Playnow
Templates Book This book is a guide to help you better understand what is on PlayNow along with what goes where.
Home Page
NO COPY OR BUTTON ON JPEG
IMAGE NAME Home Page Carousel Banner TEMPLATE NAME carousel-banner-1920x320.psd FILE NAME FOR SAVING OUT __________-carousel-banner.jpg SIZE: 1920x320 INDEX #: 1.1.1
IMAGE NAME Carousel Thumbnail NO COPY ON JPEG
IMPORTANT! This banner doesn’t use the diamond pattern which gives you creative freedom to design what you see fit. Keep in mind that a PNG and supporting copy will be added via the web team in either left justified, center justified or right justified (displayed above) pending on the way you create the banner.
TEMPLATE NAME carousel-thumbnail-90x60.psd FILE NAME FOR SAVING OUT __________-carousel-thumb.jpg SIZE: 90x60
LEFT
CENTER
2
RIGHT
INDEX #: 7.1
Home Page PNG
IMAGE NAME Wordtype Logo PNG Overlay TEMPLATE NAME wordtype-logo-overlay -746x160.psd FILE NAME FOR SAVING OUT __________-logo-overly.png SIZE: 746x160
IMPORTANT! Please trim access space (width/height) from PNG when finished sizing the logo.
For example, the PNG above would be trimmed above and below the logo as it’s been sized to max width.
INDEX #: 6.1
IMAGE NAME Wide Promo CTA Tile TEMPLATE NAME wide-promo-cta-tile-1080x360.psd FILE NAME FOR SAVING OUT __________-wide-cta -1080x360.jpg SIZE: 1080x360 INDEX #: 3.1.3
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Lottery Page
NO COPY OR BUTTON ON JPEG
IMAGE NAME Jackpot Header Banner TEMPLATE NAME jackpot-header-banner-1920x280.psd FILE NAME FOR SAVING OUT __________-jackpot-banner.jpg SIZE: 1920x280 INDEX #: 2.2
NO COPY OR BUTTON ON JPEG
IMAGE NAME Diamond Promo Banner TEMPLATE NAME diamond-banner-1920x280.psd FILE NAME FOR SAVING OUT __________-promo-banner.jpg SIZE: 1920x280 INDEX #: 2.1.1
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Casino Page
NO COPY OR BUTTON ON JPEG
IMAGE NAME Diamond Header Banner TEMPLATE NAME diamond-banner-1920x280.psd FILE NAME FOR SAVING OUT __________-header-banner.jpg SIZE: 1920x280 INDEX #: 2.1.2
IMPORTANT! For the casino page the diamond pattern is always used. Copy and PNG are either left aligned or right aligned due to design of banner. There is a menu on the left. Make sure your primary creative is the the right.
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Multi Game
NO COPY ON JPEG
IMAGE NAME Multi-Game Promo Banner TEMPLATE NAME multi-game-promo-banner1920x280.psd FILE NAME FOR SAVING OUT __________-multi-game -banner.jpg SIZE: 1920x280 INDEX #: 2.4 IMPORTANT! Create this banner with minimal graphics in the background as it’s used as a supporting graphic. Complicated graphipcs will interfere with the 4 PNGs and copy placed on the left ( example NEW GAMES AVAILABLE )
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Takeover Banner & Parallax
IMAGE NAME Takeover Promo Banner TEMPLATE NAME takeover-promo-banner1920x280.psd FILE NAME FOR SAVING OUT __________-takeover-promobanner.jpg SIZE: 1920x280
40% OPACITY IMPORTANT! Keep important creative to the outside and less important for the inside, as the games will be placed on top. BG image should be darker for games to stand out.
