FEBRUARY 2020
BRANDBOOK
IHEARTYOSNEAKS
iHeartyosneaks applies the methodologies of streetwear and the sneaker culture, and sells it through philanthropy. We take in new to lightly used sneaker donations, restore them, and redistribute them to less fortunate, displaced, and at risk youth. Our company sells streetwear clothing and merchandise as well as hosts events, and workshops to increase the engagement with our brand while also supporting our community. Our business is about the cultivation and experience of the streetwear fashion culture through the lens of philanthropy.
HEROES WEAR SNEAKERS iHEARTYOSNEAKS BEHIND THE BRAND iHeartyosneaks is a movement to bring phi-
We take in sneaker donations clean them and
lanthropy into streetwear then streetwear into
redistribute them back into our communities
philanthropy. Our mission is to make the idea of
youth. We put on events, drives, and work-
philanthropy, giving back to the community, and
shops to engage our youth in giving back.
mentoring our youth, cool, fun, and accessible. Our focus this year is to build on our brands At our core we are a non-profit that uses
foundation and reach. The art of storytelling is
streetwear as our voice to get our message
the core to the sneaker culture and streetwear.
across. Using what we know and love as a plat- iHeartyosneaks is a conversation about passion form to push a positive narrative of how sneak-
for not just shoes, but people, and how it can
ers, and streetwear can impact lives through
be interpeted and represented. If we are build-
community, we act as the bridge to connect
ing something great, then the best tool we can
style with an authentic purpose.
use is love. Love for shoes, love for people, and love for conversation.
MORE THAN A SHOE, BUT JUST A SHOE Sneaker culture is pretty funny, its a large oximoron of ideas and identity. The makeup of the culture is driven by the conversation of shoes. what influencer wore them, what brand made them, and how many were available. This information is what creates the value, but those who create the values are who make the culture. Or at least that’s how it started. Why is it important? Every sneaker enthusists has their story of how they got into sneakers and how it makes up a part of who they are. iHeartyosneaks is for those who understand the importance of what a pair of shoes can do for someone and are willing to play a role in that experience. We are taking this idea of culture and using it to contribute to our community.
WHAT DOES YOUR T-SHIRT SAY ABOUT YOU You are your own brand, so what you wear tells people a small fraction of who you are
or what you like. Supporting iHeartyosneaks and wearing the shirt represents not just OUR brand, but yours as well. Want to give back, want to represent a brand that gives back our brand is the outlet. Welcome to the family.
RESHAPE WHAT WE KNOW ABOUT SNEAKS One could say sneakers and streetwear is a young man’s sport but as it begins to bleed into high fashion with sneaker companies collaborating with brands like Louis Vutton, Gucci, and Commes des Garcon the creativity and possibilities to do more with and in this niche culture begin to expand. What iHeartyosneaks aims to do is to use this momentum in the philanthropy space. Rather than turning our backs completely on vanity - the love of “STUFF”, clothing and of all things sneakers, we use it as a tool to engage the youth in philanthropy, providing an opportunity for young people to engage with their community in their own style. Knowing that this latest sneaker purchase will also help put new sneakers on less fortunate youth does something to a consumer. Looking at the success of Toms, it made the consumer act on the realization that the world is bigger than self, buying this shoe for me also puts shoes on a child who needs it. They can feel even better about buying a shoe knowing that it serves a bigger purpose. iHeartyosneaks takes that one step further because why stop at the shoe? We want to bring a bigger purpose to the culture, we want to bring the experience and joy back, it doesn’t have to be about reselling, bot, but just the conversation. Sneakers and Streetwear design is a contemporary art form from the way it is produced down to how it is consumed. It’s the conversation and the community.
NOT ALL HEROES WEAR CAPES, HEROES WEAR SNEAKERS Heroes don’t put on capes and tight suits, they are everyday people like you and me. Being a hero is not about who you are or what you look like, but what you do and what you stand for. When you are good at something, specifically something you are passionate about, it becomes a super power.
JUST TO HAVE A CONVERATION ABOUT SHOES
A TEE WORTH ONE THOUSAND WORDS
OUR BRAND OUR WAY We help our community our way. We allow everyone who is into streetwear and sneakers the platform to help their communities. The same energy we see around sneaker events, we bring to shoe drives, workshops and events.
This limited edition of our iHeartyosneaks x Converse is available to order exclusivly through our online shop. There will be only 50 pair made. All proceeds from this shoe will also provide a pair for a youth in need.
HELPING THE WORLD ONE SOLE AT A TIME
CANVAS FOR AN ARTIST Sneakers and streetwear provide a canvas to give artists a voice. Shoes and t-shirts make a statement before a word is even spoken. The iHeartyosneaks platform is for the artisit, in the most authentic way to tell an artist story on a moving billboard.
As an artist, having a way to represent your narrative and give back to the community is as important as the product itself. No one has an identicle story but showng the similarities told through a brand helps connect those stories. Streetwear is storytelling, its simple and complex; a beautiful oximoron. You can have so much conversation within the design, but the narrator of that story is the one wearing it and how they wear it. The more we connect through the artists the more stories we can tell and the more depth we add to our brand. Much like a canvas, our brand allows space for artist to get their message across and allow someone to interpret it. What will your story be?
TEAMWORK MAKES THE DREAM WORK If you want to do something fast, you do it yourself, if you want something to last, you do it as a team. Our team is our family with each shoe donated, or merchandise, we are able to get more sneakers to youth.
VOLUNTEERING iHeartyosneaks provides an opportunity to give back to the community directly or indirectly. we are alway looking for new to lightly used sneakers to be donated to us in exchange for a “iheartyosneaks” branded t-shirt. More importantly is the connection, its one thing to provide an item, it’s another to have the oportunity to be apart of the experience. iHeartyosneaks is both.
MERCHANDISE Streetwear is our way to tell our story and represent us. Knowing that our brand directly help those in the communites that we are involved in, allows us to keep pushing, growning and expanding on our message. One pair of sneakers can directly impact a life, one shirt can help us get that message across.
BUY A SHIRT, DONATE A SHOE We sell shirts and we donate shoes, a great combination of culture and community.
WE GOT NEXT
FEATURING
FANNIE LOU HAMER “IM SICK AND TIRED”
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WWW.IHEARTYOSNEAKS.ORG WWW.SHOPIHEARTYOSNEAKS.COM
YOSNEAKPEEKS 2020©
