Overview Marketing & PR activities 2013 – 2014 Prepared by Yioula Pitsiali
Presentation outline • Internet & Social Media
• Advertising Campaign ▫ Autumn Winter 2013
• PR – Media Coverage PR : 1/3 ,Half and/or Full page Market references (reportage)
• Other activities ▫ Customers activities ▫ Promotions
Internet & Social Media December 2013
•Web page ib4e uptaded •http://www.ib4ecy.com
•E-shop ib4eshop.com •www.ib4eshop.com
Internet & Social Media
Ib4e creative consultants and agents ltd •https://www.facebook.com/inteligencebeforeexperiences
796 Likes
•ART2BESHOP art & design community •https://www.facebook.com/art2beshop
760 Likes
Internet & Social Media
•Roccobarocco watches & Jewels Cyprus •https://www.facebook.com/roccobaroccocyprus
1,975 Likes
•Laura Biagiotti watches & jewels Cyprus •https://www.facebook.com/laurabiagiotticyprus
655 Likes
Internet & Social Media
•WIZE & OPE Cyprus •https://www.facebook.com/wizeandopecyprus 361 Likes
Internet & Social Media •Pages Promotion
December 2013 •Like , Share & Win campaign for Roccobarocco
Internet & Social Media •Pages Promotion
December 2013 •Like , Share & Win campaign for Laura Biagiotti
Internet & Social Media •Pages Promotion
December 2013 •Like , Share & Win campaign for Wize & Ope
Advertising Campaign • Weekly Magazines / Beautiful People 3 full pages for ROCCOBAROCCO watches DECEMBER - JANUARY 2013 -14 15th 8 th
DECEMBER 2013 JANUARY 2014
1st DECEMBER 2013 ( inside frond hard cover )
Advertising Campaign • Weekly Magazines / Beautiful People 3 full pages for LAURA BIAGIOTTI watches DECEMBER - JANUARY 2013 • 1st December •15th December • 8th January
Advertising Campaign • Weekly Magazines / Beautiful People (2 x 1/3 double page ) for Wize & Ope watches
December - January
15th December
7th January
Advertising Campaign • Monthly Magazines / MUST 1 full page for roccobarocco watches
December – January • MUST January (20 December edited )
Advertising Campaign • Monthly Magazines / MUST / OMIKRON 2 full pages for LAURA BIAGIOTTI watches
December – January • OMIKRON December • MUST December • MUST January (20 December edited )
Advertising Campaign • Monthly Magazines / Cosmopolitan 1/3 page for Wize & Ope watches
December – January • COSMOPOLITAN December 2013
PR Coverage Full & half page presentations, press clippings & references
COVER PAGE References / Beautiful People November– December 2013
Roccobarocco & Laura Biagiotti watches 24/11/2012
Roccobarocco watches & Laura Biagiotti jewels 1/12/2012
Laura Biagiotti watches & Jewels 15/12/ 2013
PR Coverage Full & half page presentations, press clippings & references
COVER PAGE References / Beautiful People December – January 2013/14
22/12/2013
Roccobarocco watches & Laura Biagiotti Jewels 8 /1 /2014
Laura Biagiotti Watches 12/1/2013
PR Coverage Full & half page presentations, press clippings & references
COVER PAGE References / Beautiful People February
Wize and Ope 2/2/2013
PR Coverage Full & half page presentations, press clippings & references
Reportage / references • In addition to advertising & coverpage presentation our effort is to have good coverage in fashion reportage.
