Successful Network Marketing Techniques How to build a successful network marketing business.
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Successful Network Marketing Techniques “Networking and building relationships is about giving not getting.” Okay, so we have established the most fundamental rule about networking and you find yourself at an event. What, then, are the steps to an effective plan for networking that takes the fear out of the process. The Search Start meeting people. Prior to the event, see if you are able to obtain a listing of attendees. If you can, start with a familiar face; that person can lead you to a new contact. If you are at a breakfast or lunch event, introduce yourself to everyone at the table. Go early, stay late – Great opportunities exist. Talk to someone standing alone; they are feeling uncomfortable as well, I guarantee it! My favorite though, volunteer to check people in at an event. You will get to meet everyone! The Discovery This is the tricky part, what do you say once you have introduced yourself. Open up with a statement, question “We haven’t met yet, I’m Susan. What brings you to the event today?” Or... “I haven’t attended this event before, have you?” After an introduction...
“What is your role at your company?� (What are they involved in or what is their profession, etc.)
“I haven’t heard of your organization; can you tell me more about the services they offer?” Think about the topic that will be covered at the event and go prepared with a pertinent question. “What do you think about... ” Now here is the important piece. LISTEN! You’ll begin to hear clues about how you can help. The Offering After you have discovered their challenge, issue or opportunity, offer to help. Sounds great but how? Give them a suggestion, resource, tip, tool, lead or advice; anything that will advance their cause. Good things to give are referral, websites, books, potential hiring managers, upcoming events, or a contact. This is your chance to take the relationship to the higher level. The Promotion Now, it’s finally your turn! This is your chance for a quick 10-second introduction and a brief idea of what you do, how you help people and what you are looking for. Make it simple enough but specific enough that it will spark an idea in the mind of the listener. This is your chance to build a rapport that can lead to referrals, leads, new contacts or other networks. A colleague of mine uses a wonderful adage; “To be specific is terrific, to be vague is the plague.” Once someone engages in a true give and take dialogue with you, it’s VITAL that you be very clear about what you are looking for. What does this mean? Your intro needs to be clear on how you are different. Have a list in your head of at least two or three target companies.
If you tell the listener, “I am a financial professional and am interested in working for a small to medium size company,” that is not likely to spark any sort of lead because the statement is too vague. A better statement would be, “I am a financial professional and have had quite a bit of success in identifying inefficiencies that hurt the bottom line of a company’s profitability. I have been researching several companies and I would love to learn more about Companies X, Y and Z.” By being clear, you have opened the door for the listener to think about what contacts he or she might have that can be of use to you. The Close Finish it up with an exchange of business cards and information. Tell them that you will follow-up on what you said you would do. Jot a short note about your conversation and what you have committed to on the back of their card. SHAKE HANDS! Reach out and thank them. You are there to connect with several people so a great break away statement is “It was a pleasure to meet you. Thanks for telling me about what you do. I am going to let you meet more people here. I will follow up with you tomorrow on what we talked about.” Here is the kicker, this is the point where 90% of people drop the ball. Be the 10% who actually follow up. It says a lot about who you are and helps cement the relationship. So, that’s it... five essentials to effective networking. You can do it and you can be successful at it. Understand the process: Find an event where your “right people” are, have an idea of how to open a conversation, be prepared to give before you get, know who you are and what you need and be able to
articulate it succinctly, follow up. Ok now you are ready! Start networking! Ways to make network marketing work for you.
Mix It Up Don’t, I repeat, don’t go to the same places with the same people over and over again. It is very easy to seek a pattern or habit when you are in a new and potentially uncomfortable place. Few people like going into a room of strangers and walking up to someone and telling him you are out of work. It sucks enough to know it – you don’t like having to say it. But... get over the fear! Expand your list of contacts. Grow your circle. Increase your influence. Network in groups of people who are looking for work.Network with people who are active in your industry. Network with people who already know you. Network with professionals who have companies in the same city you want to work. Know Your Message You are the President, CEO, and Sales Manager for You.Inc. What are you selling? Who are you selling it to? Let me fill you in on a little secret... the answers are not you are selling your resume (or a verbal version of it) to anyone who’s buying. I promise you the overly general, include everything you’ve ever done, just in case someone might want you to do the job you did 17 years ago approach doesn’t work in a networking context. Be specific. You should be able to tell anyone who asks, without hesitation, what your strengths are, a few job titles that would be a good fit, and what value you bring to an organization. Also, you should be able to tell anyone who asks 5 – 10 organizations and/or people you would like to meet or get to know better. Do What You Say You’ll Do
Everyone knows actions speak louder than words; when you are networking for a job, this is more important than ever. You are sending micro-messages to your network with each and every commitment you make and keep (or don’t). Tell them how great you are!
