POR T F O taylor yerbury lumicks:graphics|commissions
LIO
TAYLOR YERBURY ARCHITECTURE STUDENT OF QUEENSLAND UNIVERSITY OF TECHNOLOGY STUDIES: MASTER OF ARCHITECTURE GRADUATE WITH ARCHITECTURAL BACHELOR OF DESIGN (HONORS) INTERESTS (MINORS): GRAPHICS, INTERIOR DESIGN & INDUSTRIAL DESIGN PERSONAL work is INCLUDED TOWARDS THE CONCLUSION OF THIS PORTFOLIO.
YERBURYCREATIVE@OUTLOOK.COM 0401 401 565
CONTENTS
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mock presentation: lumicks
graphical content: paid work PAGE. 12 PAGE. 22
land rover advertisements mercedes benz advertisments
graphical content: personal unpaid work PAGE. 42 PAGE. 46 page. 50
graphical posters examples of graphic portfolios personal work | artwork
displaying authorship: paid work PAGE. 42 PAGE. 46
research reports social media posts
references: PAGE. 42 PAGE. 46
pdt architects: neill king | bim manager queensland university of technology: maree-elizabeth lewis (professor)
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The following work was commissioned by the business “design for communication� within brisbane, queensland. these works show the use of a style guide set by the businesses of land rover & mercedes with the understanding of their concepts, end goals and the specific directions and aesthetic qualities they want to achieve within the advertisement.
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NEW RANGE ROVER VELAR NOW ON DISPLAY The New Range Rover Velar is the first of its kind. Featuring effortless design, leading technologies and supreme Land Rover capability, this is a vehicle that will take you anywhere and everywhere with consummate ease. We’re delighted to invite you to come to our showroom, take a closer look at this visionary SUV, and meet the experts who will happily answer all of your questions. Contact Brisbane City Land Rover to preview the vehicle. Brisbane City Land Rover 41 Breakfast Creek Road, Newstead. Tel: 07 3250 3000 brisbanecity.landrover.com.au
BRISBANE CITY LAND ROVER
LAST BUT NOT LEAST. MY17 RANGE ROVER SPORT RUNOUT.
Last in sequence, but not last in importance. Now is your opportunity to secure one of our final 20 MY17 Range Rover Sport models, while stocks last. Various colours and specification available. Contact Brisbane City Land Rover to secure your new Range Rover Sport today. Model Range Rover Sport TDV6 SE 3.0L 8Spd Auto 190kW MY17 Range Rover Sport TDV6 SE 3.0L 8Spd Auto 190kW MY17 Range Rover Sport TDV6 SE 3.0L 8Spd Auto 190kW MY17 Range Rover Sport TDV6 SE 3.0L 8Spd Auto 190kW MY17 Range Rover Sport TDV6 SE 3.0L 8Spd Auto 190kW MY17 Range Rover Sport SDV6 SE 3.0L 8Spd Auto 225kW MY17 Range Rover Sport SDV6 SE 3.0L 8Spd Auto 225kW MY17 Range Rover Sport SDV6 HSE 3.0L 8Spd Auto 225kW MY17 Range Rover Sport V6SC HSE 3.0L 8Spd Auto 250kW MY17 Range Rover Sport SDV6 HSE 3.0L 8Spd Auto 225kW MY17 Range Rover Sport SDV6 HSE Dynamic 3.0L 8Spd Auto 225kW MY17 Range Rover Sport SDV8 HSE Dynamic 4.4L 8Spd Auto 250kW MY17 LAND ROVER FINANCIAL SERVICES
Colour Corris Grey Scotia Grey Corris Grey Kaikoura Stone Loire Blue Corris Grey Santorini Black Corris Grey Fuji White Loire Blue Yulong White Fuji White
Stock No. R693899 R692360 R170193 R169234 R170107 R693824 R693778 R693697 R173378 R693686 R173695 R140544
Drive Away* $105,990 $109,990 $112,990 $116,990 $115,990 $120,990 $126,990 $135,990 $139,990 $145,990 $159,990 $159,990
OUTSTANDING OPPORTUNITIES FOR A LIMITED TIME. COMPETITIVE FINANCE OFFERS AVAILABLE.^
Brisbane City Land Rover 41 Breakfast Creek Road, Newstead. Tel: 07 3250 3000 brisbanecity.landrover.com.au
*Drive away price includes balance of CTP and registration. Offer available until 30.04.18 or while stocks last. Terms and Conditions Apply. Image for illustrative purposes only. ^Finance available to approved applicants only.
