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Poetic Conflict
[PROJECT] MA Portfolio [COURSE] MA Portfolio Seminar [DESIGNER] Yiyang (Lucy) Lu [YEAR] 2014 – 2018 [CATEGORIES] Book design, Visual system [DELIVERABLE] A portfolio
[PROJECT 01] PERFECT PALETTE
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Poetic Conflict
[PROJECT] MA Portfolio [COURSE] MA Portfolio Seminar [DESIGNER] Yiyang (Lucy) Lu [YEAR] 2014 – 2018 [CATEGORIES] Book design, Visual system [DELIVERABLE] A portfolio
POETIC CONFLICT YIYANG (LUCY) LU — SELECTED WORKS
Copyright © 2018 Yiyang (Lucy) Lu All rights reserved. No part of this book may be reproduced or transmitted in any form of by any means, electronic, mechanical, including photocopy or any storage and retrieval system, without prior written permission. Respect copyrights, encourage creativity!
For my great parents
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YIYANG (LUCY) LU — SELECTED WORKS POETIC CONFLICT
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Poetic Conflict
Design is always about the conflict. The conflict between controlled and uncontrolled elements of the design process. Also, the conflict between designers and others. However, design is always a poetic conflict. It has its own rhythm and its own beauty. Once you find the right rhythm, you find the poetic beauty in the conflict, in the design.
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【序章】
诗意的冲突
设计总是与冲突有关。 这不仅包括设计过程中受控元素和非受控元素之间的冲突，还包括设计师 和他者之间的冲突。 然而，设计始终是一种诗意的冲突。它有自己的节奏和美。一旦你找到了 合适的节奏，你就会发现设计与冲突间的诗意之美。
POETIC CONFLICT YIYANG (LUCY) LU — SELECTED WORKS
Contents
[CHAPTER 01]
Taste the Rainbow Pantone AR Tester 012 – 029
[CHAPTER 02]
Rhythm of Consistency Go Into—Canon Sustainability Report 030 – 055
[CHAPTER 03]
Realm of Experimentation Red Recall 056–079
[CHAPTER 04]
Curious Response Qu Yan
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080–095
[CHAPTER 05]
Plunge Into Surprise Click—Surprising Yourself 096–133
[CHAPTER 06]
Field of Conversations Interactive Design Conference 134–159
[CHAPTER 07]
Beneath the Surface The Split (2017) Opening Title Credit Sequence 160–175
POETIC CONFLICT YIYANG (LUCY) LU — SELECTED WORKS
目录
【第一章】
品味彩虹 Pantone AR测试器 012 – 029
【第二章】
一致性的节奏 佳能可持续发展报告 030 –055
【第三章】
实验的领域 红色的回忆 056–079
【第四章】
好奇的应答 趣言
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080–095
【第五章】
陷入惊喜 令人惊讶的自己 096–133
【第六章】
对话的场域 交互——设计会议 134–159
【第七章】
表象之下 电影分裂（2017年）片头字幕 160–175
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Taste the Rainbow
[PROJECT]
[OBJECTIVE]
Pantone AR Tester
Choose an existing mobile application and redesign it either by bringing new function to it or improving the structure of the application and easing
[COURSE]
the flow. Conduct user research, analyze the application‘s workflow,
Principles of UX
generate the application concept, prepare various prototypes, user
[INSTRUCTOR] Ryan Medeiros [YEAR] Summer 2017 [CATEGORIES] UX / UI design, Application design, Visual system [DELIVERABLES] A mobile application
testing, and design the application with multiple complete user flow. [APPROACH] “VR will be big, AR will be bigger and take longer,” Digi-Capital said. AR is becoming more popular and starting to be used in various fields. Users want a function to test colors before they begin actual work. Pantone Studio mobile application as one of the most powerful color reference tools has great potential to meet user needs. My design solution is to push Pantone Studio mobile application further by adding a new function—AR tester. Pantone AR Tester allows users to try on or test their color collections in real time. I believe this will free users’ ability and imagination.
