Air Purifier
Objective & Target Develop ‘the most differentiated air purifier concept’ enough to change market game rule.
Project objectives Develop the New Gen. Air purifier - Contribute to M/S growth in rental market. - Provide faithful performance
Target
Contribute to M/S growth amazingly by differentiated product. - One of brands in the market
Market Leader
Project Scope Air purifier market growth by trustful performance Korea Air purifier Market - Skin Health Profiler (Kids family)
Daikin
Sharp
Pattern/texture style
Interface
Control panels
Color
Intake design
Sanyo
Powerful style
White family color
Big control panels
Design Trends
Slim style
?
White family color
Auto- intake
Interface
Brand New Design
New Platform Design
Innovation & Responsible
Simple control panels Pattern/texture
Remote control
soft round look
lighting/display
big vent intakes
parting/line design
1. Soft & Clean design
pattern/texture trend
luxury look
soft round bodys
big radius edges with flat surface
2. New Texture (clean)
strong display control
color variations
family looks design LED lighting
soft look/ interface display LED lighting
3. LIghting (Display & etc.) 4. Easy-color
high finishing
Design trend mapping Soft
functional Powerful
busy
soft minimal
Daikin
Clean
Clean & Simple
plusminuszero
relax Sanyo
Complex
Simple Sharp
decorative normal
Luxury
Sharp
Casual
dynamic
luxury
modern
Hard
CMF Trends & Keywords
Sympathetic
Structure
Active light Signal
Organic pattern Precision
Emotional
Firmness
Comfortable Mood light
Craftmanship Enegry
CMF Trends & Keywords
Fun
Eco Green
Toy feeling Solid color
Organic look Freshness
Originality
Natural
Unique Metapor
Color Material
Ideation sketches
Round with patterns
Transparent/Lumination
Ideation sketches
Curve Lines
Transparent
Concept ideation White color
Transparency
Semi white transparency Transparency
Stand/Leg
Clear Acrylic with spray color
scupture style
Led lumincation lighting
Design Concept _Air stream direction A
A Open/ON
Air out-take
A Close/Off
B B
Air in-take
C
upward/left and right air stream can spread clean air around the room
C
Air out-take