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rover THE END OF FINANCIAL YEAR MAIN EVENT
BRISBANE CITY LAND ROVER
RANGE ROVER EVOQUE RUNOUT SALE NOW ON
RECEIVE A 5 YEAR WARRANTY AND 5 YEARS FREE SCHEDULED SERVICING^ With exceptional savings on selected vehicles* there’s never been a better time to experience the unrivalled capability, refined luxury and thoughtful design of a Land Rover. Also available on Land Rover Guaranteed Future Value†.
5 YEAR WARRANTY# AND 5 YEARS SCHEDULED SERVICING^
Available for a strictly limited time only, so get in quick. Visit Brisbane City Land Rover today.
With extraordinary drive away prices on the distinctively compact Range Rover Evoque, there’s never been a better time to experience the revolutionary design and unrivalled capability of Land Rover.
RANGE ROVER EVOQUE FROM
$65,990 DRIVE AWAY
*
YOUR CHOICE FROM 8 NARVIK BLACK OR 5 FUJI WHITE VEHICLES
Model Range Rover Evoque TD4 SE 150kW 2.0L T/D 9Spd Auto MY17 Range Rover Evoque TD4 SE 150kW 2.0L T/D 9Spd Auto MY17 Range Rover Evoque TD4 HSE Dynamic 132kW AWD Auto MY18 Discovery Sport TD4 SE 110kW AWD Auto MY18 Discovery Sport TD4 SE 110kW AWD Auto MY18 Discovery Sport TD4 SE 110kW AWD Auto MY18 Discovery SD4 SE 177kW 2.0L T/D 8Spd Auto MY17 Range Rover Velar D240 R-Dynamic S AWD Auto MY18 Range Rover Velar D300 SE AWD Auto MY18 Range Rover Vogue TDV6 190kW 4WD Auto SWB MY18
ALL INCLUDE: HEATED SEATS, FIXED PANORAMIC ROOF, & SE TECH PACK
Colour Loire Blue Aruba Santorini Black Fuji White Corris Grey Firenze Red Kaikoura Stone Kaikoura Stone Aruba Santorini Black
Stock No. R229033 R242720 R274442 R742130 R750450 R738424 R040496 R739692 R704189 R383771
Drive Away# $63,990 $63,990 $95,990 $57,888 $63,990 $68,990 $99,990 $109,990 $118,990 $218,990^
OUTSTANDING OPPORTUNITIES FOR A LIMITED TIME.
COMPETITIVE FINANCE OFFERS AVAILABLE.~
Call or visit Brisbane City Land Rover today to find out more. LAND ROVER FINANCIAL SERVICES
LAND ROVER FINANCIAL SERVICES
Brisbane City Land Rover 41 Breakfast Creek Road, Newstead. Tel: 07 3250 3000 brisbanecity.landrover.com.au
*Drive away price includes balance of registration and CTP. Price based on a MY19 Range Rover Evoque TD4 110kW SE 5-Door AWD with Heated Seats, Fixed Panoramic Roof & SE Tech Pack. Chasis Number 14654255. #Offer applies to new and demonstrator Range Rover Evoque vehicles sold and delivered between 1/3/19 and 30/4/19, while stocks last. 5 year warranty includes factory 3 year warranty plus 2 additional years. Land Rover reserves the right to extend any offer. ^Consult Brisbane City Land Rover for terms and conditions of 5 year Service Plans.
