POLITECNICO DI MILANO | Architettura, Urbanistica, Ingegneria delle Costruzioni FINAL STUDIO | A.Y. 2019-20 PROFESSORS | Laura Cipriani | Mina Akhavan | Alisia Tognon COLLABORATORS | Matteo Puglisi| Eleftheria Exarchou |Francesca Suaria | Irene Manzini Ceinar GROUP 10 | Cecilia Bautista | Özlem Yazgan | Yigit Ozen |
MANTOVA AROUND | A New Tourism Belt
1
MANTOVA AROUND | A New Tourism Belt INDEX
1_INTRODUCTION - DOMINANT ECONOMIES 2_ECONOMY GENERATED BY TOURISM 3_TRANSPORT AND ACCESSIBILITY FOR THE TOURISM 4_TOURISM ACTIVITIES OF PO BASIN TERRITORY 5_TYPES OF TOURISTIC ACCOMODATIONS AND TOURIST 6_TOURISM ACCOMMODATIONS AND TOURIST POPULATIONS 7_AGRITOURISM AT THE RIVERSCAPE 8_PHYSICAL AND FUNCTIONAL TYPOLOGIES OF AGRITOURISMS 9_INTRODUCTION OF PROJECT AREA: OUTCOMES OF RESEARCH 10_INTITAL AIMS | OPPORTUNITIES TO DEVELOP 11_ANALYSIS OF THE PROJECT AREA | COMPONETS OF THE TERRITORY 12_MAIN THEMATIC LOOPS | SYSTEMS 13_STRATEGY | MAIN INTERVENTIONS 14_MASTER PLAN | PUNCTUAL INTERVENTIONS 15_EX CERAMICA MANTOVA, URBAN ANCHOR 16_RURAL MUSEUM OF FOOD CULTURE MANTOVA 17_SLOW PATH & BIKER CAMPING 18_EXTERNAL VIEWS 19_TIMELINE
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3
INTRODUCTION TO DOMINANT ECONOMIES (production and labor)
DOMINANT ECONOMIES
Dominant economic activities on regional level Data: ISTAT, 2019/ Data: .in-lombardia.it/ patrimonioculturale-er.it
Leading economic activities of Po Basin Area Data: .in-lombardia.it/ patrimonioculturale-er.it
GD PER CAPITA (EURO)
38600
36200
Lombardy
Emilia Romagna
28200
Italy
40 35 30 25 20 15 10 5 Lodi
GDP
Lodi
Cremona
Mantova
Modena
Parma
Cremona Mantova Modena Parma
Pavia
Pavia
Piacenza
Piacenza
Reggio
Reggio nell'Emiglia
mill. of Euro per capita - Euro
GDP 5.679 10.294 Mill of Euro per capita Euro 24.746 28.513 4
12.377 29.904
15.562 35.093
25.296 13.188 36.034 24.052
8.929 17.961 31.056 33.694
Information and comunication Construction Human healt and social work activities Administrative and support service activities Accomodation and food service activities Transportation and storage Whole and retail trade repair od motor vehicles and motorcycles Tourism
0
10
20
50 km 5
ECONOMY GENERATED BY TOURISM
ECONOMY GENERATED BY TOURISM
Share of tourism on regional level vs. country level Toursim in North Italy Data: ISTAT, 2019
Turistic season activity in Lombardy and Emilia Romagna Data: ISTAT, 2019/
2.000.000
80.000.000
1.800.000
70.000.000
1.600.000
60.000.000
1.400.000
50.000.000
1.200.000
40.000.000
1.000.000
30.000.000
800.000
20.000.000
600.000
10.000.000
400.000
December
November
October
September
Valle D’Aosta
August
Friuli Venezia Giulia
July
Liguria
June
Piemonte
May
Emilia Romagna
April
Trentino
March
Lombardia
January
Veneto
February
200.000
Tourism arrival International tourism arrival Study cases
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7
ECONOMY GENERATED BY TOURISM
ECONOMY GENERATED BY TOURISM
Growth of number of tourist arrived from 2015 to 2019 Lombardy region & Emilia Romagna Data: ISTAT, 2019/ Osservatorio del Turismo
Growth of number of tourist arrived from 2015 to 2019 Lombardy region & Emilia Romagna Data: ISTAT, 2019/ Osservatorio del Turismo
21,6% 39.385.960 37.857.240
44%
51,3 %
37.194.096
2019
2018
2017
34.293.679
2016
2015
51,9 %
52,0 %
Italians 24,2%
7,4%
33.960.640
55,5 %
54,3 %
