DeLorean
DeLorean
2
02 Visual Development Guide
DeLorean GR 604 01 The Nature of Indentity
Visual Development Guide
1
02
DeLorean
Visual Development Guide
DeLorean
2
Visual Development Guide
GR 604 01 The Nature of Indentity
DeLorean GR 604 01 The Nature of Indentity
Visual Development Guide
—William Pollard {Clergyman}
3
Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.
DeLorean
4
Visual Development Guide
GR 604 01 The Nature of Indentity
Table of Contents
DeLorean GR 604 01 The Nature of Indentity
01
VISUAL RESEARCH
The Old DeLorean Logo Ideas And Concepts Visual Research Visual Development Guide
Logo Design Look-A-Like Logos Inspiration
IDENTITY DEVELOPMENT
5
02
DeLorean GR 604 01 The Nature of Indentity
6
Visual Development Guide
01 Visual Research
DeLorean GR 604 01 The Nature of Indentity
The Old DeLorean Logo
Visual Research
Ideas And Concepts
Visual Development Guide
7
DeLorean GR 604 01 The Nature of Indentity
San-Serif Bold Strong Symmetry
8
Visual Development Guide
One Color
Full-Justified No Sharp
Serif All Caps What's the meaning of logo
DeLorean GR 604 01 The Nature of Indentity
Visual Development Guide
9
THE OLD DELOREAN LOGO Old logo with the san-serif bold font to embody a strong sense of shock, the tension of more men.Delorean company before the abbreviation for AMC just can make it a perfectly symmetrical logo, and although the DeLorean under the full name using serif, but using all caps in the form of a combined with logo, and let the full name and logo completely aligned on both ends.The color on AMC took only a single color, appear logo is more stable, more reveal personality.
DeLorean
Visual Development Guide
GR 604 01 The Nature of Indentity
IDEAS AND CONCEPTS
10
The idea of the new logo from the new brand soul, have the courage and be better, and based on the theme of John DeLorean, innovation, and achieve their desire.Started from three directions to create a new logo, dare to innovate means changing; Belief in yourself means confidence and in the future, these three aspects to consider new logo design.
DeLorean GR 604 01 The Nature of Indentity
Confidence
Future
Dare to innovate
Belief in yourself
Create your future
Triangle represents a change in the
Curved lines and shapes have a sense
Two circles with a line look like a circuit
field of mathematics, and triangular in
of care, curved like a hand to hold
board line, in most cases on behalf
shape and DeLorean D alike.With said
the shape of things.Let people seem
of the science and technology, and
change triangle and D is the core of
more willing to believe, but this is
generally used to represent the future
this kind of design scheme.
the meaning of this kind of shape
of science and technology.So use this
represents.
shape to reflect the future is the main
Visual Development Guide
Changing
11
purpose of this option.
D
+
D
DeLorean
12
Visual Development Guide
GR 604 01 The Nature of Indentity
DeLorean GR 604 01 The Nature of Indentity
Visual Development Guide
Based on the theme of three different simplified refining, before the formal for the new logo design, to research, similar logo elements.Here are three topics related research by the logo.
13
VISUAL RESEARCH
DeLorean GR 604 01 The Nature of Indentity
Changing The first point is to change the brand. Triangle in mathematics is a change, the meaning of so below is the triangle, and change the search and refine graphics
14
Visual Development Guide
theme is given priority to.
DeLorean GR 604 01 The Nature of Indentity
Visual Development Guide
15
DeLorean GR 604 01 The Nature of Indentity
Confidence The second key word is faith, the DeLorean brand soul is the need to believe in yourself, to get the chance of success.Under the logo of the search
16
Visual Development Guide
and extract relevant graphics.
DeLorean GR 604 01 The Nature of Indentity
Visual Development Guide
17
DeLorean GR 604 01 The Nature of Indentity
Future The third one is a keyword in the future, for one for the innovation of brand, the future is a very important part of.For the future of exploratory innovation is to
18
Visual Development Guide
help people of the key factors.
DeLorean GR 604 01 The Nature of Indentity
Visual Development Guide
19
DeLorean GR 604 01 The Nature of Indentity
02
20
Visual Development Guide
Identity Development
DeLorean GR 604 01 The Nature of Indentity
Logo Design
Look-A-Like Logos
Inspiration
Visual Development Guide
21
DeLorean
22
Visual Development Guide
GR 604 01 The Nature of Indentity
DeLorean GR 604 01 The Nature of Indentity
Visual Development Guide
23
Logo Design The Logo is the easiest and most direct way, which convey the spirit of the brand to the people. This shows the logo in the importance of the brand.It conveys not only is the soul of the brand, is also a kind of feeling, a kind of spirit.Let people see it can be associated with it at the back of the brand.
DeLorean
24
Visual Development Guide
GR 604 01 The Nature of Indentity
SKETCHES Round-one BEST SELECTIONS Round-two COMPUTER SKETCHES Round-three FINAL LOGO
DeLorean GR 604 01 The Nature of Indentity
SKETCHES Round-one For the first attempt to draw the logo sketch, is a feeling of brainstorming.Brainstorming respectively from three keywords to make simple ideas visually presented. Visual Development Guide
25
Changing
DeLorean
26
Visual Development Guide
GR 604 01 The Nature of Indentity
DeLorean GR 604 01 The Nature of Indentity
Big d as the main design elements, and overlapping lines there is a feeling of fusion.
Visual Development Guide
27
Changing
DeLorean GR 604 01 The Nature of Indentity
With the combination of triangle and d to
28
Visual Development Guide
express, future elements inside.
DeLorean GR 604 01 The Nature of Indentity
Using triangle instead of point, have the effect of guidance, also can reflect the brand itself rather than a dominant role.