Brisbane City Land Rover 41 Breakfast Creek Road, Newstead. Tel: 07 3250 3000 brisbanecity.landrover.com.au
*Offer applies to new and demonstrator Discovery, Discovery Sport, Range Rover Evoque, Range Rover Velar, 17MY Range Rover Sport and 17MY Range Rover vehicles ordered between 01.05.18 to 30.06.18 and delivered by 31.07.18 while stocks last. Land Rover reserves the right to extend any offer. ^Consult your Retailer for terms and conditions of 5 year Service Plans. Warranty & Service offer not available on Range Rover Vogue models. †The Land Rover Guaranteed Future Value Program is available to approved applicants of Land Rover Financial Services only. Terms and Conditions apply. Land Rover Financial Services is a trading name of Volkswagen Financial Services Australia Pty Limited ABN 20 097 071 460, Australian Credit Licence 389344. #Drive Away Price. Available on selected vehicles. Offer ends 30.06.18 or while stocks last. See in store for details. Image for illustrative purposes only. ~Approved applicants only, terms and conditions apply.
BRISBANE CITY LAND ROVER
NEVER STOP DISCOVERING
5 YEAR WARRANTY* 5 YEARS SCHEDULED SERVICING^ FROM $59,000 DRIVE AWAY~ With exceptional drive away pricing~, 5 years warranty* and 5 years scheduled servicing^ available for a limited time only. Now is the time to secure your new Land Rover Discovery Sport. Model/Year Discovery Sport Discovery Sport Discovery Sport Discovery Sport Discovery Sport Discovery Sport Discovery Sport Discovery Sport Discovery Sport Discovery Sport
19MY 19MY 19MY 19MY 19MY 19MY 19MY 19MY 19MY 19MY
TD4 TD4 TD4 TD4 TD4 TD4 TD4 TD4 TD4 TD4
110kW 110kW 110kW 110kW 110kW 110kW 110kW 110kW 132kW 110kW
SE AWD Auto SE AWD Auto SE AWD Auto SE AWD Auto SE AWD Auto SE AWD Auto HSE AWD Auto HSE AWD Auto SE AWD Auto HSE AWD Auto
Colour / Options Indus Silver, Mats Yulong White Santorini Black, Mats Fuji White, Mats Loire Blue, Mats, Front sensors Santorini Black, Mats, Front sensors Fuji White Fuji White Santorini Black, Mats, Front sensors Fuji White, Pano Roof
Stock No. R787045 R785871 14650100*O 14783762*O R793533 14650106*O R793145 14721475*O R798389 14783748*O
Drive Away~ $59,000 $59,000 $59,490 $59,490 $59,990 $59,990 $61,990 $61,990 $63,990 $63,990
APPROVED PRE-OWNED VEHICLES ON SITE. CARS.AUSTRALMOTORS.COM.AU
Call or visit Brisbane City Land Rover today to find out more. LAND ROVER FINANCIAL SERVICES
Brisbane City Land Rover 41 Breakfast Creek Road, Newstead. Tel: 07 3250 3000 brisbanecity.landrover.com.au
~Offer applies to selected new Land Rover Discovery Sport vehicles sold and delivered between 1/3/19 and 30/4/19, while stocks last. ~Drive away price includes balance of CTP and registration. *5 year warranty includes factory 3 year warranty plus 2 additional years. Land Rover reserves the right to extend any offer. ^Consult Brisbane City Land Rover for terms and conditions of 5 year Service Plans. Image for illustrative purposes only.
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mercedes
Hello, New Generation. Uncover the New Generation Compact Car range, now available with complimentary AMG Sports Pack and Three-Year Service Plan*.
Complimentary AMG Sports Pack on selected SUVs.
