000.
From Past to Present From the Ground up to the Sky From the Communication up to Human Interaction
Endless.
From Taste to Visual Taste From Reality to Visual World From the Dessert Book to an Afternoon Tea Party
NAME/
MAJOR/
Yi-Ting Lin
Graphic Design
CATEGORY/
YEAR/
Portfolio
2015 - 2019
From Technology to System Design From Future to Infinite
COPYRIGHT @ 2019 YI-TING LIN
All rights reserved. No part of publication can be reproduce without permission from Yi-Ting Lin. 版權所有，未經林宜廷許可，不可私自翻印提取或轉載書中 的任何作品。
This book is dedicated to those who have been supporting and encouraging me. My family, and friends. 致父母，朋友，和愛我的人們。
ENDNESS
Table of Contants
06 / 陸
目錄
2015 - 2020 PROTFOLIO
YI TING LIN
01
02
03
04
05
06
07
08
001
From Past to Present 從過去到現在
002 003
From the Ground up to the Sky 從地面到天空
From the Communication up to Human Interaction 從溝通到人際交流
004
From Taste to Visual Taste 從味覺到視覺饗宴
005
From Reality to Visual World 從現實到虛擬世界
006
From the Dessert Book to an Afternoon Tea Party 從甜點書到下午茶派對
007
From Technology to System Design 從科技到系統設計
008
From Future to Infinite 從未來到永恆
07 / 柒
08 07 06 05 04 03 02 01 YI TING LIN 2015 - 2020 PROTFOLIO ENDNESS
001.
08 / 捌
From Past to Present. PROJECT/
INSTRUCTOR/
Focus
David Hank
COURSE/
SEMESTER/
Graphic Design 2
Fall 2017
OBJECTIVE/
Cameras are now a part of our normal lives, but in the 90s, people were using “real” cameras to take photos and develop film in stores. The goal for this project is to design an exhibition for filmbased industries to introduce the old techniques and knowledge of cameras to new generations.
APPROACH/
Although we don’t use the old techniques to develop photos anymore, it is a good thing to let people experience and know the history of film. This project would cooperate with Kodak, which was the biggest film company in the 90s. The visual language uses black and white to give a sense of nostalgia for the beginnings of photography.
09 / 玖
08 07 06 05 04 03 02 01 YI TING LIN 2015 - 2020 PROTFOLIO
目標 / 相機是我們現在日常生活中常用到的一個東西，但是在九零年代， 人們要用到真正的厚重的相機去拍照然後到照相館去洗底片然後選 ENDNESS
照片。這個作品的目的是要設計一個展覽會介紹一些有關照相的歷 史和技術供人們體驗和學習。
解決辦法 / 雖然我們現在已經不會再運用到舊的洗照片技巧，但是讓更多人知 道相機的歷史和體驗洗照片的技術是一件很棒的事。這個作品會跟 九零年代最大的照片行業柯達合作。顏色基底會用黑白呈現年代感。
08 / 捌
壹/ 從過去到 現在 專題
教授
展覽設計
大衛 漢克
課程
學期
平面設計 2
春季 2017
09 / 玖
10 / 拾
ENDNESS
2015 - 2020 PROTFOLIO
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FOCUS
11 / 拾壹
12 / 拾貳
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13 / 拾參
14 / 拾肆
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15 / 拾伍
16 /
拾 陸
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17 / 拾柒
18 / 拾捌
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20 / 貳拾
2015 - 2020 PROTFOLIO
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hemica
olor +
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21 / 貳壹
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23 / 貳參
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002.
24 / 貳肆
From the Ground Up to the Sky. PROJECT/
INSTRUCTOR/
Airline Rebranding
David Scott
COURSE/
SEMESTER/
Branding
Fall 2018
OBJECTIVE/ The goal is to redesign the Singapore Air brand identity, and make the brand stand out from its competitors. Design the new identity to emphasize how Singapore Air is the airline for its entire nation.
