DeLorean
DeLorean
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03 Visual Standards Guide
DeLorean GR 604 01 The Nature of Indentity
Visual Standards Guide
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DeLorean
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DeLorean
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Visual Standards Guide
GR 604 01 The Nature of Indentity
DeLorean GR 604 01 The Nature of Indentity
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—George Bernard Shaw {Dramatist}
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Progress is impossible without change, and those who cannot change their minds cannot change anything.
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GR 604 01 The Nature of Indentity
Table of Contents
DeLorean GR 604 01 The Nature of Indentity
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OUR NEW DEMEANOR
Our New Logo Clear Space Proper Logo Usage
Dimension Restrictions
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OUR NEW LOOK
Typography Standards Corporate Business System
03 Future Extensions
EXTENSIONS
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Color Standards
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Improper Logo Usage
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Our New Demeanor
DeLorean GR 604 01 The Nature of Indentity
Our New Logo
Clear Space
Improper Logo Usage
Dimension Restrictions
Proper Logo Usage
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GR 604 01 The Nature of Indentity
OUR NEW LOGO Our new logo using triangle arrows with a capital letter d form.The arrows indicate the breakthrough of the triangle, the future, and innovation, the triangle represents the change. Capital letter d is the first letter of the brand, can let the graphics are more outstanding, more good recognition.
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GR 604 01 The Nature of Indentity
Wordmark
Symbol
Signature
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CLEAR SPACE Logo in the middle of the distance to be explicitly marked and regulations, and in the middle of the distance is not able to have anything in the middle. New logo has two parts, one part is graphics, part is the written word.
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GR 604 01 The Nature of Indentity
PROPER LOGO USAGE DeLorean logo used in different areas and locations, different locations and form used in the field have slightly difference.Different background, different regions are different ways of application of the logo.Here will summarize and show some common applications.
DeLorean GR 604 01 The Nature of Indentity
Logo Variation DeLorean logo consists of two parts, the text, and graphics.In different environments, they can be used together, also can be used alone.
Version
Version
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Primary version Version
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Tertiary version
Secondary version
DeLorean GR 604 01 The Nature of Indentity
Logo With Background The application of the logo may be used in the different colors of the background, so the demonstration as much as possible will be shown as an example.
Secondary
One Color On Dark
One Color On Dark
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Primary
Tertiary
One Color On Dark
Primary
Secondary
Two Color On Dark
Two Color On Dark
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GR 604 01 The Nature of Indentity
IMPROPER LOGO USAGE The same laws of the use of the logo are limited, we will show some mistakes using examples.For example is not the right shape, color, or to change the structure of the logo is forbidden.These will be displayed in the rear.
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GR 604 01 The Nature of Indentity
DIMENSION RESTRICTIONS Will then show here in different media, the application of law, such as outdoor advertising logo should take what kind of.Here will show in the network and an example of 1 cm to 10 m.
DeLorean GR 604 01 The Nature of Indentity
10M
1M
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5CM
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1CM
WEB
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Our New Look
DeLorean GR 604 01 The Nature of Indentity
Color Standards
Typography Standards
Corporate Business System
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DeLorean GR 604 01 The Nature of Indentity
C:0 M:20 Y:90 K:0 Yellow 012C 108U
C:0 M:0 Y:0 K:100
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Black C Neutral Black U
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C:100 M:0 Y:0 K:0
Color Standards Color specifications of the sample have been clear about the available
2995C 306U
C:30 M:100 Y:85 K:0
range of colors, and the environment and conditions.In some cases cannot
1805C
be constrained by a kind of color is the tie-in, in different situations require different make people feel more flexible.
485U
DeLorean GR 604 01 The Nature of Indentity
Yellow and black collocation is used for most of the public facilities.In the vast majority of DeLorean activities and widely used in the product.
often used in DeLorean held meetings or speech.Blue for yellow more rational,
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The collocation of blue and black are
more stable, more business.So the collocation of blue and black can
Red and black collocation is used in the DeLorean teaching industry. The collocation of black and red more classic, more creative, as the international style.
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appear on these occasions.
DeLorean GR 604 01 The Nature of Indentity
Typography Standards Standard sample and parsing of font for brands in the business and need a lot of copy can give a person with the overall impression of occasions. In order to be able to regulate their own VI system and also give a
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person with the overall impression.
Title/Sub title
Serpentine Sans
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Serpentine is a square-shaped sans serif design that is similar to Eurostile, but with more contrast between thick and thin strokes. The style is reminiscent of digital types and conveys a science fiction feel. The Serpentine font family is suitable for posters, signs and advertising.
DeLorean GR 604 01 The Nature of Indentity
ABCDEFGHIJKLMNOPQRSTUVWXYZabc d e f g h ij k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
Serpentine Sans Oblique Serpentine Sans Regular ABCDEFGHIJKLMNOPQRSTUVW X YZ a b c d e f g h i j k l m n o p q r s t u v w x yz1234567890
ABCDEFGHIJKLMNOPQRSTUVW X YZ a b c d e f g h i j k l m n o p q r s t u v w x yz1234567890
Serpentine Sans Bold
Serpentine Sans Bold Oblique
ABCDEFGHIJKLMNOPQRSTUVWX YZabcdefghijklmnopqrstuvwx yz1234567890
ABCDEFGHIJKLMNOPQRSTUVWX YZabcdefghijklmnopqrstuvwx yz1234567890
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ABCDEFGHIJKLMNOPQRSTUVWXYZabc d e f g h ij k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
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Serpentine Sans Light
Serpentine Sans Light Oblique
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GR 604 01 The Nature of Indentity
Title/Sub title
Avenir LT Std
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In drawing the AvenirÂŽ typeface, Adrian Frutiger looked to both the past and the future for inspiration. His goal was to reinterpret the geometric sans serif designs of the early part of the 20th century in a typeface that would portend aesthetics of the 21st century. He succeeded handsomely. In doing so, Frutiger added a bit of organic humanism to the design, freeing Avenir from the rigid geometric overtones of the earlier designs.
