YOUNG BLACK ENTREPRENEUR
MAGAZINE
04.2016 ISSUE 7 A NobleSol Art Group Publication YBEMAG.COM NobleSol.NET
SALAH ANANSE KONJIT AVENT KEMI BENNINGS JOHNNY CLARKSON KENDALL DIXON DETHRA U. GILES SEPTEMBER GRAY NIKKI GREEN TARSHISH JORDAN OKEEBA JUBALO JAMES B. KYNES ALEXANDER PEZO DENNIS PIERRE MALIK SALAAM
+
AT CLIENT FREQUENCY
AFTER THE BOUNCE TO POST OR NOT TO POST
O U R OS CA R S! COLLECTING FOR LOVE AND INVESTMENT
ARTISTS WE LOVE
Young Black Entrepreneur MAGAZINE
CONTENTS Pg 5
$$ Publisher’s Letter
Pg 8
$ Tarshish Jordan
Pg 10 $ Nikki Green Pg 12 $$ Johnny Clarkson To Post or Not To post Pg 14 $$ Artists We Love Pg 18 $$ James B. Kynes KING Pg 20 $$ Dethra U. Giles
YBE
At Client Frequency Pg 22 $ Malik Salaam Pg 24 $ Kendal Dixon Pg 26 $ Konjit Avent Pg 28 $ Salah Ananse Pg 30 $ Kemi Bennings Pg 32 $$ September Gray Collecting For The Love & Investment Pg 34 $$ Beyond The Bounce: Dennis Pierre By Alexander Pezo Pg 37
$$ Mobile Mogul Johnny Clarkson
$: Interview
$$: Article/Contribution
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04. 2016 ISSUE 7 For advertising rates: Info@NobleSol.Net Publisher & Founder OKEEBA JUBALO Advertising Director Johnny Clarkson Director of Public Relations Rushia Brown Marketing Advisor Antonio Owens Creative Direction & Graphic Design NobleSol Art Group @NobleSol.net Contributing Writers OKEEBA JUBALO Johnny Clarkson Dethra U. Giles James B Kynes Alexander Pezo Copy Editor Anita Maxwell @secondeyeglance.com Kat Brown NobleSol Art Group P.O. Box 667 Decatur, GA 30031-0667 NobleSol.Net
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2016 by Noble S ol Art G roup. Al l r i g h t s re se r v e d
I can’t believe in 2016 Black people are still complaining about being disproportionately recognized at events like the Oscars. With all of the money that flows through Black Hollywood, it is amazing to me that the behavior of these actors and entertainers still mimics that of slave-minded bootlickers. There really is no reason for our great Black actors to be pining over an award that White America has made clear will not consistently be awarded to us, regardless of the quality of our work. When they are awarded, we see our brightest stars reduced to “acting” like whores, mammies, Toms or thugs.
Publisher’s Letter
OUR OSCARS
Honestly, at this stage, with the economic progression of the elite in the entertainment industry, there is no reason why we should not have our own awards show. I know many may be thinking it is a big deal simply because it is an Oscar! There also is the idea that being respected only comes from being compared to everyone and beating them in head-to-head competition. So what! The Oscars are only as important as we make them. Just like White America has been able to create the illusion of splendor around that event, with some creativity and resources we could do the exact same thing for ourselves.
Watching this continued occurrence reminds me of that old adage about the House Negro and Field Negro, even in 2016. The House Negro desperately wants to be taken in and seen as the equal to his master. He will do anything within his power to be seen in that light. There is no depth that this poor soul would not sink for him to gain his master’s acceptance. What the House Negro does not realize is that he will never be welcomed in as his master’s equal…never. In order for that to happen, America would have to truly deal with White privilege and all of the ills it produces for Black America. Amazingly, White folks can build a rocket to get to the moon, but many cannot muster up enough decency to recognize that America’s playing field is not leveled, let alone do something about it. This is a time for honesty and transparency. This is a time for us to solve our internal issues with race and entrepreneurial development in our communities again. When will we take control of our images, creativity and self-esteem? Oprah and Tyler alone could raise the money to produce an event to celebrate our actors with the dignity, prestige and respect they deserve. Of course something like this would require us to come to terms with our own cultural value. It could be done. But then again, maybe I believe in us too much. Maybe I am a dreamer. Maybe I see the possibilities instead of just focusing on the realities of our limitations. Yes, I know this will only happen when we are totally comfortable with ourselves as a people. An event like this would mean we could take pride in our accomplishments without the fear of being viewed as “too Black” since we voluntarily would be removing ourselves from the “White” Oscars. Imagine that…a Black person being seen as Black.
YBE
NATION
OKEEBA JUBALO Young Black Entrepreneur Magazine Publisher and Founding Editor OKEEBAJUBALO.com NobleSol.net HnHCater.com
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JORDAN
Who are you?
What is your industry and why did this industry appeal to you? My industry is Business Services (Marketing and PR). My company provides Personal & Business Brand Development services. Over the last 20 years, I’ve learned that building brilliant brands and remarkable relationships are the keys to success for all ambitious people. I became fascinated with this industry after reading the statistical data proving how branding drives personal and business marketing results. In addition to knowing that I am fulfilling my life’s passion and purpose, I was attracted to this industry because I believe image management is one of the three most critical areas that African Americans need to improve to progress, following only education and health care. I started this business in 2014 with the primary objective of teaching small business owners the essential branding strategies that guarantee a competitive advantage.
