Top 10 Factors Of An Effective Postcard Design Customer communications are vital marketing tools that connect you and your customer. As a directmail marketing tactic, postcards are the least expensive and most effective way to get your message out. In fact the postage for standard sized postcards are 36% cheaper than usingregular sized letters. Additionally postcards can have a higher impact as compared to a traditional letter.The design of your postcard is almost as important in eliciting a response as getting a good list - it runs a very close second.Besides the visual pleasure, the right postarcard design also affect the customers on an emotional level.
Listed below are the top 10 factors of an Effective Postarcard Design. 1.A clear, bold headline:A headline is most important element of a communictiotion tool. If it fails to grab the reader’s attention then the entire effort will likely go unnoticed.It's must that on your postcard there should be one central message, headlines should be short containing only 5 to 15 words which promote consumer benefits and affect the reader emotionally. 2.A graphic that supports the message: If you are trying to get people to list their home, Then make sure that your graphic should be easy to understand and add to the message the headline is conveying to your customers. 3.Layout and Design Considerations: Postcards have very limited space as they consist of on only a front and a back. Standard size postcards are 6” x 4 ¼”.Make sure that A postcard’s back panel must contain sufficient space for a mailing block which includes the mailing and return
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Top 10 Factors Of An Effective Postcard Design addresses and space for a stamp and A compelling headline and visual element may be all you need to include on the front of an effective postcard communication. 4.Your company name and logo: Although this needs to be on the mailer, it shouldn't overshadow the offer. Customers care most about what you can do for them - not who you are or how great you say you are. 5.Subheads that lead into text: If you have a couple paragraphs of text with no lead in on the back of your postcard, there's nothing to entice people to read the copy. A subhead will give prospects a place to start reading. If you have only a hundred words or so, you may be able to get away with it but if the text gets any longer the average reader will need some guideposts along the way. 6.Proper Synchronization: Use the content which goes in proper sequence for your readers, try to avoid abrut and sudden bump in language and sequence of your postarcard. 7.Give best offer to your customers:An offer is always a good idea and should represent a specific reason to call NOW, such as "Limited supply" or "Interest rates are climbing," or "Save $50 before the end of the month." 8.Integrate call to action: Tell prospects exactly what you want them to do. "Call today for more information" or "See us online" are two of the most common desired actions.
9.Contact:Provide your name, phone number, and web address directly following the call to action. Whatever you ask prospects to do, give them the means to do it - right away.
10.Return address. A return address ensures you'll get returned mail from the post office and communicates you're an established professional. People feel better knowing the company they're dealing with has an actual location.
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Top 10 Factors Of An Effective Postcard Design
Graphic Designing Company