Whether it’s an A-Class, B-Class, CLA or GLA, this range is designed to suit your everyday hustle. With even greater affordability, your complimentary AMG Sports Pack and Three-Year Service Plan will fit your lifestyle seamlessly.
Limited time only. We’re adding complimentary AMG Sports Packs on an already exhilarating range of selected SUVs until August 6*. With features including:
First come first served so enquire today to secure your perfect vehicle.
• A dynamic grille on the GLA • Sports suspension on the GLC • AMG alloy wheels on the GLE • AMG body styling on the GLS
mbbrisbane.com.au *Offer available on A-Class, B-Class, CLA Coupe, CLA Shooting Brake and GLA models. Vehicle must be purchased and delivered by 31 May, 2018. Models without AMG line can be substituted for the value of AMG line on that model variant. Complimentary AMG line varies from model to model, see retailer for inclusions. Silver service plan inclusions and terms apply. Not available in conjunction with any other offer.
Stand out even further and enjoy the adventure, thrill and escape. Book a test drive at Mercedes-Benz Brisbane today. mbbrisbane.com.au *For new vehicles ordered between 1 July and 6 August 2018 and delivered by 31 August 2018, while stocks last. Excludes SUV coupés, GLA 220d, GLC 350d and GLS 500.
Mercedes-Benz Brisbane 824 Ann Street, Fortitude Valley. 3251 6666 | Westfield Chermside Pop-Up, Ground floor opposite David Jones
LSH Auto Australia
Mercedes-Benz Brisbane New, Demonstrator & AMG Vehicles 824 Ann Street, Fortitude Valley. 3251 6666.
Tread lightly. Charge free-ly. Receive a complimentary plug-in charger and installation* when you purchase a plug-in hybrid vehicle at Mercedes-Benz Brisbane. We invite you to experience the excitement of luxurious hybrid performance with the Mercedes-Benz E 350 e, C 350 e Sedan and Estate, GLE 500 e and S 500 e, all available now at Mercedes-Benz Brisbane. To experience the evolution of luxury motoring, book your test-drive today on 07 3251 6644 or visit mbbrisbane.com.au *Installation includes three-phase power socket within 15m of switchboard, charger and bracket to adhere to wall. Total cost of charger and installation capped at $3,000. Vehicle must be purchased and delivered before 31 December, 2017. Excludes demonstrator vehicles. Not available with any other offer. See website for full details.
824 Ann Street, Fortitude Valley. 3251 6644 | mbbrisbane.com.au
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benz Power in Numbers. Largest Mercedes-Benz Sale Event. LSH Auto Australia, as part of the world’s largest Mercedes-Benz Dealer Group, are combining forces this End of Financial Year for their very first Dealer Group Sale Event. Mercedes-Benz Brisbane is being joined by Mercedes-Benz Melbourne and Mercedes-Benz Sydney to offer their power in numbers and give you the opportunity to purchase from the largest Mercedes-Benz vehicle range holding in Australia. As this financial year comes to an end, join this rare occurrence and purchase a selected new vehicle and receive:
Complimentary GST & Stamp Duty.* Take advantage of this exclusive opportunity this June; finish your financial year strong and charge into the new financial year in refined power and style. mbbrisbane.com.au *This offer is available on selected New Mercedes-Benz in-stock vehicles purchased and delivered between 16 May and 30 June 2018. Not available in conjunction with any other offer. Not available to Fleet, Government or Rental buyers. Savings equivalent to the GST and Stamp Duty are based on relevant reductions from the Recommended Retail Drive Away Price. GST and Stamp Duty are still noted on the contract of sale and payable to the relevant state authorities. Offer excludes: GLC 63 S, C-Class, S-Class Saloon models.
LSH Auto Australia
Mercedes-Benz Brisbane New, Demonstrator & AMG Vehicles 824 Ann Street, Fortitude Valley. 3251 6666.