The approximate cost of starting my business was $2000. It costed $500 to set up the corporation i.e. business license, bank account, county registration, etc. It took $200 to cover office supplies and business cards and about $1000 for the startup of my men’s clothing collection. This was less than normal because I formed strategic partnerships with tailoring houses and vendors that didn’t require a minimum purchase. Recently, I paid $500 for the Minority Business Enterprise (MBE) certification that will assist my company with acquiring corporate business services contracts. Over the years, I’ve used my personal salary as a funding source for operating and marketing costs when needed.
How has your revenue/staff grown over time and what systems have you put in place to manage that growth? The revenue growth has been progressing over the last 2 years. The sales have doubled from 2014 to 2015. We’ve grown through referrals, professional networking, and a lot of social media marketing.
What is your biggest disappointment with Black business? I’m extremely disappointed when poor customer service is given to Black customers. Also, I’m disappointed when Black business owners fail to adequately equip themselves with the knowledge needed to differentiate their products and services from their competitors, which sets them up for failure.
Who was your greatest teacher or what has been your greatest learning experience? My grandmother has been my greatest teacher because she taught me the value of hard work, and she led by example in showing me the benefits of displaying proper etiquette regardless of the situation, whether personal or business. I have learned that drive and determination can take you further than a college degree, and if you have it all, you’ll be unstoppable!
BUSINESS SERVICES
I am a consummate professional who passionately works with clients to achieve their desired outcomes in all personal and business pursuits. I have a track record of influencing dynamic teams of strategic partners to reach their goals. Currently I lead a team of image management experts and business development trainers to ensure each client's transformation is thorough, whether the need is personal or business branding.
How much money did it take to start your business and what funding sources did you access?
In one word or brief phrase, tell a new YBE what to expect. Be prepared to show the world who you are and why you matter!
What excites you about Black business? I absolutely LOVE to see African Americans empowered by providing financial stability for themselves. Simply put, I’m filled with pride each time I encounter a Black-owned business that consistently displays high standards and provides exceptional products and services.
YBE NATION
09..N obleSol.N et
NIKKI
twitter.com/diamondscuts7
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IMAGE: YANIA WHITE
GREEN
Who are you?
What is your industry and why did this industry appeal to you? My industry is the Beauty industry. It is appealing because I have the talent to create and aid others in the transformation and beautification of the world. Skincare is my passion because it is the one major area most beauty professionals overlook.
Starting JDiamonds Skin Care was a big step for me because it was a small idea that required the liquidation of my own personal stocks and savings. JDiamonds continues to grow from the $1500 investment.
How has your revenue/staff grown over time and what systems have you put in place to manage that growth?
YBE
I continually seek to educate myself on the industry, including ways to serve my clients and more ways to grow my business financially. As for growth of revenue, beyond my regular client services, I continue to invest into stocks that I believe will bring the greatest return.
What excites you about Black business? Black businesses today are consistently changing and growing in many areas. They are expanding the markets for job seekers.
What is your biggest disappointment with Black business? I dislike that at times some stop seeking knowledge to grow more and expand. I am honored to be in the business of skincare to educate and aid others like myself. Some reach a target market finance wise and then stop their education.
Who was your greatest teacher or what has been your greatest learning experience? My greatest inspirational professional in the beauty industry is Micheline Barber because she is always encouraging others, including me, to know when it is your time. She also reminds us that failure is not acceptable and success comes with determination. Rasheeda Burrell is of the same mindset. She always tells me to keep pushing, never stop dreaming, and to know that you can do anything you set your mind to do. Through her I am reminded that faith is the key element to making your dreams come true.
BEAUTY INDUSTRY
I am Nikki Denise Green, CEO of JDiamonds Skin Care, "Where Healthy Skin is the Best Way." I am a Licensed Educator and Certified Skincare Specialist. I love education and to inspire others to go after their dreams.
How much money did it take to start your business and what funding sources did you access?
In one word or brief phrase, tell a new YBE what to expect. Your clients and partners will expect loyalty, dedication and professionalism with consistency. This is what I focus on!