[CHAPTER 01] TASTE THE RAINBOW
[01]
POETIC CONFLICT YIYANG (LUCY) LU — SELECTED WORKS
【第一章】
品味彩虹
【专案名称】
【目的】
Pantone AR测试器
选择一个已有的手机应用程序，并通过增加新功能，改进应用程序结构或简 化流程的方式来重新设计它。设计师必须展现能够完成用户体验以及用户界
【课程名称】
面设计的能力，这意味着设计师需要能够确实执行用户研究，分析手机应用
用户体验原则
程序的工作流程，提出应用程序概念，制作多种原型，进行用户测试并最终
【指导老师】 瑞恩·梅德罗斯 【时间】 二〇一七·夏 【类别】 用户体验与用户界面设计， 应用程序设计，用户研究 【成品】
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手机应用程序
能够设计一个可展示多个任务流程的手机应用程序。 【方法】 Digi-Capital认为“VR的应用规模会变大，而AR的应用规模最终会比VR 更大”。AR正在变得越来越受欢迎并开始应用于各个领域，用户们也需要 一个功能能够让他们在实际使用心仪的色彩之前对其进行测试。 Pantone Studio手机应用程序作为最强大的色彩参考工具之一，具有极大 的满足这一用户需求的潜力。因此我的设计方案是通过增加一个新的功 能——AR测试器来进一步完善Pantone Studio手机应用程序。这将使得用 户能够实时测试他们收集的色彩。我相信这将解放用户的能力和想象力。
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[CHAPTER 01] TASTE THE RAINBOW
AR Tester
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POETIC CONFLICT YIYANG (LUCY) LU — SELECTED WORKS
Explore colors.
Explore color collections.
Take a photo of your work.
Select a color collection.
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Apply selected collection to your work.
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Edit your collection.
Add tags for your collection.
Choose a image for your collection.
[CHAPTER 01] TASTE THE RAINBOW
Edit your collection name and creator.
POETIC CONFLICT
AR Tester Try on or test your color collections in real time.
Colors
YIYANG (LUCY) LU — SELECTED WORKS
Explore color collections.
Images Extract colors from images.
Inspirations Get both visual inspiration
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and color inspiration.
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[PROJECT 01] TASTE THE RAINBOW
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[CHAPTER 01] TASTE THE RAINBOW
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Rhythm of Consistency
[PROJECT]
[OBJECTIVE]
Go Into—Canon Sustainability Report
Choose a company’s sustainability report and redesign it. Follow the design language of the brand and establish a cohesive visual communi-
[COURSE]
cation in typography, tables, and charts. The goal is to deconstruct the
Type Systems
design language and reconstruct it into an integrated, newly envisioned
[INSTRUCTOR] John Nettleton [YEAR] Fall 2014 [CATEGORIES] Report design, Visual system, Data visualization [DELIVERABLE] A sustainability report
sustainability report. [APPROACH] The company that I chose was Canon, a manufacturer in the camera field and a company that cares about the environment. I tried to bring the Canon’s design language to the report design. Therefore, I kept the design and layout as simple as possible and used only two colors for the type. The major challenge is considering every element in the spread and subtracting any components without functional purposes. The project provided the opportunity to learn from many great designers as well as a sort of pilgrimage to a good company with great design.
[CHAPTER 02] RHYTHM OF CONSISTENCY
[02]
POETIC CONFLICT YIYANG (LUCY) LU — SELECTED WORKS
【第二章】
一致性的节奏
【专案名称】
【目标】
佳能可持续发展报告
选择一间公司的可持续发展报告并重新设计。设计师不仅需要观察并建立 一套完整的视觉系统，并能够延伸出新的图表及数据资讯汇整。如何透过
【课程名称】
文字排版彰显公司的调性以及原本的设计元素是这个专案的一大重点。
字型系统 【方法】 【指导老师】
我选择的公司是佳能。它不仅是相机领域的制造商，还是一家关心环境的
约翰·内特尔顿
公司。在设计过程中，如何将图表简单清晰的呈现并且将功能及目的性摆
【时间】 二〇一四·秋 【类别】 报告设计，视觉系统，数据可视化 【成品】
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可持续发展报告
在优先位置是这一专案的最大挑战。因此，我试图将该公司的设计语言延 伸到可持续发展报告的设计当中，让整个报告的设计保持简洁明了，并只 使用了两种颜色用于文字。整个重新设计的过程其实也是一次向优秀设计 师学习的机会，更是一次对拥有出色设计的公司的朝圣之旅。这也是我在 研究生学习期间很重要的一次经验。
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一致性的节奏
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[CHAPTER 02] RHYTHM OF CONSISTENCY
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[CHAPTER 02] RHYTHM OF CONSISTENCY
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[CHAPTER 02] RHYTHM OF CONSISTENCY
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[CHAPTER 02] RHYTHM OF CONSISTENCY
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[PROJECT 02] RHYTHM OF CONSISTENCY
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[CHAPTER 02] RHYTHM OF CONSISTENCY
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Realm of Experimentation
[PROJECT]
[OBJECTIVE]
Red Recall
Choose a color and pick nine color-related subjects with correspond-
[COURSE] Type Experiments [INSTRUCTOR] Lian Ng [YEAR] Fall 2015 [CATEGORIES] Poster design, Visual system, Experimental typography [DELIVERABLES] A series of posters
ing content. Visually interpret the nine subjects. Design a series of experimental typography posters using different materials manually and creatively to generate imagery. [APPROACH] I chose red as my color and then picked nine subjects. The Red Ribbon Project, Hot, Chinese new year, Christian Louboutin, Power in Politics, Sex and the City, Sin City, Red-letter day and Name in Red. I used different analog pieces such as textural elements, fabrics, and liquids to visualize the nine subjects.
