LG Air purifier

Page 1

Air Purifier


Objective & Target Develop ‘the most differentiated air purifier concept’ enough to change market game rule.

Project objectives Develop the New Gen. Air purifier - Contribute to M/S growth in rental market. - Provide faithful performance

Target

Contribute to M/S growth amazingly by differentiated product. - One of brands in the market

Market Leader

Project Scope Air purifier market growth by trustful performance Korea Air purifier Market - Skin Health Profiler (Kids family)


Daikin

Sharp

Pattern/texture style

Interface

Control panels

Color

Intake design

Sanyo

Powerful style

White family color

Big control panels

Design Trends

Slim style

?

White family color

Auto- intake

Interface

Brand New Design

New Platform Design

Innovation & Responsible

Simple control panels Pattern/texture

Remote control

soft round look

lighting/display

big vent intakes

parting/line design

1. Soft & Clean design

pattern/texture trend

luxury look

soft round bodys

big radius edges with flat surface

2. New Texture (clean)

strong display control

color variations

family looks design LED lighting

soft look/ interface display LED lighting

3. LIghting (Display & etc.) 4. Easy-color

high finishing


Design trend mapping Soft

functional Powerful

busy

soft minimal

Daikin

Clean

Clean & Simple

plusminuszero

relax Sanyo

Complex

Simple Sharp

decorative normal

Luxury

Sharp

Casual

dynamic

luxury

modern

Hard


CMF Trends & Keywords

Sympathetic

Structure

Active light Signal

Organic pattern Precision

Emotional

Firmness

Comfortable Mood light

Craftmanship Enegry


CMF Trends & Keywords

Fun

Eco Green

Toy feeling Solid color

Organic look Freshness

Originality

Natural

Unique Metapor

Color Material


Ideation sketches

Round with patterns

Transparent/Lumination


Ideation sketches

Curve Lines

Transparent


Concept ideation White color

Transparency

Semi white transparency Transparency

Stand/Leg

Clear Acrylic with spray color

scupture style

Led lumincation lighting


Design Concept _Air stream direction A

A Open/ON

Air out-take

A Close/Off

B B

Air in-take

C

upward/left and right air stream can spread clean air around the room

C

Air out-take


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