NATION 11. N obleSol.N et
CLARKSON
JOHNNY
TO POST OR NOT TO POST The Entrepreneur’s Guide to Social Media
Social media platforms can do one of two things for your business. They can either generate tons of prospects leading to increased revenue or they can kill your brand reputation and fast track your company’s failure. 12. N o bleSol. Net
One of the most consistent social media mistakes that I see new brands make is community confusion. Community confusion is when a brand exposes too many conflicting layers to their community. Once you and your team decide the direction of your brand image you cannot derail that plan with puppy videos, random scriptures, emotional outbursts and unnecessary posts shares that do not align with your objective in any way. Instead, focus on posts that connect the levels of your brand with your ideal demographic. Avoid drowning your timeline with your emotional outbursts about all of the things you hate about peach smoothies. If you cannot live without sharing the shenanigans of your life with the world, then make sure you have a personal page and a brand page. Even then you must keep in mind
that your brand support starts from people buying into you personally. So how do you win with social media? First, you have to decide what your goal is. Are you there to gain awareness and bring exposure to your brand or are you there to make money? Now you can do both, but you need to be focused on one as a primary motivator. Second, put your brand first at all times. Before you post, think about how this image, story, link or video connects with your brand. Is that connection positive or negative? Will this post cause us to gain followers or chase some away? The trouble is most entrepreneurs cannot answer those questions. This is why your team is very important. Build your team to offset your weaknesses. If understanding social media, the time needed to manage social media or the ability to organize your social media are your weak points, then hiring a brand manager to handle it is your best option for success. For more social media management tips or social media management services email me at
info@noblesol.net
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YBE
CULTURE
ARTISTS WE LOVE
We all have a favorite art form-whether it be poems, paintings, photos, or another form. Art comes in many uniquely distinguishable mediums, yet the artist is rarely recognized for who he or she truly is. Artists are entrepreneurs, and God forbid the artist be a black entrepreneur. So much beauty created by our black artists surrounds our lives, but the jaded values placed on art creates a terrible existence marred by poverty for many artistic geniuses. Have you ever stopped to think that in reality, these artists are business owners who are selling their souls to the public? Imagine waking up in a world where rent money, prescriptions, haircuts, and your child’s expenses are dependent on monetizing the expression of your most intimate thoughts and feelings. Black artists may be the most underrated, underappreciated, and underexposed group of entrepreneurs on the planet. We do not accept a black artist as a professional artist until he or she is rich and famous. How does an artist become rich without your support? Does anything short of gracing the covers of a highly regarded magazine or a billboard mean they are not true artists? If that is truly the case, then let’s start there. The artists displayed in each issue of YBE are true entrepreneurs and artistically gifted beyond belief. We ask you to do more than just support by looking or listening to their art. True support for an artist means to purchase their work at the full price. Anything short of that is not support. That said, how much do you really love the arts?
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1. Meditation: Find time to yourself, in a quiet place. Close your eyes and begin to reflect on what you want. Speak what you want into existence. Listen to the inner voice that reminds you that you can have it. Be careful. Do not speak of what you do not want because in this place, either the positive or negative will come forth. Choose to only speak the positive.
JAMES
IMAGE: DARRYL JOHNSON
B. KYNES
As we continue our series on The Mind of Kings, it is important to understand that your mindset, has a direct impact on your grooming habits. Previously, we discussed protecting your mind by discerning who is allowed to speak and interject their thoughts into you, in particular your choice of your personal groomer. As we move forward, we will define our reality by the thoughts we generate about our situations, positions, and desired outcome. We have all heard the phrases and colloquialisms, "Fake it ‘til you make it", "As a man thinks, so is he", and so on. There is a connection between what we think and what we manifest.
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I often speak to men about going to the next level in what they were called to do. The responses sometimes will blow your mind when it is revealed how they actually view themselves. A lot of men feel like they only deserve a mundane grooming experience. As kings, you deserve the best, but you must first meditate on thoughts that bring you closer to the reality. Doubting yourself or your worth will prevent you from being your best or bringing the best into your life. See yourself being groomed where the executive is being groomed. See yourself wearing that custom tailored suit or driving that dream car. Here are a few tips that can assist you in focusing your thoughts.
2. Identify: Begin to identify the places you want patronize or have an association. In these places you will encounter like-minded individuals who will help and keep you accountable to the vision you see for yourself. For example, if you know your barbershop has activity going on that’s not conducive to where you want to be, get to place where you need to be and receive the treatment you deserve. 3. Give Back: When speaking to most wealthy people, the one common thread regardless of how they obtained their wealth, is their obligation to give back to those aspiring to do better. There is a principle that states “give and it shall be given back to you”. As you mature in controlling your thoughts, this will make more sense. As you begin to see yourself elevated, you will begin to develop more of the grooming mindset that will keep you looking, feeling, being and doing your best.
KINGS
WE SHALL STAND BEFORE KINGS NOT OF OBSCURE MEN
KINGS OF ATLANTA GROOMING LOUNGE & SPA 3209 Paces Ferry Place
Suite 1 Atlanta, GA 30305 www.facebook.com/thekingsofatlanta twitter @kingsofatl instagram: kingsofatl twitter @thebeard_king instagram: thebeard_king O : 404-987-0373 | M:678-360-2744
DETHRA
U. GILES
IMAGE: J.CHUNN PHOTOGRAPHY
DethraGiles.com
AT CLIENT FREQUENCY I remember being a kid and walking through the local park. There was this guy I named Dog Man, who was frequently in the park training dogs. Dog Man was one of those muscle-bound guys who looked like he spent too much time in the gym. He had muscles everywhere complete with the visible vein in his neck. He trained Rottweilers and always seemed to have complete control over the huge dogs that seemed to have as many muscles as him. At times I would see him blow this little silver thing. The small silver instrument always stood out because the small size was a stark contrast to the man's overwhelming physique. I noticed when Dog Man put the small silver instrument to his mouth the dogs would respond instantly as if in a trance.
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I was curious about the little silver thing, but I was also afraid of the dogs so I did not ask Dog Man about it. One day my curiosity got the best of me, and I asked my uncle, “What is that thing?”, to which my uncle replied, "What thing?" With childlike excitement I responded in great hopes that my uncle had the answer. "That silver thing that man keeps putting to his mouth, I replied. "Oh, that is a dog whistle. He is blowing it for the dogs." I was sure my uncle was wrong because I did not hear a whistle blow. I chimed in, "Well, when he gone blow it then. I ain't heard no whistle" (my grammar has gotten a bit better since then). My uncle laughed and replied, "He did blow it. The dogs can hear it but you can't ‘cause the sound ain't meant for you."
