CARLESS DOWNTOWN Yi Liu
Chris Crane
Aastha Agarwal
Maggie Liu
Regina Villanveva
I D U S 7 11 : C O N T E X T U A L R E S E A R C H M E T H O D S
CONTENTS RESEARCH DESIGN/PLAN SCOPE
RESEARCH QUESTIONS
PROJECT MATRIX
TIMELINE
SECONDARY RESEARCH MODELS & GROUPTHINK 2 BY 2
PRIMARY RESEARCH WAR WALL
FIELD WORK AEIOU
POEMS
ANALYSIS INSIGHT REPORT
USERS 5 HUMAN FACTORS
Forcast
Scope
RESEARCH DESIGN/PLAN
PROJECT MATRIX - RESEARCH QUESTIONS, SCOPE
THE EFFECTS OF A CARLESS DOWNTOWN.
What do we need to know?
Why?
What type of data? (Quantitative/ Qualitative)
What methods we need to use?
Strategies from Vijay’s book
Where to go to find the information?
Who to contact?
Why did we choose this part of town?
-Car Flow -Activities -People Flow -Local Business attributes
-To determine the best possible area for a carless downtown
-# of Cars -# of Horses -# of Tourists -List of different activities
-Observation -Interviews -AEIOU -Systems map
-Field visit -Remote search -POEMS -SWOT
-River St. -Bay St. -City Market -Local Commerce
-Local businessmen -Head of Transportation -Experts
What is the current flow of traffic in this area?
-# of Cars -# of Vehicles -Traffic routes -Residents in the area that own a car -Business traffic vs. tourist traffic -Parking
-To be able to re-route traffic and accommodate emergenct vehicles
-# of Cars(TBL) -Tourists -Business -Locals -# of parking spaces -street flow map
-Observation -Interviews
-Ethnographic Interview -5 Human Factors -Research planning survey
-City Hall (Republic Record) -City Market -Ellis square (parking)
-Experts -Interview Tourist on site (City Market)
What type of people frequent this area?
-Types -#; s -Destinations -Where they park -Where they live
-What types of solutions should we implement?
-# of People(TBL) -% of people vs. parking
-Observation -Interviews -AEIOU -Systems map
-Participant mapping -5 Human Factors
-River St. -Bay St. -City Market -Local Commerce
-Tourist Center Office -Employees in the area
How do people arrive there carlessly?
-What modes of transportation are currently available (Conventional/Alternative)
-To find alternate modes of transportation for people who presently use cars
-# of different types of transportation -# of people using each different type of transportation -# of alternative vehicles replacing each specific type of transportation
-Observation -Interviews -Trending -Matrix
-POEMS -SWOT
-Businesses for alternative transportation (Trolley, DOT, Golf Cart)
-Head of Alternative Transportation
week 1 Hello
week 2
week 3
week 4
Scope Primary research Fly on the wall
Brainstorming System map Matrix Second research
Shadowing Research matrix Time line
week 5
week 6
week 7
Strategizing session Casual interview Analyzing Info. Personal activity: -Participation -Immersion -Shinterview Sort DATA
Building foundation Planning Sunday activities: Finish participation, immersion, and shinterview.
Interview (M, C) 5 human factors In depth interview prepare Mid-presentation
week 8 Mid-presentation Affinity map Cluster DATA
week 9
week 10
Building process book Prepare presentation Final presentation Input feedback come up with solutions
The Plan - Timeline, Research Matrix
1
2 BY 2
SECONDARY RESEARCH MODELS & GROUPTHINK
2
2 BY 2
SECONDARY RESEARCH MODELS & GROUPTHINK
ADVANTAGESE EXERCISE CONVINIENCE NO POLLUTION SAFE
TRIVEL EFFICENCY
HISTORIC PRESERVATION
MORE DESTINATIONS
STRONGER SENSE OF COMMUNITY
COMFORT
NO CARS
CARS MORE TRASH FROM BUSINESS
CAR TUNNING
PARKING TICKETS
POLLUTION LONGER WALKING DISTANCE
PARKING TRAFFIC CONGESTION
HANDICAP
DISADVANTAGESE 3
shadowing, shinterview, participate, immersion
PRIMARY RESEARCH
4
war wall
PRIMARY RESEARCH
5
AEIOU
FIELD WORK
6
AEIOU
FIELD WORK
USERS
OBJECTS
ENVIRONMENT
ACTIVITIES
INTERACTIONS
Target groups
Family, Employees, Students, Tourists
Cars, Buses, Golf carts, Chairs
River ST., Bay ST., Squares, Houses, Hotels
Walking, Traveling, Sight Seeing, Playing, Shopping
Shadow, Interview, Observe
Business Impact
Transport Services, Shops, Bars and Restaurants
Bicycles, Skateboards, Shoes
More trash, More prosperous environment
More foot traffic
Explore the area for new business
Benefits to the community?