The all new
A-Class. Just like you. The all new A-Class has arrived at Mercedes-Benz Brisbane and it isn’t just new looks. Its expanded luxury interior, enhanced voice recognition and futuristic touchscreen driver display raise the bar on every level. The all new A-Class. Just like you. www.mbbrisbane.com.au
Mercedes-Benz Brisbane 824 Ann Street, Fortitude Valley. 3251 6666.
The Full Haus Sales Event. Only at Mercedes-Benz Brisbane, 5-17 March 2018. Mercedes-Benz Brisbane’s highly anticipated annual sales event is here. • Over 550 new, demonstrator, Certified pre-owned vehicles and vans to move.* • Buyers on hand for on-the-spot trade-in • Complimentary on-site parking • Accessible finance offers across the range Don’t miss out, book your appointment today mbbrisbane.com.au *Selected models only, must be purchased between 5-17 March 2018, and delivered by 31 March. Finance available to approved customers of Mercedes-Benz Financial Services Australia Pty Ltd ACN 074 134 517 Australian Credit Licence 247271.
Mercedes-Benz Brisbane New, Demonstrator & AMG Vehicles 824 Ann Street, Fortitude Valley. 3251 6666. Mercedes-Benz Brisbane Certified Pre-Owned & Vans 195 Lutwyche Road, Windsor. 3251 6699. Mercedes-Benz Brisbane Westfield Chermside Pop-Up, Ground floor opposite David Jones.
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$7,000 worth of benefits. Now that’s a friend.
Enquire today. Fields marked with an * are required. First name:*
Your choice of $7,000 worth of optional extras on us. Choose from a combination of complimentary options including service plans, genuine accessories and vehicle equipment to the value of $7,000. Available on all demonstrator vehicles* until June 30 or while stock lasts. Enquire to choose your benefits today, or call on (07) 3251 6666, or visit Mercedes-Benz Brisbane Fortitude Valley showroom to find out more.
Last name:*
Email:*
Phone:*
Vehicle you are most interested in:* *Excludes GLC, AMG 43-Range, E-Class, C-Cabriolet, S-Cabriolet, & GLC Coupé. Vehicle must be in stock at Mercedes-Benz Brisbane at the time of purchase. Valid from 1 May to 30 June 2017. Must be purchased and delivered on or before 30 June 2017. Not available with any other offer.
Select ... Do you have any questions?
Enquire now
Or call us on 3251 6666
Mercedes-Benz Brisbane 824 Ann Street, Fortitude Valley. 3251 6666
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© Mercedes-Benz Brisbane
|
Privacy Policy
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benz
$7,000 worth of benefits. Now that’s a friend. Your choice of $7,000 worth of optional extras on us. Choose from a combination of complimentary options including Service Plans, Genuine Accessories and vehicle equipment to the value of $7,000. Available on all demonstrator vehicles* until June 30 or while stock lasts. Contact Mercedes-Benz Brisbane Fortitude Valley to choose your benefits today on (07) 3251 6644 or visit mbbrisbane.com.au to book an appointment. *Excludes GLC, AMG 43-Range, E-Class, E-Coupé, C-Cabriolet, S-Cabriolet, GLA Facelift & GLC Coupé. Vehicle must be in stock at Mercedes-Benz Brisbane at the time of purchase. Valid from 1 May to 30 June 2017. Must be purchased and delivered on or before 30 June 2017. Not available with any other offer.
824 Ann Street, Fortitude Valley. 3251 6644 | mbbrisbane.com.au
$7,000 worth of benefits. Now that’s a friend. Your choice of $7,000 worth of extras* on any demonstrator. www.mbbrisbane.com.au
*Terms and conditions apply.
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The following work was completed during my bachelor’s course and display skills within the adobe programs.