A prominent organization in the Atlanta area changed their membership fees significantly. They went from $500 for membership to $2500 overnight. One of my clients was very upset and frustrated by this. My client complained that they could not afford to pay $2500 and had hoped to become a member at the $500 rate. He was going to call and give them a piece of his mind. As I let my client vent his frustrations, the words of my uncle came back to me as I said to myself, "the sound ain't meant for you." While many may admonish the organization for such a drastic hike in rates, I say kudos to them. Why you ask? The organization identified its target client and had begun to operate at a frequency whereby it would not attract, entertain or encourage those who did not fit the ideal client profile. YBEs, if you are going to win at the numbers game, you must operate and communicate at a frequency that attracts your target client and cannot even be heard by those with whom you do not desire to do business.
The Numbers Game For a refresher on the “numbers game”, check out "The Ninth No" in a previous YBE publication. Simply put, the numbers game is your contact to contract ratio. It is how many people you must contact to get a signed contract. A common ratio is 10:1. You must contact 10 people before one person agrees to do business with you. However, many only dream of a 10:1 ratio. There are many operating at a 20:1 ratio. I worked with a client who had a 50:1 ratio which we reduced to 5:1.
Losing at the Numbers Game
Winning at the Numbers Game Learning and speaking on the frequency of your ideal client is a process that takes time, effort and full strategy sessions. I will give you two starting points to get you headed in the right direction: 1. Know to Whom You Are Talking: Knowing your audience is the first step in winning the numbers game. Dog Man could have purchased any whistle he wanted but he purchased a dog whistle because he was training dogs. If you recognize that you are consistently attracting people who do not turn into clients, it is time to take a step back and assess whether you have done a good job of identifying the types of people you need to target. This identification needs to be specific. I worked with a client once who told me his target client was women. With a lot of pushing on my part, I finally convinced him that women, as a group, is too general of a target.
YBE
2.Talk on Their Frequency: I am using the word "talking" loosely. What I mean is to communicate. Your location is communication. Your dress is communication. Also, where you advertise is communication. To win the numbers game you must know to whom you are talking and speak their language. This is why you cannot bypass the first step of identifying your target. Once you know your target then you can begin to learn their method of communication, where they go, what events they attend and you can begin to speak, operate and charge, yes, charge on their frequency. YBEs we are called to be game changers, but you cannot change a game you do not know how to play. Learn how to play the numbers game so that the ratios are in your favor. Now that you know, go play to win. Next time we will talk more about getting your clients to tell you how to sell them.
NATION
The client who had a 50:1 ratio was losing at the numbers game. Her contacts took close to two hours and her ROI was potentially $1500. This means she was spending 100 hours to get $1500 which breaks down to $15 per hour. This may not be a bad hourly rate except that my client needed to make $100 per hour to run her business. What was wrong and why was her ratio so high? She was communicating on the wrong frequency. She was going to places where here ideal client did not go and she was speaking to people who had no real need or urgency for her services. After we began working with her, we uncovered that she had not taken the time to identify who her ideal client really was. As a result, she was wasting time talking to the wrong people and attending the wrong events.
This is important because your target will determine what you say and how you say it in order to attract the identified group. Do you think a 21-year-old woman and a 61-year-old woman are looking for the same thing? My client narrowed his target down a little more to women in their 30s. Again, I pushed more because a 35-year-old single mother’s needs are different from the 30-year-old recent PhD graduate whose needs are still different from the 39-year-old married mother of two who is running a business. Know to whom you are talking.
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MALIK
IMAGE: CLIFF ROBINSON
twitter.com/Malik_Salaam
SALAAM
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Who are you? I am a content creator and a storyteller. I take those stories and incorporate them into various mediums.
My primary industry is film. I fell in love with the power of the moving picture after I transformed my performance poetry into an award-winning documentary. Although, I had achieved some success as a poet, a nationwide name (within my niche market), some television exposure, and a moderate fan base for my work, my documentary proved to travel the fastest in a short period of time. I suppose this was partly due to the foundation of poetry but definitely was enhanced by the fact that more people watch films than listen to poetry.
How much money did it take to start your business and what funding sources did you access? My initial investment into film was more from an educational standpoint. I partnered on the project with Rod Holliman who was already an established filmmaker and had all the equipment necessary for us to film and edit the project. We used our already established relationships and avenues to promote the project from there. Of course there was money spent on travel and film festivals, but a lot of that was funded through our retail sales and four-wall campaign.
My company is still in the incubation stage. The next slate of projects that we are developing and currently producing should give the business room to breathe on its own. Film is a forever changing and evolving industry, so my strategy is to concentrate on the product and then use the existing technology and platforms to promote and distribute the finished projects. As content creators, we have to find the ways to drive people to our product and then to monetize it. I have tested the web series market and although it is gratifying to see a couple thousand views, there now are platforms to launch our own subscription-based television stations. We just have to have the content to compete.
What excites you about Black business? I come from a community and lifestyle (as a Black Muslim) where Black business is a part of my world perspective. Although I accept it as the norm, I think that what began to happen in my generation and is growing exponentially with the Millennials, is that Black business is truly positioning itself globally and inside of industries where we were absent. That excites me because Black business has the soul of our people in it.
