CHINESE MARKETING AND ADVERTISING HACKS
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Online advertising is the best way to promote your product and service in China. There are so many Chinese marketing strategies for online product marketing in China. But the right thing to do is to find out how and where to start with where you can have good customer engagement.
1. PUSH WIDE TO PROMOTE Sounds familiar…? Yes, I am talking about Baidu, a similar platform to Google. Just like Google Adwords, Baidu is somewhat similar to how they operate for advertising. For managing keywords in Adwords, you have to choose b/w Board Match, Modify Board Match, Phrase Match, and Exact Match. On the other hand, Baidu does not have Modifies Board Match; instead, it has a Phrase Synonym match because it is said that, Chinese have a lot of synonyms as compared to English. This makes Baidu a lot more organized than Adwords. It also requires you to have a business license, proof of ownership, and a minimum of USD, with Baidu being so popular in China, Baidu advertising undoubtedly the best step to advertise to a large market In China.
2. SUGOUÂ
With a plethora of social media back up, this search engine platform takes the second spot in the search engine marketing arena. Companies WeChat help Sugo users to search for products and contents, which is a great attribute that you can leverage. So if you are someone who cannot afford tire-one search engine facilities, you can always go for a tiretwo search engine like Sugou, the cost of pay-per-click is relatively lower.Â
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