Brand and Identity

Alex Duong

VIRA CITY—MARS RESETTLEMENT

2021 | SWINBURNE UNIVERSITY OF TECHNOLOGY

A designed brand and identity of an imaginary city on Mars when Earth needs a break from humankind to heal herself and regenerate. Vira City introduces ‘the first Martians’ with the idea of community, innovation and sustainability. As well as increasing the awareness of the present environmental problem on Earth. The identity inspired by the image of a rising star—connecting Mars and Earth—indicates a new start after the resettlement and mark human’s first step to a multi–planetary future.

CONTACT

Instagram: anomalyalex_

Behance: Alex Duong

Website: anomalyalex.com

Andrea Garcia

VIDA | 2021 | RMIT UNIVERSITY

A personal branding project I did during my internship with a sustainable B2B food production company. They needed to make a B2C brand for their product; targeted towards Gen Z audiences. As a result, I made an imaginary brand called Vida, meaning ‘life’. I wanted to invite a fresh, colourful approach to promote the benefits of eating healthy ingredients whilst still integrating the company’s mission: to feed billions and promote healthier ecosystems. The Pereskia leaf is a highly nutritious ingredient that originates in Brazil, so I made sure to include the country’s vibrant colours and patterns.

CONTACT

Instagram: @andrea.dsgns

Behance: Andrea Garcia

Website: s3848780.myportfolio.com

Email: garcia.a2302@gmail.com

Ariella Weinmann

G& | 2021 | RMIT UNIVERSITY

G& takes a contemporary twist on your favourite classic, Gin & Tonic. Featuring a range of fruity flavours, G& is distilled to the utmost quality using Australian ingredients, bursting with flavour, creativity and spirit. Distilled in the heart of Healesville, in Victoria’s Yarra Valley, G& draws on the lush surroundings to bring that fresh and vibrant flavour to your palette. With flavours ranging from Elderflower, Italian Blood Orange, Pink Raspberry, and Lime & Yuzu, you are sure to be refreshed from the first sip. And our drinks are just the starting point. Let your mind and creativity flow with the endless possibilities of mixed concoctions, using G& as your starting point.

CONTACT

Instagram: @ariellawdesigns

Website: ariellaweinmann.com

Email: ariella.weinmann@gmail.com

Ayelen Gallardo

LISTEN | 2021 | SWINBURNE UNIVERSITY OF TECHNOLOGY

LISTEN is a non–profit organisation that promotes the visibility and experiences of excluded and underrepresented people across the music industry. Due to COVID–19, LISTEN had to cancel all of its events in 2020. To reintroduce them to the music scene, I created a re–branding and advertising campaign. For LISTEN to have a strong presence and return to the music industry, I created an advertising campaign. This was to let the audience know that LISTEN is back and ready to raise awareness about the lack of diversity in the music industry and support artists that are part of the minority. For the re–branding, the goal was to design a brand identity that stays consistent while properly representing the organisation, its values, mission and vision. Note: photography used is property of LISTEN.

CONTACT

Instagram: @ayelen.design

Website: ayelen.myportfolio.com

Email: ayelenarantxa@hotmail.com

Caroline Marta

DI MEJA MAKAN | 2020 | SWINBURNE UNIVERSITY OF TECHNOLOGY

Di Meja Makan is an online homemade F&B business that I developed during the pandemic for my client. When the pandemic hit us in Indonesia, tons of ‘creativepreneur’ were so enthusiastic to build their business. It gave us designers, a big chance to help and support the local entrepreneurs in many ways. I was glad to work with the owners of Di Meja Makan since they appreciated the outcomes. This brand identity colour palette is inspired by the Bauhaus design movement that uses all the bold vibrant primary colours. If you noticed, the logogram also can be read as the whole sentence for the main logotype. The logogram conveys the meaning itself, ‘Di Meja Makan’, which means ‘From the Dining Table.’

CONTACT

Instagram: @crolinemrta

LinkedIn: Caroline Marta

Email: crolinemrta@gmail.com

Caroline Marta

VISION FORGED | 2020 | SWINBURNE UNIVERSITY OF TECHNOLOGY

Vision Forged is a Bespoke Forged Wheel company based in Los Angeles, CA, United States. They specialise in unique customisations from specs, designs, colours, finishes, millings (engravings) and cap designs. Forged wheels deliver performance and luxury at the same time. In this stage, I stepped out of my comfort zone to design a brand identity that needed to be masculine and fresh at the same time. My client wanted to incorporate the ‘L.A.’ vibes into its visual aesthetic since their business started in Los Angeles. I was challenged to create a series of cap product designs, and the overall project turned out to be visually satisfying. This work is one of my most challenging projects and I’m happy that my design can be impactful globally.