What is your biggest disappointment with Black business? I think that the most disappointing part of Black business is that we spend a lot of time searching for workarounds and shortcuts. Although our ability to rig things is a part of our magic, when it comes to key business practices, we have to follow the program. Even when we establish our own programs, we have to put integrity at the forefront.
FILM
What is your industry and why did this industry appeal to you?
How has your revenue/staff grown over time and what systems have you put in place to manage that growth?
Who was your greatest teacher or what has been your greatest learning experience? Life has been my greatest teacher. It is because I haven’t been afraid to take risks. From the moment I sold candy in grade school, I have worked at forging my own path. This expands your friendships and associations which opens an entrepreneur up to new business dealings. The education of various businesses ultimately leads you to the correct path for yourself.
In one word or brief phrase, tell a new YBE what to expect. Expect everything and anything.
YBE
NATION
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KENDALL cinque-enterprises.com
IMAGE: KENDALL@FLIX-PHOTOGRAPHY.COM
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DIXON
Who are you?
What is your industry and why did this industry appeal to you? I am a talent coordinator with an emphasis on underexposed talent. In almost every city, in every state in this country, you will find artists who are well versed in their crafts, be it music, acting, etc. Their talents can be compared to any of the talent presently in the limelight and those who get all of the accolades for being the best at what they do. The difference between the two is that somewhere along their career lines, the successful ones were exposed to someone who could make a difference in their careers. I enjoy giving the underexposed artists the opportunity they need for more exposure.
I started on a shoestring budget of approximately $5000 from savings for my photography equipment. My funding sources were the individuals who put their trust in me to do for them what I said I could do. If I did not produce what I promised, I did not keep the money. My reputation spread and these funding sources continued to find me
How has your revenue/staff grown over time and what systems have you put in place to manage that growth? My revenue sources have grown, not only because of the number of talented individuals I’ve been able to assist, but because the demand for this talent has grown and the entities that are requesting this talent has to pay to play. My supply and my demand have doubled. I don’t work with a staff per se, but I do work with a network of individuals whose business regimens complement my own, such as other photographers, makeup artists, venue owners and promoters. I manage this growth by not taking on more than I can handle.
What is your biggest disappointment with Black business? It’s a double-edged sword. Black business has the potential to create that freedom, but for whatever reason, Black businesses cannot or will not work together to that end.
Who was your greatest teacher or what has been your greatest learning experience? I was very stubborn growing up and was about to flunk out of high school when my Black History teacher, Dennis Dowdell, reached out to me and told me the story of Joseph Cinque and the overthrowing of the slave ship La Amistad. He made a deal with me that if I did a book report on this subject, I would receive the passing grade necessary to graduate. I reluctantly did the book report, but in the process gained a whole new understanding of what it means to be a Black man in America. My life changed.
TALENT DEVELOPMENT
My name is Kendall Dixon. I am originally from Cleveland, Ohio and now reside in Santa Rosa, California. I am a widower, father of six and grandfather of four. I have always been drawn to photography and treated it as a hobby until I was given an entertainment photo journalist opportunity by a Black-owned newspaper in San Diego, California (San Diego Voice & Viewpoint News). With the press pass that came with the position, I found myself thrust into the world of television, movies and music. This provided an exceptional opportunity to network and learn some of the ins and outs associated with the entertainment industry. Having friends and associates in the fledgling stages of their entertainment careers, and with no means of advancing to the levels that most of them dreamed of, this provided the perfect opportunity to do what I had a passion for as well as assist others with pursuing their goals.
How much money did it take to start your business and what funding sources did you access?
In one word or brief phrase, tell a new YBE what to expect. If you are a YBE, expect change and be prepared to adapt and overcome!
What excites you about Black business? Black business excites me because of its potential. You constantly hear of how many Black dollars exist in this country. If those numbers are true, Black business has the potential to create true Black freedom.
YBE
NATION
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KONJIT
AVENT
IMAGE: LATONJA FLOWERS
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Who are you?
What is your industry and why did this industry appeal to you? Two years ago, I started Haze Artist Management to assist artists in simply understanding how to manage themselves as a business. This service has assisted jewelry artisans, nonprofit organizations, and boutique owners in organizing and developing their vision. My mission is to boost the creative’s business sense and consumer buy-in. The appeal: Artists dream OUT LOUD! I love it!
How much money did it take to start your business and what funding sources did you access? I have worked with children and families for 20 years as a career, so the management service is my side hustle. I've probably spent thousands over the years, however, you can start a business with little to nothing depending on your market and strategy. I'm a natural born hustler. I've sold incense, braided hair, etc. since high school. My first business was Pretty Girl Productions. I still have the cards. They cost $10.
Who was your greatest teacher or what has been your greatest learning experience?
I've made a considerable amount of income with small projects on a part-time basis. I often work alone, because managing creative individuals can be a challenge. Sometimes they want an assistant and are not interested in building. At that point my services are null and void. YBE contracts are essential (be clear and concise). I'm working on a designing purses as we speak. It’s time to add another source of income.
My father was and is my greatest teacher. I used to think he was so cheap growing up. Actually, he was teaching me how to manage, work hard and to have residual income and savings. My biggest learning experience has been that opportunities are not always about income. Sometimes networking is the opportunity. I've been working with the Katherine Dunham Museum in East Saint Louis, IL for two years as a volunteer. This experience has been invaluable.
