shape the paper strips in very free way as if she was drawing with paper. Using variety of colors, she use the quilled strips to construct imagery and type to achieve an effect, which is unique,

129 and 3D tactile charm to it. She has never limit herself to basic shapes that used in the traditional Quilling technique.

Yulia Brodskaya started making the papergraphic illustrations about three and half years ago. At that time, she was planning to create a small brochure with her hand-drawing illustrations to be sent out to potential clients. She was looking for an eye-catching typographic image with her name “Yulia” for the cover. She created a number of hand-drawn variants but she didn’t like any of them.

She then remember the Quilling technique that she has once used for school project, and so there comes her first papergraphic, the starting point of her experiment with paper quilling.

Richard Sweeney’s deigns are investigations into materials, structure and pattern. He uses simple materials to explore both the handmade and machine manufactured multiple which inspired by complex geometries and patterns of growth in nature. Richard Sweeney produces highly detailed drawings and scale models to explore new forms. He also experiments with computer and aided design. The five new lighting designs bring together curved folding with regular geometric solids, such as the dodecahedron, the forms evolving through a process of hands-on modeling and refinement.

As in common both of the artists is much more obsess in the medium that they used in their art work. Sweeney is interested in the intrinsic properties of the medium he is using where he said, “the objects I create have an underlying simplicity of construction that betrays their complex appearance, which is further emphasized by the use of everyday materials, such as paper.”

Same to Yulia Brodskaya, she confessed that to her, there is nothing much that interests her at the moment, but just paper.

The legendary of these two artists’ art works has also influenced by other factors such as the historic artist they admired or their interest in other aspects. For Richard Sweeney, architecture is a great inspiration to him, other than man-made; he is also

130 inspired by natural forms. Not only the organic shapes but the means that it generated and from there, Richard Sweeney makes a great sense to borrow elements from biological structures, as those forms demonstrate the pinnacle of material, structure and functional efficiency.

For Yulia Brodskaya, the historic artist that she is most influenced is Gustav Klimt, who is a well-known Austrian painter.

She was inspired by Klimt’s “Golden phase� where many of his paintings from his period used gold leaf. She admired the decorativeness of the work, the ultimate development of ornament and high level of intricate details that form the whole picture and make it fascinating looking. Therefore, Yulia Brodskaya is also trying to achieve the similar thing in her work as well.

Richard Sweeney developed his piece of work in paper, combine with curve folding with regular geometric solids such as dodecahedron. The work is then evolves through hands-on modeling and refinement, where he first use computer to draw two dimensional layouts and folded by hand to create the 3D form.

Richard Sweeney also drafts the layouts by hand sometimes, and using computer to achieve a higher degree of accuracy, giving greater freedom for quick experimentation.

Yulia Brodskaya works in home, where in her studio she has a table which is her main working surface and a few paper storage units. She uses it to keep pre-cut strips of paper from various colors, uncut paper sheets and piles. During sketching stage, Yulia Brodskaya also uses computer to do her sketching.

In short, each of the artists performed their own styles and this can be clearly identified by their pieces of work. Though both ofthese artists can be consider quite new in the firm, but with their breathtaking awesome artwork, I believe they will be the stars in paper arts in no time, and longing to see what will happen next where their works will go. 9

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A good business card can definitely help in promoting your company and provide a good first impression of your company that may lead to success. Here we are getting some of the cleverly-designed business cards that will get you think about how you might want to present yourself.

Many of us are probably guilty of accepting business cards out of politeness and then just throw them away or forgetting about them.

These cards, however, will stay with you, psychologically or physically. Some of it has been cleverly designed to double as useful tools, product samples or toys, while some manage to make a point about the person on the card that will stick more than just a name and an address. With the emphasis placed on networking these days, it becomes more important than ever to stand out of the crowd.

And the first is to start with a simple yet creative business card. 9

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Dentist’s Cavity Business Card

135

YOGA TRAINER BUSINESS CARD

Yoga Mat Business Card

Miniature Plumber’s Plunger With Contact Information

Yoga Center Straw Stretchy Personal Trainer’s Business Card

136

Tearable Divorce Lawyer Business Card

Fitness Trainer’s Tearable Business Card

137

Tennis Business Card

Grillable Business Card

138

Classic Rock Theme Business Card Event Photographer’s Viewfinder Business Card

Bike Multi-Tool Business Card Designer’s Seed Packet Business Card

139

life People come out with great ideas that can easily make to embellish our home. The ideas are all interesting and useful that can help to improve one’s DIY skills and technique. It can also help to safe some money and do something practical for home. The ideas created are very beautiful, innovative and creative. Now, get inspired by them! 9

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INSIGHT how to

THINK OUT of the BOX

by YEOW CHII YUNN based on KARIM RASHID

150 As a designer, creative ideas and critical thinking are the prior component of one’s basic need. Creativity can be define as the ability to transcend traditional ideas, rules, patterns, relationships or to create meaningful new ideas, forms, methods, interpretations and more. It can also be said to be originality, progressiveness or imagination. The question that always pops up and mostly faced by a designer is that: how to think creatively? Where do creative ideas come from?

After doing a short research in this topic I found out some common attitudes and styles of the creators, and so I come out with a little conclusion on how to think out of the box, be creative and make things useful to our life. From the works of all of the creators, I realized that most of them is creating based on a theme, and also the materials that they used is often related to our daily life. As an example, every idea from the interior Do-ItYourself are all relevant to our domestic needs and used items.

Most of them also practice a very good attitude of using recycle items, rearrange and recreate something that are very useful to life.

Creating new items is not as tough as what people thing, but in case it just need a little more observations and experience from life. Everything can be an inspiration to everyone and it turns up to be the light up moment for one. Creative ideas does not come up often if you do not think and try to step out of your comfort zone. Therefore, involving creative thinking in our daily life is very important. Live in a creative lifestyle and involve creativity in our everyday life.