CONTACT

Instagram: @crolinemrta

LinkedIn: Caroline Marta

Email: crolinemrta@gmail.com

Caroline Marta

VITRA MUSEUM ‘200-YEARS OF CHAIR DESIGN’ | 2021 | SWINBURNE UNIVERSITY OF TECHNOLOGY

Vitra is not only just a brand but rather a staple of design. This piece is a final project that I did for my online course ‘Wayfinding & Signage Design’ at the University of the Arts London (UAL). The brief was to ‘create a series of visual communication and environmental graphic design application for your chosen museum theme’. Here, I have Vitra Museum to be explored further based on their existing brand identity. I am satisfied with my creativity in regard to producing a series of picogram designs for Vitra. Learning how to create a circulation diagram for visitors, deeper knowledge about the space you use, design a balance, harmony and efficient wayfinding & signage strategy was the main goal here. The class with UAL really opened my eyes to a new and fresh perspective on how to achieve a successful environmental design strategy to solve visitor’s problems in the space and solve the spatial problem itself.

CONTACT

Instagram: @crolinemrta

LinkedIn: Caroline Marta

Email: crolinemrta@gmail.com

Dan Go

ORAETTA GIN | 2021 | SHILLINGTON COLLEGE OF GRAPHIC DESIGN

This was a student brief, it was to ‘design a brand identity for a Tasmanian small–batch distillery’. The clients were two young artists who had previously worked as an illustrator and a writer. The end result is a cheeky and youthful brand identity that draws inspiration from the clients’ respective backgrounds. This was done by mixing hand–drawn elements with typed components.

CONTACT

Instagram: @dan.go.designs

LinkedIn: Dan Go

Website: dangodoesadesign.com

Email: dangodoesadesign@gmail.com

Edie Romalis

LES DAMES BLANCHEST | 2020 | SWINBURNE UNIVERSITY OF TECHNOLOGY

Les Dames Blanches is a contemporary conceptualisation of the ancient French myth. Les Dames Blanches, meaning ‘The White Ladies’ is about the curious women dressed in white, who await young men in the darkest depths of the forest. Through digital image–making processes and experimental photography, the story is brought to a contemporary audience as an Australian Ballet performance, with a range of digital and printed design outcomes to immerse the audience into the story—slowly discovering what these curious young women were up to.

CONTACT

Instagram: @edie.comm

Website: ediesimone.com

Email: edieromalis@gmail.com

Edie Romalis

THE OPEN DIARY PROJECT | 2021 | SWINBURNE UNIVERSITY OF TECHNOLOGY

The Open Diary Project is a campaign strategy developed in response to a university brief. The campaign aims to empower menstruating youth aged between ten and 21 years, regardless of gender identity, race or social status. The campaign wants to eliminate the silence and stigma around menstruation. Teenagers confide in their diaries with absolute vulnerability and transparency. By creating posters, a website and social media platforms, teens are invited to interact (write, draw, type) and share their experiences around menstruation. The Open Diary Project demonstrates authenticity and vulnerability to empower youth to speak about their experiences and make noise for menstruation.

CONTACT

Instagram: @edie.comm

Website: ediesimone.com

Email: edieromalis@gmail.com

Eloyse McCall

PLEASURE | 2020 | SHILLINGTON COLLEGE OF GRAPHIC DESIGN

Pleasure is a brand identity for a gender–neutral make–up subscription service. The brand concept plays on the idea of personal identity as a form of perception—something that is fluid and can transform at will. Positioning make–up as a tool to present, play with, and feel confident in your own identity. The logotype is designed with boldness, inclusivity and playfulness in mind. The ‘ur’ in ‘pleasure’ is highlighted to play on the brand name as ‘ur pleasure’, as well as being able to stand alone as a separate monogram. Displacement maps have been applied to portrait photography to achieve a sense of illusion and distortion, as a reference to the notion of perception.

CONTACT

Instagram: @eloysemccall.work

Website: eloysemccall.work

Hamish Mcrae

MRC BRANDING | 2021 | BILLY BLUE COLLEGE OF DESIGN

MRC is a branding concept for a contemporary construction and renovations company. The brand includes a custom typeface that revolves around the theme of ‘structure’ and ‘progress’. By using soft colours, they diminish the harsh stereotypes of the construction labour industry and offers a welcoming, friendly feel to the business. The logo and typeface can be manipulated to provide a stimulating and fun brand identity that offers a range of uses.

