How to Launch Successful Online Liquor & Wine Marketplace?

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Build Your Online Liquor & Wine Marketplace


INTRODUCTION The online buying preferences of consumers are changing considerably. The consumers nowadays prefer browsing online and making purchases for almost all basic commodities like grocery to luxury items like jewelry, cars, etc.

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ECOMMERCE & THE ALCOHOL INDUSTRY ● In the year 2017, the U.S. online alcohol sales shot up to USD 1.7bn which accounts for a mere 1% of the buffer alcohol sales. ● Online sales for alcohol increased and reached USD 253.8bn in the year 2018. ● In the year 2019, the online sales of liquor and wine grew by 4.94%. 3

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ECOMMERCE & THE ALCOHOL INDUSTRY The wine industry is undoubtedly a very lucrative niche, the potential of which has not yet been fully discovered. Hence, it is the right time to tap into this industry. Entrepreneurs who wish to set up their own liquor and wine marketplace must read ahead to know the market opportunities.

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MARKET LEADERS IN THE ALCOHOL WORLD There are many big players in the liquor and wine industry & the market leaders are,

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ONLINE SALES FIGURES OF THE MARKET LEADERS ● The revenue of wine.com from mobile phones is growing annually at 70%. ● Wine.com sold 35,000 different wines in 2019. ● Drizly enjoys a whopping 19.2% market share. ● Online sales for wine and liquor were projected to cross $11.9 million for eCommerce giant Drizly.

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ONLINE SALES FIGURES OF THE MARKET LEADERS

● Wine.com has reached an annual revenue of $100 million growing 20% in the last 12 months. ● Amazon, which began testing alcohol delivery in Seattle in 2015, has expanded it to more cities via its Prime Now program.

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WORKING OF A LIQUOR MARKETPLACE

● The customer visits the website and registers on the portal after confirming their age (18+) ● The customer will browse through the product catalog/menu and add the selected items to the cart

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WORKING OF A LIQUOR MARKETPLACE ● Once the items to be purchased are added to the cart, the customer can finally place the order and make the payment through the preferred payment gateway. ● The seller receives the order and starts the process of shipment ● The admin will receive the payment which is being transferred to the vendor’s wallet after the commission is deducted. 9

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DELIVERY MODEL

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Click & Collect

Home Delivery Model

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REVENUE MODEL

Advertisement

Premium memberships

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Commission on every transaction


OPPORTUNITIES IN THE LIQUOR MARKETPLACE In the year 2019, consumers spent approximately $2.6bn in buying alcohol from online liquor and wine marketplaces. According to industry experts, this figure could be billions more if the right eCommerce tricks were followed. We expect the market to grow due to, ● An expanding population of drinking age consumers Fact: There are 75+ million millennials in the US. The youngest millennials turned 21 in 2015. ● Size of the industry 12

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IMPORTANT FEATURES OF A LIQUOR MARKETPLACE

● Secure Payment ● Payment Gateway Integration ● Multilingual ● Multi-currency

● ● ● ●

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Product Catalog Tax Management Reporting & Analytics Inventory Tracking


HOW TO INVITE CUSTOMERS TO PURCHASE LIQUOR ONLINE ● Sending personalized recommendations ● Providing option of re-ordering ● Offering consumers premium memberships, coupons, discounts, & advantages. ● Increasing Engagement across social media channels. ● Partnering with renowned brands to market your brand. 14

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CHOOSE YO!KART TO BUILD LIQUOR MARKETPLACE Launch your online liquor & wine marketplace with Yo!Kart and experience high revenue. What makes Yo!Kart the perfect choice for your business? ● ● ● ● ●

100’s of eCommerce Features Ready Buyer Seller Mobile-Apps Multi-Lingual & Multi-Currency Product Catalog Module Fully Customizable & Scalable

Check all the features of Yo!Kart Multi-vendor platform 15

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THANKS! Build Liquor & Wine Delivery Marketplace With Email: sales@fatbit.com Phone: +1 469-844-3346 Website: www.yo-kart.com

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