Evolution of Rewards system
Why is reward system used today? • Loyalty and reward system have become commonplace in today’s society. • Traditional brick and mortar retailers are using them to keep pace with the ecommerce world. • E-commerce world is using it to boost retention and drive down acquisition costs.
Let us now see how this reward system evolved during all these years‌
The very early beginnings (1700) • Retailers started giving copper tokens to their customers which could be redeemed on future purchase.
Transition to other forms of loyalty (1800) • Next, coins were replaced by stamps which were redeemable on some particular products.
Modern loyalty programs (1900) • Retailers made their own cards and added points to it on every purchase which are redeemable at the same retailer in the future.
YePaisa rewarding system • Play games • Get Yeps(scores) • Redeem Yeps on various online portals like Mobikwik, book my show, Dominos, Pizza Hut, eBay and many more.
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