Tourist arrivals on the Lombard territory in 2019 grew to 39.385.960 You can see a 7.4% growth compared to 2018 and a 21.6% increase in the 2015-2019 five-year period, the period in which the number of arrivals in Lombardy has grown by almost 3 million
56 %
16,5%
Foreigners
5,1%
Incidence of foreign arrivals
7,6%
3,4%
5,9%
Foreigners
Italians
Total
Lombardy
15,8%
Alberghiero
2018
84,2%
12,6%
16,4%
Incidence of “extra hotel� arrivals
2019
2018
2017
Emilia-Romagna is a top European tourism destination, welcoming more than 11.5 million visitors annually and generating 50 million overnight stays. The region can host large groups and accommodate large-scale events, thanks to more than 1.1 million beds across 4,300 hotels.
11,9%
2017
11,0 %
9.732.848
2015
9.258.737
2016
2015
9.037.868
14,4%
2016
10.319.159
2019
Extra alberghiero
11.051.890
Emilia Romagna
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9
TRANSPORT AND ACCESSIBILITY FOR THE TOURISM
TRANSPORT AND ACCESSIBILITY FOR THE TOURISM
Predominant transportation for tourism Data: ISTAT, 2019/OSM DATA
Predominant transportation for tourism Data: ISTAT, 2019/OSM DATA
Train 1% Sea transportation 2%
70 60 50 40
Airplane
35%
62%
Car / Highway/ Bus
30 20 10
Airplane
Train
Sea transportation 2017
Car
2018
Bus
other
2019
In 2019, ISTAT have estimated that foreign tourists enter Italy through the road transport (car and bus) in 62% of cases, by plane (35%), by ship (2%) and by train (1%). Accessibility is an essential driver of competitiveness of national tourism systems; it represents the most relevant point of intersection between the tourism supply chain and that of transport.
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TRANSPORT AND ACCESSIBILITY FOR THE TOURISM
TRANSPORT AND ACCESSIBILITY FOR THE TOURISM
Fast and slow mobility: Bicycle main paths throw lombardy and Emilia Romagna Data: ISTAT, 2019/ OSM DATA
Fast and slow mobility: Main mobility infastructure Data: ISTAT, 2019 /OSM DATA
Departure cities
BGY (Orio Al Serio)
MXP
1
Milano
2
Roma
3
Napoli
4
Bologna
3
4
2
1
LIN
BLQ
0 12
10
20
50 km
Nearest airports Train stations Bus stations Primary highway Secondary highway
Ciclovia Vento Ciclovia del Sole Ciclovia Francigena Ciclovia AIDA
0
10
20
50 km 13
TOURISTIC SITES OF PO BASIN TERRITORY
TOURISTIC SITES OF PO BASIN TERRITORY
Dominant tourisctic activities on regional level Data: ISTAT, 2019/ Osservatorio del Turismo
Dominant touristic activities on regional level Data: ISTAT, 2019/ Osservatorio del Turismo
Church
Village Cathedral Castle Palace Theatre Library University Stadium Museum Lake National Park
Heritage Culture Nature
Mountain Green /Botanical Art&Cultu
0 14
10
20
50 km
Village Castle Palace Cathedral Church Library University Museum Art & culture Theatre Stadium National Park Green/botanical Lake Bridge Mountain
Village Castle Palace Cathedral Church Library University
Heritage sites /cultural sites Cultural sites Heritage- Historic
Museum Art&Culture Theatre Stadium National Park Green /Botanical Lake Bridge Mountain
0
10
20
50 km 15
TYPES OF TOURISTIC ACCOMODATIONS AND TOURIST
Dominant types of accomodations Column, bar,Reggione and pie charts compare values in a Data: ISTAT, 2018/ OSM Data; Open Database Lombardia; Open Data Emilia Romagna, 2018 single category, such as the number of products sold by each salesperson. Pie charts show each category’s value as a percentage of the whole.