• If you offer to make a connection for someone, do it. And do it in a timely manner. • Planning to meet someone for a quick cup of coffee before your job club? Be on time! • Has someone offered to introduce to you to their boss/friend/ colleague as soon as you send your resume over? Take the time to tweak the resume for the job and get it over FAST! Do you have a strategy for helping your network remember what you are looking for? This is your job while you are searching. Don’t assume they will remember exactly which friend is looking for a network administrator job and who is looking for an IT support position. Use tools like LinkedIn, Facebook, Twitter, and e-mail to remind your network of your search. Stay Top Of Mind NOTE: There is a really fine line here you must learn to walk. Don’t be “that guy” and send 14 messages a week to your full list of contacts. It’s important to be aggressive, but not so much people stop reading your messages or taking your calls because they are tired of your constant requests for help. Find a comfortable pace at which you will run the race. Be Real Networking is work, don’t get me wrong. However, most networking meetings – whether one to one or in a group – are designed for people to connect. So put enough of yourself out there so others can connect to you. Smile. Laugh. Enjoy the opportunity to make some new contacts and potential friends. In sales, there is a saying people do business with those they know, like and trust. Be someone who others will seek to know and like. The trust will follow when you are authentic in your relationships.
You probably have an image firmly planted in your mind of what network marketing (also known as direct sales or multilevel marketing) is all about--housewives buying and selling Tupperware while gossiping and eating finger sandwiches, or a high-pressure salesperson trying to convince you how easily you can become a millionaire if only you and
your friends and their friends and so on would buy and sell vitamins with him. Both of these images couldn't be further from the reality of network marketing. It's neither a hobby nor a get-rich-scheme but an opportunity for you to earn money running your own part- or full-time business. Choose wisely There are six key elements you should be looking for [when selecting an opportunity]. Number one: stability. How old is the company? Number two is excellent products or services that consumers will use and need more of. Number three is the pay plan--how even and fair and generous overall is the distribution? This is really crucial as the pay plan represents exactly how you'll get paid--or not get paid. There are really only two questions to ask [regarding this]: How many pennies out of each sales dollar get paid back to the distributors each month, and how fair is the distribution of these pennies between the old members and the new members? Number four is the integrity of the company and the management. As much as possible, [investigate] the experience of the CEO, their experience in the network marketing industry, and their background. Have they been successful in other companies in the industry? Do they have a good reputation? Number five is momentum and timing. Look at where the company's at, what's going on with the company, and if it's growing. Number six is support, training and business systems. You may have [chosen] a great company with excellent management, products that make a difference, a pay plan that's uniquely fair and very generous, and momentum and stability, but if you don't have a system in place that works, all of that [doesn't matter]. Most companies will have a
transferable training system that they use, and that's where mentorship comes in. Practice what they teach. To succeed, you need to be willing to listen and learn from mentors. The way this industry is structured, it's in the best interests of the [MLM
veterans in your company] to help you succeed, so they're willing to teach you the system. Whatever [your mentor] did to become successful, it's very duplicatable, but you have to be willing to listen and be taught and follow those systems. The higher-ups. It can be called various things, but the general term is the "upline," meaning the people above you. How supportive are they? Do they call you? Do they help you put a plan in place? Are they as committed to your success as they are to their own? You should be able to relate to [the people in your upline] and be able to call them at any time to say "I need some help." How much support there is from the people above you in the company is very important. Take up the lead with your downline. There's a term in the network marketing industry called "orphans"--when somebody is brought in and then the person who brought them in is just so busy bringing in other people that they don't spend the time to teach and train [the new person]. You should be prepared to spend at least 30 days helping a new person come into the industry--training them, supporting them and holding their hand until they feel confident to be able to go off on their own. You really need to ask yourself, are you willing to do that? Are you able to do that? This is really about long-term relationship building. It's not about just bringing people into the business and just moving forward. It's about working with these people and helping them to develop relationships. On the net. People are utilizing [the internet] as their main marketing tool. [You can set up your site] with autoresponders so when you capture leads, the autoresponder can follow up with that person. One of the greatest
keys to success in this industry is follow-up. Many people will have someone call them who's interested or they'll call the person and say they're interested, but then they don't follow up with it. Automation on the internet has allowed a much more consistent method of following up.
The only drawback with the internet is people who utilize it to spam. If there was one thing I could put forward to say, "Do not do" when utilizing the internet as a marketing tool, it's spamming because that can give a very bad reputation not only to you but also to the company you're working with. Taking care of business. This is a business, and just like if you were running a franchise or a storefront, you [should have an] accountant. You have all the same write-offs tax-wise that you have with running a [full-time] business, so it's very important to [do your research] prior to getting involved, before you start making money from it. How is that going to affect you tax-wise? What are your write-offs? It's important to set up a [support] team around you. I'd suggest seeking out lawyers who deal in network marketing, so they're very versed in all the laws and how that affects [your business.]. There are also accountants who specialize in dealing with home based businesses specifically in the direct-selling industry. Don't quit your day job...yet. Never leave your full-time position unless you're absolutely certain that the income that's coming in with this company is going to be there. [Be sure that] you've been with the company [for awhile] and that you know it's a stable company, and the income that you're earning is equal to or greater than the income you're earning from your job before quitting. We hope you have enjoyed this book... Would you like to know what the most popular marketing system is right now? Click here to find out! You may freely distribute and share this book but you may not edit or change the
content in any way. Please visit our website for details of how you can make money by giving our free books away ~~> FREE Books! Places are limited, click here to secure yours and get started today!