How UI/UX Design Contribute Towards Conversion Rates?
Great user experience is very important for a website. Good user experience does not just lead to increase in the revisits of the website but can lead to increase in conversions as well.
User Interface and User Experience can affect conversion rates to a great extent. Let us look at how UI/UX can contribute towards conversion rates.
1.First Impressions A user can get attracted to the website in 0.1 second. If the user is not impressed, then they can leave the website for good. So a website has 0.1 second to make an impression. A person will form an opinion quickly and decide whether they want to use it or not.
2.Website Speed: Website speed is crucial as it contributes a lot in achieving success. According to a survey, 40% of the people leave a website that takes more than 3 seconds to load.
3.Understanding User Behaviour: There are various web analytics available that tell us exactly which pages are leading to website exits.
4.Keep It Simple: The key to good web designing is to keep it simple. This will help in providing ease to the online audience for searching, browsing, purchasing a product, making service requests, making online payments or contacting side admin.
5.Mobile Responsive: Now every UI and UX design has to be in consideration with mobile first approach. Mobile responsiveness requires detailed planning for optimization as it is different from desktop optimization.
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