What excites you about Black business?
In one word or brief phrase, tell a new YBE what to expect.
My excitement is in product placement. It's my talent. Artists and Black businesses like to create and be free. Black businesses are usually not organized, are restrictive, or all over the place. My mission is to bring balance to their ideas.
Failures are successes. Faith and fear cannot exist in the same place. (Thank you Tasha)
ARTISTS MANAGEMENT
I am Konjit Avent. I am 46 years old and am a Haze Management event organizer, creative consultant, and model.
How has your revenue/staff grown over time and what systems have you put in place to manage that growth?
What is your biggest disappointment with Black business? We compete with each other. It produces nothing. Success is in teamwork, even if you have separate businesses. As a Black community, we need to teach each other financial literacy. We are really the highest consumers with the highest debt in the United States.
NATION
YBE
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SALAH
ANANSE
IMAGE:CARLOS BELL
SalahAnanse.com
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Who are you?
I've had numerous mentors through the years. I try to learn something from every successful person I come into contact with but I guess my failures have been the biggest learning experiences for me. Being a partner in a creative agency that was billing hundreds of thousands of dollars a year, but not being able to pay yourself enough to keep your utilities on was a wake-up call. Event ideas that didn't completely resonate with the target audience were also learning experiences. Those failures led me to create systems that have led me to success today.
How has your revenue/staff grown over time and what systems have you put in place to manage that growth? I've gone from working solely in corporate America to splitting my time between my job and my business, to working for myself. In that time, I had a creative agency with a partner. At its height we had six employees. When it folded in 2001, I started my own. By 2005, my DJ career had gotten to the point where it no longer made financial sense to continue the agency. Since then, I've applied my agency talents to my projects: The Atlanta Weekender, Soul Sessions, Auraluxe Music and Afrique Electrique.
What is your biggest disappointment with Black business? One of the biggest mistakes I see Black businesses make is lack of foresight with image and branding. Bad design and marketing can really hurt a business with a good product. If you're a mom-and-pop shop with a primarily weekend operation, you may be able to get away with cut rate design and cut rate marketing. But when you have a brick-and-mortar shop in a prime location that is competing with major franchises, you need to step up your game.
In one word or brief phrase, tell a new YBE what to expect. STRESS!
MUSIC & ENTERTAINMENT
Music and entertainment in general have always appealed to me. My mother worked in television and always encouraged my creative side. As I got into the workforce after college, I quickly realized that my talents were most suited towards entrepreneurship in the entertainment industry.
My parents bought my first instruments and production equipment. I just put money back into it as my career progressed. But for anyone planning to start a professional DJ career or a career in music production, I would plan to spend $3000-$5000 to get started. There are less expensive options, but they don't stand up to professional applications.
NATION
What is your industry and why did this industry appeal to you?
Who was your greatest teacher or what has been your greatest learning experience?
YBE
My name is Salah Ananse. With over 20 years as a producer and DJ on the Atlanta music scene, my talent as a DJ put me on bills with notable DJs such as Vikter Duplaix, DJ Kemit (Kemeticjust), Rich Medina, DJ Spinna, ?uestlove and Kai Alce. I also held opening DJ spots for artists such as Jay-Z, Dave Chappelle, India Arie, Joi, Res, Fertile Ground, Dwele, Les Nubians, Musiq, The Roots, Donnie and Raphael Saadiq. Not only do I rock crowds for some of the Southeast’s most popular party series such as One Music Fest, House in The Park and my own Afrique Electrique and Sunday School, I travel the world bringing my unique mix of Soul, House and Hip Hop. I held a recurring stint in Brazil and have performed in Ethiopia, Argentina, England and many more countries.
How much money did it take to start your business and what funding sources did you access?
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KEMI
twitter.com/KemiBennings IMAGE: DEMETRIUS WILLIAMS
BENNINGS
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Who are you?
What is your industry and why did this industry appeal to you? My industry is arts, culture, entertainment, as well as, health and wellness. Foundationally, the appeal derived from my genuine desire to be of service to humankind and the community being on purpose, if you will. Encountering Atlanta in the mid-90’s, combined with my passion for music and the arts. It gave me access to my life’s work, and the notion of art and music’s ability to reflect the times, evoke thought/emotion and empower social change, music and art became a source of fascination, especially when coupled with its effects on the mind, body and spirit. Somewhere in between, Evolve! Artists Live was born and simultaneously, I fell in love with the bells and whistles of the theater, which further expanded the possibilities of creating memorable experiences. My mission is to create those magical moments, be a proponent of new conscious thought, a catalyst for uncovering our greatest selves and to inspire a generation of artistic change.
At that time, in 2002, it took a wing and a prayer! Being in event promotions and production can be interesting. Initially, it was roughly covering the basic venue costs. It required calling in a few favors and putting in good ole’ fashioned sweat equity. Soul Sista’s Juke Joint, a theatrically inspired female showcase, was our first event, and is still ongoing. At the time, it hadn’t reached production status so costs were minimal. Throughout the years, budget and costs became a lot more clear- cut. Since then, Soul Sista’s Juke Joint, as well as, other productions, have transitioned to the theater. On the production side, we have expanded our scope over the years to include larger venues and the theater, which requires more funding. Other smaller projects/events we take on are based on market rates.