November Down Town weekly magazine
17-23 / 11 2013
Laura Biagiotti watches
Roccobarocco watches
PR Coverage Full & half page presentations, press clippings & references
Reportage / references • In addition to advertising & coverpage presentation our effort is to have good coverage in fashion reportage. November Beautiful People weekly magazine 24 / 11 / 2013
Laura Biagiotti jewels
Roccobarocco watches & Laura Biagiotti jewels
PR Coverage Full & half page presentations, press clippings & references
Reportage / references • In addition to advertising & coverpage presentation our effort is to have good coverage in fashion reportage. Roccobarocco , Laura Biagiotti watches & jewels in fashion reportage 8-14 / 12 2013
December
Down Town weekly magazine Laura Biagiotti watches & Jewels
PR Coverage Full & half page presentations, press clippings & references
Reportage / references
Roccobarocco Laura Biagiotti & Wize & Ope watches & jewels in fashion reportage
December 1 / 12 / 2012
Beautiful People weekly magazine
Laura Biagiotti jewels & Wize and Ope watches
Laura Biagiotti watches & roccobarocco watches
PR Coverage Full & half page presentations, press clippings & references
Reportage / references December 15 / 12 / 2012 Beautiful People weekly magazine
Laura Biagiotti jewels
Laura Biagiotti watches & jewels
PR Coverage Full & half page presentations, press clippings & references
Reportage / references December 15 / 12 / 2012
Beautiful People weekly magazine
roccobarocco watch
PR Coverage Full & half page presentations, press clippings & references
Reportage / references December 22 / 12 / 2012
Beautiful People weekly magazine
Roccobarocco & Laura Biagiotti watches
PR Coverage Full & half page presentations, press clippings & references
Reportage / references December 22- 28 /12/ 2012
Down Town weekly magazine
Roccobarocco watches
PR Coverage Full & half page presentations, press clippings & references
Reportage / references January 8 / 1 / 2013
Beautiful People weekly magazine
Roccobarocco watches & Laura Biagiotti jewels
PR Coverage Full & half page presentations, press clippings & references
Reportage / references January 12 / 1 / 2013 Beautiful People weekly magazine
Roccobarocco & Laura Biagiotti watches
PR Coverage Full & half page presentations, press clippings & references
Reportage / references
20/ 1 / 2013
February Wize & Ope Watches
PR Coverage Full & half page presentations, press clippings & references
fashion presentation / window shoping
22 December Beautiful People & 8TH January Beautiful People
December /January 2013 /14
MUST have January
PR Coverage Full & half page presentations, press clippings & references
fashion presentation / window shoping - Must Have
25 November 2013 Beautiful People
22 December 2013 Beautiful People weekly magazine
PR Coverage Full & half page presentations, press clippings & references
fashion presentation / monthly magazines
December 2013
OMIKRON monthly magazine
Wize and Ope
PR Coverage Full & half page presentations, press clippings & references
fashion presentation / monthly magazines
December 2013 COSMOPOLITAN monthly magazine Wize and Ope
PR Coverage Full & half page presentations, press clippings & references
fashion presentation / monthly magazines
December 2013 COSMOPOLITAN monthly magazine Laura Biagiotti
PR Coverage Full & half page presentations, press clippings & references
fashion presentation / monthly magazines
December 2013 COSMOPOLITAN monthly magazine Laura Biagiotti
PR Coverage Full & half page presentations, press clippings & references
fashion presentation / monthly magazines
January 2014 MUST monthly magazine ROCCOBAROCCO
PR Coverage Full & half page presentations, press clippings & references
fashion presentation / monthly magazines
January 2014 ‘MUST ‘ monthly magazine ROCCOBAROCCO
PR Coverage Full & half page presentations / Down Town Weekly magazine
PR Coverage Laura Biagiotti
PRESS RELEASES
roccobarocco
PR Coverage PRESS RELEASES
Laura Biagiotti
PR Coverage PRESS RELEASES
Wize & Ope
PR Coverage PRESS RELEASES
Cover of Beautiful People issue 338 8 / 12 / 2013 Page 110
Wize & Ope
PR Coverage Brands presentation - Blogs http://www.must.com.cy/index.php?pageaction=kat&modid=1&artid=10921
Laura Biagiotti Jewels
PR Coverage Brands presentation – photo shooting
Laura Biagiotti Jewels
Other Activities Poster for Stop & Watch service center
PR Coverage 2013
PRESS RELEASES ( in foam board) given to customers
Wize & Ope
PR Coverage 2014
PRESS RELEASES ( in foam board) given to customers
Wize & Ope
Merchandising Wize & Ope
Merchandising Wize & Ope
Merchandising
Roccobarocco
Merchandising Laura Biagiotti
Sponsorships METAQUOTES CHAMP BOXING AWARDS 2014
WIZE & OPE
Other Activities Christmas Card postal for customers / Wize & Ope
Christmas Present ( Key ring ) for customers / Wize & Ope
Other Activities Radio campaign - Stop & Watch service center
Data Base 2013 – 14 News letters to our database
Building ib4e Customer database • facebook promotions • email campaigns