TECHNOLOGY
UX vs SEO Don't mistake the lion for the zoo. Should a brand prioritise User Experience (UX) or Search Engine Optimisation (SEO)? To ask this question is like comparing apples with oranges. But in a time of limited budgets and seemingly infinite technologies, sometimes brands need to prioritise.
1. You're a relatively unheard of brand trying to establish credibility, or 2. You're an established brand launching a new product that may fall outside of the scope your customers associate you with.
SEO is a set of processes to help search engines find your website. This may be particularly useful for two reasons:
While SEO is incredibly effective at generating leads, there are a few downsides. SEO's currency is authority, and establishing this requires a lot of effort. You need
60 YOUR BUSINESS | June-July 2020