How has your revenue/staff grown over time and what systems have you put in place to manage that growth? Most of my work is project or production-based, so it is truly about negotiating each project based on the brevity or complexity of the project/production. We have definitely seen increased revenue from when we started, simply from knowing a bit more about the industry and placing value on the uniqueness of what we do. It also depends on my role in the project, whether it be event planning, creative development, art direction, production management or a full Evolve! Artists Live production. With quite a few productions, we have secured funding from local arts resources, in conjunction with die-hard patrons who make contributions to Evolve!.
Depending on the needs of the project, we have a team of approximately 4-10 ingenious creatives for each project/production. I have been fortunate to work with many of the same people over the years, yet we are always expanding the team. We are currently in our first process of rebranding, so we are really excited about what’s on the horizon.
What excites you about Black business? What excites me about Black business is recognizing that we are all interconnected. There is power in the team. Releasing our fears and judgments, healing, doing what we love, having an abundance mentality and having a willingness to assist each other and share information. This is perhaps the key to unlocking our dreams, thus, realizing the greatest version of ourselves and leaving a powerful legacy.
ARTS & CULTURE
I’m where Lois Lane meets Superwoman. I’m Kemi Benningsproducer, poet, creative director, arts activist, tastemaker and founder of Evolve! Artists Live. Evolve! Artists Live is an event promotions and live music theatrical production company. In another dimension, I practice as a nurse/health educator, holistic life coach and transformation specialist.
How much money did it take to start your business and what funding sources did you access?
Who was your greatest teacher or what has been your greatest learning experience? Faith has been my greatest teacher. To really trust and believe in my vision, my inner voice and follow the arrows.
In one word or brief phrase, tell a new YBE what to expect. BE BOLD! BE COURAGEOUS! BE F*%!KING RIDICULOUS! And, don’t forget the T.E.A.M.Together Everyone Achieves More, because teamwork makes the dream work!
YBE
NATION
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SEPTEMBER GRAY As collectors, some of us love the work, appreciate the craftsmanship and medium, and feel it is a good investment personally and publicly. We also like the history behind the work. Some of us connect to it personally or feel it complements our lifestyle and who and what we represent. Others of us like the status of being the first to collect a new artist or own a work by a well-known artist. We will pay more for what we know or think may be scarce, no longer available, or if the work resonates within us as human beings. Both types of collectors have a financial asset, a feel good asset and an appreciation asset. All are important to the ownership process.
SeptemberGrayArt.com
COLLECTING FOR LOVE & INVESTMENT “The aim of art is to represent not the outward appearance of things, but their inward significance.” -Aristotle As I listened to the radio, I heard a discussion about the cost of a Birkin handbag by Hermès that starts at $10,000.00 and ranges upward to $223,000.00 at auction. The average annual rate of return for the exclusive Birkin bag has beaten the S&P 500 and the price of gold over the last 32. N o bleSol. Net
35 years, according to the NPR report. This really is incredible to me! I had to ask myself, “what is giving a purse such a high investment value?” Is it the brand Hermès? The history? The exclusivity? The status of owning an Hermès bag? Who determines that the bag is worth so much and whether it is a great investment? When I consider who would purchase this handbag at such exorbitant prices, I assume many things about the person, all of which are characteristics of a collector. • They have the means or are willing to invest. • They appreciate quality and design. • They value craftsmanship and history. • They feel it is a good investment either short or long term. • It represents their style and status in life or they personally connect to the bag.
We all want to buy things that make us feel good, however, I want to challenge my art collectors and novice collectors to become more conscious, complex, and purposeful in buying art. Ask yourself questions such as: • Why do I like the art I am buying? • Do I like the subject matter? What is interesting about it? What does this subject or this purchase represent for me? • Does it come from a certain region or reflect my views? • What do I appreciate about this art? • Does it make me feel a certain way? • What do I admire about the technical or composition aspects? • Does it make me see life differently or cause me to have a different take on my beliefs, how I view others or myself ? • What is the conversation for me, or is silence golden when words escape me?
It is important for collectors to remain informed about the world of art. The best way to do so is to read articles related to art and collecting, attend gallery events, museums and artist talks. There is always something going on in most communities if you look for it. Unlike a Birkin bag, you may actually meet the creator and have him/her describe their art process and share the how, when, and why that gives you a more intimate connection with the work. Also the designers who work on the handbags are artisans. They make each piece according to the blueprint design or based on what is expected. Though the handbags are designed intricately, it is still a part of an assembly line process that does not give them artistic freedom to change direction or create their own vision. It may convey a lifestyle, but not a life connection. This is what enriches our experiences and memories, reflecting a world that is very diverse and not limited to an idea of design and style over substance and meaning.
Birkin bag artisans stick to a certain pattern or sketch and each bag is a perfect work that goes through a rigorous process. With artwork we collect, the artist is creating from his or her own personal vision and story. We are connecting on a human level with experiences we have in the world and witnessing an influx of ideas that could come from a myriad of places-past, present or future. We do not know what it will be until it is done, and then we have the wonderful pleasure of hearing and learning about the artist’s journey. How do we collect art? We collect art with our eyes, hearts, appreciation of the work and the stories, and by staying informed. How do I appreciate art? One work at a time. The stock market or investment world does not dictate what is important. It does however demonstrate what people have determined will give them long-term results of more money through their particular investment strategy. Investing in visual artists, we buy with an inner desire to connect and appreciate the core of who we are and why we are in the world. Through exchanges of ideas, and connecting with others we understand that whether we have a Hermès bag or a Kevin Okeith, Kevin Cole, Thornton Dial, Okeeba Jubalo, Preston Sampson, Richard Hunt, Richard Mayhew, Elizabeth Catlett, Norman Lewis, Sam Gilliam, Romare Bearden, Charles White, Betye Saar, or Hugie Lee-Smith (I could go on forever), there is value in appreciating art with your heart. This way, I feel confident you will make a good investment. I challenge you to look at the inward significance. “Start where you are. Use what you have. Do what you can.” – Arthur Ashe Good art, like investments, stands the test of time.