Tourists,Businesses, Students, Pedestrians
Money, Pedicabs, Horse Carriages
Less Pollution, Historic Atmosphere
Increases pedestrain safety
Greater sense of community
Problem area
Resedential
No Cars
Too many people in one area, More trash
Parking Proximity, Too much walking
Increase in crime Handicap areas
Reasons for choosing this area
Tourists,Businesses, Hotels, Few Residents
Cars
Wasted Space for Parking, Shops, Bars and Restaurants
Promotion of the Rich History, Sightseeing, Walking, Biking
Tourist Attractions, Congestion, Populated with Businesses, Few Resedential Homes
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POEMS
FIELD WORK
8
POEMS
FIELD WORK
9
USERS
FIELD WORK
Local Business
Tourist
Ellen Anderson
Jocelyn Miner
Gallery Owner at Ellis Square Drives to work Park at Ellis Square garage
Exploring River Street Walks to get around Staying at Hotel Park Inn
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Five hUMAN factors
FIELD WORK
11
Five hUMAN factors Physical Cars, Watter Bottle, Pedi Cab, Money
Tourist (Exploring City Market)
Employee
(Workingin Gallery, City Market)
Cultural
Emotional
Cognitive Horse carriges add to the aura of Savannah
Drives to the garage at MLK and parks car. Takes 2 shifts in a day 10 am -6pm and 6pm to 12 am
Getting pakiring spots is frustrating. One way is maddening, it takes more time.
She offen helps & talk about the artist, communication, painting sale
Tourist choose delivery to their house
Sell the painting and explain details for tourist
She loves tourst, almost most of her clients are tourist
Money, comuter desk, pen, forms
Cameras, maps, phones, walking shoes
Take trolley or walk to get around the city
Finds City Market laid back, likes to take her time here and enjoy the area
Not fond of pedicab, Likes River ST. because she can walk around and look at different stores
Finds Savannah a relaxed town “Its about taking it easy�
Tourists are major customers, people from Atlanta come often. She majorly wraps their paintings well and they carry it with them
Parking around city market is problamatic, so she parks at Ann/Habersham ST. and takes 20 mins to walk to work. Works for five hours a day.
Frustrated because of lack of free parking options
Finds City Market a small area with not many parking options.
(Driving the Pedi cab)
(Ellen)
Social Mostly tourists ride Pedi cabs, they shout out to the driver and usually ask to go to bars, restaurants.
Pedi Cab Driver
Gallery ower
FIELD WORK
Money, computer, paintings, pens, paper
12
Five hUMAN factors Physical
Tourist Koisk
(Roy, City Market)
Coca-cola guy (Sean)
Tourist Kiosk Desk Brochures Computer Interphone Money
Truck Boxes Check list Phone Dolly
FIELD WORK
Social
Most toursit perfer to tour Savannah by themselves combine to “small” activity, such as pedicab...
He likes to park near the store or use dolly easily
Cultural
Contact the tour guide /carriage
Emotional
He enjoys his work He likes to talk with tourist
Cognitive
Talk to the tourist and answer their questions
Sells the activities’s tickets
Hard to find enough space for truck
Spend a lot of time to find parking lots
Parking and load beverages from truck
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insight report
ANALYSIS
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insight report
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insight report
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insight report
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insight report
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insight report
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insight report
ANALYSIS
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insight report
ANALYSIS
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