Marketing Guide for Small Business Saturday

BUSINESS

Small Business Saturday takes place in the United States during the weekend after Thanksgiving. It is designed to raise awareness to local businesses, their offers, and services—particularly leading into the holiday season when giftgiving, business sales, and consumer shopping are at an all-time high.

This makes this observance and time of year the perfect opportunity for yoga teachers or studio owners to leverage their marketing and services to bring in new clients and raise awareness to their business.

are a few ideas to help get you started. Happy Small Business Saturday!

OF

a unique deal, package,

service.

a (free)

“open” longer and/or provide services outside of your usual business hours.

or start your

strategy.

OFFER A UNIQUE DEAL,

SERVICE

What better way to get eyes on your services than to entice new clients or students with a discount or deal?

Consider tried-and-true marketing tactics like:

Launch a BOGO deal—buy one class, get one free

Offer a discount for folks who bring or a refer a friend to your business

Try out a social media campaign asking followers to share or tag your business for a discount

Offer loyalty or rewards programs, encouraging client retention

Give away swag with your business logo and information on it! (Hint: yoga practitioners tend to use water bottles, hair ties, and towels quite a bit!)

PLAN A (FREE)

Invite your community in by hosting a free one-day class or gathering! This is a great way to welcome in folks who may not yet know about your business or have always been interested in yoga but have been hesitant to take the first step. This is especially impactful for people who have never taken a yoga class. Keep the practice simple (think beginner or even restorative!) to keep it as accessible as possible.

STAY

AND/OR PROVIDE SERVICES OUTSIDE OF YOUR USUAL BUSINESS HOURS

If you usually operate within an 8-hour window, try out a special evening class or sunrise event. This will cater to individuals who are usually unavailable to practice or engage with your business during your regular business hours.

PARTNER

Small Business Saturday is a national holiday, and likely there are many other businesses in your community who are also participating! See if there are like-minded or sameindustry businesses nearby that would be willing to collaborate and show-case your work. One simple agreement could be leaving flyers and information at their store front while you offer to sell or showcase their products at your space.

Newsletters can be a powerful marketing tool. They keep your business at the forefront of folks’ minds who have already shown interest in what you do and keep your clients in-the-know about your services. Now is a great time to share any key takeaways, achievements, or updates from the past year and tease the great offerings you have coming in the New Year!

“Hello from [Business Name]!,

I’m excited to share with you that [Business Name] is offering a special Small Business Saturday [discount/class/package] on Saturday, November 26.

includes [insert discount/class/package deal specifics].

or sign up, simply [insert registration or CTA information— usually responding to this email or clicking on a registration or purchase link.

To

Feel

to share this

to your friends, family, or any local

who may be interested in this one-time, exclusive offer.

from [Your Business], visit us at [your website.