APPROACH/
Culture means a lot to the people of Singapore. To emphasize their national identity, I used the wings and the color palette from traditional Singapore culture to rebrand their airline logo. The wings have three parts. The top represents the departure point, the bottom represents the destination, and the middle represents the customers of Singapore Airlines, or SA. In all, the logo means that SA will give their customers a safe and pleasure journey. 25 / 貳�
08 07 06 05 04 03 02 01 YI TING LIN 2015 - 2020 PROTFOLIO
目標 / 本次設計的目標是重新朔造新加坡航空的品牌形象，使品牌從其他 競爭的航空中脫穎而出。 設計的新品牌形象必須詮釋出新加坡航空 ENDLESS
的國家特徵，融入民族的特色。
解決辦法 / 文化傳承對新加坡人的意義重大。 對於新的形象設計，我選用的翅 膀作為新的圖標，顏色選擇方面選用的是新加坡傳統文化色系。翅 膀由三個部分組成，上部分代表起點 ; 下部分代表是終點 ; 中間的 部分則代表新加坡航空和顧客，意思是我們航空會竭盡所能帶給顧 客安全和愉快的飛行旅程。
24 / 貳肆
貳/ 從地面到 天空 專題
教授
航空品牌設計
大衛 史考特
課程
學期
品牌設計
春季 2018
25 / 貳伍
26 / 貳陸
ENDLESS
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Singapore Airlines
27 / 貳柒
28 / 貳捌
ENDLESS
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Singapore Airlines
YI TING LIN
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Singapore Airlines
29 / 貳玖伍
08 07 06 05 04 03 02 01
TYPOGRAPHY
Baskerville Regular
ABCDEFGHIJKLMN OPQRSTUVIWXYZ abcdefghijklmnopqrstuvwxyz
2015 - 2020 PROTFOLIO
YI TING LIN
1234567890
Baskerville
ABCDEFGHIJKLMN
Bold
OPQRSTUVIWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Color
Hex #8f191c C 27 / M 100 / Y 100 / K 29 R 143 / G 25 / B 28
Hex #f8971d C 0 / M 100 / Y 48 / K 0 R 248 / G 151 / B 29
Hex #5f391b C 42 / M 70 / Y 93 / K 49
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R 95 / G 57 / B 27
30 / 參拾
PATTERN
31 / 參壹
32 / 參貳
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33 / 參參
34 / 參肆
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35 / 參伍
36 / 參陸
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37 / 參柒
38 / 肆捌
39 / 參玖
40 / 肆拾
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41 / 肆壹
08 07 06 05 04 03 02 01 YI TING LIN 2015 - 2020 PROTFOLIO ENDLESS 42 / 肆貳
003. From the Communication to Human Interation PROJECT/
INSTRUCTOR/
Wink System
Tom Sieu
COURSE/
SEMESTER/
Visual System 2
Spring 2019
OBJECTIVE/
The goal is to refine a brand system to integrate into a communication projects. Emphasis is placed on concepts, designing compositions and creating meaningful and engaging design solutions for complex problems.
APPROACH/
In the age of technology, people basically rely on mobile phones for communication, even dating. Now there are a lot of exist dating apps available already, but most of them care only about people’s appearance. The design approach was to make this app as easy as possible for people to communicate with each other in order to find their soul mate.
43 / 肆參
08 07 06 05 04 03 02 01 YI TING LIN 2015 - 2020 PROTFOLIO
目標 / 本次目標在於完善一個品牌系統建設。重點將放在概念，設計構圖
ENDLESS
以及為複雜的通信問題創建有意義且引人入勝的設計解決方案上。
解決辦法 / 在這個充滿科技的時代，人們基本仰賴手機去交流。雖然現在已經 有很多約會的交友程式，但幾乎每一個都是從人類外表出發去設計 的。我想要開發一個新的約會程式，一個人們不用外表去當第一評 判標準，一個為每個人量身打造的約會程式。
42 / 肆貳
參/ 從溝通 到人際交流 專題
教授
軟體設計
湯姆 舒
課程
學期
視覺系統設計 2
春季 2019
43 / 肆參
44 / 肆肆
ENDLESS 2015 - 2020 PROTFOLIO
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46 / 肆陸
ENDLESS
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48 / 肆捌
ENDLESS
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ENDLESS
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ENDLESS
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08 07 06 05 04 03 02 01 YI TING LIN 2015 - 2020 PROTFOLIO ENDLESS
004.