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the egg by arne jacobsen author: taylor yerbury // n9422439 // history, theory & critism
Introduction Industrial Designer and Architect, Arne Jacobsen (born February 11, 1902, Copenhagen - Died March 24, 1971, Copenhagen) designed The Egg™ in 1958 (Britannica Academic 2017), with Fritz Hansen as the manufacturer whom still produces the product to this present day in a wide range of fabrics and leather, and can also be purchased with a matching footstool at the size of 86 cm W x 79-95 cm D. (Chairs 2016). The Egg™ originally made in leather being one of the mid-centuries greatest relaxation swivel chairs, is part of the many triumphs of Jacobsen’s career that incorporates his most intriguing design philosophies; the product being a sculptural contrast to his vertical and horizontally straight architectural designs he so commonly created (Chairs 2016). The seat, back, and arms of this lounge chair has curved like butterfly wings that give a soft, welcoming appearance to its’ users with the use of a single piece of folded polyurethane, while incorporating an extra cushion for padding where the user would sit for extra comfort (Husemann and Philippi 2002). Its’ distinctive graphic outline and talk of the industry construction techniques, created a lasting impression as a piece of art, rather than a simple uninteresting lounge chair.
history The Egg™ was designed for the SAS Royal Hotel in Copenhagen which he was head Architect for in the late 1950s and
was responsible for every design aspect from the building itself to the furniture to the utensils (Chairs 2016). Jacobsen was the first designer to use the new technique of curved fabric layering on top of the strong foam inner shell underneath the upholstery of chromed steel (Fritzhansen.com n.d.), due to him wanting the hotel to inspire its community with new furniture and a new way of living. The Egg™ described as organic and stemming from nature, resembling a warm, relaxing, sense of fun and represents “a broken shell that a little chick has just run out of” while still being sophisticated and minimalist (Adams 2007). By developing this new generational technique in design, created one of the most copied designs in history as well as writing history within Danish industrial design worldwide, for centuries to come (Fritzhansen.com n.d.). construction The construction of The Egg™ is completely handmade with over more than 1,300 stitches, with three simple parts to the product, which are organised in reference to the ergonomic details Jacobsen decided to incorporate (Adams 2007). The fabric, which can range from new wool, pure wool, leather, linen, cotton and more, covers the foam upholstered moulded fibreglass seat shell that sits on top of a swivelling cast of a chrome, aluminium base with a loose foam cushion for extra comfort (Adams 2007). The places in which the person is seated, rests their arms and back within the chair required minimum padding due to Jacobsen’s successful technique of a fluid single piece of polyurethane but achieving a 10 out of 10 comfortability rating. The Egg™ is meant to be as minimalistic as can be in regards to design and construction, therefore no unnecessary decoration was needed therefore developing its’ aesthetics and beauty from the ergonomic detailing in itself. In regards to ethics and morals when considering the materials and manufacturing process of the chair, it can be understood that Fritz Hansen aim to minimise the impact on the environment from using quality plating, recycled foam, water soluble glue, the sale of scape metals to dealers to melt and recycle, recycled paper, cardboard and plastic; and finally the pack
aging of the product is recycled and recyclable (Frit com n.d.). The targetmarket & the eggs’ popularity
The target market was originally for the users whom w situated in the SAS Royal Hotel as stated previousl however, many people have grown to enjoy the modernist design that turned the austerity of functio an elegancy that people have incorporated it in the rooms and places of leisure as a staple piece within th
The Egg™ Chair, one of the most enduring symbols of t ernist movement was created within a the danish g Arne Jacobsen. Jacobsen believed that architecture niture design were two expressions of the same desi was to achieve both physical and psychological co the user audience (Adams 2007). The Egg™ chair’s ori sign was supposed to be developed into an optiona which was eventually made within the early 1970s, was changed to be more simplistic. His philosophy scribed as ‘from spoon to city’, in which this chair was within The SAS Royal Hotel (Adams 2007). His origina decoration has since been changed, but have kept o number 606, in Jacobsen’s original decoration, that b months in advance for over 450 pounds a night (Adam Today, The Egg™ is more popular than it has ever be Fritz Hansen’s sales increasing by 50 per cent in the years alone, reaching a historic high for the compa ing their turnover from 50 million ponds to 58 million Original examples from the late 1950s were sold in in New York City for up to $35, 000 pounds (Adam The impact The Egg™ had within the industrial comm the time opened up the eyes of designers to use new als and techniques to turn functionalism into beauty w The price an authentic Egg™ chair from Fritz Hanse from 6,000 EURO to 12,000 EURO depending on th material the user prefers (Fritzhansen.com n.d.).