CONTACT

Instagram: @hamish_mcrae

Behance: Hamish Mcrae

Email: mcraehj@gmail.com

Hamish Mcrae

VOLI | 2021 | BILLY BLUE COLLEGE OF DESIGN

The rate of Australian’s contributing to volunteering organisations has declined by 20% since 2014. People aged 30 and under are the least likely to participate in volunteering activities. Where those that want to, often struggle to find the right opportunity or organisation for them. Voli is a non– profit initiative concept that aims to encourage younger generations to seek, participate in and share volunteering opportunities in their local city. Working with organisations in need of extra hands, Voli offers a platform to list volunteering jobs on a dedicated app and website so that younger Australians may have greater access to support their community in a meaningful way. When designing the brand, the vision of the organisation was to foster a greater sense of the community and spread positivity. I wanted the branding to be eye– catching, relevant and exciting. Integrating a hand into the logo demonstrates several meanings and communicates the brand purpose.

CONTACT

Instagram: @hamish_mcrae

Behance: Hamish Mcrae

Email: mcraehj@gmail.com

Hamish Mcrae, Isabel Ugonotti, Phoebe Perkins, Ruby Lewis

WASTE WEEK | 2021 | BILLY BLUE COLLEGE OF DESIGN

Waste Week is an initiative concept created by Isabel Ugonotti, Hamish Mcrae, Ruby Lewis and Phoebe Perkins. The aim is to encourage Gen Z to reduce their food wastage and eliminate further contribution to climate change. As a plug into the Woolworths Rewards app, users can track their progress and earn points for pledging to participate in ‘Waste Week’. The branding uses fun and colourful tones to communicate with viewers and shift perceptions of left–over or aged produce.

CONTACT

Instagram: @hamish_mcrae @byisabelugonotti @phoebeperkins_130

Iris Kuang

GALA | 2021 | RMIT UNIVERSITY

Gala is a conceptual ethical indie beauty brand based in Melbourne. It is positioned in the mid to premium range market. They make plant–based, cruelty–free, vegan beauty and haircare. This brand name was inspired by Dalí’s muse and wife Gala Dalí. I produced a set of three adhesive labels for their hair oil products (rose, lavender, sweet almond). To create a unique and natural feel of the design, I generated those graphics by brushing watercolour on objects and stamping them on paper, and then further manipulated in Photoshop.

CONTACT

Instagram: @irisdesign_studio

Behance: Yingtong Kuang

Website: iriskuang.myportfolio.com

Email: yingtongkuang@gmail.com

Iris Kuang

RETRIBE 2021 | RMIT UNIVERSITY

Retribe is a non–profit campaign and online platform, that introduces eco-conscious young generations to zero waste living. Inspiring them to reduce plastic consumption and waste through everyday choices and actions. This campaign aims to introduce and make zero waste lifestyle more accessible and help the eco–conscious young ones to kickstart their journey. With a 21–day mini challenge, they are able to form habits and an online community platform to record and share their stories, get inspiration and courage from each other. It’s also a place for them to be empowered with information to reduce their waste and live in alignment with their environmental values.

CONTACT

Instagram: @irisdesign_studio

Behance: Yingtong Kuang

Website: iriskuang.myportfolio.com

Email: yingtongkuang@gmail.com

Juno Wan

MORNING KICK | 2021 | RMIT UNIVERSITY

Daniel James moved from Sydney to Melbourne two years ago, because of his love of coffee. His dream was to have a small coffee shop in Melbourne’s CBD, near popular office spaces. The café is named Morning Kick and he needed a complete visual identity for his new venture.

CONTACT

Instagram: @juno_wan

Website: junowan.com

Email: hello@junowan.com

Katie Zhou

MAKEUP WITH AL | 2021 | RMIT UNIVERSITY

A collection of playful branding material created for Makeup With Al. Al’s bold and striking make–up looks acted as the catalyst for the development of this brand identity. I have chosen a limited vibrant blue and pink colour palette throughout, with an emphasis on shape and form as a way for customers to understand what type of service they will receive. The main overarching design that brings everything together is the logo, which is made up of personalised serifs, as well as the incorporation of makeup brushes into the letters.

CONTACT

Instagram: @katiezhoudesign

Katie Zhou

IN THE LOOP

2021 | RMIT UNIVERSITY

Promotional material for In The Loop, an exhibition at ACCA, dissecting toxic productivity and hustle culture which has become so prevalent today. This looks at how our internalised capitalism has fuelled a desire to be constantly productive, where workaholism has been romanticised with sayings like ‘the grind never stops’. Why is it that we feel lazy if we are not doing anything ‘important’? This work–obsessed world has reached an unhealthy stage where this hustle culture can lead to toxic productivity. Which ultimately results in a prioritisation of work over mental health and relationships.

CONTACT

Instagram: @katiezhoudesign

Laura King

EASY PEASY | 2019 | SWINBURNE UNIVERSITY OF TECHNOLOGY

Easy Peasy is a fictitious food box delivery service. It prides itself on being environmentally conscious and providing high quality, healthy meals that are easy to prepare. This product is specially targeted towards those who feel uninspired in the kitchen, those that feel like they should cut down on takeaway and or those who just don’t have time to go to the supermarket! The smiley face brandmark reflects the brand’s values of simplicity and positivity, as well as reflecting the fun and stress–free experience of buying and cooking meals. The hand-drawn look of the imagery is continued into the typeface choice, to convey a fun, easygoing and personal appearance.