56 / 伍陸
From Taste to Visual Feast. PROJECT/
INSTRUCTOR/
Wine Label Design
Christine George
COURSE/
SEMESTER/
Package 3
Springs 2019
OBJECTIVE/
The goal is to rebrand or create a wine label for a nonexistent company. I want to combine the Chinese “Four Symbols.� These four important spiritual guardians are Azure Dragon, Vermillion Bird, White Tiger and the Black Tortoise. These are the inspiration for a new sake, named Delusion.
APPROACH/
My idea for this project is that these four guardians protect this sake. The four symbols have their own color, which are blue, red green and purple. Using these as the base colors of the bottles, I used a rubdown technique for the labels.
08 07 06 05 04 03 02 01 YI TING LIN 2015 - 2020 PROTFOLIO
目標 / 本次的目標是選擇一個商家或者創造一個新的商家去設計一個酒瓶 的包裝。我想要結合中國的 “四象”（四象是中國東西南北四個方向 ENDLESS
的守護神。東青龍，西白虎，南朱雀，北玄武）和日本的酒創造一 個新的酒品牌” 幻覺 “
解決辦法 / 我對這個項目的想法是酒的守護神。 運用選取的四象神獸，創造出 獨一無二的日本酒。四象神獸本身就擁有他們自己代表的顏色，分 別是藍色，紅色和綠色。我的想法是用這些顏色當酒瓶的基底，然 後運用轉印的技術來製作我的酒瓶標籤。 56 / 伍陸
肆/ 從味覺 到視覺饗宴 專題
教授
酒瓶標籤設計
克里斯丁 喬治
課程
學期
包裝設計 3
春季 2019
58 / 伍捌
ENDLESS
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60 / 陸拾
ENDLESS
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ENDLESS
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ENDLESS
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005.
70 / 柒拾
From Reality to Virtual World. PROJECT/
INSTRUCTOR/
Board Game Design
Christine George
COURSE/
SEMESTER/
Package 3
Springs 2019
OBJECTIVE/
The goal of this project is to design a playable board game. The final deliverables include: a board, a box, a manual, playing cards, and five characters. I designed this project based on Alice in Wonderland.
APPROACH/
I really liked fairy tales when i was a kid. Alice in Wonderland is one of my favorite. I also love to read Japanese comics and cartoons. My childhood is full of these two things. So I decided to combine these two to create a Japanese style Alice in Wonderland board game for this project.
08 07 06 05 04 03 02 01 YI TING LIN 2015 - 2020 PROTFOLIO
目標 / 本目標是設計一個完整的可以馬上遊戲的桌遊系統。最後的成品必 須要有一個桌遊版，一個盒子，說明書，遊戲卡片和至少五個遊戲 ENDLESS
角色。我選擇的用童話故事愛麗絲夢遊仙境作為本次項目的基底。
解決辦法 / 我小時候很喜歡看童話故事，愛麗絲夢遊仙境是我最喜歡的童話之 一。我也很喜歡日本漫畫和卡通。這兩樣東西充斥著我整個童年。 所以我決定融合童話故事和日本卡通，創造一個日本風格的愛麗絲 夢遊仙境來完成這次的桌遊設計項目。
70 / 柒拾
伍/ 從現實 到虛擬世界 專題
教授
桌遊設計
克里斯丁 喬治
課程
學期
包裝設計 3
春季 2019
72 / 柒貳
ENDLESS
2015 - 2020 PROTFOLIO
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08
74 / 柒肆
ENDLESS
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ENDLESS 2015 - 2020 PROTFOLIO
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I Setup
Object Gameboard multi colored rainbow space at the
Gameplay
Movement
Open up the gameboard and place it on a flat surface Shuffle the cards and place them faced down in a pile
78 / 柒捌
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08 07 06 05 04 03 02 01 YI TING LIN 2015 - 2020 PROTFOLIO ENDLESS 80 / 捌拾
006. From Dessert Book to an Afternoon Tea Party. PROJECT/
INSTRUCTOR/
Layout Design
Ariel Gery
COURSE/
SEMESTER/
Typography 3
Spring 2018
OBJECTIVE/
The goal for this project is to design a creative dessert cookbook. I chose to design a book of recipes with tea as the unifying ingredient. I wanted to introduce the relationship between tea and desserts.
