TRENDS ISSUE 1
DEC
WINTER
2014
colour 3-8
TRENDS
WINTER
form 9-14
texture/ material 15-20
packaging 2d layout 21-26
2014
logo & packaging typographic
packaging packaging
27-32
33-38
technology 39-44
tent design junction packaging shows 2014 45-48
colour The use of colours that are highlighting technology is a common theme in recent years, the use of neons and bright pop colours is a celebration of the freedom that technology now gives us. We even see the use of the 3D colour scheme in its primitive ‘red and blue’ form. Coming into autumn/winter the muted colours.
3
DOWN IN THE DIRT
SUGAR COATED
TECHNICAL TENSION
3D VISION METALLIC
JEWEL BLUE
colour form
colour form application
Recreation, playful, duality, 3D VISION re-embodiment, polarising, charged.
Powerful, vibrant colours. TECHNICAL TENSION High-tech craft, energy.
form Wireframe and skeletal structures that reveal open spaces proving that less is more. Multifunctional objects that serve more than one purpose and can be functional or space-saving. Organic, fluid structures giving the illusion of softer features with more speed. Folds and layering cleverly used as focal points. Geometric forms with facets and strong chamfer details.
9
COMPACT/MULTIFUNCTION
WIREFRAME
GEOMETRIC FOLDED
3D ORGANIC
form
form application
Fluid floorhead designs and details sweeping lines and fluidity to soften 3D ORGANIC the hard edges on the upright units.
Dynamic angles added to surface details and edges, give the illusion of speed making the products look as if they GEOMETRIC glide easily and swiftly when in use.
texture/ material Layering of materials through use of weaving and fretwork. Mixing and matching both textures and materials to create a more premium product. Textures can be both gloss and matte within the same colour palette to reduce cost whilst still providing a high quality product. Clear and colourless materials to produce an ethereal image. Cellular structures to mimic those used in nature. These structures are commonly used as touch points on products, for example the soles on trainers.
15
INTEGRATED MIX & MATCH
LAYERS
CELLULAR
TRANSPARENCY
texture
texture application
Mixing textures through the use of overmoulds for grips and handles, improving comfort INTEGRATED MIX & MATCH and the premium appeal.
Microscopic structures give a techy CELLULAR feel to product features and details.
packaging 2d layout Applying trends such as experimental distortion and double exposure to elements within a layout can make an overall piece more memorable to the viewer by provoking interest. Facet format and overlay encourages a clever use of space and overlapping of text and/or image on a page.
21
DOUBLE EXPOSURE
EXPERIMENTAL DISTORTION
OVERLAY
FACET FORMAT
packaging 2d layout
packaging 2d layout
application
The layering of text and imagery on a 2D piece can provide a more eye-catching and thought-provoking outcome, OVERLAY preventing a viewer from overlooking it.
Allowing text and imagery to work with each other in a way that’s playful and interesting can make FACET FORMAT for a more memorable layout.
logo & packaging typographic A stronger hierarchy of type is encouraged when stacking is applied, tidying up the type. Handwritten elements possess a casual and friendly feel to them. Hard edges and clean outcomes can be generated when geometric forms are applied to a piece. Using a mono crest for a logo pulls together sections into one place and visually can appear tidy and compact.
27
FREE HAND MODERN SCRIPT
STACKING
MONO CREST
GEOMETRIC
logo & typographic
logo & typographic application
The use of stacking could be applied to machine graphics for example. It also helps to show the hierarchy STACKING or messaging.
Using geometric forms to create logos icons or backgrounds that could be used GEOMETRIC for PLGM or online.
packaging packaging Solid colour as well as a minimal amount of colours when applied to packaging gives a feeling of both boldness and simplicity. Geometric forms appear clean and can encourage the act of saving space when a product is sold in bulk on shelves. Handwritten type on packaging can give a casual and friendly feel.
33
GEOMETRIC
BLOCK COLOUR
DUO/TRIO COLOUR
HANDWRITTEN
packaging packaging
packaging packaging
application
Geometric structures when applied to packaging can be useful – this trend can save space when on the shelves and allow more items to fit into GEOMETRIC a certain area.
Using solid colour on packaging provides BLOCK COLOUR an element of boldness.
technology Technology is enhancing from the use of biomorphic shapes to the use of wearable technologies that ensure that there is a technology literally at our finger tips at all times, Hybra Advanced Technology have advanced the bluetooth headset to make it wearable not only discretely on the ear but also on the finger as a ring when not in use. The O.R.B is a truly beautiful piece of wearable tech. Other offerings include the Go Pro camera and of course the Jin MeMe glases which were designed in Japan and have the ability to measure the wearers tiredness level using EDG sensors.
39
WEARABLE TECH
BIOTECH
LIGHT OF THE WORLD
COMPRESSION
technology
technology application
Tapered bins, smaller scale, warping features, new layouts to save space COMPRESSION in people’s homes.
Illumination for product indicators, logos and to help assist in cleaning tasks LIGHT OF THE WORLD in dark places, such as car foot wells.
tent design junction packaging shows 2014 Design Junction and TENT showcases the very best in contemporary design. World-class brands exhibit their latest offerings combining creative and commercial qualities in furniture, lighting and product design from around the world.
45
tent design junction shows 2014
TRENDS
ISSUE 1
DEC
WINTER
2014