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All of these questions are helpful in determining the level of personal connection with a particular work. We should never be copycats when purchasing art, basing our selection on what seems popular, just for investment, or for decoration purposes. In addition, as an art professional, we should never offer assurance to a collector that their work will appreciate within a certain time period. Collectors have to be involved personally in the process. By being an informed collector you give the gift of buying with a purpose and not needing validation from someone else.
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DENNIS PIERRE
YBE
NATION
Dennis Pierre is the Owner Operator of an Atlanta based American Family Insurance Agency and has been in the industry with multiple brands for the past 16 years. However; the most important brand to Dennis, is his own. After having several conversations with “DP” as I call him, it became very apparent that he is all about life after the bounce. In addition to being married to his High School sweetheart Attorney, Kenya Thacker-Pierre, Dennis is the father of three beautiful daughter’s Kalyn 13, Kai 11 and Kymali is 9 years old.
AFTER THE B O UNCE By Alexander Pezo Research by Kayla Pryce
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Dennis was a high school basketball phenomenon back in Cincinnati; Ohio where he starred at Walnut Hills High School.
A few of his accolades are he was named Cincinnati Enquirer Co-Player of the Year, 1st team-all city, 1st-team all state and holds multiple school scoring record for points in a career and most points in a single game for 25 years. Upon finalizing his high school career, Dennis signed a National Letter of Intent to play collegiately for the Coastal Carolina Chanticleers. Pierre definitely experienced some highs in his career such going 22-10 during the 1992 &93 season as well as finished 12-4 in the Big South Conference. That same year thee Chanticleers went on to defeat Winthrop University in the Conference Championship for the opportunity to play against the famed Michigan Wolverines “Fab Five” in the NCAA Tournament. Coastal Carolina went on to loss in the opening round 84-53 but this was a memorable experience for Pierre. However; it was during Dennis’ sophomore campaign when he suffered a season ending foot injury that he made the commitment to himself and focused on “Life after the Bounce.” When asked about how the injury adjusted his mindset Dennis stated; “Time away from the game made me realize just how short my college career would be. I’d begun to develop networks outside of basketball for the first time. These networks began to influence my thought process on what options were ahead of me after my career ended.” With that said, Pierre went on to earn his Bachelor’s of Arts in Political Science and Psychology in 1994 & 95 respectively from the Universities of South & Coastal Carolina.
In an effort to continue building his insurance and financial services brand, Dennis has held multiple positions in the industry and community leadership ranging from Senior Agency Field Specialist and Claims Adjuster. Pierre also serves as the President for the Mableton Elementary School Foundation, on the Commerce Club Membership Committee and is a part of the National Sales Network. When asked if he could bounce the ball one last time would he change anything, Dennis maintained he would not have done anything differently. He said; “I would not change one thing. I feel so blessed and thankful for the opportunities that the game of basketball afforded me. It allowed me to meet so many different people, and travel to so many different places that I would not have been able to without the game. And perhaps most importantly it afforded me an education that was paid for. People often throw around the term “Free education” but any former or current Division 1 College Athlete will tell you it was far from free. Basketball served a purpose in my life and I’m simply thankful for the opportunity to have played a game that I was in Love with.” Pierre’s personal experiences have been a major contributor to his American Family’s success “After the Bounce.” In fact he gives a great deal of credit to how applying some of the same principals have benefited him.
“Many of the principles learned through athletics are transferable to my current profession. My hard work, leadership, competitive spirit, dedication, focus, meaningful preparation, and resilience have contributed to my success. These are just a few components that translate to success as an athlete and a business owner. There have been countless situations as an Agency-Owner that has caused me to reflect and draw from situations from my Basketball Career. I’m a firm believer that athletics prepares you for life.” As someone who loves and has an eye for fashion, it was great to hear Dennis say at the closing of our time together how important his presence and fashion sense are as it pertains to his profession and life style. “It’s extremely important! I have learned that fashion represents you and helps shape your brand. My clients range from rural, casual, to sophisticated and it’s important that I’m always prepared on any given day to be able walk out the door casual or Business Professional to make sure my clients know they can feel comfortable and relate to me.” Often times when the ball goes flat when lose focus as to just what life has to offer “After the Bounce.” Dennis Pierre is a classic example just what can happen if one keeps their eye on the prize. Business owner, family man and friend this is Dennis Pierre and this is his “Life after the Bounce.”
YBE
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Atlanta’s Premier Branding & Graphic Design Firm NobleSol Art Group is a full service mobile creative firm that specializes in taking raw ideas and turning them into masterful marketing and sales vehicles. Based in the great city of Atlanta, Georgia, our company is outfitted with a wonderful and multidisciplinary team of creative thinkers who are focused on completely satisfying our clients.
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