YINGJING LAO
Elements
PROJECTS
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YINGJING LAO
Elements
PROJECTS
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T H E E L E M E N T O F S U R PR I S E
Design always surprises me. We follow and break rules at the same time. If one concept does not work out, we can keep exploring it from different angles. Everything is unpredictable because you cannot see the outcome at the inception. This is what makes design wonderfully unique.
TA B L E O F
Contents
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0 6 / PRO J E C T 01
6 6 / PRO J E C T 05
The Element Of Fluidity
The Element Of Unity
26 / PRO J E C T 0 2
8 0 / PRO J E C T 0 6
The Element Of Clarity
The Element Of Vitality
4 0 / PRO J E C T 0 3
98 / PRO J E C T 07
The Element Of Propriety
The Element Of Serenity
56 / PRO J E C T 0 4
The Element Of Personality
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ELEMENTS / MA PORTFOLIO
THE ELEMENT OF
Fluidity
PPRROOJJEECCTTS
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THE ELEMENT OF FLUIDITY
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C O U RS E
O B J E C TI V E
Type Experiments
This project explored existing modern typographical ideas and
I N S T R U C TO R
Wioleta Kaminska
We investigated the communication of content and the emotional qualities of text. For this project, we were encouraged to explore how type forms are transformed in different environments with
The Typographic Dream State
different materials.
Spring 2018
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techniques then attempted to expand on our typographical range.
PRO J E C T
YEAR
06
S O LU TI O N
The outcome for this project is a series of movie posters and a movie trailer. I used experimental typography to elicit the emotion
CAT EG O R I E S
of romance and apply it to a series of movie posters. I applied images
Print Video
created by texture reflection and fluid type exploration to the poster of the movie The Shape of Water. All images and typography used abstract forms to express the feeling of romantic and mysterious.
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THE ELEMENT OF FLUIDITY
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THE ELEMENT OF FLUIDITY
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THE ELEMENT OF FLUIDITY
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THE ELEMENT OF FLUIDITY
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THE ELEMENT OF FLUIDITY
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THE ELEMENT OF FLUIDITY
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THE ELEMENT OF FLUIDITY
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THE ELEMENT OF FLUIDITY
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THE ELEMENT OF FLUIDITY
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THE ELEMENT OF
Clarity
PRO J E CT
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THE ELEMENT OF CLARITY
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C O U RS E
O B J E C TI V E
Type Systems
This project expounds and expands on the basic principles of
IN STRUCTOR
Brooke Willis PRO J E C T
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typography. We were encouraged to challenge the approach to these basic principles and explore new innovative ways to communicate with text and image. We were asked to design exhibition materials for an artist in this project.
Exhibit Design S O LU TI O N YEAR
Fall 2017
I chose to design for the collection of the Austrian painter Gustav Klimt’s collection of golden paintings. The material includes a series
CAT EG O R I E S
of exhibition posters, booklet, ticket, website, graphic wall and
Print Web
outdoor banner. I used simple layouts and minimal elements for the entire visual system in order to make his artworks standout.
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ELEMENTS / MA PORTFOLIO
GUSTAV KLIMT
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THE ELEMENT OF CLARITY
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THE ELEMENT OF CLARITY
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THE ELEMENT OF CLARITY
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THE ELEMENT OF CLARITY
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THE ELEMENT OF CLARITY
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THE ELEMENT OF CLARITY
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THE ELEMENT OF
Propriety
PROJECT
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THE ELEMENT OF PROPRIETY
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C O U RS E
O B J E C TI V E
Type Systems
This project expounds and expands on the basic principles of
I N S T R U C TO R
Brooke Willis PRO J E C T
Book Design YEAR
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typography. We were encouraged to challenge the approach to these basic principles and explore new innovative ways to communicate with text and image. For this project, we were asked to choose one episode from the podcast series This American Life and design a book based on it.
Fall 2017
S O LU TI O N
CAT EG O R I E S
The episode I chose is called The six things you’re not supposed to talk
about. There are six stories based on the six topics raised in the podcast episode, so I made a custom-bound book, combining six saddle stitch booklets. To convey the idea of different topics, I used different color palettes for each book and but kept the cover black and white. In addition, I used contrasting colors and symbolic elements for the book.
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THE ELEMENT OF PROPRIETY
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THE ELEMENT OF PROPRIETY
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THE ELEMENT OF PROPRIETY
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THE ELEMENT OF PROPRIETY
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THE ELEMENT OF PROPRIETY
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THE ELEMENT OF
Personality
PROJECT
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THE ELEMENT OF PERSONALITY
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C O U RS E
O B J E C TI V E
Type Composition
This project expanded on previously learned principles and incorpo-
I N S T R U C TO R
John Nettleton
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rates more advanced issues such as organization, hierarchy, layout and grid systems. We were encouraged to investigate ways to communicate content and meaning of text.