CONTACT

Instagram: @lauraking.design

Email: to.lauraking@gmail.com

Linda Liu

1MM NAILS | 2021 | SWINBURNE UNIVERSITY OF TECHNOLOGY

Miree Han is a Korean nail artist who recently started her brand 1mm Nails. The brand focuses on individuality, creativity and being unique. She wants to break the mould from what is already there. She needed a brand identity that emulates her values in a contemporary direction that will establish her in the Melbourne community. Strong, punchy and wavy type creates dynamic and clear communication with a playful tone of voice. Bold and warm imagery replicates the uniqueness, individuality and experimentalism that she brings to her designs. The colour palette, although soft and delicate is striking against the bold type and imagery. This evokes a sense of vibrancy that best represents the energy that she brings.

CONTACT

Instagram: @l__nda.l

Email: linda.liuu8@gmail.com

Linda Liu

JANUS 2020 | SWINBURNE UNIVERSITY OF TECHNOLOGY

Janus is known to be the first Roman deity, often referred to as the ‘god of gods’ in the beginning, and end of time and duality. An advertisement poster and mini publication were created for the fictitious play ‘Janus’ hosted by Opera Australia. For the poster, a refined and contemporary approach was taken where the contrasting juxtaposition of both the distorted figure and the black and white imagery casts a striking softness, emulating an otherworldliness. This theme was continued throughout the publication. It also takes on a post–modernist approach to its structural layout which exemplifies the power Janus held.

CONTACT

Instagram: @l__nda.l

Email: linda.liuu8@gmail.com

Mun Yap

EPOCH PUBLISHING | 2021 | RMIT UNIVERSITY

The brief was to design a logo and identity/ collaterals for Epoch Publishing, a contemporary publishing company that works with various artists and writers, from Australia and abroad. Epoch Publishing publishes art books, limited edition print books, art prints. It also offers these in digital form such as eBooks. The final logo is contemporary, features an icon that can be used individually without the wordmark. The logo icon was inspired by the image of an open book (top view), and the visualisation of the ‘structural’ and ‘inclusiveness’ of the brand essence. The strokes are slightly rounded, reflecting print, stamps, a sense of craft. The chosen spot colour is green, representing the eco–friendliness and sustainable aspect of the company.

CONTACT

Instagram: @_bymooney

Website: munyap.myportfolio.com

Email: by.mooneyap@gmail.com

Nick McLean

SHINE | 2020 | RMIT UNIVERSITY

SHINE is a non–profit employment agency that connects disadvantaged university students in Melbourne to local and ethical employers to cultivate a healthy work–life–study balance. SHINE operates around five core values: sustainability, hope, inspiration, networking and education. They integrate all of these values to assist disadvantaged students to find employment that empowers them to succeed in their degrees. To help find employment, SHINE hosts workshops and finds students jobs with ethical and local employers as well as employment that is relevant to their studies. SHINE offers mentorship and provides students with essential resources such as 12–month prepaid MYKI passes, clothes that will stand out at interviews and jobseeker seminars. Nick designed the brand identity which included a logo and brand toolkit, posters, website, social media content and welcome packs.

CONTACT

Instagram: @nickmclean.design

Website: nickmclean.design

Tyler Hall

ARTEM WINES | 2018 | TASTAFE

Packaging and branding for Artem Wines which is a vineyard based in the Derwent Valley in Southern Tasmania. The small historic town of Bushy Park provides the perfect cool climate for wine grape growing. The truly unique cellar door is situated within the distinguished octagonal kiln—a traditional hop drying kiln built in the late 1800s—making for a special experience. The branding reflects the weird and the wonderful of Tasmania, with quirky labelling showcasing wonderful creatures and the history of the town.

CONTACT

Instagram: @typedesigns_

Website: typedesigns.com.au

Email: tyler@typedesigns.com.au

Tyler Hall

BANK OF TASWEGIA | 2018 | TASTAFE

Branding, advertising and copywriting material for Bank of Taswegia, which is a Tasmanian owned and operated bank. This campaign is targeted at young Tasmanians (or Taswegians if you will) who are your typical University students and casual workers. Just young people living their best life. The slogan ‘We get it’ is used to build an understanding feeling with the given audience to show that in a busy world, they are understood. This language is used strongly throughout the copywriting which also has a Tassie touch to it.

CONTACT

Instagram: @typedesigns_

Website: typedesigns.com.au

Email: tyler@typedesigns.com.au