TYPES OF TOURISTIC ACCOMODATIONS AND TOURIST POPULATIONS
Map of different accomodations Data: ISTAT, 20197 OSM Data; Open Database Reggione Lombardia; Open Data Emilia Romagna, 2018
Table 1
0.43 27 10
2%
9 4 4
3%
2
4%
1
9% 43% 10%
27%
120000
100000
80000
60000
40000
20000
16
2014
2015
2016
2017
2018
Total total Hotels and similar hotels and similar Rented dwellings rented dw ellings Agritourism agritourism s hostels Hostels
0
10
20
50 km
5 & 4 star / deluxe hotels 3 stars hotels / residence hotels 2 & 1 star hotels Camp sites and holiday villages rented holiday dwellings Farm houses Bed and breakfasts Other collective accomodation
17
INACTIVE SPACES
INACTIVE SPACES
Abandonded Farmlands Data: ISTAT, 2018
Abandonded Farmlands Data: ISTAT, 2018
Active Farmlands
Abandonded Farmlands
Pavia
PaviaCremona Mantova Cremona Mantova Lodi Lodi Piacenza Piacenza Parma Parma Modena Modena Ferrara Ferrara
Pavia Cremona Mantova Lodi Piacenza Piacenza Parma Parma Modena Modena FerraraFerrara
Dinamic of agritouristic farms authorized Pavia Cremona Mantova Lodi
0 18
1
2
active
Abandoned
new 223 72 236 34
16
18
84 14
15
31
Piacenza
164
Parma
131
Modena
126
51
Ferrara
65
12
77 10
6 1
5 km 19
AGRITOURISM ATAT THE RIVERSCAPE AGRITOURISM THE RIVERSCAPE Places of traditional farmlands -cascinaandand agritourism at Po River Basin area. Places of traditional farmlands -cascinaagritourism at Po River Basin area. AGRITOURISM AT THE RIVERSCAPE
Data: OSM Data; Open Database Reggione Lombardia; Open Data Emilia Romagna, 2018. Data: Data; Open Database Reggione Lombardia; Data Emilia Romagna, 2018. Places ofOSM traditional farmlands -cascinaand agritourism atOpen Po River Basin area. Data: OSM Data; Open Database Reggione Lombardia; Open Data Emilia Romagna, 2018.
North Italy hashas hadhad a big share in agricultural North Italy a big share in agricultural production in the pastpast times, as well as today. production in the times, as as today. North Italy has had a big share in well agricultural Traditional farmhouses are are thethe remenants of Traditional remenants production infarmhouses the past times, as well as today.of these productive lands. these productive lands. Traditional farmhouses are the remenants of these productive lands. Cascinas cover a large areaarea of of twotwo sides of of Cascinas cover a large sides river basin area. These farm buildings are are river basin area. These farm buildings Cascinas cover a large area of two sides of scatterred among thethe agriculture lands andand scatterred among agriculture lands river basin area. These farm buildings are sometimes form a tiny neighbourhood. sometimes form a tiny neighbourhood. scatterred among the agriculture lands and
sometimes form a tiny neighbourhood. Many cascinas are are creating a type of of Many cascinas creating a type economy forfor thisthis area, when restorated andand economy area, when restorated Many cascinas are creating a type of served as aastouristic acommodity; in relation served in relation economy fora touristic this area,acommodity; when restorated and with thethe productive lands andand river nature. with lands river nature. served as aproductive touristic acommodity; in relation
AA A BB B
CC C
with the productive lands and river nature. In the mapmap it isitvisible thatthat these places of of In the is visible these places revenue do do notnot really accumulate around revenue really accumulate around In the map it is visible that these places of certain feture of of thethe territory, theythey are are certain feture territory, revenue do not really accumulate around diffused. However it isitpossible to investigate diffused. However is possible investigate certain feture of the territory, theytoare some parts closely, in accordance with thethe some parts closely, in possible accordance with diffused. However it is to investigate diffirent charactheristics of of thethe riverscape diffirent charactheristics riverscape some parts closely, in accordance with the andand thethe onlyonly mountains areaarea of South Pavia. mountains South Pavia. diffirent charactheristics of theofriverscape and the only mountains area of South Pavia.