First, we need to think open-minded. Whenever receive a project, task or assignment, don’t underestimate own abilities.

Start everything by brainstorming; think whatever that is possible and list it down, anything that comes up in mind may

151 be an excellent idea that are potential to be the best ideas.

However, foster the ides and think if it possible to do it and don’t just write them down to be silly and irrational that can never ever be possible to be done.

One thing that researchers have noticed especially creative people is that they tend to re-conceptualize the problem more often than their less creative counterparts. That means, instead of thinking of a cut-and-dry end goal to certain situations, people tends to sit back and examine the problem in different ways before they begin to work. In this case, an easy example given is that, when an author is creating a story or article, the first problem that he examines is not “how is the story going to be?” Instead, what they think is “what should I write that can get a lot of tweets?” The same problem is also happen to some designers when they want to create some structure or form.

As people have a wrong mind set, it is very tough for them to come out with a really creative ideas. So, focusing on the correct and critical angle in viewing problem will be necessity in order to come out with something special.

Moreover, daydreaming is also one of the sources of ideas.

However, get back to work after that is the most important thing.

Learning, absorbing, and experiencing are one of the ways in boosting ideas with pattern recognition and creative thinking. When mind is always seeking to make sense of the thing that it sees, and surreal art puts in the mind in “overdrive” for short period while it tries to work out what it is reading or looking at. I loves reading science fictions that came with magical powers that always get inspiration to me and it allows me to keep imagining how the characters look like, how

152 the background is, what is the look of the weapons that they use, and more that could seriously boost up my mind.

While consuming all of this resources of ideas, it is also important for us in able to separate our “working time” with our “consuming or absorb state”. Gathering resources by reading, studying research are known as our brain is under the absorb state. We shall not combine work with creative thinking; it will be more efficient if we are possible to separate this two activity, as our brain can work better in only handling one task at once.

Thinking and working is a collaborate things that works together. Non-stop boosting yourself and self enrichment may help to increase one’s creativity. Be alert to the things around us and take time to observe the things that happen in our surrounding, we will definitely found out many interest thing that we have never realize and thought of before. Be positive, believe in your ability and don’t stop improving, we can always easily come up with incredible ideas in life. 9

REFER

RENCE

REFERENCE

KARIM RASHID Glass Vodka Bottle http://www.dezeen.com/2013/10/18/vodka-bottleby-karim-rashid-for-anestasia/ Snap Chair http://www.dezeen.com/2009/01/25/snap-chairby-karim-rashid/ Iiamo Go http://www.dezeen.com/2010/01/04/iiamo-go-bykarim-rashid/ Switch restaurant http://www.dezeen.com/2009/09/04/switchrestaurant-by-karim-rashid/ University of Naples Metro http://www.dezeen.com/2011/04/01/university-ofnaples-metro-station-by-karim-rashid/ An interview with Karim Rashid http://www.gorenje.com/karimrashid/en/filelib/kar im-rashid-microsite/press-room/press/pink-is-thenew-black_interview-with-karim-rashid.pdf

http://www.6sqft.com/interview-karim-rashid-onhis-move-into-architecture-and-designing-colorfulnyc-condos/

REFERENCE

PHOTOGRAPHY http://en.wikipedia.org/wiki/Photographgraphy

http://www.1stwebdesigner.com/eightphotography-effects/ http://www.digitalcameraworld.com/2014/05/26/1 0-popular-creative-photo-effects-and-how-toachieve-them/

Photo Manipulation Artist http://www.mymodernmet.com/profiles/blogs/10incredible-photo

COSMETIC Essential Makeup Must-Have Items http://www.divinecaroline.com/beauty/makeup/m akeup-tools-products/10-essential-makeup-musthaves?page=10 http://citizensofbeauty.com/beauty-reviews/basicmakeup-essentials-every-day-use/

MAKE UP TOOLS http://beauty.about.com/od/makeupbrushes/a/ma keuptools.htm

REFERENCE

COSMETIC Artistic Make up Art Projects https://www.behance.net/search?field=59 http://www.muaserved.com/ http://www.topdreamer.com/20-creative-makeupart-designs/ Korean make up trend http://www.allkpop.com/buzz/2014/08/5-popularmakeup-trends-in-korea http://www.buzzfeed.com/marisantos/7-koreanmakeup-trends-you-need-to-try-now#.uq1xwWrV5 http://www.uniqso.com/korean-makeup-routinekorean-makeup-trends

PAPER CRAFT http://en.wikipedia.org/wiki/Paper_craft Masters Of Paper Art And Paper Sculptures http://www.hongkiat.com/blog/masters-of-paperart-and-paper-sculptures/ Mexican Tissue Paper Flower Tutorial http://www.instructables.com/id/Mexican-PaperFlowers/?ALLSTEPS

REFERENCE

PAPER CRAFT Mexican Tissue Paper Flower Tutorial http://www.firstpalette.com/Craft_themes/Nature/ mexicantissuepaperflowers/mexicantissuepaperflow ers.html

Richard Sweeney http://www.richardsweeney.co.uk/biography Yulia Brodskaya http://www.artyulia.com/index.php/About Mesmerizing Paper Art by Yulia Brodskaya http://inhabitat.com/yulia-brodskayas-amazingpaper-furl-artwork-is-a-modern-take-on-thetradition-of-quilling/yulia-brodskaya1/ http://www.artyulia.com/index.php/News/3

CREATIVE IDEAS Creative thinking http://www.sparringmind.com/creative-thinking/ Creative Business Card Designs http://www.boredpanda.com/creative-businesscard-designs/ Creative Idea in Life http://www.topdreamer.com/30-diy-creative-ideas/