Visual Development Guide
29
Changing
DeLorean GR 604 01 The Nature of Indentity
Shear head through the graphical expression of a breakthrough, but too much direct expression of brand not deep.
30
Visual Development Guide
Changing
DeLorean GR 604 01 The Nature of Indentity
Shear head through the graphical expression of a breakthrough, but too much direct expression of brand not deep.
Visual Development Guide
31
Confidence
DeLorean GR 604 01 The Nature of Indentity
To make a change on the first letter, and with eagle this express themselves to improve the image of the animal's mouth.Can better
32
Visual Development Guide
express the image of the brand.
DeLorean GR 604 01 The Nature of Indentity
Take simple on the font, font slightly modify. The icon as the signature is more outstanding.
Visual Development Guide
33
Confidence
DeLorean GR 604 01 The Nature of Indentity
The edge of the repeated highlighted the initials.But was slightly dull, and do not tally with the subject.
34
Visual Development Guide
Confidence
DeLorean GR 604 01 The Nature of Indentity
Only first letter to reflect the theme, a little modification on the first letter.
Visual Development Guide
35
Future
DeLorean GR 604 01 The Nature of Indentity
With the first letter as an icon, to highlight the
36
Visual Development Guide
first letter with the shape of the shadow.
DeLorean GR 604 01 The Nature of Indentity
basic direction of the overall design. First of all, is a capital D as the main symbol of an image, with simple text name brand.The second is based on the triangle image because the triangle in mathematics has changed the meaning of the image of the triangle to the meaning of the expression change. The overall feeling is combined with the triangle with a capital letter d as the main icon, a simple font for auxiliary words to express the spirit of the brand, and can bring heavy, deep impression.
37
After the first draft established the
Visual Development Guide
Conclusion
DeLorean GR 604 01 The Nature of Indentity
BEST SELECTIONS Round-two After the first draft, summarize and draw for the
38
Visual Development Guide
second manuscript.
Graphic to refine
DeLorean GR 604 01 The Nature of Indentity
Cutting head turning represents the change, and combined with the D is accorded with the original intention.
Visual Development Guide
39
DeLorean GR 604 01 The Nature of Indentity
The combination of triangular arrow and D can also is
40
Visual Development Guide
a kind of combination of collection structure.
Triangle can be in the form of arrows with D, such feelings can reflect more breakthrough. But also can keep the icon of decorous, won't make D is not easy to read, don't let the arrow and ontology D seem out of line.
DeLorean GR 604 01 The Nature of Indentity
identified ten icons can be developed. Overall is the combination of triangle and d as the main target for change. In the modification of after focuses on stress the theme of the brand, and the color also has a direction of the relative concept.
41
By the second filter, the main
Visual Development Guide
Conclusion
DeLorean GR 604 01 The Nature of Indentity
COMPUTER SKETCHES Round-three By using the computer to draw graphics can be more detailed, more accurate graphic display. Which is more intuitive to present the brand, in the form of
42
Visual Development Guide
better bring people the feeling of the brand.
DeLorean GR 604 01 The Nature of Indentity
With D vertical lines to represent themselves, which I. The D truncation above a piece to express the idea of independently.
Visual Development Guide
43
DeLorean GR 604 01 The Nature of Indentity
In the form of d half open to reflect the thinking of opening and more and parallel arrows to express
44
Visual Development Guide
yourself, but it doesn't deviate from the concept of.
DeLorean GR 604 01 The Nature of Indentity
FINAL LOGO Details Change After several times modified, the overall effect of the logo has been formalized.But the word still is too complex, and the size of the cutting head, the length also need accurate and modification. Visual Development Guide
45
DeLorean GR 604 01 The Nature of Indentity
46
Visual Development Guide
FINAL LOGO
DeLorean GR 604 01 The Nature of Indentity
LOOK-A-LIKE LOGOS The logo is similar to the brand logo, which is the brand logo a source of inspiration.I don't do the main reason is that in order to search the main reason for the conflict. Visual Development Guide
47
DeLorean GR 604 01 The Nature of Indentity
INSPIRATIONS After some search for brand logo show, I get some
48
Visual Development Guide
inspiration.The following is the source of inspiration.
DeLorean GR 604 01 The Nature of Indentity
The layout is the inspiration from this page.
Visual Development Guide
49
DeLorean GR 604 01 The Nature of Indentity
The way to show the logo details will in the future
50
Visual Development Guide
books, and also the layout.
DeLorean GR 604 01 The Nature of Indentity
Visual Development Guide
51
DeLorean GR 604 01 The Nature of Indentity
52
Visual Development Guide
The color it used is the inspiration for the book.
DeLorean GR 604 01 The Nature of Indentity
The way to show the type are the inspiration for my type showing in the next book.
Visual Development Guide
53
DeLorean GR 604 01 The Nature of Indentity
54
Visual Development Guide
CONCLUSION In this one for our brand logo on the back of the design, also have a new definition of the brand image. In the following content, will the use of the logo specification, use scope carries on the detailed analysis.Part will introduce our products.
DeLorean GR 604 01 The Nature of Indentity
Visual Development Guide
55
SOUCES WIKIPEDIA.ORG 500 PX
DeLorean
56
Visual Development Guide
GR 604 01 The Nature of Indentity
02 Student Project Yiming (Eva) Bian Academy of Art University GR 604 01 Spring 2017 bianym0206@gmail.com
DeLorean
Visual Development Guide
DMC Delorean Motor Company Contect Info: bianym0206@gmail.com Yi m i n g ( E v a ) B i a n Academy of Art University GR 604 01 The Nature of Indentity Instructor: Hunter Wimmer
0