Gestalt principles
Ergonomic Details The Egg™ was part of the successful revolutionary pieces of industrial design that proved to be ahead of its time, being apart of the ageless pieces the world saw after the war. Its’ ergonomic details were perfectly carved with Jacobsen’s unique sculpting technique that helps create a comfortable curve for the spine, allowing the user to sink in the chair with a large breathe out. Positive ergonomic details include the swivel base that provides the ability to turn whilst seated; the the ability to change the height so the knees are lower than the hips allowing the feet to rest flat on the floor and the arm supports (Tilley 2002). Even though a lot of aspects that consider a chair to be ergonomic are not included does not mean this design is faulted, it just means that this chair is more a staple piece that the user is meant to relax in and not work. The most interactions people would have with this chair, include when one is wanting to read, draw or relax watching television or using there laptop for personal reasons, it is not a work chair of any sorts.
Regarding the Gestalt principles (human’s visual system that attempts to structure what we physically see into patterns to make sense of information), the Egg™ incorporates proximity, connection, central alignment and enclosure of shapes and curves to create the line and contours of the chair, allowing the design to be as successful as it can be (Wong 2010). The gentle curve for the back, opens the common central space the user can sit down within its depth, allowing the eye to understand its’ completion and continuity. Through visual interpolation and illusions allowing us to see contours that are not physically there, prompts us to see patterns, shadows, frames and the body of the object (Wong 2010). In regards to The Egg™ it is clear that through the successful butterfly like curves and appropriate cut outs we see the supposed “cracked egg,” as the eye subconsciously puts what we know to be a cracked chicken egg together in our mind when looking at the chair also creates its’ semantics, relating the birth of a chicken with happiness and playfulness.
tzhansen.
would be ly above, simplistic, onalism in eir lounge heir home.
the Modgarage of e and furire, which omfort for iginal deal recliner, however was “des apart of al interior one room, books out ms 2007). een, with past two any, pushn pounds. n auction ms 2007). mmunity at w materiwith ease. en ranges he type of
mimicry, evolution & opinions The Egg™, one of Jacobsen’s most successful pieces that he designed, constantly being described as “timeless, classic” with a “harmony in the form that makes it so interesting,” the chair was surely going to be replicated by many other furniture corporations, such as Matt Blatt whom sell a replica for astonishingly cheaper ($795 Australian Dollars), along with the illegal mimicry of fakes and the purposeful misleading of keen buyers (Cook 2002). The Egg™ chair throughout the world is being copied and transformed into what companies see fit to try and make something better than The Egg™, however, after all these years since the first original chair by Jacobsen, the authentic have not once been changed (Harrison 2017). The Fritz Hansen chairs still have the same construction technique with the adjustable lever, with only the adjustment of more fabrics and materials available with the aesthetic qualities untouched. For this reason, along with the comfort failure and lever adjustment poor quality; is why knockoffs and copies will not sell as successfully as the original (Harrison 2017). Now a Danish icon, The Egg™ is considered one of Denmark’s industrial and historic identities, where original designs are preserved in Museums and Art Galleries around the world and within their cities most popular centres as well. The matrix of The Egg™ in regards to the cultural and social environment in which The Egg™ developed its success and became one of the main ideologies and inspiration within the industrial design community was when many critics and fans, such as David Mann, principal of MR Architecture and Decor described the Egg™ as something “straight off a Bond movie set” along with being a design from the Jetsons. Although this “brilliant piece of swivelling genius” in another critics account is highly praised, talked and studied about, that was not always the case (Kellogg 2008). The evolution from ugly and concerning to successful and modernistic was slow at