[CHAPTER 03] REALM OF EXPERIMENTATION
[03]
POETIC CONFLICT YIYANG (LUCY) LU — SELECTED WORKS
【第三章】
实验的领域
【专案名称】
【目标】
红色的回忆
选择一种颜色并挑选与该颜色相关的九个主题以及相应内容，然后对九个 主题进行视觉解读并通过使用不同的材料，手工地、具有创造性地创建图
【课程名称】
像来设计一系列实验性字型海报。
字型实验 【方法】 【指导老师】
我选择了红色，然后挑选了九个相关主题——The Red Ribbon Project，
吴连
Hot, Chinese new year, Christian Louboutin, Power in Politics,
【时间】 二〇一五·秋 【类别】 海报设计，视觉系统，字型实验 【成品】
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一系列实验性字型海报
Sex and the City, Sin City, Red-letter day and Name in Red。设计 上，我使用了不同的材料，例如纹理元素、织物、液体等来从视觉上表现 这九个主题。
00 01 02 [03] 04 05 06 07 【 第三章】
实验的领域
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[CHAPTER 03] REALM OF EXPERIMENTATION
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[PROJECT 03] REALM OF EXPERIMENTATION
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[PROJECT 03] REALM OF EXPERIMENTATION
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[CHAPTER 03] REALM OF EXPERIMENTATION
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[CHAPTER 03] REALM OF EXPERIMENTATION
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Curious Response
[PROJECT]
[OBJECTIVE]
Qu Yan
Create an application based on a selected topic, and apply UX / UI design and user experience principles and methodologies.
[COURSE] Digital Design Studio 1
[APPROACH] Learning Chinese is very difficult and often what people learn from
[INSTRUCTOR]
their Chinese classes is barely used in daily life. Sometimes, what
Bob Slote
people learn is also out of date.
[YEAR]
So I chose the name “Qu Yan“ for the app, which means “interesting
Fall 2015
words”. It teaches everyday language and culture through current
[CATEGORIES] Application design, UX / UI design [DELIVERABLE] A mobile application
news and articles. I used simple visualized Chinese characters to make learning Chinese easy and interesting.
[CHAPTER 04] CURIOUS RESPONSE
[04]
POETIC CONFLICT YIYANG (LUCY) LU — SELECTED WORKS
【第四章】
好奇的应答
【专案名称】
【目标】
趣言
基于所选主题设计一个手机应用程序，设计过程中不仅需要进行用户体验 与用户界面设计，还需要对用户体验原则和方法的理论应用。
【课程名称】 数字设计工作室 1
【方法】 学习汉语非常困难，人们在中文课上所学到的东西往往在日常生活中很少
【指导老师】
被使用。有时候，人们学到的东西也已经过时了。所以我设计了这一应用
鲍勃·斯洛特
程序并取名为“趣言”。它通过时下的新闻和社会热点的相关文章来教授
【时间】 二〇一五·秋 【类别】 应用程序设计，用户体验与用户界面设计 【成品】
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手机应用程序
人们日常会话和中国文化。在设计过程中，我将汉字视觉化，图形化，来 使学习中文变得简单有趣。
00 01 02 03 [04] 05 06 07 【 第四章】
好奇的应答
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[CHAPTER 04] CURIOUS RESPONSE
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Znikomit
Young Regular
A a B b C cD d E e Ff G g H h I i J j K k L l M m
AaBbCcDdEeFfGgHhIiJjKkLlMm
N nO o P p Q q R rS sTt Uu V v W w X x Yy Z z
NnOoPpQqRrSsTtUuVvWwXxYyZz
( . , ; : ? ! @ # $ % ^ & * ) — 0 1 2 3 4 5 67 8 9
(.,;:?!@#$%^&*) — 0123456789
Chinese Typography
Colors
FZYaSong-M-GBK /方正粗雅宋_GBK 趣言希望能够让人们用有趣简单的方式学习了解 中国正在发生什么，中国人正在关注什么以及中 国人怎样交流。 FZLanTingHei-EL-GBK /方正兰亭纤黑_GBK 趣言希望能够让人们用有趣简单的方式学习了解 中国正在发生什么，中国人正在关注什么以及中 国人怎样交流。
[CHAPTER 04] CURIOUS RESPONSE
Secondary Typography
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Primary Typography
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POETIC CONFLICT
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Plunge Into Surprise
[PROJECT]
[OBJECTIVE]
Click— Surprising Yourself
Think about the problems in daily life and then propose one as the design topic. Identify its audiences and stakeholders, and then create various
[COURSE]
deliverables that work together as a cohesive system.
