Brand & Identity

Brand & Identity

Designers utilise multidisciplinary skills to produce functional and cohesive brand identities. A brand’s visual identity is interpreted by its target audience who perceives the brand’s voice in a particular manner.

Asha Massong

THE SANCTUARY APARTMENTS 2019 | CURTIN UNIVERSITY

Located in East Victoria Park, The Sanctuary is a block of 36 apartments. The complex is targeted towards down–sizers and first home buyers. With the tagline: ‘an urban escape’, The Sanctuary is modern, sustainable and built to be home. The project comprised of a full brand rollout, including promotional materials and developer’s forms. This project was completed for University and has been proposed to the building’s developer.

Contact

ashamassong@westnet.com.au

@ashamdesign

ashamassong.com

Eleisha Kubale

TSAREVNA LYAGUSHKA 2020 | SWINBURNE UNIVERSITY OF TECHNOLOGY

Tsarevna Lyagushka is a modern take on a traditional folktale. Through experimental image making, including photography, illustration and printmaking, Eleisha created a visual identity for the Russian folktale Tsarevna Lyagushka (The Princess Frog). This visual narrative has been applied to a range of digital and printed outcomes as part of the project, which brings this folktale to life in the context of theatre production. These designed outcomes allow the user to interact with the brand, for a full and immersive experience.

Contact

hello@eleishak.com

@eleisha__k

eleishak.com

Jake Carroll, Anneliese Hennessy & Merlin Casey

ORANA CENTRE 2020 | UNIVERSITY OF WOLLONGONG

Orana Centre is a local health centre based in Wollongong. It focuses on assisting and working with individuals who may need help with problems relating to drugs and/or alcohol. The Centre’s major problem that was defined in the early stages of the project was that their interior space and visual identity was not engaging visitors in a way that made them feel:

-Welcome to be in the space.

-Welcome to return and continue their journey to better health and wellbeing.

This concept was proposed in June 2020 and is currently being evaluated by Illawarra Shoalhaven Local Health District (ISLHD).

Contact

JAKE CARROLL

@jakecarroll.dsgn

MERLIN CASEY

@merlin_parody

ANNELIESE HENNESSY

alh770@uowmail.edu.au

Mina Teh

BRITTNEY BELLO HAIR & HEALING BRANDING 2020 | SWINBURNE UNIVERSITY OF TECHNOLOGY

Brittney Bello is a Hair and Reiki Practitioner located in Los Angeles, California. With a level III reiki certification, Brittney is a stylist that focuses on inner and outer beauty. She brings healing energy to the salon chair, creating a safe space for her clients to discuss their hair journey and unwind. Her branding reflects her authenticity and effortless California cool vibe. The sun and moon represent the duality of her hair and reiki practice, which work together in harmony to provide a personalised and honest experience.

Contact

minamteh@gmail.com

@minamdesign

Shraddha Somai

DUNKTHEJUNK 2019 | SWINBURNE UNIVERSITY OF TECHNOLOGY

Encouraging people to make lifestyle changes by triggering a sense of reality in concern to the junk foods they eat, in comparison to the amount of exercise needed to burn the same foods. Along with the development of print media, it also included a mobile application which gives healthy food details and restaurants, with an incentive system. This campaign was adapted, keeping in mind goals lined up for Future Melbourne 2026.

Contact

shraddha170396@gmail.com

@shraddhasomai

shraddhasomai17.myportfolio.com