DD D
20
0 0
5 5
10 10
0
5
10
50 50kmkm 50
km
province center province center highway highwaycenter province water stream water stream highway 100m topography lineline 100m topography water stream wetland wetland 100m topography line cascinas cascinas wetland agritourisms agritourisms cascinas agritourisms
21
SHOWING PHYSICAL CONTEXT OF AGRITOURISMS
Agritourism at the riverscape Data: OSM Data, Open Database Reggione Lombardia, Open Data Emilia Romagna 2018.
0
2
5
km
22
2
5
km
province center highway water stream forest vineyard wetland province center cascinas highway agritourisms water stream forest vineyard wetland
23
SHOWING PHYSICAL CONTEXT OF AGRITOURISMS
Agritourism at the riverscape Data: OSM Data, Open Database Reggione Lombardia, Open Data Emilia Romagna 2018.
2
0
5
km
24
0
02
2
5
km
province center highway water stream forest vineyard province center wetland highway cascinas water stream agritourisms forest vineyard wetland 5 km cascinas
province center highway water stream forest vineyard wetland cascinas
25
SHOWING PHYSICAL CONTEXT OF AGRITOURISMS
Agritourism at the riverscape Data: OSM Data, Open Database Reggione Lombardia, Open Data Emilia Romagna 2018.
26
27
SHOWING PHYSICAL CONTEXT OF AGRITOURISMS
Agritourism at the riverscape Data: OSM Data, Open Database Reggione Lombardia, Open Data Emilia Romagna 2018.
0
2
5
km
28
0
2
5
km
province center highway water stream 50m topography line forest province center vineyard highway orchard water stream wetland 50m topography line cascinas forest agritourisms vineyard orchard wetland
29
INTRODUCTION OF PROJECT AREA: OUTCOMES OF RESEARCH Areas lacking widespread tourism activity vs Areas with the most number of disused farmhouses Data: ISTAT, 2018/ OSM Data; Open Database Reggione Lombardia; Open Data Emilia Romagna, 2018
Intervention area
Areas lacking widespread tourism activity
Overlapping the critical areas in the outcome maps
Areas with the most number of disused farmhouses
0 30
10
20
50 km
Po river Municipal border City center Main tourism concentration Disused farmhouses
31
INTRODUCTION OF PROJECT AREA | CRUCIAL POSITION FOR MANTOVA Strategic location for the development of the project area
Corridor 6 Rhine - Alpine Como Corridor 3 Mediterranean Torino
Corridor 5 Scandinavian Trento
Bergamo
Fast mobility connections BETWEEN VENEZIA & BOLOGNA
Brescia Verona
Milano
Venezia
Slow mobility connections REGIONAL CYCLE PROJECTS
Genoa
Bologna Inland waterway connections BETWEEN PO DELTA AND PO BASIN Firenze
Mobility Map Po Basin Area Reference: OpenStreetMap Collaborators, https://ec.europa.eu/transport/infrastructure/tentec/tentec-portal/map
0 32
10
20
50 km 33
INTRODUCTION OF PROJECT AREA | CRUCIAL POSITION FOR MANTOVA Strategic location for the development of the project area
0
34
10
20
50 km
Orthophoto of Focus Area Reference: Google Earth 2020
35
INTITAL AIMS | OPPORTUNITIES TO DEVELOP Initial intentions that derived from the research outcomes
Problems
Intentions
SLOW TOURISM C Pa th
A
Better connections helping the better attraction of the local tourism of Po River area
th Pa
Disconnection of the Po River area from main tourism attractions
Agricultural landscapes
ART & CULTURE Mincio park nature
Path B
FOOD TOURISM
Lack of integration between tourism activities and the local communities
Mantova
Better integration of local tourism and local communities
Proximity to Po river
Mantova
STRATEGY System of thematic paths & interventions series
Abandonment of farmhouses and old industrial buildings 36
Refunctioning and reactivation of the disused spaces 37
ANALYSIS OF THE PROJECT AREA | COMPONETS OF THE TERRITORY Existing Natural & Infrastructural Characteristics.
