AOTUS Wind Farm Brand Identity Guidelines
3
LOGO
4
COMPANY STATEMENT
AOTUS is an off-shore wind farm with renewable energies that provide a significant positive impact on global warming. Our mission is to help develoment conturies reduce their global warming pollution. We provide wind power for load serving entities in the China and abroad.
5
LOGO SCALE
6
TYPOGRAPHY
DIN BOLD
DIN MEDIUM
LIHEI PRO | MEDIUM
THE QUICK
THE QUICK
风能是
WHITE FOX
WHITE FOX
清洁快速
JUMPS OVER
JUMPS OVER
的一种
THE FAT DOG.
THE FAT DOG.
新型能源。
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7
COLOR SCHEME
SOLID BLACK | PANTONE 179-16 C
PROCESS BLUE | PANTONE 307 C
C: 100
M: 59
R: 0
Y: 35
K: 16
B: 159
G: 110
C: 0
M: 0
R: 0
Y: 0
K: 100
B: 0
G: 0
8
DESIGN ELEMENTS
9
DESIGN COLLATERALS
STATIONERY
11
COLLATERALS
12
LETTERHEAD
13
ENVELOPS
14
INVOICE
15
TAPE
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NOTEBOOK
17
HAT
19
SUN GLASS
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BAGS
20
UNIFORM GRAPHICS
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COLLATERALS
ENVIRONMENT
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SIGNAGE SYSYTEM
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OFFICE SPACE
DIGITAL
26
WEBSITE
27
WEBSITE
28
WEBSITE
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MOBILE RESPONSIVE INTERFACE
AOTUS Yiyun Xu yiyunxu.com GDD-3426-D Instructor: Eric Baker