APPROACH/
The book is split into five chapters: an Introduction, the history of custom of tea, the different kinds of tea, and the techniques of combining tea with dessert. Each chapter uses different color to distinguish the difference between the different teas.
08 07 06 05 04 03 02 01 YI TING LIN 2015 - 2020 PROTFOLIO
目標 / 本次的目標是設計一本有創意的甜點書。我從開始的許多想法中選
ENDLESS
擇了下午茶。我想要設計一本有關於茶與甜點關係的書。
解決辦法 / 我決定選擇以下午茶來當作我的主題因為我覺得跟蛋糕最為搭配的 就是茶。這本書會有五個章節，包括：序章，有關下午茶，有關紅茶， 有關綠茶和製作甜點的技術。每個章節都會用一個顏色作為區分。
80 / 捌拾
陸/ 從甜點書 到下午茶派對 專題
教授
排版設計
厄爾 格瑞
課程
學期
文字排版 3
春季 2018
82 / 捌貳
ENDLESS
2015 - 2020 PROTFOLIO
YI TING LIN
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02
03
04
05
06
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08
84 / 捌肆
86 / 捌陸
88 / 捌捌
ENDLESS
2015 - 2020 PROTFOLIO
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89 / 捌玖
08 07 06 05 04 03 02 01 YI TING LIN 2015 - 2020 PROTFOLIO ENDLESS
007.
90 / 玖拾
From Technology to System Design. PROJECT/
INSTRUCTOR/
Application Design
Jasmine Friedl
COURSE/
SEMESTER/
Graphic Design 3
Spring 2018
OBJECTIVE/
The goal of this project is to experience the process of solving problems that people often face. One of them is how people spend lots of time waiting in a line. So I wanted to create an app that helps people save time when they are shopping groceries.
APPROACH/
The process began by interviewing seven people from diverse backgrounds, then creating two personas based on those interviews. Then, I created a user journey and build the architecture of the app based on this research. I sketched the interface, created the wireframe, visual board, heuristic evaluation. Finally, I created the prototype.
08 07 06 05 04 03 02 01 YI TING LIN 2015 - 2020 PROTFOLIO
目標 / 本次的目標在於體驗並解決大家都會面臨的問題。其實中一個就是
ENDLESS
花很多時間在排隊。現在有很多人都會選擇網購，但是對於一些雜 貨，我們還是喜歡出門自己選購。但是在尖峰時段 免不了要排很長 的隊伍。我想要設計一款手機程式可以在買東西的過程快速付款， 這樣就可以解決排隊的問題了。 解決辦法 / 在我開始設計之前，我採訪了七位來自不同專業領域的人，並從中 結合實際訂製了兩個角色，每一位代表了不同的潛在客戶群。對於 這個程序，我首先列出了設計的定位，再來創建了用戶使用流程， 並根據已有的內容構建了訊息架構，接下來是繪製草圖，創建線框， 啟發式評估，最後創建程序模型。 90 / 玖拾
柒/ 從科技 到系統設計 專題
教授
程序設計
潔絲敏 費迪
課程
學期
平面設計 3
春季 2018
92 / 玖貳
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AFFINITY MAP
ENDLESS
2015 - 2020 PROTFOLIO
Resaon for shopping
94 / 玖肆
Feelings
When
Prefer to shop in the store
Happy
Busy hours 5 pm - 8 pm
Twice a week
Shop lots of stuff
Prefer in store experience
Irritability, ex. waiting in line
Weekend
Once a week
Waiting in line
Likes to pick the food with their own eyes instead shopping online
Sad. Bad shoping experience.