the start and came after the Danish press called the SAS Royal Hotel and everything in it shocking, as they had never witnessed biomorphic furniture before. The Egg™ chair was critiqued before people started using them and appreciating its’ simple form. Shelton, Mindel & Associates have bought over 50 chairs since 1978, when the firm first opened their doors and “…cannot remember not using them [as]… everybody thinks they’re comfortable”(Kellogg 2008). With their little to no maintenance, the chair required no puffing or cleaning (except for the leather) - firms alike saw it as a positive for their waiting clients, assuming that it is easier to be patient if you’re comfortable. Funnily enough, in London Mcdonald’s in-house designers even ordered the Egg™ in “mouthwatering shades of apple green, electric blue, and bubble-gum pink,” with critics from all over the world exclaiming that it “doesn’t even matter if they’re all over the place” (Kellogg 2008). legacy Arne Jacobsen, the modernist master who was ahead of the game gave the world The Egg™, that represents the legacy of Jacobsen’s prosperous and successful pieces of his career, with its’ beautiful curves and innovative construction techniques. The Egg™ challenged the industrial world and won the love and appreciation of the people within the modern movement around the world. It was the lounge chair that became the staple piece of every office, firm and household that saw its functionality ease into the aesthetics with simple contours that seem to embrace the user securely. The Eggs™ legacy is passed through every generation as a collectors piece that will never lose its’ value as the construction of these chairs are extremely durable. Auctioneers are still selling original chairs form the 1950s in superb condition. When looking at Patrick Jordan’s chapter, ’The Four Pleasures’ in ‘Designing Pleasurable Products’ he states that there are four pleasures that can be
attached to a usable product “intended as a means of strutting though as regards to pleasure” that includes: physic-pleasures, socio-pleasures, psycho-pleasures and ideo-pleasures (Jordan 2003). When applying this philosophy to The Egg™ it is clear that it falls under ‘psychio-pleasure,’ that prompts people’s emotional reactions, that has to have efficient usability so it does not cause the user annoyance, frustration and stress; an example of this is a computer’s interface (Jordan 2003). It can also be applied to The Egg™ however, because if it had poor usability it would not be one of the world’s most famous lounge chairs but would have been forgotten about back in the late 1950s. The last pleasure that The Egg™ is connected to is the ‘ideo-pleasure’ that is explains people’s values and pleasures that are derived from books, music and art. The bliss of these products relate to personal aspirations and moral values; for example The Egg™ is most defiantly an ‘ideo-pleasure’ as people who value the modern movement, simplistic and functional designs have an infatuation with this chair. It creates excitement and eagerness for people to use it and want to afford it, that a lot of companies have made replicas.
the final evaluation As a result of the successful aesthetic properties, usability, ergonomics, sustainability and durability aspects of The Egg™, this chair will continue to sell and be the staple of households for centuries to come. Through the ethics and morals of social norms the lounge chair will continue to thrive as it is made from sourced material that is recycled or recyclable with adhesives that are not toxic and water soluble. Along with being sustainable, the design triggers emotions and care for the product with its’ neat curves, and timeless aesthetics. It is clear that The Egg™ is still modern in every sense that this piece cannot go out of style with its true elegance. It has a place in every home, for future generations to come.
“DOESN’T EVEN MATTER IF THEIR ALL OVER THE PLACE”
“STRAIGHT OFF A BOND MOVIE SET” “BRILLIANT PIECE OF SWIVELLING GENUIS”
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These images are an excerpt from a larger portfolio, added to express aesthetics and a continuation of style throughout a large document.
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The following work was completed within the business of pdt architects, and displays my skills in authorship, in regards to both journals, blog posts and social media.
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