Natural & Infrastructural Layers Reference: OpenStreetMap contributors, 2020
0 38
10
20
Analysis regarding Ä°nitial Aim #1 Better connections helping the better attraction of the local tourism of Po River area
50 km 39
ANALYSIS OF THE PROJECT AREA | COMPONETS OF THE TERRITORY Existing Cultural Characteristics, Quality of Rural Localities.
Local Attractions Info Map
0 40
10
20
Analysis regarding Ä°nitial Aim #2 Better integration of local tourism and local communities
50 km 41
ANALYSIS OF THE PROJECT AREA | COMPONETS OF THE TERRITORY Existing Productive Characteristics.
Productive vs. Abandoned Places Mapping
0 42
10
20
Analysis regarding Ä°nitial Aim #3 Refunctioning and reactivation of the disused spaces
50 km 43
MAIN THEMATIC LOOPS | SYSTEMS Dominant Systems of the Path and actors of the Path
44
45
STRATEGY | Main interventions
New Uses of Abandoned Spaces in relation with Existing Natural Context, Cultural Characteristics. Data: agriturismo.regione.lombardia.it 2019
1
2
7
1. Urban orchards & food market
3
2/3. Art & culture
4.Wine & cheese production.
4
6 5
5.Rural orchards & Food workshops
6.Educational farm & food production workshop
7. Slow Path & Biker Camp
Cycle path Railway Rail station Canal structure Pier Intervention area Intervention area Intervention area Old defense heritage Memorial place
0 46
1
2
5 km
Po river Other attracions
47
MASTER PLAN | PUNCTUAL INTERVENTIONS New Uses of Abandoned Spaces
A
C
B
Thematic Path A | Cultural Axis
0 48
10
20
50 km
Thematic Path B | Food Tourism Axis
Thematic Path C | Slow Tourism Axis
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10
20
50 km 49
PUNCTUAL INTERVENTIONS
A
Thematic Path A | Cultural Axis
1. Ex Ceramica Mantova
2. Forte di Pietole
New use of abandoned spaces
Existing
Activity Axis
Abandoned farmland
-Race track -Social Club (Fishing ) -Natural Reserve
Travata water Reading retreats Consorzio di Bonifica pumping plant La Macchina Fissa
3. Castello di Governolo
Bertazzolo Basin River Museum
Conca di San Leone New use of inactive spaces
-Biker Repair -Event spaces -Sports
New use of abandoned spaces
Existing
Cultural Axis -Museum -Memorials -Archeological site
Existing characteristics Paiolo Valley
-Local art museum -Book store -Guide office for local products
Mantovano Social Club
Tazio Nuvolari (Race Track)
Abandonded farmland Parco archeologico del Fortello
Neolitic settelment in the locality of Ca’ Rossina Bagnolo San vito
Existing natural and infrastructural context
50
51
EX CERAMICA MANTOVA, URBAN ANCHOR
A
Thematic Path A | Cultural Axis
A
Thematic Path A | Cultural Axis 0 52
10
20
50 km
0
1
2
5 km 53
Ex CERAMICA MANTOVA, URBAN ANCHOR Plan floor Ex Ceramica
0 54
10
20
A
50 km 55
Ex CERAMICA MANTOVA, URBAN ANCHOR
A
Main concept diagrams
Running Path + Bicycle Path + Event / Workshops +Shared Accommodation + Retail
RunningRunning PathPath + Bicycle Event/ workshop shared accommodation + Bicycle path Path ++Event / Workshops +Shared+Accommodation + Retail