DeLorean GR 604 01 The Nature of Indentity
ABCDEFGHIJKLMNOPQRSTUVWXYZabc defghijklmnopqrstuvwxyz1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabc defghijklmnopqrstuvwxyz1234567890
Avenir LT Std Roman
Avenir LT Std Oblique
ABCDEFGHIJKLMNOPQRSTUVWXYZabc defghijklmnopqrstuvwxyz1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabc defghijklmnopqrstuvwxyz1234567890
Avenir LT Std Heavy
Avenir LT Std Heavy Oblique
ABCDEFGHIJKLMNOPQRSTUVWXYZab cdefghijklmnopqrstuvwxyz1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZab cdefghijklmnopqrstuvwxyz1234567890
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Avenir LT Std Light Oblique
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Avenir LT Std Light
DeLorean GR 604 01 The Nature of Indentity
CORPORATE BUSINESS SYSTEM Here is to show the logo in the actual application, will be shown how to clear or hints logo should be set in different materials, different
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commercial use.
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DeLorean GR 604 01 The Nature of Indentity
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Extensions
DeLorean GR 604 01 The Nature of Indentity
Future Extensions
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DeLorean GR 604 01 The Nature of Indentity
FUTURE EXTENSIONS In the expansion of the future, we divided into three stages, learning stage, stage of development, and cooperation stage.In each stagespecific associations, and is also a cycle.We have a bigger extension is education class.This can play a big
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part of the development.
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GR 604 01 The Nature of Indentity
PRODUCTS SERVICES ENVIRONMENTS EXPERIENCES EDUCATIONAL OPPORTUNITIES EVENTS CO-BRANDING OPPORTUNITIES
DeLorean GR 604 01 The Nature of Indentity
LEARNING D-Sharing Lab
This Academy is the education organization for people who
This lab is for people who have the innovation ideas, and
wan to innovate. Our mission is encourage people to study or
need to some suggestions from their frineds. They can share
do everything that they want and can create to be the project.
their ideas from this lab.
DeLorean Library
Realize D-Idea Lab
This is the library for people to research the knowledgy,
This lab is for people who have no idea how to realize their
which they want to know.
ideas. They also can get some feedback about how to make their ideas come true.
John Z. DeLorean Museum DeLorean Museum is the soul of DeLorean history and brand by resolution of the museum. It is mainly engaged in the soul of the brand better convey to the new target audience.
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Academy of Delorean
D-Research Center
historical events, is used in the memory of the past.
Delorean New Technology Lab This lab helps people to the materialization of your thoughts, provide people with a site can achieve their ideas.
D-Project Management This department is work for people manage their project and introduce the project in our organizaiton for people who interested in our program.
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The center is to make people remember and find some of the
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DEVELOPING D-Store
D-Membership Center
This store is for people needs some tools to make their
The center is work for membership of our organization and
innovation things come true, and sell some innovation things
service. For those who want to become our member to
from our people.
provide also.
DeLorean Innovtion Center Workshop
Development Your Skills Workshop
This workshop in the DeLorean Innovation center. in order to
This with John Z. DeLorean differs, it tends to explore the
better communicate John DeLorean's thought.
characteristics of the participants themselves rather than only a single message John Z. DeLorean thoughts
DeLorean Practical Experience Event In practice, however, this is a time to help people achieve their ideas before the use of science and technology in the form of virtual activity to experience.
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D-Innovation Lecture This lecture in order to help people add new solutions to people's minds, and develop people's thinking. So that they can do the more create things in the future.
DeLorean Exhibition This exhibition will in the Academy of Delorean. For the people in our organization, it's the good place to show what they did. For the people not in our organization, it's a good way to let them understand our new Delorean.
DeLorean GR 604 01 The Nature of Indentity
COLLABORATION DeLorean Innoavtion Conference This conference will open in twice a year, at the end of every semesters. Those things will also collect in the John Z. Delorean Museum to show the people who wants to join us know what we did in the past.
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This new brand needs a new system, independent software is needed to support.
DeLorean Program This program helps people to organize, and analyze the feasibility of their idea, and provides some Suggestions.
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This program helps people who want to join in the foundation and wants to helps people to do the innovation things.
D-Collaborate Organization This is the organization for people who wants to do the innovate things and let them help each other to finish their works also.
PRODUCTS SERVICES ENVIRONMENTS EXPERIENCES EDUCATIONAL OPPORTUNITIES EVENTS CO-BRANDING OPPORTUNITIES
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GR 604 01 The Nature of Indentity
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at the same time, from the website can fine understanding we under the guidance of brand spirit to do things. Delorean from the electronic products, commercial products, physical activity and to better show the soul of the brand.The real brand is to encourage people to innovate, have the courage to break the existing rules.Dare to implement their ideas.
SOUCES WIKIPEDIA.ORG 500 PX
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Delorean also uses website to show
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GR 604 01 The Nature of Indentity
03 Student Project Yiming (Eva) Bian Academy of Art University GR 604 01 Spring 2017 bianym0206@gmail.com
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DMC Delorean Motor Company Contect Info: bianym0206@gmail.com Yi m i n g ( E v a ) B i a n Academy of Art University GR 604 01 The Nature of Indentity Instructor: Hunter Wimmer
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