PRO J E C T
Type Specimen
S O LU TI O N
Promotion
This project required us to do a type specimen promotion
YEAR
Spring 2017
brochure for a typeface of our choosing. The typeface Frutiger was first designed as a sign and directional system for the new Charles de Gaulle Airport in Paris. The booklet was inspired by the way
CAT EG O R I E S
finding system of that airport. I pulled out some directional elements
like arrows and dashed lines and added them into the design. The use of color is contrasting and active. The different scale, weight and size of the typeface show how this typeface can be used in different contexts.
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E L E M E N T SO /F M SU A RPPORRI T SF E O/LM I OA P O R T F O L I O
THE ELEMENT OF PERSONALITY
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THE ELEMENT OF PERSONALITY
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THE ELEMENT OF PERSONALITY
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THE ELEMENT OF PERSONALITY
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THE ELEMENT OF
Unity
PROJECT
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THE ELEMENT OF UNITY
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C O U RS E
O B J E C TI V E
Digital Design
Graphic design has always worked in close concert with technical
Studio
innovation. The digital revolution has accelerated that dynamic—
I N S T R U C TO R
Bob Slote
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today’s designers use any means at their disposal to get their ideas across. This project explored the limitations and possibilities of numerous user experiences—web, tablet, mobile devices and more.
PRO J E C T
Materials Library YEAR
Fall 2017
S O LU TI O N
As a designer, finding suitable paper stock to present your design work is very important. There are also many printing materials in the world that we may not know about yet, so I came up with Materials
CAT EG O R I E S
Library, an app for finding material for printing. The main function of
Mobile App
the app is to help users find a specific type of paper for their projects or to identify a paper material they are considering. The app also gives tips for suitable printing materials for a variety of designs.
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MEEN NTTSS // M MAA PPOORRTTFFOOLLIIOO EELLEEM
HEE EELLEEM MEEN NTT OOFF UUN NIITTYY TTH
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THE ELEMENT OF UNITY
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THE ELEMENT OF
Vitality
PROJECT
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T H E E L E M E N T O F V I TA L I T Y
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C O U RS E
O B J E C TI V E
Visual Thinking
This project led us through specific steps in the design process to
I N S T R U C TO R
David Hake PRO J E C T
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create engaging and relevant solutions. We were asked to propose a topic, identify its relevant audience and stakeholders, then find, create and implement compelling visual elements in a variety of media that work together as a cohesive system.
Motivate YEAR
Summer 2017
S O LU TI O N
People are often sedentary when they get to their office and start working. The purpose of this project is to help provide busy workers
CAT EG O R I E S
with a system of time management, and to encourage and educate
them to have a healthy lifestyle even while working in the office.
Mobile App
Motivate is an organization that provide educational material, a productivity app and motivational events.
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THE ELEMENT OF
Serenity
PRO J E CT
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THE ELEMENT OF SERENITY
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O B J E C TI V E
Type Compositions
The main goal of this project was to choose a book and then redesign
I N S T R U C TO R
John Nettleton
the visual system surrounding it. This project expanded on previously learned principles and incorporates more advanced issues such as organization, hierarchy, layout and grid systems. We were encouraged
PRO J E C T
to investigate ways to communicate content and meaning of text.
Type Specimen Promotion
S O LU TI O N
YEAR
I chose the book Creating Japanese Gardens. This book presents
Spring 2017
famous gardens across Japan and introduces the elements of creating a Japanese garden. Japanese gardens have been long seen
CAT EG O R I E S
as a place of peacefulness. The layout of the book uses negative space
to express tranquility. I also used graphic elements like lines and dots to elevate the hierarchy. The overall look and feel of the book is clean and peaceful.
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THE ELEMENT OF SERENITY
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WORDS OF
Gratitude
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FA M I LY
TO M Y FA M I LY
Huiying Li
To mom and dad, thank you for supporting me with all your love, and
Jimin Lao
allowing me to chase my dreams.
FRIENDS
Weiyi Yin Weijin He
TO M Y F R I E N D S
Thank you, to all my friends who have supported me. I won’t be able to finish all the work without your help and understanding.
I N S T R U C TO RS
Mary Scott
TO M Y I N S T R U C TO RS
Hunter Wimmer
Thanks for teaching me principle of design, critiquing my works and
John Nettleton
pushing me further. I have learned design skills and different ways of
David Hake
thinking. You made me the designer I am today.
Wioleta Kaminska Brooke Willis Bob Slote
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SCHOOL
Academy of Art University School of Graphic Design C O U RS E
MA Portfolio Seminar I N S T R U C TO R
Mary Scott DESIGNER
Yingjing Lao C O N TAC T
ylao928@gmail.com W E B S IT E
yingjinglao.com FO N T S
Roboto Serifa Std PR I N TI N G A N D B I N D E RY
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