3 minute read
Meet the New Owners Behind Wrightsville's Half Nuts Popcorn Co.
BY BRENDAN SALYARDS I MANAGER, ECONOMIC INITIATIVES
In the Spring of 2024, Wrightsville’s Half Nuts Popcorn Co. relaunched with new ownership and just a few feet south of its former location on South Front Street, in Wrightsville. Gina Frey-Jones and her husband Tim sold Half-Nuts Popcorn Co. to Lori and Jason Capello at the end of 2023. Along with the brand, the popcorn, making equipment, and the recipes, the business also came with the single-story ranch-style house at 498 S. Front Street (just next door to Half Nuts Popcorn Co’s former location).
When Gina began considering plans to sell Half Nuts Popcorn, a business that she built for over 10 years, Lori and Jason leapt at the opportunity to purchase the business and keep Half Nuts Popcorn alive in Wrightsville. Gina and Tim worked to ensure a seamless transition and they introduced Lori and Jason to long-time customers and business partners in Wrightsville. “[Gina] and Tim are both just a phone call or a quick walk next door if we find ourselves with last minute and often “Half Nuts” questions (pun intended),” shared Lori.
When it came to choosing York County, and Wrightsville specifically, Lori and Jason were taken in by the town’s charms. “I fell in love with the simplicity of Wrightsville…friendly waves and honks as neighbors drive by, kiddos riding their bikes down the street with fishing poles hoping for a big catch,” said Lori. Wrightsville’s salutes to our military and veterans throughout the borough was also impactful in their decision to embrace the town. “Our family is full of service members… Jason himself is a Veteran, so we love to support our military in any way we can.”
Over the first and second quarters of 2024, Lori and Jason renovated the home at 498 S. Front Street to serve as the base of operations for the new River Rock Provisions: Home of Half Nuts Popcorn Co. The name reflects the commitment that Lori and Jason made to keep the tradition of Half Nuts Popcorn alive and their intention to expand the offerings available to customers. They continue to make all of the same flavors, using the same ingredients, recipes, and machinery. It’s clear that they’ve developed a passion for ensuring that the highest quality product is available for consumers.
As far as future growth of the business goes, Lori anticipates having online sales up and running this Fall, as they currently only offer counter service. In addition to expanding their offerings, Half Nuts Popcorn plan to grow their outdoor space to accommodate more seating for those to gather and enjoy their treats. “We’re planning for picnic tables for more seating, an area for pop-up events with other local businesses, and even a watering hole for the dogs!”
498 S Front St, Wrightsville, PA 17368
