FINDING THE WRITE WORDS

WHY COPYWRITING?

A er working in an advertising agency for a while, I looked into working for myself. Although I learnt that it’s tough to make it on one’s own – that I might have to live on potatoes for two months! – I decided to try it. I think my personality is better suited to write by myself sitting at my desk in my office at home working at the times that suit me best. In other words, an open-plan office environment is simply not for me.

WHAT TRAINING DID YOU DO?

I did a postgrad course at the AAA School of Advertising, which earned me a diploma in copywriting. A erwards, I completed a three-month internship at an advertising agency.

DESCRIBE A TYPICAL DAY AS A COPYWRITER

I write advertising copy (the words you see on ads and in brochures) for clients all over the world. I get up very early and a er coff ee, I sit down and open the brief I received the previous day. I then spend the next three hours answering the brief and send the work to client. If there is more than one brief, or the brief calls for a lot of work, I work until noon. A er lunch, and more coff ee,