Visual Communications Lab [APPROACH] [INSTRUCTOR]
People are taking an increasing number of selfies and sharing them on
Sandra Isla
social networks. However, currently, most selfies are just snapshots
[YEAR] Fall 2015 [CATEGORIES] Identity design, UX / UI design, Environmental design, Event design, Exhibition design [DELIVERABLES] Environmental visual system, Posters, Exhibition, Event, Mobile application
without good composition, light or concept. I created a brand called “Click” to guide and inspire selfie-takers to fully express their personalities by taking selfies in expressive ways. I designed posters to express the soul of the brand and an exhibition to showcase the creative selfies. Also, I created a photography workshop to teach people how to take good selfies and an app to help people take selfies creatively and easily.
[CHAPTER 05] PLUNGE INTO SURPRISE
[05]
POETIC CONFLICT YIYANG (LUCY) LU — SELECTED WORKS
【第五章】
陷入惊喜
【专案名称】
【目标】
令人惊讶的自己
思考日常生活中存在的问题，然后选择一个作为设计主题。识别其受众和 涉众，然后设计一个由多种不同成品组成的紧密相关的系统。
【课程名称】 视觉表达实验室
【方法】 越来越多的人开始自拍，并将其分享到社交网络上。然而，目前大多数人
【指导老师】
的自拍都还停留在抓拍的阶段。无论是构图、光线，还是拍摄概念等等都
桑德拉·伊斯拉
无法令人满意。
【时间】
所以我创立了一个名为“Click”的品牌，来引导和鼓励人们通过富有创造
二〇一五·秋
性的自拍充分表达个性并设计了一系列海报来传达品牌的概念。同时，我
【类别】 视觉识别设计，用户体验与用户界面设计，环境 设计，活动设计，展览设计 【成品】 海报，展览，活动，移动应用程序， 环境视觉
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识别系统
设计了一个展览来展示创意自拍作品并通过设立摄影课程来教授人们如何 拍出好的自拍。更进一步地，我设计了一个手机应用程序来帮助人们能够 轻松地进行创意自拍。
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陷入惊喜
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Field of Conversations
[PROJECT]
[OBJECTIVE]
Interactive Design Conference
Create a conference based on an existing conference and design a holistic visual system for it. Based on a sophisticated visual concept,
[COURSE]
that matches the aim of the conference, demonstrate typography skill
Type Systems
in a highly flexible design system which fits the aim and needs of a
[INSTRUCTOR] John Nettleton [YEAR] Fall 2014 [CATEGORIES] Event design, Visual system [DELIVERABLE] A visual system for the conference
design conference. [APPROACH] I created a design conference called Interactive Design Conference, a design talk series that gathers people in different fields to share their creative process and inspiration. Moving circles show how people interact with others and how ideas are shared.
[CHAPTER 06] FIELD OF CONVERSATIONS
[06]
POETIC CONFLICT YIYANG (LUCY) LU — SELECTED WORKS
【第六章】
对话的场域
【专案名称】
【目标】
交互——设计会议
根据一个已有的会议来重新设计一个新的会议，并且为其量身打造一个完 整的视觉系统。设计师必须展现成熟的设计思维，还有将概念视觉化的能
【课程名称】
力。 专案的目标不仅止于产出有务实思维基础的设计，还必须展现稳健的
字型系统
字型排版技巧，并创造出一个能广泛应用于各种会议活动需要的视觉设计
【指导老师】 约翰·内特尔顿 【时间】 二〇一四·秋 【类别】 活动设计，视觉系统 【成品】
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会议的视觉系统
系统。 【方法】 我创造了一个名为“交互”的设计大会，该会议邀请了各个领域的演讲者 去讨论他们的创作过程以及灵感来源。在设计方面，具有流动感的圆形图 案用于表现人们与他人进行互动以及交流想法的过程，这样的组合也能自 由地去配合不同的设计需求，灵活应用在整个会议宣传周边上。
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对话的场域
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[PROJECT 01] PERFECT PALETTE
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Beneath the Surface
[PROJECT]
[OBJECTIVE]
The Split Opening Title Credit Sequence
Choose a movie and remake its opening title credits.
