LATEST STATS ABOUT
SHOPPING TENDENCIES
Conversion
Out of
3.77 Bn
Rate of Ecommerce Conversion rate of ecommerce websites has
Internet Users
gone up in Q4 (2016) to 2.95% as compared to 2.46% in Q3.
CONVERSION RATE %
Online Shoppers
2.46%
2016
46%
2.95%
Q3
Q4
Add to Cart
= 3X
67%
MOBILE WEBSITE
Retail Ecommerce
17
Sales Worldwide
15
$1 .9
20
$1
.5
In
Tr ill io n
20 1
5
20 16
20
20
20
DESKTOP WEBSITE
24%
Conversion Rate
$4
.0
$2
16
.5
20 17
20 20
20
Online Shopping Penetration
76%
72%
72%
67%
Retail Ecommerce Sales $911 BILLION
$110 BILLION
$384 BILLION
$100 BILLION
Ecommerce
Sales Share
12.1%
8.1%
vs
Asia Pacific
Avg. Global CAGR Ecommerce
North America
Country wise CAGR 23.7% Malaysia 23% India
19.4%
20.7% Indonesia 18.3% Philippines 17.4% China
*Compound Annual Growth Rate
MOST POPULAR
SHOPPING CATEGORIES
3rd
1st
Electronics
2nd
Fashion
Travel
AVERAGE SHOPPING CART VALUE
Leading Online Purchase Driver 63%
$143.3 Desktop
38%
REVIEWS
39% QUICK CHECKOUT
DISCOUNT COUPON
FREE DELIVERY
41%
$114.5 Smartphone
Preferred
Payment Method
41%
Paypal
31%
Credit Card
18%
Bank Transfer
4%
Cash on Delivery
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SOURCE:
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