IMAGE NAME Parallax TEMPLATE NAME parallax-bg-1920x1280.psd FILE NAME FOR SAVING OUT parallax-bg-1920x1280.jpg SIZE: 1920x1280
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3x2 Squares
IMAGE NAME 3x2 Square Winners Tile
IMAGE NAME 3x2 Square Promo Tile
IMAGE NAME 3x2 Square Promo CTA Tile
IMAGE NAME 3x2 Square Image Tile
TEMPLATE NAME 3x2-square-tile-540x360.psd
TEMPLATE NAME 3x2-square-tile-540x360.psd
TEMPLATE NAME 3x2-square-tile-540x360.psd
TEMPLATE NAME 3x2-square-tile-540x360.psd
FILE NAME FOR SAVING OUT __________-winners-3x2.jpg
FILE NAME FOR SAVING OUT __________-promo-3x2.jpg
FILE NAME FOR SAVING OUT __________-promo-cta-3x2.jpg
FILE NAME FOR SAVING OUT __________-square-3x2.jpg
SIZE: 540x360
SIZE: 540x360
SIZE: 540x360
SIZE: 540x360
INDEX #: 3.1.3
INDEX #: 3.1.2
INDEX #: 3.1.1
INDEX #: 3.1.4
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3x2 Circles
PNG
PNG
IMAGE NAME 3x2 Circle Game Tile
IMAGE NAME 3x2 Circle Icon Tile
TEMPLATE NAME 3x2-circle-tile-540x360.psd
TEMPLATE NAME 3x2-circle-tile-540x360.psd
FILE NAME FOR SAVING OUT __________-circle-game-3x2.png
FILE NAME FOR SAVING OUT __________-circle-icon-3x2.png
SIZE: 540x360
SIZE: 540x360
INDEX #: 3.2.1
INDEX #: 3.2.2
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Sports
NO COPY OR BUTTON ON JPEG
IMAGE NAME Sports Carousel Banner TEMPLATE NAME sports-carousel-banner1920x280.psd FILE NAME FOR SAVING OUT __________-carousel-banner.jpg SIZE: 1920x320 INDEX #: 8.1
NO COPY OR BUTTON ON JPEG
IMAGE NAME Sports Carousel Thumbnail TEMPLATE NAME sports-carousel-thumbnail90x60.psd FILE NAME FOR SAVING OUT __________-carousel-thumb.jpg SIZE: 90x60 INDEX #: 8.4
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Sports
NO COPY OR BUTTON ON JPEG
IMAGE NAME Sports BBB Banner TEMPLATE NAME sports-promo-banner1205x281.psd FILE NAME FOR SAVING OUT __________-bbb-banner.jpg SIZE: 1205x281 INDEX #: ??
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Sports
NO COPY OR BUTTON ON JPEG
IMAGE NAME Sports Promo Banner TEMPLATE NAME sports-promo-banner1205x281.psd FILE NAME FOR SAVING OUT __________-promo-banner.jpg SIZE: 1205x281 INDEX #: 8.3.2
IMAGE NAME 3x2 Square Tile IMPORTANT! Create banner where the primary image is in the diamond (poker chips) where the secondary image is subtle on the rest of the banner (diamond pattern)
TEMPLATE NAME sports-3x2-square-tile540x360.psd FILE NAME FOR SAVING OUT __________-square-3x2.jpg SIZE: 540x360 INDEX #: 8.2.1
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IMAGE NAME Email Template TEMPLATE NAME new-email-bg.psd
The email template is made up of 4 parts. All parts are slided for easy saving. To save out each slice: 1. Go to Save for Web 2. Click on the slices you wish saved out. 3. Click drop down arrow to save selected slices 4. Click save
IMAGE NAME Email Thumbnail TEMPLATE NAME email-thumb-93x91.psd FILE NAME FOR SAVING OUT __________-email-thumb.jpg SIZE: 93x91
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Social Media Facebook Promoted Posts and the 20% rule.
Facebook Ads
20% IMAGE NAME Facebook 1200x1200
IMAGE NAME Facebook 1200x1200 @ 20%
IMAGE NAME Facebook 1200x628
TEMPLATE NAME facebook-1200x1200.psd
TEMPLATE NAME facebook-1200x1200-20.psd
TEMPLATE NAME facebook-1200x628.psd
FILE NAME FOR 20% __________-1200x1200.jpg
FILE NAME FOR 20% __________-1200x1200-20.jpg
FILE NAME FOR 20% __________-1200x628.jpg
SIZE: 1200X1200
SIZE: 1200X1200
SIZE: 1200X628
IMPORTANT! The 20% rule is quite restrictive but not to the space sampled above. As long as the total space added up is 20%.
IMPORTANT! This is used for an image only NO COPY.
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Social Media-Shoutlet Facebook timeline promotion. This promotion usually comes in a package with multiple graphic elements. 1. Like Page 2. Enter Page 3. Thankyou Page 4. Welcome Page (WIN) 5. Enter Button 6. Submit Button 7. 1200x1200 Image 8. 1200x1200 Image at 20%
IMAGE NAME Facebook Timeline Images TEMPLATE NAME PN_FB_shoutlet_810x600.psd FILE NAME PN_FB____________810x600.jpg SIZE: 810x600
NOTE: RG BAR MAY BE APPLIED AT THE BOTTOM OF THE AD IF NOTED BY SUBMITTER
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Standardized headers 1920x280
Casino Game Promos
Page Headers
Sports BBB Promos
Regular Promos/ WInner Headers
Pattern Combinations IMPORTANT! The diamond pattern can be placed either on the right or the left but keep in mind some banners will sit behind controls like the casino page.
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This area is for you to take notes on improvements to this document. Or just draw happy faces all day.
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If you have any questions about this document please contact creative services.
REVISION.AUG.2014