Ybf affiliate open house presentation

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YOGABODY FITNESS Affiliate Studio Opportunity


What’s Wrong with Yoga Today? • $7 billion industry, yet most teachers are struggling financially • Cost and complication of opening a studio keeps most teachers from ever achieving their dream of ownership • Expenses and risk involved in opening a traditional studio means owners often have to underpay teachers and overcharge students • 4 out of 5 studios result in a “lose, lose, lose” where the owner loses their business, the teachers lose their job and the students lose their beloved local studio


The YOGABODY Way • Pay teachers a fulltime salary at a living wage • Offer extremely affordable (and simple) membership options so price is never the issue for students • Run a “lean startup” model so the business is profitable very quickly • Focus on win-win-win: students, teachers, and studio owner • We focus on what really matters: the students and the yoga • We remove unnecessary complications and “extras” that make the business complex and expensive to run • We use new media solutions to promote and grow our student base


Don’t Choose Studio Ownership If… Your goal is to make millions You want more free time You want to focus on your teaching skills You want a platform to “do what you want” as a teacher You fundamentally dislike business You are not comfortable talking about money, charging for your services, paying staff, signing contracts and taking on the role of a business person • Your goals are artistic, you have 5-star tastes, or if this is a vanity business rather than economics-based choice

• • • • • •


Do Choose Studio Ownership If… • You are genuinely excited about starting a growing a business • You understand that business of yoga and the teaching of yoga have almost nothing in common—they are two different trades • You realize that career teachers tend to teach less and less as they get older, not more and more • You are excited about the idea of building a platform for other great teachers to grow their trade • You are excited about creating a true hub for yoga in your local community • You are seeking financial freedom, growth and eventual wealth


The YOGABODY Advantage • Studio operations are extremely simple, training for new staff takes a couple days only • We have no sales staff and no sales process, membership sell themselves • Marketing is done primarily through new media and fun social events in the studios, all costs can be carefully controlled and results tracked • We do not compete, we redefine the yoga experience locally • Teachers love to work in a place that is committed to them professional and financially, so everyone is happy


If You Join Us, Your Life Might Be… • The 1st year, expect to work the hardest you’ve ever worked in your life—there is just so much to learn • You should plan to work a 40-60 hour work week that 1st year, and at least half that time, you’ll be in the studio • You should plan to teach 3 shifts per week, this will allow you to have just 2 teachers to support up to 500 students • You’ll need to learn basic studio management software, basics of operations, marketing, accounting and customer service • Your average day will be spent organizing events, teaching, meeting with teachers, talking with students, and networking in your local community


Capital Investment Required • It’s possible to start with almost nothing, maybe $3,000 • Your average YOGABODY Fitness center costs around $80,000, but the range is $40,000-$100,000 for the startup, all-in • Aim is for cash flow positive within 3-6 months • Aim is for the studio owner working in the business to take a salary of at least $40,000 the first year, growing year-to-year based on your commitment to the business • Aim is recoup your entire investment within 3 years • Aim is for you to open at least 1 additional location in the first 5 years of business


Why Affiliation? • Expert sequencing and class scheduling • Vendor sourcing and branded product line • Expert advice on everything from your studio flooring and heating to your hiring and contracts • Proven marketing campaigns that really work • Nearly all the same benefits of a franchise, but none of the financial or choice limitations • You keep control over your business, we’re independently owned and operated, but united to leverage our strength in numbers


Cost of Affiliation • Initial Setup Fee: $0 • Monthly % of Revenue: 0% • Monthly Dues: $500* *Though affiliate dues will likely increase in the future, but your rate on the date of signing will never go up, meaning your sign on rate is the same rate you’ll pay for life, no adjustment for inflation, no changes—ever.


Frequent Questions Q: Why would I pay to join this network when I can just do it myself? Q: But I yoga is different in my city or my country… Q: I don’t like business and I hate numbers, should I consider this? Q: I don’t have a studio to teach at in my town, is that a good reason to open? Q: I live in a town with 30,000 people, is it big enough? Q: I want to invent my own style of yoga, is this a good choice for me? Q: What if I change my mind later and want to back out?


The Big Idea… • We want to democratize yoga and make it available and accessible to everyone, no more elitism • We want to create the largest independently owned studio network in the world, 1000 locations internationally • We want to empower yoga teachers of today to become the business leaders of tomorrow • We want to create a win-win-win scenario for students, teachers and studio owners


Next Steps • This is application-only, you must be accepted, we only want to say “yes” if your success seems very likely • Assuming you’re excepted and are ready to move quickly, 3 months would be the minimum time needed to open a studio and 6 months is more common • If possible, it would be great if you can come to Barcelona to visit our studios for a few days, or even a week, but this is not required • We work virtually and can do everything from wherever you are in the world


Do Your Practice, Transform Your Life‌


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