Morning hours 8 am - 11am
Everyday
Like the old way of shopping in store instead of shoping online
Frequency
3 times a week
Experience
Shopping in the busy hours
Annoying by childrens in the store
Expectation Would like to try or learn a new way to shop in store
Excited to get a new experience of shopping store
User Journey
Setting
Intro
Home Page
Choose location
Scan before exit store
Exit Page
Sign in Page
Enter Payment
Scan before enter store
Payment Choice
Checkout
Scan Product
Cart
95 / 玖伍
96 / 玖陸
98 / 玖捌
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08 07 06 05 04 03 02 01 YI TING LIN 2015 - 2020 PROTFOLIO ENDLESS 102 / 壹零二
008. From Future to Infinite. PROJECT/
INSTRUCTOR/
Comapny Design
Thomas McNulty
COURSE/
SEMESTER/
Package 4
Fall 2019
OBJECTIVE/ This is a group project. We build a company called Avant. Avant is an innovative store providing the vision of future. With the advanced 3D printing technology, everything we produce and sell is dedicated to creating a better future for people and planet. Our sub-brand inculded: Cura for health, Viktor for gaming, Form for smart home and Nuture for food. APPROACH/
We began by creating the brand and sub-brand names around the concept of future tech. We did the mood boards for each brand, and created brand stories and personas. We then conducted market research including store locations and target audiences. After all of this, we started on labeling and packaging of all the lines. It was important to differentiated the sub-brands, yet have them all fit into a complete visual system.
08 07 06 05 04 03 02 01 YI TING LIN 2015 - 2020 PROTFOLIO
目標 / 這是一個小組設計。我們創造了一個品牌叫 Avant. Avant 是一個創 新的讓大家可以看見未來模樣的商店。我們有最先進的 3D 打印技 ENDLESS
術，所有我們生產和售出的產品都致力於給人類和地球創造更好的 未來。我們旗下的產品線有：藥品線 - Cura，電子遊戲線 - Viktor， 智能家居線 - Form 和食品線 - Nuture。
解決辦法 / 我們為人們製造創新的產品。我們首先先想好品牌名稱，然後開始 畫草稿。我們每個品牌都做了情緒版和品牌故事，還有人物誌，挑 選了商店地點和市場調查。做足了前續作業，才開始進入包裝設計。
102 / 壹零二
捌/ 從未來 到永恆 專題
教授
程序設計
潔絲敏 費迪
課程
學期
平面設計 3
春季 2018
104 / 壹零四
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106 / 壹零陸
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108 / 壹零捌
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110 / 壹壹零
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112 / 壹壹貳
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114 / 壹壹肆
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116 / 壹壹陸
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118 / 壹壹捌
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120 / 壹貳零
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122 / 壹貳貳
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124 / 壹貳肆
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126 / 壹貳陸
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128 / 壹貳捌
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130 / 壹參零
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132 / 壹參貳
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134 / 壹參肆
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136 / 壹參陸
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138 / 壹參捌
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140 / 壹肆零
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142 / 壹肆貳
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144 / 壹肆肆
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146 / 壹肆陸
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148 / 壹肆捌
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150 / 壹伍零
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152 / 壹伍貳
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154 / 壹伍肆
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156 / 壹伍陸
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158 / 壹伍捌
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160 / 壹陸零
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162 / 壹陸貳
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TO MY FAMILY For always believing me and supporting me. For always loving me and having my back.
TO MY INSTRUCTORS AT ACADEMY OF ART Phil Hamlet, Mary Scott, Jasmine Friedl, Ariel Gery, Christine George, David Hank, David Scott, Tom Sieu for inspiring me, guilding me to become a better designer.
TO MY FRIENDS For always supportive whenever I need. For always being patient and accompany me.
Thank you all.
CONTACT -
Yi-Ting Lin
TELEPHONE -
646-684-6286
EMAIL -
yitinglinancydesign@gmail.com
WEBSITE -
yitinglindesign.com
SCHOOL -
Academy of Art University
INSTRUCTOR -
Mary Scott
PHOTOGRAPHY -
Jingjing Zhao, Hiuman Ng, Yi-Ting Lin
FONTS -
Averta Demo, Arial Unicode MS, Helvetica Neue
Colophon.
CONTACT -
Yi-Ting Lin
TELEPHONE -
646-684-6286
EMAIL -
yitinglinancydesign@gmail.com
WEBSITE -
yitinglindesign.com
零/
從過去到現在
從地面到天空 從溝通到人際交流
永無止盡
從味覺到視覺饗宴 從現實到虛擬世界 從甜點書到下午茶派
作者
科系
林宜廷
平面設計
類別
學期
作品集
2015 - 2019
從科技到系統設計 從未來到永恆