[COURSE]
[APPROACH]
Topics in Motion Graphics
I used red and black as the major color to convey the thrilling sense of the movie. The major character who has a split personality experi-
[INSTRUCTOR]
ences changes in body chemistry.
Daniel Spangler I used eyes, skulls, neurons, and flowers as the main visual elements [YEAR] Spring 2017 [CATEGORIES] Motion graphic design, Visual storytelling [DELIVERABLE] An opening title credit sequence
along with glitch effect to express this change.
[CHAPTER 07] BENEATH THE SURFACE
[07]
POETIC CONFLICT YIYANG (LUCY) LU — SELECTED WORKS
【第七章】
表象之下
【专案名称】
【目标】
电影分裂片头字幕
选择一部电影并重新制作其片头字幕。
【课程名称】
【方法】
动态影像主题
视觉上，我主要运用红色和黑色来传达电影中令人毛骨悚然的感觉。电影 中，主人公患有人格分裂，并因此经历了身体化学物质的变化。因此，我
【指导老师】
以眼睛、头骨、神经元和花朵作为主要的视觉元素，再加上glitch的效果来
丹尼尔·斯潘格勒
主要表现这种变化。
【时间】 二〇一七·春 【类别】 动态影像设计，视觉叙事 【成品】
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片头字幕
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表象之下
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Special Thanks to
[DAD & MOM] A few words are not enough to express how grateful I feel for your unconditional love, encouragement, and support in both school and life. Thank you so much for encouraging me to follow my dream. I will do my best to let you know how all the efforts you have made on my behalf will be worthwhile. You are great and successful parents. I hope that you will always be as happy as I feel. I love you and thank you for everything. [INSTRUCTORS] Mary Scott, Phil Hamlett, Hunter Wimmer, Christopher Morlan, John Nettleton, Ryan Medeiros, Bob Slote, Sandra Isla, Lian Ng, Daniel Spangler. Thank you for instructing me and leading me to be a professional designer. Thank you for pushing me to limits that I didn’t think I could achieve. I would like to say that you already created the best moment of my life. [FRIENDS] I am really lucky that I have you guys in my life. My success would not be complete without you. Thank you for encouraging and standing by me. Thank you for bringing joy into my life and sharing great moments.
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特别感谢
【爸爸 & 妈妈】 我想再多的文字也无法表达我对你们的感谢。因为你们一直以来的支持还 有投注在我身上的所有努力，才让我有机会在异国他乡追求梦想。谢谢你 们包容我的任性，也支持我的梦想。我希望有一天，能够回馈你们的心意 和付出，用最实质和最直接的方式让你们知道这一切的努力与付出都是值 得的。你们是伟大而又成功的父母。我希望你们永远像我一样快乐。我爱 你们，谢谢你们所做的一切。 【指导老师们】 Mary Scott, Phil Hamlett, Hunter Wimmer, Christopher Morlan, John Nettleton, Sandra Isla, Ryan Medeiros, Lian Ng, Bob Slote 和Daniel Spangler，感谢你们对我的悉心指导和引领，让我能够成为一 名专业的设计师。谢谢你们推动着我到达我曾认为无法到达的极限。我想说谢 谢，你们已经创造了我人生中最美好的时刻。 【朋友们】 我真的很幸运，能够有你们出现在我的生命中。没有你们，我的成功是不 完整的。 谢谢你们这一路的鼓励和支持。谢谢你们给我的生活带来的欢乐 和一起分享的美妙时刻。
POETIC CONFLICT YIYANG (LUCY) LU — SELECTED WORKS
[NAME]
[SCHOOL]
Yiyang (Lucy) Lu
Academy of Art University 79 New Montgomery Street
[PHONE]
San Francisco, CA 94105
+1 (415) 231-9828 [PROGRAM] [WEBSITE]
School of Graphic Design
www.yiyanglu.com
and Digital Media
[EMAIL]
[COURSE]
yiyanglu.design@gmail.com
MA Portfolio Seminar
[PHOTOGRAPHY]
[INSTRUCTOR]
Yiyang (Lucy) Lu / Unsplash
Mary Scott
[TYPEFACE] Lyon Display / San Francisco Text
180
[BINDERY] Blurb, Inc.
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WWW.YIYANGLU.COM
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