Car Parking + Open Air Market + Agriculture + Play-Zone + Green Areas Car Parking + Open Air Market+ +Agriculture+ Agriculture + Play-Zone + Green Car parking + Open market Play zone + Areas Green areas
56
57
Ex CERAMICA MANTOVA, URBAN ANCHOR
A
Axonometry
Car parking
Open Air Market & Playground
Agricultural
Street entrance
Square of accomodation
58
59
PUNCTUAL INTERVENTIONS Thematic Path B | Food Tourism Axis
6. Educational Farm Cascina
5. Local Food Culture Cascina
4. Wine&Cheese Tasting Cascina
New use of inactive spaces
17 km 1h 10
8 km 28’
B
15 km 55’
Existing characteristics Nature Reserve area Po River
Forte Centrale
Intersection with the existent cycle paths
Area with intense dairy and wine production
Existing natural and infrastructural context
60
61
RURAL MUSEUM OF FOOD CULTURE MANTOVA Thematic Path B | Food Tourism Axis
B
B
Thematic Path B | Food Tourism Axis
0 62
10
20
50 km
0
1
2
5 km 63
RURAL MUSEUM OF FOOD CULTURE MANTOVA Plan floor rural museum
B
0 64
1
2
5 km 65
RURAL MUSEUM OF FOOD CULTURE MANTOVA Main concept diagrams
B Reused buildings New additions Vehicle connection
Production orchards workshops accommodations commercial new bike / pedestrian connection
66
67
RURAL MUSEUM OF FOOD CULTURE MANTOVA Axonometry
B
Reused spaces
Bicycle path
Orchards and greenhouses
Connection to the river
Food production
68
69
PUNCTUAL INTERVENTIONS
C
Thematic Path C | Slow Tourism Axis Crossroads in the fields Settlement stop
Break in the flats
Canal bridge
New use of inactive spaces Urban end
Mid-stop in cascina
4 km 13’ 23 km 1h 10’
Parco San Colombano
3 km 10’
Conca Di Borga Virgilio
3 km 10’
4 km 13’
Aero Club Mantova
3.5 km 12’
5 km 15’
Existing characteristics
Existing natural and infrastructural context
70
71
SLOW PATH & BIKER CAMPING
C
Thematic Path C | Slow Tourism Axis
C
Thematic Path C | Slow Tourism Axis
0 72
10
20
50 km
0
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5 km 73
SLOW PATH & BIKER CAMPING
C
Plan floor Biker camping & Main concept diagrams
EX BI
UN CO USE A R R RU D EA PT E
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5 km 75
SLOW PATH & BIKER CAMPING Axonometry
76
C
77
EXTERNAL VIEWS
Path A 78
Path B
Path C 79
EXPECTED GROWTH AND DEVELOPMENT : EX CERAMICA MANTOVA, Timeline within 10 years of use
1 year
5 years
10 years
Cultural activities Market Orchards Biker activities Food activities Distribution of food January
80
February
March
April
May
June
July
August
Septemeber
October
November
December
81
EXPECTED GROWTH AND DEVELOPMENT : RURAL MUSEUM OF FOOD CULTURE MANTOVA Timeline within 10 years of use
5 years
1 year
10 years
Cultural activities Market Orchards Catering Food activities Distribution of food January
82
February
March
April
May
June
July
August
Septemeber
October
November
December
83
EXPECTED GROWTH AND DEVELOPMENT : SLOW PATH & BIKER CAMPING Timeline within 10 years of use
1 year
5 years
10 years
Bikers activities Camping Orchards Cultural actvities Food activities Food selling January
84
February
March
April
May
June
July
August
Septemeber
October
November
December
85