YIFAN YANG
Sophomore Portfolio 2015
ART DIRECTION • FUJI ROCK MUSIC FESTIVAL • FAME, NEWSLETTER ISSUE 1
This Project includes logo tickets, ID lanyards, posters, Pins and booklets to promote the event. The logo of Fuji Rock Music Festival's is in handwriting calligraphy. Trying to control the flow of ink and create different strokes to bring more energy to it.
Fame magazine is a life style magazine about fashion, street wear and styling. This newsletter includes table of contents, interview section, feature article and reviews section. Every section shows a different perspective of what FAME magazine focus on. For the cover, All the letters are hand writing. 'Fa' was put in the front, 'me' at the back.
PACKAGING • LONG LIFE CIGARETTE PACKAGING
'Long Life' is a fictional cigarettes brand. It's produce two different kinds of cigarettes, Angel version and Devil version. They serve the same function which is each cigarette can expand your life 15 minutes long effectively. But the Angel version can help you quit smoking. Devil version will bring you misfortune.
TYPOGRAPHY • 'FAME IS LAME' TYPEFACE
'Fame is Lame' is an experimental font includes uppercase, lowercase, numbers and symbols. The whole font is Iltalic, letters and numbers are inclining in the opposite way. Also gets inspiration from traditional Chinese character. Incorporating with Moriyama Daido's photograph as background.
ADVERTISING • IAMS • PEPTO BISMOL • GOLDEN GTM
Iams is a brand for cats and dogs. This ad is showing a dog is doing yoga post and looks funny. Use humorous and exaggerated visual to show the goodness of this brand.
Pepto bismol is a drug can treat antidiarrheal. This advertising shows the bottle of the drug as an application icon and the arrow is clicking the icon. The menu shows 'as easy as one click' to compare to the convenience of this product.
Using hulk's feet to make a funny and impressive visual.
TYPOGRAPHY • BUSINESS CARD & RESUME • YIFAN STUDIO NEW YORK
This self branding project including business card, resume, envolope and a clothing brand called Yifan Studio New York. Using blue camo as theme pattern and put the initial letters of my name in it.
GRAPHIC DESIGN •COLOR WHEEL • EXPRESSION OF COMPLEMENTAT COLOR
All my works are based on 5 pages from 70s magazine <Popular Mechanics>. I can use the typography and illustrations only from these 5 pages and reconstruct them into different graphic piece I made 25 pieces every week, and itâ&#x20AC;&#x2122;s a 4-week project. After done the posters, I made a theme book called 'DĂŠpaysement'. This book basically is a conceptual solution to display my graphic design project. Only use black and white photos to attempt to tell a story about a multiple personality young man, who has the illusion that he is killed by a killer(actually suicide). At the same time, he is playing three characters, the killer, detective and himself. We are trying to make a crime scene as real as possible. To show our roleâ&#x20AC;&#x2122;s inside world. I put my work all over the place randomly and make sure they are naturally in the scene. all of them looks like tootally different from each other. But they also have some similarities. When I put them together, a skull will show up.